Music Trade Review
Issue: 1929 Vol. 88 N. 4 - Page 15
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade
JANUARY 26, 1929
15
Review
Ludwig Booklet on Cymbal
Armour & Go. Announce
Breaks and Drum Beats
Their New Violin String
CiiKAt;o, lii.., January 22.—Ludwig & Ludwig,
drum and banjo manufacturers, have published
:i booklet containing a list of what is described
as "fifty truly scorching hot cymbal breaks and
/CHICAGO, ILL., January 21.—Armour & Co. seventy modern drum beats."
The cymbal breaks are written and compiled
have just perfected a new violin string,
which is now being introduced to artists and by Ralph Smith, who has analyzed each break
the trade under the name of the Concert Mas- stating how to make it. The snare drum beats
ter. It will be the leader in their line. Such also open an opportunity to the drummer to get
internationally known artist-violinists as Kreis- in on the ground floor with new beats t<> appeal
kr, Musin, Flesch, Weisbach ami others, who to every audience.
The book is only $1.00 per copy, and it is said
have made advance tests of the Concert
Master, are unanimous in pronouncing it one il is equivalent to a personal lesson course in
of the finest strings yet produced. Elaborate modern drumming. This is perhaps the first
machines have been constructed by the com- time that a comprehensive list of all feature
pany especially for the manufacture of the Con- "hot breaks and beats" of the modern stars have
cert Master. They are so finely adjusted that been issued and will no doubt make a great
they insure each string being as perfectly true appeal to the drummer.
Ludwig & Ludwig, the publishers, arc an-
as humanly possible. The greatest variation in
diameter possible in the entire length of a Con- nouncing this new book in a most novel manner
cert Master string is less than one-sixth thick- in sending out a red-hot circular with the edges
slightly scorched.
ness of a human hair.
A novel merchandising method has been
utilized in introducing the Concert Master which
will be of interest to the trade. Several thou-
sand of the leading artists in the country have
been notified that the new string is now avail-
able and given an interesting booklet describ- Imposing Volume, Nearly 200 Pages, Devoted to
ing it. They have been told that their dealer
Band and Orchestra Instruments and Musical
is holding a sample string for them and that all
Merchandise Generally
they have to do is to call for it. Each of the
dealers who helped Armour & Co. compile this
W. J. Dyer & Bro., St. Paul, Minn., the promi-
list of artists has been furnished with two nent wholesalers and importers of band instru-
strings for every artist's name furnished, one ments and musical merchandise, have just issued
to be given to the artist, the other to be sold a comprehensive catalog of nearly 200 pages
or disposed of as the dealer sees fit.
listing, illustrating and describing the various
This method of distribution should prove a products handled wholesale by that company,
popular one. It will not only help to give the all of them of recognized quality and standing.
leading artists an immediate opportunity to per- The catalog contains practically everything for
sonally test the Concert Master, but it makes the use of the amateur and professional band
the introductory work on the dealer's part much or orchestra musician, and is of a calibre that
simpler than previous methods which have been reflects the importance of the house issuing such
attempted. It will also insure a quicker re- ;in elaborate piece of literature.
sponse in actual sales than the too generous
distribution of free strings direct to the artists
which has too often occurred in the past.
The biggest advertising campaign ever put
behind a music string according to Armour
executives is being inaugurated by the com-
pany to tell the story. Large space is being
used in consumer papers reaching the greatest
possible number of the violinists of this coun-
try. This concentration of attention on tin.
Concert Master should speed up its accepta-
bility and make it an exceedingly profitable
item for music dealers to handle.
Product Just Perfected and Introduced to Art-
ists and the Trade Will be Known as "Con-
cert Master"
W. J. Dyer & Bro. Issue
Elaborate New Catalog
C. H. Preshon, who has had long experience
in the music business, has opened a store of his
own at 219 North Front street, Chagrin Falls,
(). He handles Cable pianos, as well as several
makes of radios.
Mr. Dealer—More Profits With
Musical Products
THE BIG FIVE
Wonder Banjo and Drum Head Cleaner,
Lustroil instrument polish for wood; Saxo
polish for Gold and Silver; Nico polish for
Nickel and Brass, and Tuxedo Polishing Cloth
Used and recommended by leading manufacturers.
Sold only at Music Stores.
ORDER TODAY!
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
0
OLIVER DITSON CQ
BOSTON. AtASS
D
Manufacturer*
Lmp*rt«rB ana
MUSICAL
MERCHANDISE
Attractive Spacialtiaa
Modern Strvlct
IITABLUH1D 1SI4
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
NEW YORK
5-T-9 Uni»n Seaare
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ava.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
O1DCST AND IAB6BT MOUSE IN THE TRADE
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bati
dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
ESTABLISHED I f i 3 4
CBruno frSon inc.
351-353 FOURTH AVE-N.V.C
MULLER & KAPLAN
VICTOR
TALKING
MACHINES
BRUNO Mennr SECURITY
154 East 85th St., N. Y.
GoldMedalStrings
for musical instruments
Gold-plated Steal and
Wound Strings
Gibson Musical String Co.
B
*M*ji lu
The Music Trade
JANUARY 26, 1929
15
Review
Ludwig Booklet on Cymbal
Armour & Go. Announce
Breaks and Drum Beats
Their New Violin String
CiiKAt;o, lii.., January 22.—Ludwig & Ludwig,
drum and banjo manufacturers, have published
:i booklet containing a list of what is described
as "fifty truly scorching hot cymbal breaks and
/CHICAGO, ILL., January 21.—Armour & Co. seventy modern drum beats."
The cymbal breaks are written and compiled
have just perfected a new violin string,
which is now being introduced to artists and by Ralph Smith, who has analyzed each break
the trade under the name of the Concert Mas- stating how to make it. The snare drum beats
ter. It will be the leader in their line. Such also open an opportunity to the drummer to get
internationally known artist-violinists as Kreis- in on the ground floor with new beats t<> appeal
kr, Musin, Flesch, Weisbach ami others, who to every audience.
The book is only $1.00 per copy, and it is said
have made advance tests of the Concert
Master, are unanimous in pronouncing it one il is equivalent to a personal lesson course in
of the finest strings yet produced. Elaborate modern drumming. This is perhaps the first
machines have been constructed by the com- time that a comprehensive list of all feature
pany especially for the manufacture of the Con- "hot breaks and beats" of the modern stars have
cert Master. They are so finely adjusted that been issued and will no doubt make a great
they insure each string being as perfectly true appeal to the drummer.
Ludwig & Ludwig, the publishers, arc an-
as humanly possible. The greatest variation in
diameter possible in the entire length of a Con- nouncing this new book in a most novel manner
cert Master string is less than one-sixth thick- in sending out a red-hot circular with the edges
slightly scorched.
ness of a human hair.
A novel merchandising method has been
utilized in introducing the Concert Master which
will be of interest to the trade. Several thou-
sand of the leading artists in the country have
been notified that the new string is now avail-
able and given an interesting booklet describ- Imposing Volume, Nearly 200 Pages, Devoted to
ing it. They have been told that their dealer
Band and Orchestra Instruments and Musical
is holding a sample string for them and that all
Merchandise Generally
they have to do is to call for it. Each of the
dealers who helped Armour & Co. compile this
W. J. Dyer & Bro., St. Paul, Minn., the promi-
list of artists has been furnished with two nent wholesalers and importers of band instru-
strings for every artist's name furnished, one ments and musical merchandise, have just issued
to be given to the artist, the other to be sold a comprehensive catalog of nearly 200 pages
or disposed of as the dealer sees fit.
listing, illustrating and describing the various
This method of distribution should prove a products handled wholesale by that company,
popular one. It will not only help to give the all of them of recognized quality and standing.
leading artists an immediate opportunity to per- The catalog contains practically everything for
sonally test the Concert Master, but it makes the use of the amateur and professional band
the introductory work on the dealer's part much or orchestra musician, and is of a calibre that
simpler than previous methods which have been reflects the importance of the house issuing such
attempted. It will also insure a quicker re- ;in elaborate piece of literature.
sponse in actual sales than the too generous
distribution of free strings direct to the artists
which has too often occurred in the past.
The biggest advertising campaign ever put
behind a music string according to Armour
executives is being inaugurated by the com-
pany to tell the story. Large space is being
used in consumer papers reaching the greatest
possible number of the violinists of this coun-
try. This concentration of attention on tin.
Concert Master should speed up its accepta-
bility and make it an exceedingly profitable
item for music dealers to handle.
Product Just Perfected and Introduced to Art-
ists and the Trade Will be Known as "Con-
cert Master"
W. J. Dyer & Bro. Issue
Elaborate New Catalog
C. H. Preshon, who has had long experience
in the music business, has opened a store of his
own at 219 North Front street, Chagrin Falls,
(). He handles Cable pianos, as well as several
makes of radios.
Mr. Dealer—More Profits With
Musical Products
THE BIG FIVE
Wonder Banjo and Drum Head Cleaner,
Lustroil instrument polish for wood; Saxo
polish for Gold and Silver; Nico polish for
Nickel and Brass, and Tuxedo Polishing Cloth
Used and recommended by leading manufacturers.
Sold only at Music Stores.
ORDER TODAY!
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
0
OLIVER DITSON CQ
BOSTON. AtASS
D
Manufacturer*
Lmp*rt«rB ana
MUSICAL
MERCHANDISE
Attractive Spacialtiaa
Modern Strvlct
IITABLUH1D 1SI4
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
NEW YORK
5-T-9 Uni»n Seaare
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ava.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
O1DCST AND IAB6BT MOUSE IN THE TRADE
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bati
dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
ESTABLISHED I f i 3 4
CBruno frSon inc.
351-353 FOURTH AVE-N.V.C
MULLER & KAPLAN
VICTOR
TALKING
MACHINES
BRUNO Mennr SECURITY
154 East 85th St., N. Y.
GoldMedalStrings
for musical instruments
Gold-plated Steal and
Wound Strings
Gibson Musical String Co.
B
*M*ji lu
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