Music Trade Review

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THE ANNUAL
CONVENTIONS
^ ^ ^
of the
NATIONAL MUSIC INDUSTRIES
Hotel New Yorker, New York, June 8-12, 1930
T
H E R E has apparently been no official keynote selected as
typifying the activities of the forthcoming convention of
the National Music Industries, which will be held at the
Hotel New Yorker, New York, during the week of June 9,
but there is no necessity for a keynote or slogan to advise the dele-
gates and the members of the trade at large as to the purpose of
the meetings. Nor is
there need at this time
to stress the situation
as it has existed and
still exists in the music
industry, but the fact
can still be emphasized
that conditions are far
f r o m hopeless, t h a t
Mark P. Campbell, President
Music Industries Chamber of Commerce
The progress made in group instruction through the efforts of
trade members and particularly through the support of the Music
Supervisors National Conference will be reported upon at length
at the convention by the director of the National Bureau for the
Advancement of Music and by the representatives of other active
agencies.
The Value of the Open Forum
It has long been felt by Association executives that those attend-
ing conventions would much rather hear the successful members of
their own industry tell how they accomplished results than to have
outsiders without a trade background, enlarge upon their own
theories as what should or should not be done. Last year in Chicago
ihe most successful session was the general open session sponsored
by Parham Werlein when a score or more members of the trade
gave freely of their experiences for the benefit of their fellows,
The same idea in a broader way was worked
out during the mid-year meetings in New
York, when prominent retailers actually
brought their business record books and laid
them on the table for the benefit of those who
sought to learn. The result has been that every
meeting of the Merchants' Association during
the convention will be in the nature of an open
forum and every member who attends will not
only be invited to cite such of his experiences
as may benefit other merchants, but to ask di-
rect questions regarding matters in which he is
interested but is still in doubt.
members of the retail trade throughout the
country are proving that pianos and other
instruments can be sold in quantity. It is
enough to say, therefore, that a large number
of these successful music tradesmen will be
in New York for the convention and will tell
of their experiences during the various forums
scheduled for the week.
Growth of Group Instruction
Parham Werlein, President
Nat. Assn. of Music Merchants
Several years ago the trade at large realized
the necessity' of encouraging personal per-
formance on various musical instruments, particularly among
The Chamber
children, and each year has seen further advances in this movement
In view of the tend-
until today there is probably not a city or town in the country with-
ency
toward promotion
out one or several schools wherein group instruction on musical
work
in the industry at
instruments is being given. Nor is there a city or town without its
large,
especially at this
elementary or high school bands. All this may be considered more
time,
the
sessions of the
or less preliminary work which means, of course, the immediate
Music
Industries
Cham-
sale of instruments for instruction purposes, but far more than
ber
of
Commerce,
be-
that, the development of musical interest in children that will con-
cause
it
is
the
central
tinue throughout their lifetime and will mean a continued and
body and therefore in
strong demand for instruments of all types in the future.
8
Fred'k. P. Bassett, President
Nat. Piano Manufacturers Ass'n.