Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
HELPING THE PUBLIC
UNDERSTAND
MUSICAL INSTRUMENTS
HAT substantial portion of
the public who, while inter-
ested in music and the in-
struments which produce it,
has little knowledge of the differ-
ences between the instruments of
any one particular family, whether
it be string or wind, is in a position
to receive a liberal education along
that line during the coming months
through the progressiveness of the well-known
music house of Landay Bros., New York.
Landay Bros., in short, have arranged for a
weekly period on station WOR of Newark,
N. J., for the broadcasting of what may be
termed lecture recitals on various stringed and
wind instruments designed to give the public
the proper appreciation of the different types.
The series of broadcasts began on Friday eve-
ning, September 19, at eight o'clock, a most ap-
propriate hour at which to find families in their
T
several different kinds of guitars,
each meeting a special musical need
whether as a solo instrument with
wide possibilities, or as a valuable
part of a string ensemble. George
Smedley, well-known mandolin and
Spanish guitar artist, demonstrated
the instruments to the accompani-
ment of appropriate remarks by the
lecturer who explained the features
of the Spanish guitar, Hawaiian guitar and the
various other instruments of the guitar family,
including the ukulele. Emphasis was placed on
the fact that the guitar might properly be con-
sidered a concert instrument and that Schubert,
for instance, composed many of his musical
compositions to that instrument.
The success of the first broadcasting program
was well demonstrated by the number of com-
ments received by Landay Bros, by mail and
Interesting phases of radio campaign
by Landay Bros, to educate public to
musical values of various instruments—
a movement of general trade benefit
home and with the children, particularly,
through school for the week and free from
home work.
The first program was devoted to the guitar,
and unquestionably many of the hundreds of
thousands of listeners-in got a fair conception
for the first time of the differences between
the various instruments of the guitar family.
Those who heretofore regarded the guitar
simply as an instrument used by college youths
to annoy the neighbors learned that there are
(Please turn to page 34)
Artists Participating in Landay Bros. Radio Lecture Recital
Left to Right—Frosini, noted accordion artist; Frank Reino, banjo virtuoso; L. H. McQueston, director of the series; Gustav Heitn, prominent trumpeter, and George Smedley,
famous mandolinist and guitarist
31