Music Trade Review
Issue: 1929 Vol. 88 N. 6-SECTION-2 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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Published by The Music Trade Review, 420 Lexington Avenue, New York
If I Were
A Salesman
In Your Store!
By WILLIAM J. DOUGHERTY
Carson J. Robison, the Actor
TN the accompanying article a great artist
•*• steps out of his character and becomes a
salesman of fretted instruments for every
music store in the country. Here is a man
who earns many thousands of dollars a year
through his musical prowess and who has
taken the time to give his own personal
cross-section analysis of salesmanship of
fretted instruments as it exists to-day. He
presents the shortcomings as well as the
good traits of the music merchant who
serves the public with fretted instruments.
Carson J. Robison, the Pied Piper of Mel-
ody, who plays a guitar, sings and whistles
and, composes songs for millions of people
on the stage, over the radio and on practi-
cally all makes of records, started from
musical scratch a few years ago* and in that
short span rose to phenomenal success as an
artist. He steps into your store, through
this article, Mr. Dealer, and helps you adjust
your salesmanship problems so that you can
guide your business ship out into the high
seas of greater sales. Don't neglect to read
every line of this interesting and valuable
article. It means a great deal to you to do
so. Mr. Robison talks to you in this arti-
cle just ds if he were seated in your private
office and chatting confidentially to you. He
talks to you from the standpoint of the
man in front of the counter.—EDITOR'S NOTE.
H
OW would you like, Mr. Dealer, to
have one of the most popular and most
versatile instrumentalists in the pub-
lic eye to-day to step behind your
counter and tackle the selling problems in your
fretted instrument department in a truly whole-
hearted manner just as though he were trying
to make good and land a steady job with you?
Would you be interested in listening to a few
sales and merchandising slants on fretted in-
struments you sell or try to sell in your store,
coming from a man who makes music for pub-
lic entertainment to the tune of many thous-
ands of dollars each year?
Wouldn't you like to get the viewpoint of
the man in front of the counter?
Wouldn't you at least turn an attentive ear
to get the viewpoint of this master musician
who was once upon a time just an every-day
citizen, with a love for music but little or no
ability to express it, and who, just like hun-
dreds and hundreds of people, young and old,
once upon a time looked into the display win-
dow of some music store and felt that burning
desire to be able to play a banjo, a guitar, or a
ukulele, or some other instrument?
Yes?
Well, here you are! Your wish is to be grati-
fied in the subsequent para- f -
graphs of this article.
C a r s o n J. Robison, the
"pied piper" of melody, who,
with his modern "flute," leads
thousands and thousands of
tired and music-hungry people
away from their cares and
worries day in and day out,
night after night, early or
late, through his f a m o u s
phonograph recordings or his
exquisitely popular radio pro-
grams that are
frequently
broadcast each week on na-
tional hookups, gladly con-
sented to steal a few minutes
away from his every "day and
night" schedule that would
make a glutton for unending
work feel most envious, and
talk with the writer on the
subject of '.'Selling Fretted
Instruments."
It took weeks and weeks to find Mr. Robison
free enough to the extent of giving the inter-
viewer a few precious moments to discuss this
subject, notwithstanding that he is vitally in-
terested in the music business and its future,
and as much as he wants to see the sale of
fretted instruments soar to highest peaks.
Carson Robison is one of those modest souls
who would have you believe he is what is
known in stage parlance as a "ham and egg"
artist. He'd almost convince you that when he
plays his guitar, or sings a comedy song, or
whistles to imitate the best songster in bird-
land, he doesn't half get there in comparison
with others. But when you hear Robison on
the stage, or over the air, or on one of his
{Continued on page 6)
The
Stage Itself
fhukm man*
%
i
Kncrchai idisf
tio
§eci
•
\J
m
^fcg
Published by The Music Trade Review, 420 Lexington Avenue, New York
If I Were
A Salesman
In Your Store!
By WILLIAM J. DOUGHERTY
Carson J. Robison, the Actor
TN the accompanying article a great artist
•*• steps out of his character and becomes a
salesman of fretted instruments for every
music store in the country. Here is a man
who earns many thousands of dollars a year
through his musical prowess and who has
taken the time to give his own personal
cross-section analysis of salesmanship of
fretted instruments as it exists to-day. He
presents the shortcomings as well as the
good traits of the music merchant who
serves the public with fretted instruments.
Carson J. Robison, the Pied Piper of Mel-
ody, who plays a guitar, sings and whistles
and, composes songs for millions of people
on the stage, over the radio and on practi-
cally all makes of records, started from
musical scratch a few years ago* and in that
short span rose to phenomenal success as an
artist. He steps into your store, through
this article, Mr. Dealer, and helps you adjust
your salesmanship problems so that you can
guide your business ship out into the high
seas of greater sales. Don't neglect to read
every line of this interesting and valuable
article. It means a great deal to you to do
so. Mr. Robison talks to you in this arti-
cle just ds if he were seated in your private
office and chatting confidentially to you. He
talks to you from the standpoint of the
man in front of the counter.—EDITOR'S NOTE.
H
OW would you like, Mr. Dealer, to
have one of the most popular and most
versatile instrumentalists in the pub-
lic eye to-day to step behind your
counter and tackle the selling problems in your
fretted instrument department in a truly whole-
hearted manner just as though he were trying
to make good and land a steady job with you?
Would you be interested in listening to a few
sales and merchandising slants on fretted in-
struments you sell or try to sell in your store,
coming from a man who makes music for pub-
lic entertainment to the tune of many thous-
ands of dollars each year?
Wouldn't you like to get the viewpoint of
the man in front of the counter?
Wouldn't you at least turn an attentive ear
to get the viewpoint of this master musician
who was once upon a time just an every-day
citizen, with a love for music but little or no
ability to express it, and who, just like hun-
dreds and hundreds of people, young and old,
once upon a time looked into the display win-
dow of some music store and felt that burning
desire to be able to play a banjo, a guitar, or a
ukulele, or some other instrument?
Yes?
Well, here you are! Your wish is to be grati-
fied in the subsequent para- f -
graphs of this article.
C a r s o n J. Robison, the
"pied piper" of melody, who,
with his modern "flute," leads
thousands and thousands of
tired and music-hungry people
away from their cares and
worries day in and day out,
night after night, early or
late, through his f a m o u s
phonograph recordings or his
exquisitely popular radio pro-
grams that are
frequently
broadcast each week on na-
tional hookups, gladly con-
sented to steal a few minutes
away from his every "day and
night" schedule that would
make a glutton for unending
work feel most envious, and
talk with the writer on the
subject of '.'Selling Fretted
Instruments."
It took weeks and weeks to find Mr. Robison
free enough to the extent of giving the inter-
viewer a few precious moments to discuss this
subject, notwithstanding that he is vitally in-
terested in the music business and its future,
and as much as he wants to see the sale of
fretted instruments soar to highest peaks.
Carson Robison is one of those modest souls
who would have you believe he is what is
known in stage parlance as a "ham and egg"
artist. He'd almost convince you that when he
plays his guitar, or sings a comedy song, or
whistles to imitate the best songster in bird-
land, he doesn't half get there in comparison
with others. But when you hear Robison on
the stage, or over the air, or on one of his
{Continued on page 6)
The
Stage Itself
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