Music Trade Review

Issue: 1929 Vol. 88 N. 4

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade
JANUARY 26, 1929
15
Review
Ludwig Booklet on Cymbal
Armour & Go. Announce
Breaks and Drum Beats
Their New Violin String
CiiKAt;o, lii.., January 22.—Ludwig & Ludwig,
drum and banjo manufacturers, have published
:i booklet containing a list of what is described
as "fifty truly scorching hot cymbal breaks and
/CHICAGO, ILL., January 21.—Armour & Co. seventy modern drum beats."
The cymbal breaks are written and compiled
have just perfected a new violin string,
which is now being introduced to artists and by Ralph Smith, who has analyzed each break
the trade under the name of the Concert Mas- stating how to make it. The snare drum beats
ter. It will be the leader in their line. Such also open an opportunity to the drummer to get
internationally known artist-violinists as Kreis- in on the ground floor with new beats t<> appeal
kr, Musin, Flesch, Weisbach ami others, who to every audience.
The book is only $1.00 per copy, and it is said
have made advance tests of the Concert
Master, are unanimous in pronouncing it one il is equivalent to a personal lesson course in
of the finest strings yet produced. Elaborate modern drumming. This is perhaps the first
machines have been constructed by the com- time that a comprehensive list of all feature
pany especially for the manufacture of the Con- "hot breaks and beats" of the modern stars have
cert Master. They are so finely adjusted that been issued and will no doubt make a great
they insure each string being as perfectly true appeal to the drummer.
Ludwig & Ludwig, the publishers, arc an-
as humanly possible. The greatest variation in
diameter possible in the entire length of a Con- nouncing this new book in a most novel manner
cert Master string is less than one-sixth thick- in sending out a red-hot circular with the edges
slightly scorched.
ness of a human hair.
A novel merchandising method has been
utilized in introducing the Concert Master which
will be of interest to the trade. Several thou-
sand of the leading artists in the country have
been notified that the new string is now avail-
able and given an interesting booklet describ- Imposing Volume, Nearly 200 Pages, Devoted to
ing it. They have been told that their dealer
Band and Orchestra Instruments and Musical
is holding a sample string for them and that all
Merchandise Generally
they have to do is to call for it. Each of the
dealers who helped Armour & Co. compile this
W. J. Dyer & Bro., St. Paul, Minn., the promi-
list of artists has been furnished with two nent wholesalers and importers of band instru-
strings for every artist's name furnished, one ments and musical merchandise, have just issued
to be given to the artist, the other to be sold a comprehensive catalog of nearly 200 pages
or disposed of as the dealer sees fit.
listing, illustrating and describing the various
This method of distribution should prove a products handled wholesale by that company,
popular one. It will not only help to give the all of them of recognized quality and standing.
leading artists an immediate opportunity to per- The catalog contains practically everything for
sonally test the Concert Master, but it makes the use of the amateur and professional band
the introductory work on the dealer's part much or orchestra musician, and is of a calibre that
simpler than previous methods which have been reflects the importance of the house issuing such
attempted. It will also insure a quicker re- ;in elaborate piece of literature.
sponse in actual sales than the too generous
distribution of free strings direct to the artists
which has too often occurred in the past.
The biggest advertising campaign ever put
behind a music string according to Armour
executives is being inaugurated by the com-
pany to tell the story. Large space is being
used in consumer papers reaching the greatest
possible number of the violinists of this coun-
try. This concentration of attention on tin.
Concert Master should speed up its accepta-
bility and make it an exceedingly profitable
item for music dealers to handle.
Product Just Perfected and Introduced to Art-
ists and the Trade Will be Known as "Con-
cert Master"
W. J. Dyer & Bro. Issue
Elaborate New Catalog
C. H. Preshon, who has had long experience
in the music business, has opened a store of his
own at 219 North Front street, Chagrin Falls,
(). He handles Cable pianos, as well as several
makes of radios.
Mr. Dealer—More Profits With
Musical Products
THE BIG FIVE
Wonder Banjo and Drum Head Cleaner,
Lustroil instrument polish for wood; Saxo
polish for Gold and Silver; Nico polish for
Nickel and Brass, and Tuxedo Polishing Cloth
Used and recommended by leading manufacturers.
Sold only at Music Stores.
ORDER TODAY!
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
0
OLIVER DITSON CQ
BOSTON. AtASS
D
Manufacturer*
Lmp*rt«rB ana
MUSICAL
MERCHANDISE
Attractive Spacialtiaa
Modern Strvlct
IITABLUH1D 1SI4
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacobson
NEW YORK
5-T-9 Uni»n Seaare
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ava.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
O1DCST AND IAB6BT MOUSE IN THE TRADE
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bati
dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
ESTABLISHED I f i 3 4
CBruno frSon inc.
351-353 FOURTH AVE-N.V.C
MULLER & KAPLAN
VICTOR
TALKING
MACHINES
BRUNO Mennr SECURITY
154 East 85th St., N. Y.
GoldMedalStrings
for musical instruments
Gold-plated Steal and
Wound Strings
Gibson Musical String Co.
B
*M*ji lu
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
16
F. A. Buescher Retires From Business
After Thirty-five Years in Band Field
F. A. Buescher
E\LKHART, 1NU., January 21— F. A. Bue-
schcr, one of the founders of the Buescher
Band Instrument Co., of this city, and active
JANUARY 26, 1929'
Neumann Again Named to
Lead N. Y. Dealers' Ass'n
Annual Meeting Addressed by Joseph E. Maddy,
of Ann Arbor, Mich., Who Delivers Inspiring
head of the concern for thirty-five years, to-day
Message on Music's Growth
resigned as general manager, but will, he an-
nounced, retain his position as vice-president
and consulting engineer. Mr. Buescher said he
The annual meeting of the Associated Musi-
will start early next month on an extended vaca- cal Instrument Dealers of New York, Inc., was
tion, his first real relaxation in fourteen years. held on Tuesday evening, January 22, at the
No announcement was made as to his suc-
cessor but A. H. Beardsley, president of the
Buescher Co., said: "Mr. Buescher has done
wonderful work in building up the company and
his efforts are appreciated."
Mr. Buescher entered the music industry
fifty-three years ago at the age of fifteen as an
apprentice at the old Conn and Dupont horn
factory here, later becoming department head
in the C. G. Conn Co., with which he served
for eighteen years. He then opened his own
shop for metal manufacturing, which developed
into the Buescher Mfg. Co., formed in 1894. In
1904 the firm was reorganized under the pres-
ent name, and the last reorganization in 1916
with increased capitalization was followed by
Mr. Beardsley's election as president. Twenty-
five years ago the payroll bore but thirty names
while now the company employs from five to
six hundred persons. Gross business has
Arthur J. Neumann, Re-elected President
reached as high as three and a half million dol
of N. Y. Ass'n
lars in one year.
Fifth Avenue Hotel, at which Arthur J. Neu-
mann was re-elected president.
Following the dinner, which was served at
6:30 o'clock, an interesting talk on the advance-
ment of school music instruction was given by
Joseph E. Maddy, of Ann Arbor, Mich. Mr.
Maddy is the organizer and executive head of
Latest Acquisition to Line of Band Instrument the National High School Band & Orchestra
Manufacturer Bears Name of Famous Or- Camp at Ann Arbor and is also active with the
chestra Leader
National Committee on Musical Affairs and
various school music supervisors' associations.
The "Paul Whiteman" trombone has just been
Mr. Maddy's remarks were chiefly concerned
announced to the trade by Frank Holton & Co., with the rapid growth of school and college
well-known band instrument manufacturers of bands and orchestras and stated that the Na-
Elkhorn, Wis. The outstanding feature of this tional Band Contest Committee estimated that
new product is the fact that it is there are now at least 10,000 active school bands
virtually featherweight in its "feel' and close to 30,000 school orchestras in the
and it also contains some very inter- country. The colleges have been much slower
'csting and valuable improvements than the high schools both in the matter of
in its slide action.
establishing musical clubs and also with respect
v
/ The new model was inspired by to giving scholastic credit for music study. He
^ - S Paul Whiteman, orchestra leader, stated, however, that this phase is being worked
who hardly needs any introduction to the trade. on intensively by the National Bureau for the
The manufacturers claim that this new instru- Advancement of Music and that about 470 col-
ment is balanced to such exactness that it makes leges out of 600 now allow credits for entrance
the handling of the instrument transcend any- based on previous music study.
thing one can possibly have anticipated. An
Mr. Maddy stated that music study is ad-
advertising campaign of extensive proportions vancing so rapidly in a national way that the
to exploit this new product is being planned most serious problem is being able to secure
by Frank Holton & Co., and it is expected that the right types of persons for supervisors' posi-
there will be a great demand for the instru- tions. Since last September new piano classes
ment throughout musical circles.
have been started in schools in over 100 cities,
Regarding the new "Paul Whiteman" model he said. An interesting development in the mat-
trombone the following announcement has been ter of band instrumentation is that fretted in-
released to the trade and profession by Frank struments, especially banjos, arc frequently
Holton & Co. from its executive offices.
being used for concert work.
"When a musician picks it up, his first im-
Following Mr. Maddy's talk, the members of
pression is that he can "blow the bell off of it" the Musical Merchandise Manufacturers' Asso-
—but what a sensation he gets when he puts ciation (Eastern District), who ^vere guests at
it to his lips. Tone of a wondrous tenor char- the dinner, retired for their own meeting, and
acter issues forth with little effort—he can bring officers for the coming year were elected by the
out a melody as never before—or play a heavy dealers' body. President Neumann was re-
passage in the band with a volume and bril- elected, as were also L. H. McQuestion, vice-
president, and Harry L. Hunt, secretary. Henry
liancy that is positively astonishing.
"These new proportions provide an amazing Gerson was made treasurer. President Neu-
ease of playing-—getting high and low tones mann urged ev-ery one to aid the drive for new
with greater assurance—while the middle regis- members during the coming year.
ter comes out with astonishing ease. This new
type instrument has better slide action because
two inches extra bearing surface is had by
running the ends of the outer slides that much
The Consolidated Case Corp., Union City,
closer to the mouthpiece, eliminating the drag Ind., has been incorporated with capital stock
due to overbalancing in the sixth and seventh of 1.QJ80 shares no par value for the purpose of
positions, producing an action that does en- manufacturing musical instruments, cases,
tirely away with binding in any position—and covers, accessories, etc. The incorporators are
action so light and quick that one unconsciously B. Roy Hunt, Franz W. Fackler, Edward G.
improves his execution."
Roberts and Russell E. Wise.
Frank Holton Announces
Joseph Rogers, Jr., Dies
New Whiteman Trombone
at Hot Springs, Ark.
Prominent Manufacturer of Drum and Banjo
Heads Succumbs After Brief Illness—Had
Been Active in Trade Since 1880
Joseph Rogers, Jr., senior partner of Joseph
Rogers, Jr. & Sons, manufacturers of calfskin
drum and banjo heads, died at Hot Springs,
Ark., on January 15, he having resided at that
resort since November. Mr. Rogers was born
in 1856, the son of Joseph Rogers, and in 1880
entered the business founded by his father in
1849. He obtained a quick grasp of the business
and contributed his full share in maintaining
the reputation of the Rogers products in tin-
trade.
Since 1925, Mr. Rogers has not been actively
engaged in the general management of the busi-
ness which has been carried on by his two sons,
Cleveland Rogers of Farmingdale, N. J., and
Jos. B. Rogers, Jr., who is in charge of the
tannery at High View, N. Y. Cleveland S.
Rogers was admitted as a junior partner in
May, 1922, having the responsibility of full
partnership. The firm of Rogers & Sons will
be carried on under its present management,
and the policies that have won success in the
past will be continued.
One of the first to learn of the death of Mr.
Rogers was Wm. L. Lang of New York, long a
business and personal friend of the deceased,
who paid a high tribute to his splendid qualities.
New King Display Case
Designed to Aid Dealers in Stimulating Sales
of Mouthpieces
CLEVELAND, ()., January 21. The H. N. White
Co. of this city has announced a new King dis-
play case for King mouthpieces. The case
has been introduced to stimulate sales and mul-
tiply the profits from this popular little
accessory.
Thirty-six different models can be placed be-
fore the customer's eyes as a constant buying
reminder through this display case. The case
is offered gratis with the purchase of the assort-
ment of mouthpieces, which include the slant-
ing and concave rims, the Del Straigers' model
for cornet and trumpet, and other models.
To Make Musical Instruments

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