Music Trade Review
Issue: 1931 Vol. 90 N. 1 - Page 25
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The Music Trade Review
JANUARY, 1931
Eleven More Cable-Made
Pianos for Oregon School
Eleven additional Cable-made pianos have
just been purchased by the Academy of St.
Mary's of the Valley at Beaverton, Ore., and
added to the equipment of the music depart-
ment of that well-known educational institu-
tion, which is now equipped throughout with
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Retail Manager Wagner attributes part of this
success to their -early advertising of what they
call the Christmas Gift to Baldwin buyers, con-
sisting of ten free lessons, one a week for ten
weeks, by representative and authoritative
piano teach-ers of high standing, which accom-
panied the purchase of a piano for Christmas,
though the lessons would be taken at the con-
venience of the buyer.
Clark F. Gross Again
Traveling for Gulbransen
Since December 1 Clark F. Gross has again
been representing the Gulbransen piano in the
states of Ohio, Indiana and Michigan. This
is a return to his former connection, as Mr.
Cable-made instruments. The sale was made
by the Brassfield Music Co., of Portland, Ore.
St. Mary's of the Valley is a girls' boarding-
school with fine buildings of the modern type
and excellent educational equipment.
This is an addition to the several hundred
music schools, conservatories and academies
throughout the country which have been fully
equipped with Cable pianos for their teaching
and recital staff.
1930 Proved Profitable
Year for J, P. Seeburg Co.
Lee S. Jones, sales manager of the J. P.
Seeburg Co., accompanied by Mrs. Jones, sailed
on December 12 on the S. S. Kungsholm on a
thirty days' Winter cruise to various parts in
the West Indies and on the North coast of
South America. The Kungsholm is one of the
newest and finest of the trans-Atlantic passen-
ger steamers and belongs to the Swedish-
American line, of which, by the way, President
J. P. Seeburg is a director and a large stock-
holder.
As usual, President J. P. Seeburg, of the
house bearing his name, is spending the Win-
ter in Florida at his home in Palm Beach.
Meanwhile Treasurer Marshall Seeburg, as the
active member of the house, continues to direct
the activities of this great coin-operated in-
strument manufacturing company.
The year 1930, owing to the vision and fore-
sight of Marshall Seeburg and his father, has
developed remarkably well and the house made
a consistent gain in profit as well as prestige.
Free Piano Lessons Add to
Baldwin Chicago Sales Total
The retail department of the Baldwin Co. in
Chicago had an unusually heavy Christmas
trade in spite of theoretical adverse conditions.
CLARK F. GROSS
%ct»e.
had many years of experience with the Gul-
bransen Co. and an accurate knowledge of
piano merchandising.
Forbes-Meagher Music Co.
Now Baldwin Representative
'
23
Elaborate New Catalog
for Julius Bauer Pianos
One of the most elaborate, impressive and
expensively compiled catalogs that has made its
appearance in the piano trade in many moons
is that issued recently in the interests of the
Julius Bauer pianoforte introduced as a product
of Wurlitzer. The imposing volume, measuring
twelve by fifteen inches, is replete with full
page plates in halftone, carefully retouched and
air-brushed, showing practically every detail of
the construction of the Julius Bauer instrument.
The first plate, for instance, illustrates the
double ribbed sounding board construction, an
exclusive feature which is designed to prevent
the cracking of sound boards. Next is shown
the special plate construction, and then are
illustrated details of the damper and hammer
action. Plate four is devoted to the hammer,
and then in turn are shown various other con-
structural details including the reinforced capo-
d-astro bar, the patented Bauer plate flange, the
ten ply laminated rim, general plate construc-
tion, the mounting of the lyre and pedals, and
details of the key and hammer assembly.
The photographs are remarkably clear and
with the accompanying descriptive matter serve
to make every detail understandable to the
reader. The several models of Julius Bauer
grands including the Style I, and Style B are
shown against blank walls without the usual
background of rich tapestries and other furni-
ture, which makes it possible to gauge the
artistic qualities of the instrument case and
design.
The whole volume is bound in a rich cover
simulating suede leather and bound with a
leather thong. The paper used in the text 'pages
is hand made and with a deckle edge that lends
richness. The whole effect is an unusual ex-
ample of the catalog makers' art, and is in
thorough keeping with the campaign that is
now being carried on in support of the Julius
Bauer piano as an instrument of fine quality
and long established reputation.
Caswell Mfg. Co. to Make
1000 Phonographs Daily
MILWAUKEE, WIS.—Production of 1,000 phono-
Announcement that the Forbes-Meagher Mu-
sic Co., Madison, Wis., has been appointed rep-
resentatives of the Baldwin in that territory,
has been made here by the Baldwin Piano Co.
The Forbes-Meagher Co. is one of the largest
and most progressive music houses in southern
Wisconsin.
Kenpf Bros., the well-known music house of
Utica, N. Y., which business was started over
a half century ago, recently moved to a hand-
some new building at 227 Genesee street.
graphs daily will soon be reached by the Cas-
well Manufacturing Co., at Milwaukee, which
has received an order for 200,000 machines from
the Durium Products Co. of New York. The
phonographs are made to sell at a popular
price. The Durium company makes "hit of the
week" records from fibrous cardboard which
have a wide sale.
The Ebert Music Store has moved to new
quarters at 37 West San Antonio street, San
Jose, Cal.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
L
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted' free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
INSPECTOR OF PIANOS—Manufacturer
of high-grade pianos requires services of addi-
tional experienced inspector. Must be familiar
with all branches of grand piano construction,
especially voicing, tuning and action regulation.
Permanent position and good salary. Give age,
experience and full details about yourself. All
replies strictly confidential. Address Box 3410,
Music Trade Review, 420 Lexington Ave., New
York City.
POSITION WANTED by first-class piano
tuner and credential Ampico man, able to do
touch-up work and finishing. Best of references.
Address Box 3409, care The Music Trade Re-
view, 420 Lexington Ave., New York City.
POSITION WANTED by two salesmen who can pro-
duce business; desiring to locate with a piano or radio
dealer in Pennsylvania, New Jersey or New York State.
Write or wire A. C Houck 826 Myrtle St., Scranton, Pa.
EXPERIENCED TUNER AND REPAIRER—desires
connection with reliable music house. Strictly sober and
reliable. Married. Also willing to work on very nominal
salary. Address 13ox 3408, Music Trade Review, 420
Lexington Avenue, New York.
POSITION WANTED^—Piano tunen, all around me-
chanic. Will go any place. South preferred. Address
Box 24, Music Trade Review, 333 N. Michigan Avenue,
Chicago, 111.
POSITION WANTED—As store manager or wholesale
salesman. Over 20 years' experience in piano and radio
business. References furnished on request. Address Box
3406, Music Trade Review, 420 IjexingtoiL Avenue, New
York.
___
POSITION WANTED-By young, experienced tuner
and repairman, member of the National Association of
Tuners. Best references. Address Box 3405, Music Trade
Review, 420 Lexington Avenue, New York.
POSITION WANTED—Tuner and player-man desires
permanent position with first class concern. Is reliable in
workmanship and character. Best references. Box 3404,
Music Trade Review, 420 Lexington Avenue, New York
The Music Trade Review
JANUARY, 1931
Eleven More Cable-Made
Pianos for Oregon School
Eleven additional Cable-made pianos have
just been purchased by the Academy of St.
Mary's of the Valley at Beaverton, Ore., and
added to the equipment of the music depart-
ment of that well-known educational institu-
tion, which is now equipped throughout with
b 1
I
Ml
) j|I-JI : »iUl ( 1 Hi |#
lit! ! SPf
Ml
l
Retail Manager Wagner attributes part of this
success to their -early advertising of what they
call the Christmas Gift to Baldwin buyers, con-
sisting of ten free lessons, one a week for ten
weeks, by representative and authoritative
piano teach-ers of high standing, which accom-
panied the purchase of a piano for Christmas,
though the lessons would be taken at the con-
venience of the buyer.
Clark F. Gross Again
Traveling for Gulbransen
Since December 1 Clark F. Gross has again
been representing the Gulbransen piano in the
states of Ohio, Indiana and Michigan. This
is a return to his former connection, as Mr.
Cable-made instruments. The sale was made
by the Brassfield Music Co., of Portland, Ore.
St. Mary's of the Valley is a girls' boarding-
school with fine buildings of the modern type
and excellent educational equipment.
This is an addition to the several hundred
music schools, conservatories and academies
throughout the country which have been fully
equipped with Cable pianos for their teaching
and recital staff.
1930 Proved Profitable
Year for J, P. Seeburg Co.
Lee S. Jones, sales manager of the J. P.
Seeburg Co., accompanied by Mrs. Jones, sailed
on December 12 on the S. S. Kungsholm on a
thirty days' Winter cruise to various parts in
the West Indies and on the North coast of
South America. The Kungsholm is one of the
newest and finest of the trans-Atlantic passen-
ger steamers and belongs to the Swedish-
American line, of which, by the way, President
J. P. Seeburg is a director and a large stock-
holder.
As usual, President J. P. Seeburg, of the
house bearing his name, is spending the Win-
ter in Florida at his home in Palm Beach.
Meanwhile Treasurer Marshall Seeburg, as the
active member of the house, continues to direct
the activities of this great coin-operated in-
strument manufacturing company.
The year 1930, owing to the vision and fore-
sight of Marshall Seeburg and his father, has
developed remarkably well and the house made
a consistent gain in profit as well as prestige.
Free Piano Lessons Add to
Baldwin Chicago Sales Total
The retail department of the Baldwin Co. in
Chicago had an unusually heavy Christmas
trade in spite of theoretical adverse conditions.
CLARK F. GROSS
%ct»e.
had many years of experience with the Gul-
bransen Co. and an accurate knowledge of
piano merchandising.
Forbes-Meagher Music Co.
Now Baldwin Representative
'
23
Elaborate New Catalog
for Julius Bauer Pianos
One of the most elaborate, impressive and
expensively compiled catalogs that has made its
appearance in the piano trade in many moons
is that issued recently in the interests of the
Julius Bauer pianoforte introduced as a product
of Wurlitzer. The imposing volume, measuring
twelve by fifteen inches, is replete with full
page plates in halftone, carefully retouched and
air-brushed, showing practically every detail of
the construction of the Julius Bauer instrument.
The first plate, for instance, illustrates the
double ribbed sounding board construction, an
exclusive feature which is designed to prevent
the cracking of sound boards. Next is shown
the special plate construction, and then are
illustrated details of the damper and hammer
action. Plate four is devoted to the hammer,
and then in turn are shown various other con-
structural details including the reinforced capo-
d-astro bar, the patented Bauer plate flange, the
ten ply laminated rim, general plate construc-
tion, the mounting of the lyre and pedals, and
details of the key and hammer assembly.
The photographs are remarkably clear and
with the accompanying descriptive matter serve
to make every detail understandable to the
reader. The several models of Julius Bauer
grands including the Style I, and Style B are
shown against blank walls without the usual
background of rich tapestries and other furni-
ture, which makes it possible to gauge the
artistic qualities of the instrument case and
design.
The whole volume is bound in a rich cover
simulating suede leather and bound with a
leather thong. The paper used in the text 'pages
is hand made and with a deckle edge that lends
richness. The whole effect is an unusual ex-
ample of the catalog makers' art, and is in
thorough keeping with the campaign that is
now being carried on in support of the Julius
Bauer piano as an instrument of fine quality
and long established reputation.
Caswell Mfg. Co. to Make
1000 Phonographs Daily
MILWAUKEE, WIS.—Production of 1,000 phono-
Announcement that the Forbes-Meagher Mu-
sic Co., Madison, Wis., has been appointed rep-
resentatives of the Baldwin in that territory,
has been made here by the Baldwin Piano Co.
The Forbes-Meagher Co. is one of the largest
and most progressive music houses in southern
Wisconsin.
Kenpf Bros., the well-known music house of
Utica, N. Y., which business was started over
a half century ago, recently moved to a hand-
some new building at 227 Genesee street.
graphs daily will soon be reached by the Cas-
well Manufacturing Co., at Milwaukee, which
has received an order for 200,000 machines from
the Durium Products Co. of New York. The
phonographs are made to sell at a popular
price. The Durium company makes "hit of the
week" records from fibrous cardboard which
have a wide sale.
The Ebert Music Store has moved to new
quarters at 37 West San Antonio street, San
Jose, Cal.
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
L
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted' free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
INSPECTOR OF PIANOS—Manufacturer
of high-grade pianos requires services of addi-
tional experienced inspector. Must be familiar
with all branches of grand piano construction,
especially voicing, tuning and action regulation.
Permanent position and good salary. Give age,
experience and full details about yourself. All
replies strictly confidential. Address Box 3410,
Music Trade Review, 420 Lexington Ave., New
York City.
POSITION WANTED by first-class piano
tuner and credential Ampico man, able to do
touch-up work and finishing. Best of references.
Address Box 3409, care The Music Trade Re-
view, 420 Lexington Ave., New York City.
POSITION WANTED by two salesmen who can pro-
duce business; desiring to locate with a piano or radio
dealer in Pennsylvania, New Jersey or New York State.
Write or wire A. C Houck 826 Myrtle St., Scranton, Pa.
EXPERIENCED TUNER AND REPAIRER—desires
connection with reliable music house. Strictly sober and
reliable. Married. Also willing to work on very nominal
salary. Address 13ox 3408, Music Trade Review, 420
Lexington Avenue, New York.
POSITION WANTED^—Piano tunen, all around me-
chanic. Will go any place. South preferred. Address
Box 24, Music Trade Review, 333 N. Michigan Avenue,
Chicago, 111.
POSITION WANTED—As store manager or wholesale
salesman. Over 20 years' experience in piano and radio
business. References furnished on request. Address Box
3406, Music Trade Review, 420 IjexingtoiL Avenue, New
York.
___
POSITION WANTED-By young, experienced tuner
and repairman, member of the National Association of
Tuners. Best references. Address Box 3405, Music Trade
Review, 420 Lexington Avenue, New York.
POSITION WANTED—Tuner and player-man desires
permanent position with first class concern. Is reliable in
workmanship and character. Best references. Box 3404,
Music Trade Review, 420 Lexington Avenue, New York
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