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Musical Merchandise Section oi The Music Trade Review
32
Chromatic Rolmonica Window Displays
Leonard Koeder Wins
That Develop Interest and Sales
Cornet Championship
I T is a well-known fact that window displays
have always been and always will be a big
factor in promoting sales. In view of this the
Rolmonica Music Co., Baltimore, Md., have
sponsored the creation by experts of window
is handsomely finished with bakelite construc-
tion, mottle colored, and is contained in a dis-
play carbon all ready to set up on the counter
or in the window. The company is now putting
on a national advertising campaign in leading
The old proverb "Like father—like son" is
well illustrated in the recent musical successes
of Leonard Koeder of Pekin, 111., who won the
title of champion cornetist against many local
A
Particularly
Effective
Rolmonica
Display
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displays exploiting the Chromatic Rolmonica
which catch the public attention and convert
window shoppers into cash customers. One of
these displays is shown in the accompanying
illustration and besides featuring the Rolmonica
itself there is shown a large photograph of
"Uncle Jack,' the WCAO radio artist who is
well known to all the children in the vicinity
of Baltimore and who has used the chromatic.
Rolmonica in his programs to the best advan-
tage.
The new sixteen-note Rolmonica chromatic
juvenile publications as well as furnishing the
dealers with numerous counter cards and other
propaganda for the promotion of this product.
Although hundreds of old favorite melodies are
found in the library of the Rolmonica, new rolls
are constantly being added of the current song
hits of each succeeding month.
The Rolmonica is included in the new 196-
page catalog which has just been issued by
Buegeleisen & Jacobson, New York City, who
are the sole distributors for this product in the
United States.
Stromberg-Voisinet Co.
Catalog Issued on Geib
& Schaefer Megaphones
Shows New Guitar Line
An important trade development of the
month was the announcement made by the
Stromberg-Voisinet Co. of Chicago that they
have added to their present line of fretted in-
struments a new high quality line of guitars.
This guitar line, which embodies a number of
new features of demonstrated musical and
mechanical excellence, is called the Kay-Kraft.
As President H. K. Kuhrmeyer said to a rep-
resentative of The Review, "At first there will
be three styles, all built on violin principles,
and constructed with an arched top and back.
This form gives these new Kay-Kraft instru-
ments the greatest possible tone volume and
makes them particularly attractive for profes-
sional use. They have an adjustable neck to
give any desired string length and geared tun-
ing pegs. Finishes will be in regular mahogany,
violin brown maple and natural rose-wood.
The Geib & Schaefer Co., Chicago, 111., widely
celebrated makers of musical instrument cases
of superior quality, continue to expand their
manufacturing lines and increase the items
which bear the well-known Geib & Schaefer
label. They have just issued a small folder,
illustrated, showing the complete line of mega-
phones they make in different material in many
sizes, and a Meg-o-rack or folding stand holder
for megaphones. Their megaphones are made
of trunk fibre with nickel mouthpieces, and the
smaller models come in seven, nine, twelve and
fifteen inch sizes. Then the middle group runs
from eighteen to twenty-eight inches.
Style No. 3321 Geib & Schaefer megaphone
is equipped with nickel handles and a heavy
rim at the large end and nickel-plated mouth-
piece. These run from eighteen to thirty-six
inches in size.
Leonard Koeder
competitors at the recent musical festival there,
and later competed with honor at the Chicago
musical festival in August.
Leonard Koeder is the son of T. M. Koeder
of the Jones-Koeder Co., Pekin, 111., maker
of the Majestic cornets, trombones and other
brass instruments. Young Mr. Koeder has now
become a concert cornetist and his musical
ability has earned for him many engagements.
He plays one of the Majestic cornets made by
his father's firm and it is understood that as
soon as his collegiate work is finished he is
expected to enter the service of the Jones-
Koeder Co., first in the factory and later in the
selling and demonstration department.
THE FRANK CATALOG
JUST OFF THE PRESS
describing three distinct lines of quality
band instruments of our own manufacture
for the Professional, School
Musician and the be-
ginner—a combination
no dealer can af-
ford to overlook.
Six (6) New Styles of GLOBE Guitars—
which will bring the dealer both sales and handsome profits. This new and special group
is of the most up-to-date design and finish, such as the Crystal in black and silver No.
505, Lavender No. 510, Japanese Amber orange No. 515, Moonbeam black and silver No.
520, flowered de-
calcomania model
No. 525, Bird's-
eye Maple No.
500.
Tone quality and
power remarkable
—and the prices
are right.
WILLIAM FRANK CO.
See Your
2029 Clybourn Ave.,
CHICAGO
ILLINOIS
Jobber
GLOBE MUSIC CO.
Write for
your copy and
dealer proposition
St. Charles, Illinois
Manufacturers to the trade since 1909