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[Ibie Miisicirade Review
Published Monthly
FEDERATED BUSINESS PUBLICATIONS, INC.
420 Lexington Ave.
New York
Music
Industry
Serving .
the Entire
Vol. 89
February, 1930
'
No. 2
Single Copies
Twenty Cents
Annual Subscription
Two Dollars
1 •
ultivating
The
7eacher
ans
Here's How the
Will A. Watkin Co.
Serves Teachers
T
HE close rela-
valuable contact for the teachers by the music instructors of the city. During
tionship that ex-
with prominent artists and in other di- the first six months of 1929, for instance, there
ists, or should ex-
rections.
were given over sixty recitals in the Watkin
ist, b e t w e e n the
An interesting example of what may be Salon, as per the schedule below.
music m e r c h a n t and the
accomplished in this connection is offered by
Not long ago The Review told the manner
music teacher, and the depend-
the Will A. Watkin Co., of Dallas, Tex., which in which the Shackleton Piano Co., in Louis-
ence of one upon the other for a full measure company attributes much of its success to the ville, Ky., works with the teachers of the city.
of success, is being more generally realized in friendly relationship which it has developed This company took up with the local music
the trade. It is significant that a great major- with the leading teachers of the city. At the teachers' association the matter of offering to
ity of those retailers who are making a success head of this article is reproduced a typical cir- children a series of five piano lessons without
of piano selling are those who maintain close cular letter sent by the Watkin Co. to the music charge for the purpose of determining whether
contact with the teachers in their territories as teachers of the city, outlining some of the serv- or not the youngsters had talent. The piano
well as with the music-loving public generally. ices which they may obtain through the com- company expended a considerable amount of
Not so many years ago there existed between pany. These include the free use of the Watkin money in advertising the offer and several hun-
numerous dealers and teachers a state of dis- Music Salon, seating 200, for recital purposes; dred children took advantage of it. The result
trust that at times reached the proportions of a the free use of concert grand pianos for recitals was that a very good proportion showed suf-
feud. The main object of teachers, as it ap- and practice purposes; the loan of a concert ficient interest to keep up their studies at regu-
peared to the dealers, was to demand excessive grand for outside musical affairs of importance; lar rates with the result that the teachers were
commissions for sales which they did not really the presentation of noted artists for the benefit enthusiastic regarding that method of securing
influence, and to kill sales where the dealer did of teachers, and numerous other items that help teaching prospects.
not meet their terms. Undoubtedly there have to build friendship and support.
In Austin, Tex., the J. R. Reed Music Co.
been, and are, teachers who take advantage of
That these services are appreciated is indi- co-operated with the teachers in running a full-
their positions to influence sales for straight cated by the manner in which they are accepted
(Please turn to page 26)
financial gain rather than for the benefit of the
Teachers' Recitals at Watkins Salon Over a Six Months' Period
purchaser, but there are at the same time deal-
ers who refuse to give the teacher any consid-
Jan. 4 Miss Clara Dargan
4 Mrs. J. P. Broadbent
" 31 Mrs. R. A. Courtright
19 Miss Clara Dargan
June 1 Mrs. Sam Henderson
"
6 Juvenile Cecilian Club
eration as a direct connecting link between the
"
7 Cecilian Club
" 26 Mrs. L. G Phippen
3 Mickwitz Club
prospect and the dealer.
8 Paul Van Katwijk
4 Mrs. L. Kopisch
Feb. 1 Mrs. C. H. Wood
The more progressive merchants have come
"
5 Mrs. A. L. Clinkenbeard
" 10 Mrs. W. J. Fried
8 Mrs. B. Susong
6 Mrs. A. L. Clinkenbeard
" 11 Mrs. W. J. Fried
«
to realize that the support of worth-while teach-
9 Mrs. C. H. Hill
1
" 13 Cecilian Club
.< 11 Mrs. L. L. Manry
7 Mrs. J. M. Sewell
ers is not done solely through the cash register,
' 15 Miss Mabel L Price
8 Mrs. Inez Baker Howell
16 Mrs. B. Susong
but can be secured through the offering of per-
' 16 Miss Lucille Walker
« 21 Miss F. T. Rather
" 10 Mrs. Adelle W. Nutting
fectly legitimate service—service that represents
' 17 Mrs. Penn Riddle
« 22 Miss Myrtle Wood
" 11 Mrs. J. A. Causby
an avenue of publicity and sales for the dealer
" 12 Mrs. J. B. Rucker
' 18 Mickwitz Club
23 Mrs. W. G. Higgins
Ma ly 20 Miss L. Rapley
' 13 Mrs. M. A. Lankford
himself. For instance, where space is available
Mar. 9 Mrs. B. C. St. Clair
' 21 Miss Juanita B. Price
' 14 Miss F. T. Rather
15 Mrs. Marie K. Perkins
it is offered to teachers for the giving of pupils'
' 15 Julius Jahn
' 22 Miss Emma Johnson
Mrs.
A.
L.
Clinkenbeard
16
recitals for which the piano and necessary
" 18 Miss F. T. Rather
' 23 Miss Lazelle Light
23 Miss Kathleen Fain
' 24 Mrs. A. L. Clinkenbeard
" 19 Fairmount Conservatory
chairs are furnished without charge, with the
Apr. 5 Mrs. L. B. Dickinson
" 20 Miss Selma Tietze
' 25 Mickwitz CJub
programs also supplied gratis upon occasion.
** 6 Miss Olga Steinman
' 27 Mrs. Juanita B. Price
" 22 Miss Kathleen Hutcheson
Music merchants can also be of service to the
> ' 28 Mrs. Edgar Wells
26 Mrs. B. Susong
" 24 Miss Helen Stanley
teacher by recommending pupils, by acting as
27 Mrs. B. S'usong
" 25 Mrs. W. L. Holiday
' 29 Mrs. Eudoxia B. Bradfi-eld
' 30 Miss Kathleen Fain
ticket agent for paid recitals and by promoting
" 28 Mrs. C. H. Wood
May 3 Mrs. F. B. Saunders
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3