Music Trade Review

Issue: 1929 Vol. 88 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY 26, 1929
Seeburg Harp Celeste for
Magnificent New Theatre
Paul Ash, Noted Orchestra Conductor, Orders
Prompt Delivery of Instrument for Use in
New Paramount Theatre, Brooklyn, N. Y.
When Paul Ash, well-known orchestra con-
ductor, who won a wide reputation as conductor
of the orchestra of the Oriental Theatre, Chi-
Canada Is Making Rapid
Strides in Piano Promotion
Robert A. Willis, President of Canadian Piano Manufacturers'
Association, Points Out Excellent Work Being Done
in Group Instruction Throughout Dominion
HE members of the piano trade in Canada are quite as much alive to meeting the existing
situation in the industry as are the fellows in the United States, as is quite evident accord-
ing to a recent interview with Robert A. Willis, vice-president of Willis & Co., Ltd., the old-
established music house of Montreal, and president of the Canadian Piano Manufacturers'
Association.
Mr. Willis was on one of his periodic trips to New York accompanied by the sales manager of
his company, Charles E. Patterson, and made
his headquarters at the American Piano Co. ance of four sons in carrying on the work of
the various departments. In addition to manu-
offices.
As in the United States, the Canadians are facturing and marketing pianos of their own for
making excellent progress in introducing group many years, Willis & Co. have represented the
piano instruction in the schools of the Domin- Knabe piano in Canada for forty-four years, and
ion, this work being in charge of Capt. A. S. the Chickering for eighteen years. At the pres-
Atkinson, Director of the Canadian Bureau for ent time negotiations have been completed for
the Advancement of Music. He believes in adding the Mason & Hamlin to the company's
starting at the top and working down, and as a line.
The outlook for 1929 in Canada, according to
result has been successful in securing the en-
dorsement of the principle of group instruction Mr. Willis, is excellent, with the great agricul-
in musical instruments in the school from the tural sections of the Dominion in a very pros-
premiers of practically all the provinces in the perous condition. The piano man across the
cago, came to Brooklyn, N. Y., to take charge Dominion. He then won over the authorities border meets with the same sales competition
of the orchestra of the elaborate new Para- of the famous McGill University to the idea, from other lines as is faced by a dealer in the
mount Theatre recently completed in that city, with the result that training in group piano in- United States, but is working to overcome that
one of his first moves was to telegraph to the struction has been made an optional subject. competition through increased sales effort.
J. P. Seeburg Piano Co., Chicago, requesting Capt. Atkinson has had similar success with the
that a Seeburg harp celeste be shipped to him University of Montreal, which has conducted
at once in order to round out the equipment of several classes^ for teachers to train them in
new Paramount orchestra^
group instruction work, the classes in every
The promptness with which the Seeburg Co. case being well attended. At the present time
rilled the order brought the following letter he is working to have group instruction in-
from Mr. Ash: "I wish to thank you for the cluded in the regular courses in elementary and
excellent service accorded me in expressing the high schools throughout the Dominion and is
Seeburg harp celeste in time for the opening of meeting with a very satisfactory degree of
the new Paramount Theatre here.
success.
"The many weeks of pleasure and satisfaction
According to Mr. Willis the Canadian Piano
I experienced in using a similar instrument Manufacturers' Association has now under con-
while appearing at the Oriental Theatre, Chi- sideration a general plan of publicity somewhat
cago, induced my desire to purchase another along the lines followed by the piano manufac-
one in time for this opening.
turers of the United States, but with the differ-
"The Seeburg harp celeste is certainly a ence that local newspapers will be used rather
wonderful little instrument. It possesses a cer- than national magazines. In this campaign a
tain beauty of tone that just cannot be de- direct effort will be made to enlist the support
are shipped on time.
scribed nor replaced in the proper rendition of of the dealers to the extent of paying a proper
When we
certain orchestra numbers, and should I ever be share of the expense of such advertising, of a
we make a
deprived of the use of it for any unforeseen general nature, as may be inserted in publica-
promise you can
reason, a lot of beautiful effects will be sacri-
tions in their immediate territories.
ficed.
count on it.
Mr. Willis, in his capacity as head of the
"My initial performances at this de luxe the-
When you want
atre have been played to a S. R. O. house, and wholesale department of his company, makes
1 am well pleased with your excellent co-opera- regular trips throughout the Dominion to visit
quick s e r v i c e you
the numerous branch houses and agencies from
tion."
coast to coast, and declares that he already
can get it.
notes the favorable reaction from the piano pro-
Visitors at Aeolian Co.
motion campaign. In fact, a number of sales
We have over
have come to his attention that were made di-
200,000 sq. ft.
Among the recent visitors at the executive rectly and as a result of the training of children
offices of the Aeolian Co., New York, was W. in the fundamentals of piano playing in the
of manufacturing
H. Daniels, of Denton, Cottier & Daniels, Buf- schools.
space
to back you
falo, N. Y., who was on his way to Florida for
Mr. Willis reported that his father, A. P.
a short vacation. Other visitors were Hugh W. Willis, although eighty-four years old, is hale
up with.
Randall, of the J. B. Bradford Piano Co., Mil- and hearty, and is still active as head of the in-
waukee, Wis.; J. Frank Bland, of the Bland stitution, although he enjoys the capable assist-
Piano Co., Winston-Salem, N. C, and Fred Jen-
Write us at the
kins, of the J. W. Jenkins Sons' Music Co., Kan-
To Open New Branches
first opportunity.
sas City, Mo.
WARREN, O., January 19.—W. P. Hare, who
some time ago opened a piano department for
Doll Piano in Broadcasts
PRATT, READ & CO.
the Butterfield Furniture Co. here, and has since
been
in
charge,
has
been
promoted
to
district
A series of piano recitals, featuring the Jacob
Established in 1806
Doll & Sons grand piano, has been broadcast sales manager and will open a number of new
for the last several weeks on Friday afternoons branch stores for the company in Ohio, West
from Station WBNY, which studio is in New Virginia and Indiana. O. E. Shaw has suc-
The PRATT READ PLAYER ACTION CO.
York City. This weekly feature was very popu- ceeded him as manager of the local piano de-
Deep River, Conn.
partment.
lar on the air.
T
Pratt Read
Products
keys actions
players
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
WESTERN COMMENT
Signs, Portents, and an Answer
REVIEW OFFICE, CHICAGO, I I I . , JANUARY 21,
of harmonies; but that only means that it is there for want of
something better. Positively, rather than negatively speaking, in
fact, we are forced to the conclusion that, with all its tremendous
advantages, the obvious defects of the piano are becoming known
to a public which during the last fifteen years has learned very
much about musical tone, and has become familiar, as never before,
with the modern orchestra, both symphonic and choreographic. In
a word, we have to-day an American public rapidly becoming, so to
speak, Damrosch-conscious and Whiteman conscious too. To a
public so educated the attraction of the piano as a solo instrument is
slighter than it would be if all this other familiarity with new
musical fields did not exist. Do we propose to stand by?
1929.
FOR reasons which I do not think it necessary to discuss, since they
are only too well understood, the makers and sellers of pianos do
not commonly set themselves to the study of books
about music. It is true that the day is past when
R dfi Id'
a piano man took it as an insult if he were asked
whether he had ever gone to a symphony concert.
But the opinions and the notions, the hypotheses and the ideas of
persons who write about music, its theory and practice, or about
musicians, are rather by way of being as closed books to our con-
freres. Which is a pity, but cannot be helped, since the roots of
the matter lie very deep in American social and economic life. Yet
it is a pity, for every so often something comes along in the way
of a book on music which ought to be read by every piano man.
Such an occasion is now before us. Mr. John Redfield, who is a
very bright man, despite his rather truculent manner, and who has
been a lecturer on the Physics of Music at Columbia University,
has written a very attractive and very interesting book called
"Music, A Science and an Art," in the course of which he not
only says some very severe things about the piano, but does his best
to prove to his readers that this instrument is no longer able to
meet the legitimate demands of to-day's musicians, and ought, in
fact, as soon as possible to be abolished. Mr. Redfield indeed,
does not confine himself to mere brutal assault. He adduces evi-
dence. He relates at considerable length all the defects proper to
the piano, its inability to produce a sustained tone, its incapacity
to swell or diminish a sound after the sound has been evoked, the
imperfect system of tuning which it uses and has imposed upon
the whole art of music; and so on with a considerable and dis-
turbing quantity of detail. Now, this book, unlike some other
books of its kind, is being read. Musicians are talking about it.
Newspapers are reviewing it. Not a review that I have yet seen
takes the part of the attacked piano. Not a musician to whom I
have talked believes that the attack is entirely without justifica-
tion. It is something to think about and to discuss. Taking then
the privilege accorded to me as a chartered libertine on these mat-
ters, I proceed to discuss them.
I HOPE not. Certainly those of us who care for the piano and who
believe in its present and in its future cannot contemplate pres-
ent conditions with enough equanimity to warrant
,
our standing still and waiting for something to
Negative
drop on us. What then can we do about it all?
I think that an answer can be given. First of all,
however, let me just set down here in a few words the positive
virtues of the piano as a musical instrument: (1) it is the only
commodious and domestically sized musical instrument which has
complete melodic and large harmonic capacity under the control
of two or four hands. (2) Its tone, admitting its evanescent quali-
ties, is fascinating and beautiful. (3) It is at present indispensable
to the practice of music in its practical sense: (4) the literature
of music composed for it is enormously greater than for all other
instruments: (5) no other convenient home instrument of any-
thing like the same capacities exists and (6) the ability to play
any other is less easily acquired. In a word, the piano remains
the prince of the instrumental world. Yet Mr. Redfield is per-
fectly right in cataloguing its positive defects. The tone, once made,
is unmalleable. Within a few seconds of its original evocation it
lias died away, while the effective duration of its sounds in the
region of greatest sustaining power is pitifully short. The tone
cannot be swelled or diminished after it has been made. Only the
best pianos have a really fascinating quality of tone, at best, and
most of the experiments made towards the development of very
small types have been disappointing. The point about the equal
temperament I do not think is worth much discussion. Mr. Red-
field is right in saying that the effect of tempered intervals on,
for instance, the organ is distressing to delicate ears. But
lie dismisses too easily the mechanical difficulty of building just
intonation instruments, or of getting musicians to play on them.
AND the first thing I should say is that all this may not be laughed
away as of no significance to the piano trade, as mere word-spin-
ning by a musical theorist. For in very truth what
*5
Mr. Redfield has to say is being said by a great
many other people. During the last twenty-five
L - h t
years there have been many .improvements in
musical instrument manufacture. To take just one example, the
organ, long an appanage only of the church, has become a feature
of the theatre and, more lately, of the fine home. A residence organ
is a lovely possession and a fashion is being born among those who
can afford it to include one of these kingly instruments in every
fine modern house. Much technical work of every imaginable kind
has been done by organ experts until the contemporary instrument
has become a very wonderful thing. Moreover, it is being reduced
in size, made less expensive and being groomed in fact for an
invasion of the homes of the moderately well-to-do. The talking
motion picture craze, which will last for a little time yet, will
force organ makers to go into this very field, and by the time that
•he theatre organ is again being demanded in large quantities, the
American home will have been successfully occupied. At least all
this is possible. Then again, the composers of to-day are asking
steadily .for new musical effects, in tone and in technique. The
piano indeed has worked itself into the dance orchestra by virtue
of its unsurpassed value as a marker of rhythms and as a filler-in
Now, we can make better pianos. The sustaining-tone problem is
very difficult, but it can be solved, and already to some extent has
been solved, as by the work of Breed, Severy, Sin-
clair, Simon Cooper, Hans Schumann, and so on.
'
Improvements in wire, in the soundboard, or at
any rate in the resonating system (w r hich may not
be the same thing at all) in the hammer and in the action, are not
only possible but already may be envisaged by those who know
what is being done by the few who are working in the field of re-
search. The piano can be built up within the next few years into
the most marvelous musical instrument the world has ever known ;
and this without spoiling its appearance or increasing its price. It
can be done ; and perhaps when manufacturers cease to boast that
all the technology their business possesses is under the hat of oni 1
half-educated and not over-paid workman called a superintendent
. . . then perhaps it will be done. And I, at least, am able to end
optimistically; for I say that it will be done.
- - W . B. W.
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