Music Trade Review

Issue: 1930 Vol. 89 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE ANNUAL
CONVENTIONS
^ ^ ^
of the
NATIONAL MUSIC INDUSTRIES
Hotel New Yorker, New York, June 8-12, 1930
T
H E R E has apparently been no official keynote selected as
typifying the activities of the forthcoming convention of
the National Music Industries, which will be held at the
Hotel New Yorker, New York, during the week of June 9,
but there is no necessity for a keynote or slogan to advise the dele-
gates and the members of the trade at large as to the purpose of
the meetings. Nor is
there need at this time
to stress the situation
as it has existed and
still exists in the music
industry, but the fact
can still be emphasized
that conditions are far
f r o m hopeless, t h a t
Mark P. Campbell, President
Music Industries Chamber of Commerce
The progress made in group instruction through the efforts of
trade members and particularly through the support of the Music
Supervisors National Conference will be reported upon at length
at the convention by the director of the National Bureau for the
Advancement of Music and by the representatives of other active
agencies.
The Value of the Open Forum
It has long been felt by Association executives that those attend-
ing conventions would much rather hear the successful members of
their own industry tell how they accomplished results than to have
outsiders without a trade background, enlarge upon their own
theories as what should or should not be done. Last year in Chicago
ihe most successful session was the general open session sponsored
by Parham Werlein when a score or more members of the trade
gave freely of their experiences for the benefit of their fellows,
The same idea in a broader way was worked
out during the mid-year meetings in New
York, when prominent retailers actually
brought their business record books and laid
them on the table for the benefit of those who
sought to learn. The result has been that every
meeting of the Merchants' Association during
the convention will be in the nature of an open
forum and every member who attends will not
only be invited to cite such of his experiences
as may benefit other merchants, but to ask di-
rect questions regarding matters in which he is
interested but is still in doubt.
members of the retail trade throughout the
country are proving that pianos and other
instruments can be sold in quantity. It is
enough to say, therefore, that a large number
of these successful music tradesmen will be
in New York for the convention and will tell
of their experiences during the various forums
scheduled for the week.
Growth of Group Instruction
Parham Werlein, President
Nat. Assn. of Music Merchants
Several years ago the trade at large realized
the necessity' of encouraging personal per-
formance on various musical instruments, particularly among
The Chamber
children, and each year has seen further advances in this movement
In view of the tend-
until today there is probably not a city or town in the country with-
ency
toward promotion
out one or several schools wherein group instruction on musical
work
in the industry at
instruments is being given. Nor is there a city or town without its
large,
especially at this
elementary or high school bands. All this may be considered more
time,
the
sessions of the
or less preliminary work which means, of course, the immediate
Music
Industries
Cham-
sale of instruments for instruction purposes, but far more than
ber
of
Commerce,
be-
that, the development of musical interest in children that will con-
cause
it
is
the
central
tinue throughout their lifetime and will mean a continued and
body and therefore in
strong demand for instruments of all types in the future.
8
Fred'k. P. Bassett, President
Nat. Piano Manufacturers Ass'n.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JUNE, 1930
contact with all divisions of the industry, will be watched with
particular interest. It is no secret that the changes that have oc-
curred in the trade have seriously hit the revenues of the Chamber
and have resulted therefore in a considerable curtailment of its
activities. However, there appears to be every prospect that money
will be found for carrying on the more important functions of the
Chamber at least, and definite assurances have been made that
substantial amounts will be coming from one source or another for
I lie support of the very important work of the National Bureau
for ihe Advancement of Music. There are those who between
convention's are prone to minimize the work of the Chamber and
the Bureau. Yet each year the reports made regarding activities
indicate substantial progress. If economy is necessary it should
be effected in some manner that will prevent the stifling of the
more important activities of these central
organizations. This must all be determined
at the convention, which in itself adds im-
portance to the meetings.
their displays, will be f o u n d e l s e w h e r e in this issue of T h e R e v i e w .
New York's New Hotel as Headquarters
So far as the convention hotel is concerned it is sufficient to say
that the Association executives have been complimented frequently
upon their selection. The Hotel New Yorker, the newest and
largest hotel in the city, being forty-three stories high and containing
2,500 rooms. The hotel rates are the lowest that have been offered
a national convention for some years, beginning at $3.50 per day
for single room and bath, or $5.00 double, and advancing gradually
for larger and better located rooms. The same modest rates apply
for exhibits, exhibitors being charged only regular room rates plus
$1.00 per room—minimum $2.00—for exhibit purposes. The hotel
is in the heart of New York and directly across the street from the
Pennsylvania station, with which it is con-
nected by an underground passage.
The Opening Luncheon
The first official event of the week will be
the luncheon of the Music Industries Chamber
of Commerce, on Monday, June 2, at the
Hotel New Yorker, which will officially launch
the convention activities. The luncheon will
be attended by representatives of all branches
of the music industries and President Mark
P. Campbell of the Chamber will preside, and
at the same time present his annual report as
president; The delegates will be welcomed
officially by Joseph V. McKee, president of the
Board of Aldermen of the City of New York.
Every Division of Trade
Represented
Throughout the week practically every
division of the Music Industries will hold
conclave, including the National Association
of Sheet Music Dealers, the Music Publishers'
Association of the United States—meeting
with the Chamber for the first time in several
years-—the Musical Supply Association of
America, the National Association of Musical
Instrument and Accessories Manufacturers,
the National Piano Manufacturers' Associa-
tion, the National Association of Musical
Merchandise Manufacturers, the National
Piano and Music Travelers' Association and
probably the Organ Builders' Association of
Dr. Walter
America. The representatives of these vari-
Principal Speaker at
ous divisions, through their own Associations
and the Chamber, should certainly be able to thrash out many of
the annoying problems that are facing the industry today.
Numerous Exhibits Planned
As is usually the case, manufacturers of various lines of instru-
ments, from pianos to radios, will show their latest products at the
New Yorker during the convention, thus giving the delegates an
opportunity of observing at first hand what is new in the trade.
Considerable space has been set aside on various floors of the hotel
for the musical instrument displays, and a distinct innovation will
be the style exhibit in one of the large public rooms of the New
Yorker, where various exhibitors are invited to show one model
trom their respective lines, properly labeled and in comparison with
other instruments. The list of exhibitors, together with details of
Anna Case to Sing
Through the courtesy of A. Atwaler Kent
the luncheon guests will be privileged to hear
Miss Anna Case, noted soprano and formerly
Damrosch
of
the Metropolitan Opera Co.
Merchants' Banquet
Following the opening luncheon there will
be held for the next four days a series of Association meetings as
per the schedule shown elsewhere in The Review, interspersed with
a liberal amount of private entertainment.
The Annual Merchants' Banquet
The outstanding entertainment feature of the convention will take
place during the annual banquet of the National Association of
Music Merchants on Thursday evening, June 12, when the RCA-
Victor Co. has arranged to send out its entire weekly broadcast
program from the banquet hall. For the time being the ballroom
will constitute a studio of the National Broadcasting Co. and those
present will have the unusual experience of sitting in at a nation-
wide broadcast.
(Please turn to Page 19)
Noted Artists Who Will Entertain During Convention
Anna Case, Soprano
Courtesy A. Atwater Kent
Richard Crooks, Tenor
Courtesy R.C.A.-Victor Co., Inc.
Marion Telva, Contralto
Courtesy R.C.A.-Victor Co., Inc.

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