Music Trade Review

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The Music Trade Review
DECEMBER, 193()
Brambach Fall Campaign
Now in Use by Dealers
The Kohler-Brambach l'iano Co. recently
sent out to dealers the details of the Brambach
fall advertising campaign, which each year has
served to stimulate the sales of Brambach
grands just prior to the holidays. The new
portfolio, as usual, offers a large amount of
excellent advertising material for the use of
Brambach dealers in bringing prospects to the
buying point, and it is expected that, based on
results from other years, well over a hundred
retail stores will feature the campaign.
The outstanding feature of the campaign is
a series of seven impressive advertisements all
ready for use by the dealer in his local paper,
between November first and Christmas. Vari-
ous models of Brambach pianos are featured
in the advertisement, including the new parlor
grand recently added to the company's lines.
In addition to the advertisement there are
available for dealers' use special Brambach
booklets and catalogs, as well as the very
popular paper patterns which enable the dealer
to prove to the customer just how well a Bram-
bach small grand will fit into the home.
In the introduction to the campaign Mark
P. Campbell, president of the company, says,
in part:
"I suppose, for a thousand years, the in-
genious minds have endeavored to find ways
to lift themselves by their bootstraps.
The
fact that they have never succeeded has not
deterred the other agile minds from continu-
ing to speculate on this.
"Pick up your daily newspapers, or investi-
gate the pack of tricks used by some appar-
ently successful salesmen. An analysis of the
methods used will indicate that they are trying
to lift the sales volume by their bootstraps.
A little plain thinking shows you that the real
business that comes to your house is not the
result of specially constructed devices, but
comes from people who want to buy a piano
and are willing to pay for it.
"There is no better way to sell a piano than
to ask a number of people, point blank, 'Can
I sell you a piano?' And, if you ask enough
people, you will sell the piano you desire.
"It is this basic principle that we have en-
deavored to employ in the fall advertising in
ilie Brambach Piano Co. this year."
ucators of our country and by philanthropic
foundations interested in musical culture. The
well-known skepticism and the high purpose of
the experienced men having charge of educa-
tion and endowments in our country have been
won over by the splendid work heretofore ac-,
complished by the Bureau. If this were not a
fact and if these men did not recognize the
educational value of what has been ac-
complished and what it is still necessary to ac-
complish, they would not lend themselves, nor
their time nor their money, to furthering these
objects.
New Board of Control for
Advancement of Music Mason & Risch Mark
(Continued from page 5)
Fifty-third Anniversary
ments sponsoring and supporting the National
Bureau's work.
To this end the Board of Control passed a
resolution authorizing and instructing the
Chairman to create an Executive Committee of
three members, one from each of the three
groups composing the Board, to exercise at all
times constant supervision over the carrying
out of the administrative detail of the National
Bureau's work programs. This Executive Com-
mittee will consist of: Hermann Irion, Chair-
man, representing Music Industries; Dr. Hollis
Dann, representing Music Educators; Dr. John
Erskine, representing Philanthropic Organiza-
tions.
It is, of course, too early to predict the re-
sults that will be achieved by this reorganiza-
tion of the National Bureau or to foreshadow
the future outcome of the work. Nevertheless
from all sides has come recognition of the fact
that a splendid step has been taken.
An outstanding fact of the deepest signifi-
cance, and one which cannot be over-empha-
sized, is that the endeavors of our industry to
stimulate its business and engender its growth
is voluntary and strongly supported by the ed-
TORONTO, ONT.—There was recently celebrated
in this city the fifty-third anniversary of the
establishment of the business of Mason &
Risch, pioneer manufacturers of pianos in a
big way in the Dominion. The celebration was
made the occasion for a six-page supplement
in the Mail and Empire, Toronto, giving the
history of the house and its personnel, general
interesting items about music and carrying ad-
vertisements of well-known manufacturers. The
supplement was developed by Sanagan-Pepler,
Ltd., advertising agents of Toronto.
Massey Music Co. Quits
CHARLESTON, W. VA.—The Massey Music Co.
stockholders at a meeting here voted to dis-
continue business and to surrender their char-
ter to the State. It was also announced that
all the debts of the corporation have been as-
sumed by the Galperin Music Company of
Charleston and that there are no assets re-
maining to be distributed. S. H. Galperin is
president of the Massey Music Co.
New Style
No. 150
In this new number we
have endeavored to give the
trade something entirely dif-
ferent in the way of design.
This beautiful little piano is just four feet high—full bronzed plate—full 7 1/3 octave—
full copper bass. The pilasters and trusses—also the top and bottom frames have inset panels
—a variation from what you are acquainted with and very effective.
We are making a limited number to try them out. Are they attractive? We say em-
phatically YES! If attractive to you they will also appeal to your customers.
Two or three will not make or break either of us, so if you like this, order samples while
they are to be had—we believe you will want more.
A large photograph will be sent serious inquirers (we have no catalog of this).
£
JESSE FRENCH & SONS PIANO COMPANY
Newcastle, Indiana, U. S. A,