Music Trade Review

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JANUARY 26, 1929
Hallet & Davis Piano Co.
Observes 90th Anniversary
The Music Trade Review
Baldwin Piano Co. Arranges Notable
Program for Its National Broadcast
The Hallet & Davis Piano Co., of New York,
is celebrating this year its ninetieth anniversary Celebrated Artists Will Be Heard Over Blue Network of Stations on Sunday Evenings
in business, which is, needless to say, a remark-
—"After Dinner Hour of Music" to Be Feature
able record for any industrial concern. Accord-
ingly, the officials of this concern arc planning
T^OLLOWING the announcement by the American public, his reputation is based on
to fittingly observe the event.
Baldwin Piano Co. of the completion of solid achievement.
The company was founded in 1839 and when
plans
for broadcasting a program each Sunday
The Baldwin Singers, consisting of Victor
the first piano was produced Martin Van Buren
was president of the United States; and down evening beginning February 3 through Station Edmunds, first tenor, George Rasely, second
through the aisles of time during the career of
the Hallet & Davis Co. twenty chief magistrates
of the land have followed Van Ruren into that
exalted office. Then Beethoven was dead but
twelve years, and Franz Schubert eleven. The
musical world little knew then of Richard
Wagner, Meyerbeer, Verdi, Gounod, Liszt and
hosts of other musical celebrities who since
then came into world renown.
On this ninetieth birthday the Hallet & Davis
officials are taking occasion of the opportunity
to point to many illustrious achievements of
their piano, notably the fact that at one time
Franz Liszt played it enthusiastically and gave
the instrument very high tribute for its mellow
tone and sensitive action. Rubinstein, famous
Russian composer and pianist, used the Hallet
& Davis on his American concert tours and was
lavish in his praise of the artistic merits of the
instruments. Many other flattering testimonials
from celebrated musicians were also added to
the fame of the Hallet & Davis piano. In addi-
tion, the Hallet & Davis piano won 139 medals
and International awards, including a gold
medal from Pope Pius VII, for its artistic
qualities.
The Hallet & Davis Co. is preparing a resume
of the remarkable background of history of this
concern and its products for the benefit of its
dealers all over the country, so that during this
90th year in business this can be used most
effectively in an anniversary selling campaign of
the 1929 Hallet & Davis products, which in-
Artists Who Will Appear in Baldwin Piano Co. Radio Hour
clude uprights, small and large grands and re-
1—Kk-harrl ltuhlig. 2—The Baldwin Singers. 3—Cyrena Van Gordon.
4—Walter Gieseking.
.i—Maria Carreras.
6—Gertrude VVickes, hostess. 7—-Alois Havrilla, guest announcer.
producing instruments.
VVJZ, New York, and over the Blue Network of tenor, Erwyn Mutch, baritone, and James
the National Broadcasting Co. comprising Davies, basso, are a quartet, each of whose
eighteen stations in all sections of the country, members has won personal success as a solo
there have been released the details of the pro- artist, and whose ensemble work is a synonym
, .
•
grams themselves and facts regarding the nota- for beautiful singing.
Increased Production of Models A-30 and A-32 ble artists who will participate.
Makes Reduced Prices Possible — Dealers
A feature will be listed on the program as
Given Full Protection
"At the Baldwin," and will be so arranged as
to stimulate an after-dinner hour in the Ameri-
In announcing a readjustment of price on two can home and to emphasize the important part
of the Sonora radios—Models A-30 and A-32— that the piano plays in such an hour. Broad- Plans Under Way for Displaying Pianos, Band
Instruments, etc., at Radio Show to Be Held
A. J. Kendrick, vice-president and general sales casting will be from 7.30 to 8 p. m. Eastern
in San Francisco This Year
manager of the Sonora Phonograph Co. points Standard Time each Sunday.
out that the interests of the dealers have been
The opening program will feature Maria
SAN FRANCISCO, CAL., January 17.—There is a
carefully protected.
Carreras, the distinguished Italian pianist, and
"To meet the concerted demands of dealers Sascha Jacobsen, one of the leaders of the possibility that the Pacific Radio Show this year
and distributors for Models A-30 and A-32," younger generation of violinists. The Baldwin may be given added interest to music lovers by
says Mr. Kendrick, "we have been compelled to Singers, a male quartet which will be heard in housing exhibits of pianos and of band and
considerably increase production, and the re- each Baldwin hour, will also be introduced on orchestra instruments in the Civic Auditorium
sult has been to reduce the production cost the first evening's music. For the following during the week of the Radio Show. No an-
on these two models. In deciding to pass on Sunday, February 10, Cyrena Van Gordon, lead- nouncements of plans to this effect have yet
the benefit of this lowered cost both to the ing contralto of the Chicago Civic Opera Com- been made by those in charge of the Pacific
trade and the public, we have been careful to pany, has been scheduled. On February 17 one Radio Show, but it is understood that there is
see that dealers who may have these models on of the most popular and significant pianists of a favorable feeling in the music trade here to-
their floors are fully protected. All stocks of today, Walter Gieseking, will appear "At the ward extending the sphere of the radio show,
the 30 and 32 actually reported in the hands Baldwin." On February 24 Richard Buhlig, an- making it include exhibits of the instruments
that help to make radio popular. Plans to this
of dealers will be subject to rebates based on other well-known pianist, will play.
the readjusted prices, immediately effective.
Maria Carreras, one of the high lights of the effect are now under consideration.
"It is indeed gratifying to us that the success inaugural Baldwin hour, is an artist who has
of the Sonora line has been so immediate and won recognition throughout the world. She has
complete as to make such a step possible thus toured all of Europe, where she has repeatedly
early in our new activities."
played in over two hundred and fifty cities, as
CHICAGO, III., January 21.—The Applied Me-
well as South America and this country from chanical Division of the American Society of
The branch store of Sherman, Clay & Co., at coast to coast. Critics acknowledge her as one Mechanical Engineers has appointed Win. Braid
1715 Fillmore street, San Francisco, Cal., which of the great contemporary exponents of the White, acoustic engineer for the American Steel
was established at this address about a year ago, keyboard.
& Wire Co., a committee of one to draft a pro-
is being enlarged to accommodate its growing
Sascha Jacobsen is a Russian by birth, a pupil gram of proposed research in acoustics in the
business. The quarters are being combined with of the great teachers, Leopold Auer and Franz following three fields: The control of noise; the
the adjoining store, affording a thirty-eight-foot Kneisel, and one of the foremost violinists of control of sound in buildings, and the acoustics
frontage.
to-day. Now in his eleventh year before the of musical instruments.
Sonora Go. Readjusts
Prices on Two Radios
Musical Instruments
at Pacific Radio Show
W. B. White Honored