Music Trade Review
Issue: 1930 Vol. 89 N. 8 - Page 22
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Warner Bros. Pictures, Inc.
Buying Music Departments
Acquisition by Warner Bros. Pictures, Inc.,
of the music department of many chain stores
in different parts of the United States is under
way, according to officials of the company.
The actual leasing of the departments has been
done by the Music Sales Corp., understood to
be owned by Warner Bros. It was stated that
the company now has rights to about ISO 1 of
these departments.
Among the chain stores which have leased
music departments to Warner Bros, are Mc-
Crory, McClellan, Metropolitan,
Newbcrry,
Remick and Song Shops, Ltd., in Canada.
Leases have also been arranged for the depart-
ments of such stores as Kaufman's and Gim-
bel's. The Canadian leases include the rights
to eighteen departments extending as far West
as Vancouver and Winnipeg.
Warner Bros, have not leased the depart-
ments of all the stores in each chain, taking
only those its field men hav-e approved, it was
stated. The departments in each case remain
under the supervision of the individual store
management, with the employes accountable to
the store. Warner Bros., through the Music
Sales Corp., has undertaken to supply the stores
with the music for the various shows appearing
in the theatres in the towns in w T hich the stores
are located. It was explained that the process
is principally one of co-ordination of facilities,
endeavoring to aid both the theatres and the
sales of music.
expected for the early part of August. Assist-
ing in the cast will be Marie Prevost, Lloyd
Hughes and Kenneth Thomson. The song,
written by Carmen Lombardo and Charles
Newman, was originally published by Milton
Weil of Chicago and was recently sold to Joe
Davis.
Too Many Film Songs
Now Proving Problem
The flood of theme and production songs
that have come to the fore as a result of the
development of talking pictures has brought
with it a problem that is beginning to receive
earnest consideration from both publishers and
dealers. When the talking film productions
were new and limited in number it seemed
quite a simple thing to publish all the selec-
tions featured and have them absorbed by the
trade and the public, but the steady increase
in the number of such film presentations has
served to make the practice embarrassing.
Numerous publishers have seen fit to grow
enthusiastic over film productions even before
they were released and to publish all the songs
used, sometimes a half dozen or more for each
film. Naturally all the numbers did not prove
successful and the result lias been that stocks
of unsold copies on the shelves of many pub-
lishers have shown annoying growth. The
practice has been troublesome to dealers, too,
who have found it increasingly difficult to give
proper attention to all the numbers released.
It is suggested that the publishers follow the
practice adopted in connection with musical
presentations on the stage. In such cases, al-
though all the numbers in the score were gen-
erally printed up, only one or two having par-
ticular appeal were exploited in a big w T ay.
This meant that greater attention could be
given to these numbers and a considerable sav-
A new picture now in production by the Co- ing made in publishing costs. As there are
lumbia Pictures Corp. is "Sweethearts on Pa- few films with more than one and at most two
rade." The picture is being directed by Mar- numbers of real sales value, it would seem the
shall Neilan and the star will be Alice logical thing to concentrate on those numbers,
White. The song "Sweethearts on Parade" will for even on this basis the steadily increasing
be the theme song in the picture. A release is volume of film releases will give the trade plenty
to take care of. The fact that in a great ma-
jority of cases a substantial percentage of un-
sold copies may be returned within a reason-
able time, it does not save the dealer from the
problem of trying to give a proper play to
THE MONEY HITS
those numbers that appear worth while.
OF AMERICA
The practice of releasing all the songs in a
CHEKR UP, (GOOD 1 TIMES ARK
film production, too, is bringing protests from
COMIN
manufacturers of phonograph records who have
SINGING A SONG TO THE
already lost considerable money by recording
STARS
from "Way Out West"
numbers prior to the release of the film only
to find that in the final presentation they were
J I S T A LITTLE CLOSER
from "Remote Control"
cither submerged or did not register with the
I WONDER HOW IT FEELS
public. The tendency here is to wait for the
(To Be Head Over Heels in Love)
actual showing of the film. This delays things
THE MOON IS LOW
but avoids much grief.
Sweethearts on Parade"
for Film Presentation
been greatly improved and simplified. Arrange-
ments have been made to manufacture it in
quantities.
Century Co. to Publish
"Baby Violin Method"
The Century Music Publishing Co., New
York, recently acquired the publishing rights
of Karl Moldren's "Baby Violin Method" for
leaching young children. The course consists
of ten lessons issued in sheet music form and
retailing at the regular Century price of fif-
teen cents per copy.
Writes New College Song
for University of Maine
MILWAUKEE, WIS.—Harry D. O'Neil, director of
the band at Washington High School, has writ-
ten the words and composed the music for a
song for the University of Maine, which has
been selected as the best hymn for the uni-
versity in a contest among alumni. The new
university hymn, "Spirit of Maine," will be
published for piano, band and orchestra and
used as the official Maine hvmn.
Plaza Buys Out Crown Co.
The Plaza Music Co., 10 West Twentieth
street, New York, recently purchased the busi-
ness of the Crown Music Co., old established
music jobbers, and are combining it with the
present Plaza music jobbing business.
Leo Feist, Inc., Moves
On and after July 28, 1930, the business and
executive offices of Leo Feist, Inc., for a num-
ber of years located at 235 West Fortieth street,
New York, will be located in the Carl FMscher
Building, 56 Cooper Square, New York.
BANK-NOTES
from "Montana Moon"
HERE COMES THE SUN
(Another "Singin' in the Rain")
ANCHORS AWEIGH
• _ (The Song of the Navy)
Robbins Music Corporation
799 Seventh Ave.
New York
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New Music Writer Now
Ready for Market
New York City
The J. O. Fisher Co., 516 Fifth avenue, New
York, has been appointed sole representative
for the new music writer invented by Dr.
Moritz Stoehr and designed to type on paper
musical notes as they are played on the piano.
The music writer is accompanied by a device
which transposes mechanically and instanta-
neously all music into any key desired. The
device was invented some years ago and has
22
is the best music procurable.
It's the Only Edition Nationally ad-
vertised. Most in demand and big-
gest profit maker.
If you don't carry it, drop us a
postal for a mighty interesting
proposition.
CENTURY MUSIC
PUBLISHING CO.
231-135 West 4Oth Street
NEW YORK
IN THE WORLD OF MUSIC PUBLISHING
Warner Bros. Pictures, Inc.
Buying Music Departments
Acquisition by Warner Bros. Pictures, Inc.,
of the music department of many chain stores
in different parts of the United States is under
way, according to officials of the company.
The actual leasing of the departments has been
done by the Music Sales Corp., understood to
be owned by Warner Bros. It was stated that
the company now has rights to about ISO 1 of
these departments.
Among the chain stores which have leased
music departments to Warner Bros, are Mc-
Crory, McClellan, Metropolitan,
Newbcrry,
Remick and Song Shops, Ltd., in Canada.
Leases have also been arranged for the depart-
ments of such stores as Kaufman's and Gim-
bel's. The Canadian leases include the rights
to eighteen departments extending as far West
as Vancouver and Winnipeg.
Warner Bros, have not leased the depart-
ments of all the stores in each chain, taking
only those its field men hav-e approved, it was
stated. The departments in each case remain
under the supervision of the individual store
management, with the employes accountable to
the store. Warner Bros., through the Music
Sales Corp., has undertaken to supply the stores
with the music for the various shows appearing
in the theatres in the towns in w T hich the stores
are located. It was explained that the process
is principally one of co-ordination of facilities,
endeavoring to aid both the theatres and the
sales of music.
expected for the early part of August. Assist-
ing in the cast will be Marie Prevost, Lloyd
Hughes and Kenneth Thomson. The song,
written by Carmen Lombardo and Charles
Newman, was originally published by Milton
Weil of Chicago and was recently sold to Joe
Davis.
Too Many Film Songs
Now Proving Problem
The flood of theme and production songs
that have come to the fore as a result of the
development of talking pictures has brought
with it a problem that is beginning to receive
earnest consideration from both publishers and
dealers. When the talking film productions
were new and limited in number it seemed
quite a simple thing to publish all the selec-
tions featured and have them absorbed by the
trade and the public, but the steady increase
in the number of such film presentations has
served to make the practice embarrassing.
Numerous publishers have seen fit to grow
enthusiastic over film productions even before
they were released and to publish all the songs
used, sometimes a half dozen or more for each
film. Naturally all the numbers did not prove
successful and the result lias been that stocks
of unsold copies on the shelves of many pub-
lishers have shown annoying growth. The
practice has been troublesome to dealers, too,
who have found it increasingly difficult to give
proper attention to all the numbers released.
It is suggested that the publishers follow the
practice adopted in connection with musical
presentations on the stage. In such cases, al-
though all the numbers in the score were gen-
erally printed up, only one or two having par-
ticular appeal were exploited in a big w T ay.
This meant that greater attention could be
given to these numbers and a considerable sav-
A new picture now in production by the Co- ing made in publishing costs. As there are
lumbia Pictures Corp. is "Sweethearts on Pa- few films with more than one and at most two
rade." The picture is being directed by Mar- numbers of real sales value, it would seem the
shall Neilan and the star will be Alice logical thing to concentrate on those numbers,
White. The song "Sweethearts on Parade" will for even on this basis the steadily increasing
be the theme song in the picture. A release is volume of film releases will give the trade plenty
to take care of. The fact that in a great ma-
jority of cases a substantial percentage of un-
sold copies may be returned within a reason-
able time, it does not save the dealer from the
problem of trying to give a proper play to
THE MONEY HITS
those numbers that appear worth while.
OF AMERICA
The practice of releasing all the songs in a
CHEKR UP, (GOOD 1 TIMES ARK
film production, too, is bringing protests from
COMIN
manufacturers of phonograph records who have
SINGING A SONG TO THE
already lost considerable money by recording
STARS
from "Way Out West"
numbers prior to the release of the film only
to find that in the final presentation they were
J I S T A LITTLE CLOSER
from "Remote Control"
cither submerged or did not register with the
I WONDER HOW IT FEELS
public. The tendency here is to wait for the
(To Be Head Over Heels in Love)
actual showing of the film. This delays things
THE MOON IS LOW
but avoids much grief.
Sweethearts on Parade"
for Film Presentation
been greatly improved and simplified. Arrange-
ments have been made to manufacture it in
quantities.
Century Co. to Publish
"Baby Violin Method"
The Century Music Publishing Co., New
York, recently acquired the publishing rights
of Karl Moldren's "Baby Violin Method" for
leaching young children. The course consists
of ten lessons issued in sheet music form and
retailing at the regular Century price of fif-
teen cents per copy.
Writes New College Song
for University of Maine
MILWAUKEE, WIS.—Harry D. O'Neil, director of
the band at Washington High School, has writ-
ten the words and composed the music for a
song for the University of Maine, which has
been selected as the best hymn for the uni-
versity in a contest among alumni. The new
university hymn, "Spirit of Maine," will be
published for piano, band and orchestra and
used as the official Maine hvmn.
Plaza Buys Out Crown Co.
The Plaza Music Co., 10 West Twentieth
street, New York, recently purchased the busi-
ness of the Crown Music Co., old established
music jobbers, and are combining it with the
present Plaza music jobbing business.
Leo Feist, Inc., Moves
On and after July 28, 1930, the business and
executive offices of Leo Feist, Inc., for a num-
ber of years located at 235 West Fortieth street,
New York, will be located in the Carl FMscher
Building, 56 Cooper Square, New York.
BANK-NOTES
from "Montana Moon"
HERE COMES THE SUN
(Another "Singin' in the Rain")
ANCHORS AWEIGH
• _ (The Song of the Navy)
Robbins Music Corporation
799 Seventh Ave.
New York
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New Music Writer Now
Ready for Market
New York City
The J. O. Fisher Co., 516 Fifth avenue, New
York, has been appointed sole representative
for the new music writer invented by Dr.
Moritz Stoehr and designed to type on paper
musical notes as they are played on the piano.
The music writer is accompanied by a device
which transposes mechanically and instanta-
neously all music into any key desired. The
device was invented some years ago and has
22
is the best music procurable.
It's the Only Edition Nationally ad-
vertised. Most in demand and big-
gest profit maker.
If you don't carry it, drop us a
postal for a mighty interesting
proposition.
CENTURY MUSIC
PUBLISHING CO.
231-135 West 4Oth Street
NEW YORK
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