Music Trade Review
Issue: 1930 Vol. 89 N. 2 - Page 2
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
FEBRUARY, 1930
Gillette
CALIFORNIA
ORANGES
How Much a Name Means
(•••]
ETHYL
GASOLINE
LL these are great names, all great prod-
ucts that are talked about on the street and
in the home—names which stand out as
leaders in their particular field, names
which carry confidence and suggest quality to
the minds of the buying public. And yet what
product among them all shows the maker's name
as prominently as the name on a piano.
How Much a Name Means in
Selling Pianos Today
MOHPiWK
No piano could have received the high honors accorded
the Kimball—no piano could have won a verdict of ap-
proval not only nation-wide, but international—no piano
could have been chosen by the greatest number of purchasers
who have ever shown their preference for any one make, without
the name being well and favorably known. That is the record
which the Kimball name has earned. The owner of a Kimball
instrument experiences real pride of ownership—an advantage
which exists long after price is forgotten.
CADILLAC
la S A L L E
Armstrong's
LinoleumFloors
TtUujtaij
Aluminum c Washf>r
rmours
FLEETWOOD
Sell the KIMBALL
^TT Well-known name is one of many factors of
^U importance in choosing your agency. Individu-
ally, and in their aggregate, Kimball stands highest
in all these vital factors:
Tone—Reputation
»>.
Responsibility Moderate Price
Dealer Turnover TMrge Number in Use
Dealer Co-operation
Pride of Ownership
Financing Plan
Medals and Awards
Success
of Dealers
Advertising and Prestige
Established Retail Price
Public Institutions
Variety of Styles Under One Name
Endorsement by Musical Profession
Kimball Hall
ESTABLISHED 1857
CHICAGO
The Music Trade Review. Published Monthly by Federated Business Publications, Inc., 420 Lexington Avenue, New York. Single copies*
copies,, 20 cents; $2.00 per ye
year. Vol. 89. No 2.
Entered as second-class matter September 10, 1892, at the Post Office at New York, N. Y., under the act t of f Congress
of f March
C
M h 3,
3 1879.
1879
The Music Trade Review
FEBRUARY, 1930
Gillette
CALIFORNIA
ORANGES
How Much a Name Means
(•••]
ETHYL
GASOLINE
LL these are great names, all great prod-
ucts that are talked about on the street and
in the home—names which stand out as
leaders in their particular field, names
which carry confidence and suggest quality to
the minds of the buying public. And yet what
product among them all shows the maker's name
as prominently as the name on a piano.
How Much a Name Means in
Selling Pianos Today
MOHPiWK
No piano could have received the high honors accorded
the Kimball—no piano could have won a verdict of ap-
proval not only nation-wide, but international—no piano
could have been chosen by the greatest number of purchasers
who have ever shown their preference for any one make, without
the name being well and favorably known. That is the record
which the Kimball name has earned. The owner of a Kimball
instrument experiences real pride of ownership—an advantage
which exists long after price is forgotten.
CADILLAC
la S A L L E
Armstrong's
LinoleumFloors
TtUujtaij
Aluminum c Washf>r
rmours
FLEETWOOD
Sell the KIMBALL
^TT Well-known name is one of many factors of
^U importance in choosing your agency. Individu-
ally, and in their aggregate, Kimball stands highest
in all these vital factors:
Tone—Reputation
»>.
Responsibility Moderate Price
Dealer Turnover TMrge Number in Use
Dealer Co-operation
Pride of Ownership
Financing Plan
Medals and Awards
Success
of Dealers
Advertising and Prestige
Established Retail Price
Public Institutions
Variety of Styles Under One Name
Endorsement by Musical Profession
Kimball Hall
ESTABLISHED 1857
CHICAGO
The Music Trade Review. Published Monthly by Federated Business Publications, Inc., 420 Lexington Avenue, New York. Single copies*
copies,, 20 cents; $2.00 per ye
year. Vol. 89. No 2.
Entered as second-class matter September 10, 1892, at the Post Office at New York, N. Y., under the act t of f Congress
of f March
C
M h 3,
3 1879.
1879
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