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Musical Merchandise Section oi The Music Trade Review
"I have found them not only perfect
in filths, but of a texture and quality
under the finger and bow so necessary
to the development of the finer quali-
ties oj violin tone.
To my mind,
they are fully the equal of the best
imported strings." —• KENNETH ROSE
(Director, Violin Dept., Ward-Bel-
mont, Conservatory of Music, Nash-
ville, Tenn.)
/Vlastcr
TTieC oncert M
will sing sweet proiits ior you
"The Concert Master" enters
the market with every sign
pointing to big sales. This
new Armour violin string is
the greatest profit - making
set-up that has come your way
in a long time.
It has the backing of musi-
cal authority. Already the
leading American artists have
endorsed "The Concert Mas-
ter" as the finest violin string
in the world. Fritz Kreisler,
the world's greatest violinist,
has chosen it for his concerts.
"The Concert Master" has
everything that good mer-
chandising requires. A sensa-
tional new product . . . gen-
erous profits . . . repeat orders
. . . a powerful advertising
campaign that assures demand,
and speeds up turnovers . . .
you as a shrewd dealer will
recognize that here opportu-
nity is pounding at your door.
Be sure you obtain an ample
stock. "The Concert Master"
comes in beautifully finished
tubes which keep each string
in perfect condition. These
tubes are attractive for display
and take up a minimum of
space. Order your supply—
now! Armour and Company,
Chicago, 111.
lhc V^oncert
Master