Music Trade Review
Issue: 1929 Vol. 88 N. 4 - Page 9
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The Music Trade Review
JANUARY 26, 1929
Seeburg Harp Celeste for
Magnificent New Theatre
Paul Ash, Noted Orchestra Conductor, Orders
Prompt Delivery of Instrument for Use in
New Paramount Theatre, Brooklyn, N. Y.
When Paul Ash, well-known orchestra con-
ductor, who won a wide reputation as conductor
of the orchestra of the Oriental Theatre, Chi-
Canada Is Making Rapid
Strides in Piano Promotion
Robert A. Willis, President of Canadian Piano Manufacturers'
Association, Points Out Excellent Work Being Done
in Group Instruction Throughout Dominion
HE members of the piano trade in Canada are quite as much alive to meeting the existing
situation in the industry as are the fellows in the United States, as is quite evident accord-
ing to a recent interview with Robert A. Willis, vice-president of Willis & Co., Ltd., the old-
established music house of Montreal, and president of the Canadian Piano Manufacturers'
Association.
Mr. Willis was on one of his periodic trips to New York accompanied by the sales manager of
his company, Charles E. Patterson, and made
his headquarters at the American Piano Co. ance of four sons in carrying on the work of
the various departments. In addition to manu-
offices.
As in the United States, the Canadians are facturing and marketing pianos of their own for
making excellent progress in introducing group many years, Willis & Co. have represented the
piano instruction in the schools of the Domin- Knabe piano in Canada for forty-four years, and
ion, this work being in charge of Capt. A. S. the Chickering for eighteen years. At the pres-
Atkinson, Director of the Canadian Bureau for ent time negotiations have been completed for
the Advancement of Music. He believes in adding the Mason & Hamlin to the company's
starting at the top and working down, and as a line.
The outlook for 1929 in Canada, according to
result has been successful in securing the en-
dorsement of the principle of group instruction Mr. Willis, is excellent, with the great agricul-
in musical instruments in the school from the tural sections of the Dominion in a very pros-
premiers of practically all the provinces in the perous condition. The piano man across the
cago, came to Brooklyn, N. Y., to take charge Dominion. He then won over the authorities border meets with the same sales competition
of the orchestra of the elaborate new Para- of the famous McGill University to the idea, from other lines as is faced by a dealer in the
mount Theatre recently completed in that city, with the result that training in group piano in- United States, but is working to overcome that
one of his first moves was to telegraph to the struction has been made an optional subject. competition through increased sales effort.
J. P. Seeburg Piano Co., Chicago, requesting Capt. Atkinson has had similar success with the
that a Seeburg harp celeste be shipped to him University of Montreal, which has conducted
at once in order to round out the equipment of several classes^ for teachers to train them in
new Paramount orchestra^
group instruction work, the classes in every
The promptness with which the Seeburg Co. case being well attended. At the present time
rilled the order brought the following letter he is working to have group instruction in-
from Mr. Ash: "I wish to thank you for the cluded in the regular courses in elementary and
excellent service accorded me in expressing the high schools throughout the Dominion and is
Seeburg harp celeste in time for the opening of meeting with a very satisfactory degree of
the new Paramount Theatre here.
success.
"The many weeks of pleasure and satisfaction
According to Mr. Willis the Canadian Piano
I experienced in using a similar instrument Manufacturers' Association has now under con-
while appearing at the Oriental Theatre, Chi- sideration a general plan of publicity somewhat
cago, induced my desire to purchase another along the lines followed by the piano manufac-
one in time for this opening.
turers of the United States, but with the differ-
"The Seeburg harp celeste is certainly a ence that local newspapers will be used rather
wonderful little instrument. It possesses a cer- than national magazines. In this campaign a
tain beauty of tone that just cannot be de- direct effort will be made to enlist the support
are shipped on time.
scribed nor replaced in the proper rendition of of the dealers to the extent of paying a proper
When we
certain orchestra numbers, and should I ever be share of the expense of such advertising, of a
we make a
deprived of the use of it for any unforeseen general nature, as may be inserted in publica-
promise you can
reason, a lot of beautiful effects will be sacri-
tions in their immediate territories.
ficed.
count on it.
Mr. Willis, in his capacity as head of the
"My initial performances at this de luxe the-
When you want
atre have been played to a S. R. O. house, and wholesale department of his company, makes
1 am well pleased with your excellent co-opera- regular trips throughout the Dominion to visit
quick s e r v i c e you
the numerous branch houses and agencies from
tion."
coast to coast, and declares that he already
can get it.
notes the favorable reaction from the piano pro-
Visitors at Aeolian Co.
motion campaign. In fact, a number of sales
We have over
have come to his attention that were made di-
200,000 sq. ft.
Among the recent visitors at the executive rectly and as a result of the training of children
offices of the Aeolian Co., New York, was W. in the fundamentals of piano playing in the
of manufacturing
H. Daniels, of Denton, Cottier & Daniels, Buf- schools.
space
to back you
falo, N. Y., who was on his way to Florida for
Mr. Willis reported that his father, A. P.
a short vacation. Other visitors were Hugh W. Willis, although eighty-four years old, is hale
up with.
Randall, of the J. B. Bradford Piano Co., Mil- and hearty, and is still active as head of the in-
waukee, Wis.; J. Frank Bland, of the Bland stitution, although he enjoys the capable assist-
Piano Co., Winston-Salem, N. C, and Fred Jen-
Write us at the
kins, of the J. W. Jenkins Sons' Music Co., Kan-
To Open New Branches
first opportunity.
sas City, Mo.
WARREN, O., January 19.—W. P. Hare, who
some time ago opened a piano department for
Doll Piano in Broadcasts
PRATT, READ & CO.
the Butterfield Furniture Co. here, and has since
been
in
charge,
has
been
promoted
to
district
A series of piano recitals, featuring the Jacob
Established in 1806
Doll & Sons grand piano, has been broadcast sales manager and will open a number of new
for the last several weeks on Friday afternoons branch stores for the company in Ohio, West
from Station WBNY, which studio is in New Virginia and Indiana. O. E. Shaw has suc-
The PRATT READ PLAYER ACTION CO.
York City. This weekly feature was very popu- ceeded him as manager of the local piano de-
Deep River, Conn.
partment.
lar on the air.
T
Pratt Read
Products
keys actions
players
The Music Trade Review
JANUARY 26, 1929
Seeburg Harp Celeste for
Magnificent New Theatre
Paul Ash, Noted Orchestra Conductor, Orders
Prompt Delivery of Instrument for Use in
New Paramount Theatre, Brooklyn, N. Y.
When Paul Ash, well-known orchestra con-
ductor, who won a wide reputation as conductor
of the orchestra of the Oriental Theatre, Chi-
Canada Is Making Rapid
Strides in Piano Promotion
Robert A. Willis, President of Canadian Piano Manufacturers'
Association, Points Out Excellent Work Being Done
in Group Instruction Throughout Dominion
HE members of the piano trade in Canada are quite as much alive to meeting the existing
situation in the industry as are the fellows in the United States, as is quite evident accord-
ing to a recent interview with Robert A. Willis, vice-president of Willis & Co., Ltd., the old-
established music house of Montreal, and president of the Canadian Piano Manufacturers'
Association.
Mr. Willis was on one of his periodic trips to New York accompanied by the sales manager of
his company, Charles E. Patterson, and made
his headquarters at the American Piano Co. ance of four sons in carrying on the work of
the various departments. In addition to manu-
offices.
As in the United States, the Canadians are facturing and marketing pianos of their own for
making excellent progress in introducing group many years, Willis & Co. have represented the
piano instruction in the schools of the Domin- Knabe piano in Canada for forty-four years, and
ion, this work being in charge of Capt. A. S. the Chickering for eighteen years. At the pres-
Atkinson, Director of the Canadian Bureau for ent time negotiations have been completed for
the Advancement of Music. He believes in adding the Mason & Hamlin to the company's
starting at the top and working down, and as a line.
The outlook for 1929 in Canada, according to
result has been successful in securing the en-
dorsement of the principle of group instruction Mr. Willis, is excellent, with the great agricul-
in musical instruments in the school from the tural sections of the Dominion in a very pros-
premiers of practically all the provinces in the perous condition. The piano man across the
cago, came to Brooklyn, N. Y., to take charge Dominion. He then won over the authorities border meets with the same sales competition
of the orchestra of the elaborate new Para- of the famous McGill University to the idea, from other lines as is faced by a dealer in the
mount Theatre recently completed in that city, with the result that training in group piano in- United States, but is working to overcome that
one of his first moves was to telegraph to the struction has been made an optional subject. competition through increased sales effort.
J. P. Seeburg Piano Co., Chicago, requesting Capt. Atkinson has had similar success with the
that a Seeburg harp celeste be shipped to him University of Montreal, which has conducted
at once in order to round out the equipment of several classes^ for teachers to train them in
new Paramount orchestra^
group instruction work, the classes in every
The promptness with which the Seeburg Co. case being well attended. At the present time
rilled the order brought the following letter he is working to have group instruction in-
from Mr. Ash: "I wish to thank you for the cluded in the regular courses in elementary and
excellent service accorded me in expressing the high schools throughout the Dominion and is
Seeburg harp celeste in time for the opening of meeting with a very satisfactory degree of
the new Paramount Theatre here.
success.
"The many weeks of pleasure and satisfaction
According to Mr. Willis the Canadian Piano
I experienced in using a similar instrument Manufacturers' Association has now under con-
while appearing at the Oriental Theatre, Chi- sideration a general plan of publicity somewhat
cago, induced my desire to purchase another along the lines followed by the piano manufac-
one in time for this opening.
turers of the United States, but with the differ-
"The Seeburg harp celeste is certainly a ence that local newspapers will be used rather
wonderful little instrument. It possesses a cer- than national magazines. In this campaign a
tain beauty of tone that just cannot be de- direct effort will be made to enlist the support
are shipped on time.
scribed nor replaced in the proper rendition of of the dealers to the extent of paying a proper
When we
certain orchestra numbers, and should I ever be share of the expense of such advertising, of a
we make a
deprived of the use of it for any unforeseen general nature, as may be inserted in publica-
promise you can
reason, a lot of beautiful effects will be sacri-
tions in their immediate territories.
ficed.
count on it.
Mr. Willis, in his capacity as head of the
"My initial performances at this de luxe the-
When you want
atre have been played to a S. R. O. house, and wholesale department of his company, makes
1 am well pleased with your excellent co-opera- regular trips throughout the Dominion to visit
quick s e r v i c e you
the numerous branch houses and agencies from
tion."
coast to coast, and declares that he already
can get it.
notes the favorable reaction from the piano pro-
Visitors at Aeolian Co.
motion campaign. In fact, a number of sales
We have over
have come to his attention that were made di-
200,000 sq. ft.
Among the recent visitors at the executive rectly and as a result of the training of children
offices of the Aeolian Co., New York, was W. in the fundamentals of piano playing in the
of manufacturing
H. Daniels, of Denton, Cottier & Daniels, Buf- schools.
space
to back you
falo, N. Y., who was on his way to Florida for
Mr. Willis reported that his father, A. P.
a short vacation. Other visitors were Hugh W. Willis, although eighty-four years old, is hale
up with.
Randall, of the J. B. Bradford Piano Co., Mil- and hearty, and is still active as head of the in-
waukee, Wis.; J. Frank Bland, of the Bland stitution, although he enjoys the capable assist-
Piano Co., Winston-Salem, N. C, and Fred Jen-
Write us at the
kins, of the J. W. Jenkins Sons' Music Co., Kan-
To Open New Branches
first opportunity.
sas City, Mo.
WARREN, O., January 19.—W. P. Hare, who
some time ago opened a piano department for
Doll Piano in Broadcasts
PRATT, READ & CO.
the Butterfield Furniture Co. here, and has since
been
in
charge,
has
been
promoted
to
district
A series of piano recitals, featuring the Jacob
Established in 1806
Doll & Sons grand piano, has been broadcast sales manager and will open a number of new
for the last several weeks on Friday afternoons branch stores for the company in Ohio, West
from Station WBNY, which studio is in New Virginia and Indiana. O. E. Shaw has suc-
The PRATT READ PLAYER ACTION CO.
York City. This weekly feature was very popu- ceeded him as manager of the local piano de-
Deep River, Conn.
partment.
lar on the air.
T
Pratt Read
Products
keys actions
players
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