Music Trade Review
Issue: 1929 Vol. 88 N. 8 - Page 16
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16
The Music Trade
Review
Noted Scientist Addresses Musical
Instrument Dealers' Ass'n of N.
HP HE regular meeting of the Associated Musi- out by Mr. Redfield was the prophecy based
cal Instrument Dealers of New York was on present conditions, that music instruction
held at the Fifth Avenue Hotel on Tuesday methods are going to be revolutionized within
evening, February 19, at 7 o'clock. John A. the next few years. In the past, it was con-
Redfield, lecturer at Columbia University on sidered desirable by music teachers of all kinds
physics, and an authority on acoustical subjects, of instruments to keep the pupil in the student
was the guest speaker of the evening and talked age as long as possible. Methods for individual
at length on the general subject of "Progress instruction were long and tedious and made no
and Prosperity in Music." Mr. Redfield stated allowance for the desire of the student to do
that those music dealers and jobbers, who have ensemble playing during the first few years.
not fared so well in recent years, are offering This must all be changed, Mr. Redfield asserted,
three stock excuses to account for the drop in and individual instruction must be relegated to
sales, namely "prohibition," "radio" and the students reaching the master stage. Beginners
must in the future receive music instruction in
"sound pictures."
He pointed out that the dealers and jobbers group classes, where, it has been shown, they
all admit that these factors are here to stay, will make double the progress and have many
but for the most part fail to do anything about times the enthusiasm. Mr. Redfield also dis-
them. Mr. Redfield launched several criticisms cussed discounts.
One of the highlights of the meeting was the
against the retail music trade; first, that deal-
ers are slow in adjusting themselves to chang- presentation by Abe Halpin of a brief-case to
ing conditions; second, that a lack of sincerity Harry L. Hunt, the energetic and tireless secre-
toward the public on the part of music clerks tary of the Association. Mr. Halpin delivered
and salesmen is countenanced by music mer- a characteristic monologue with gestures in his
chants, and third that dealers' stocks of Ameri- presentation address in which he paid high
can-made instruments are kept so meagre that tribute to Mr. Hunt. Several stirring banjo
the retailer virtually is failing to properly serve solos were played for the gathering by David
Berend, head of the Berend School of Music,
his public.
One of the most important points brought Inc., New York, prior to Mr. Redfield's talk.
Holton Band Work in Ohio
High School Band to
Getting Excellent Results
Make Concert Tour
FOSTORIA, O., February 16.—The Fostoria High
School band will make a concert tour to Wash-
ington, D. C, during the week of the Spring
vacation, according to Director Jack Wain-
w right.
After winning national and state honors for
several consecutive years, the local band has
been withdrawn from the annual contests and
this has been replaced by an annual concert
trip, believed by school officials to be more pro-
ductive of educational benefits. Last Spring
the band toured southern Ohio and Pennsyl-
Review Ad Brings Trade
BRATTLEBORO, VT., February
18.—The L. H.
Barber music store, 30 Main street, this city,
has been getting excellent returns from a show
window displaying Rolmonicas, which have
proven very popular in this community. Mr.
Barber drew attention to the Rolmonica dis-
play by pasting the front cover of the Musical
Merchandise section of the Music Trade Re-
view of February 9 on the inside of the win-
dow. This cover showed a photograph of
Anita Page, Metro-Goldwyn-Mayer star of
"The Broadway M|elody," playing a Rolmonica,
the advertisement being taken by Buegeleisen
& Jacobson, New York, sole distributors to the
music trade.
MIPDLEPORT, O., February 16.—The Middleport
school band, under the direction of Edward
Vanover, has made remarkable progress the
past few weeks. The band is composed of
ninety pieces, being the largest in the band
circuits composed of the towns of Welleston,
Jackson, Gallipolis and Middleport.
The twelve weeks' free instruction given by
Frank Holton & Co. with the purchase of the
band instruments has closed, and it is up to
the boards of education of the towns of the
circuit to continue the instruction. A meeting
of the superintendents of the various bands will
be called soon to consider the proposition, it
is stated.
Toledo Stores Getting
Small Goods Sales
FEBRUARY 23, 1939
Mr. Dealer—More Profits With
Musical Products
THE BIG FIVE
Wonder Banjo and Drum Head Cleaner,
Lustroil instrument polish (or wood; Saxo
polish for Gold and Silver; Nico polish for
Nickel and Brass, and Tuxedo Polishing Cloth
Used and recommended by leading manufacturers.
Sold only at Music Store*.
ORDER TODAY!
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
S-T0 Union Square
0
NEW YORK
OLIVER DITSON CO
BOSTON. MASS
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive
Modern
Specialties
Service
ESTABLISHED 1834
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
TOLEDO, O., February 18.—The Union Music Co.
has been enjoying a consistent small goods
business throughout the past year, according
to George Terry, manager. This house has a
large following among professional musicians
and has recently equipped a number of the
players in the new Paramount Theatre with
Ludwig pearl drums, tympani, chimes, a gold
model Deagan vibraphone, as well as Buescher
band instruments. Another important deal for
the store has been that of outfitting the Port
Clinton Drum and Bugle Corps with Ludwig
equipment. Vincent De Prisco, small goods
National Musical String Co.
retailer, is featuring Italian and German piano
New Brunswick, N. J.
accordions and is enjoying a run on these in-
struments. Slingerland banjos, particularly the
Banner Blue, are finding favor with many
SEND FOR TRADE PRICE LIST OF
patrons, and Hohner Harmonicas have a large
for
sale, he stated. The repair department of the
store draws many customers, and is a direct
Violin, Viola,
aid to sales, it is said, for not infrequently musi-
'Cello and Basa
cians replace an old instrument with a new one
here.
MULLER & KAPLAN
154 East 85th St., N. Y.
Black Diamond
Strings
THE WORLD'S BEST
Dr. S. H. McAfee was reelected bandmaster
of the Jerusalem Temple Band, of New Or-
leans, La., at the annual meeting held recently
at Jung Hotel. Most of the players of the
Temple band use Conn instruments and are
well satisfied with them for all concert work.
GoldMedalStrings
for musical instruments
Gold-plated Steel and
Wound String*
Gibson Musical String Co.
16
The Music Trade
Review
Noted Scientist Addresses Musical
Instrument Dealers' Ass'n of N.
HP HE regular meeting of the Associated Musi- out by Mr. Redfield was the prophecy based
cal Instrument Dealers of New York was on present conditions, that music instruction
held at the Fifth Avenue Hotel on Tuesday methods are going to be revolutionized within
evening, February 19, at 7 o'clock. John A. the next few years. In the past, it was con-
Redfield, lecturer at Columbia University on sidered desirable by music teachers of all kinds
physics, and an authority on acoustical subjects, of instruments to keep the pupil in the student
was the guest speaker of the evening and talked age as long as possible. Methods for individual
at length on the general subject of "Progress instruction were long and tedious and made no
and Prosperity in Music." Mr. Redfield stated allowance for the desire of the student to do
that those music dealers and jobbers, who have ensemble playing during the first few years.
not fared so well in recent years, are offering This must all be changed, Mr. Redfield asserted,
three stock excuses to account for the drop in and individual instruction must be relegated to
sales, namely "prohibition," "radio" and the students reaching the master stage. Beginners
must in the future receive music instruction in
"sound pictures."
He pointed out that the dealers and jobbers group classes, where, it has been shown, they
all admit that these factors are here to stay, will make double the progress and have many
but for the most part fail to do anything about times the enthusiasm. Mr. Redfield also dis-
them. Mr. Redfield launched several criticisms cussed discounts.
One of the highlights of the meeting was the
against the retail music trade; first, that deal-
ers are slow in adjusting themselves to chang- presentation by Abe Halpin of a brief-case to
ing conditions; second, that a lack of sincerity Harry L. Hunt, the energetic and tireless secre-
toward the public on the part of music clerks tary of the Association. Mr. Halpin delivered
and salesmen is countenanced by music mer- a characteristic monologue with gestures in his
chants, and third that dealers' stocks of Ameri- presentation address in which he paid high
can-made instruments are kept so meagre that tribute to Mr. Hunt. Several stirring banjo
the retailer virtually is failing to properly serve solos were played for the gathering by David
Berend, head of the Berend School of Music,
his public.
One of the most important points brought Inc., New York, prior to Mr. Redfield's talk.
Holton Band Work in Ohio
High School Band to
Getting Excellent Results
Make Concert Tour
FOSTORIA, O., February 16.—The Fostoria High
School band will make a concert tour to Wash-
ington, D. C, during the week of the Spring
vacation, according to Director Jack Wain-
w right.
After winning national and state honors for
several consecutive years, the local band has
been withdrawn from the annual contests and
this has been replaced by an annual concert
trip, believed by school officials to be more pro-
ductive of educational benefits. Last Spring
the band toured southern Ohio and Pennsyl-
Review Ad Brings Trade
BRATTLEBORO, VT., February
18.—The L. H.
Barber music store, 30 Main street, this city,
has been getting excellent returns from a show
window displaying Rolmonicas, which have
proven very popular in this community. Mr.
Barber drew attention to the Rolmonica dis-
play by pasting the front cover of the Musical
Merchandise section of the Music Trade Re-
view of February 9 on the inside of the win-
dow. This cover showed a photograph of
Anita Page, Metro-Goldwyn-Mayer star of
"The Broadway M|elody," playing a Rolmonica,
the advertisement being taken by Buegeleisen
& Jacobson, New York, sole distributors to the
music trade.
MIPDLEPORT, O., February 16.—The Middleport
school band, under the direction of Edward
Vanover, has made remarkable progress the
past few weeks. The band is composed of
ninety pieces, being the largest in the band
circuits composed of the towns of Welleston,
Jackson, Gallipolis and Middleport.
The twelve weeks' free instruction given by
Frank Holton & Co. with the purchase of the
band instruments has closed, and it is up to
the boards of education of the towns of the
circuit to continue the instruction. A meeting
of the superintendents of the various bands will
be called soon to consider the proposition, it
is stated.
Toledo Stores Getting
Small Goods Sales
FEBRUARY 23, 1939
Mr. Dealer—More Profits With
Musical Products
THE BIG FIVE
Wonder Banjo and Drum Head Cleaner,
Lustroil instrument polish (or wood; Saxo
polish for Gold and Silver; Nico polish for
Nickel and Brass, and Tuxedo Polishing Cloth
Used and recommended by leading manufacturers.
Sold only at Music Store*.
ORDER TODAY!
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
S-T0 Union Square
0
NEW YORK
OLIVER DITSON CO
BOSTON. MASS
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive
Modern
Specialties
Service
ESTABLISHED 1834
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
TOLEDO, O., February 18.—The Union Music Co.
has been enjoying a consistent small goods
business throughout the past year, according
to George Terry, manager. This house has a
large following among professional musicians
and has recently equipped a number of the
players in the new Paramount Theatre with
Ludwig pearl drums, tympani, chimes, a gold
model Deagan vibraphone, as well as Buescher
band instruments. Another important deal for
the store has been that of outfitting the Port
Clinton Drum and Bugle Corps with Ludwig
equipment. Vincent De Prisco, small goods
National Musical String Co.
retailer, is featuring Italian and German piano
New Brunswick, N. J.
accordions and is enjoying a run on these in-
struments. Slingerland banjos, particularly the
Banner Blue, are finding favor with many
SEND FOR TRADE PRICE LIST OF
patrons, and Hohner Harmonicas have a large
for
sale, he stated. The repair department of the
store draws many customers, and is a direct
Violin, Viola,
aid to sales, it is said, for not infrequently musi-
'Cello and Basa
cians replace an old instrument with a new one
here.
MULLER & KAPLAN
154 East 85th St., N. Y.
Black Diamond
Strings
THE WORLD'S BEST
Dr. S. H. McAfee was reelected bandmaster
of the Jerusalem Temple Band, of New Or-
leans, La., at the annual meeting held recently
at Jung Hotel. Most of the players of the
Temple band use Conn instruments and are
well satisfied with them for all concert work.
GoldMedalStrings
for musical instruments
Gold-plated Steel and
Wound String*
Gibson Musical String Co.
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