Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JANUARY 19, 1929
Radio Broadcasts a Feature of Baldwin
Piano Co.'s Selling Campaign for 1929
Special Programs to Be Offered Every Sunday Night Over National Hookup Begin-
ning February 3—Other Phases of Company's Elaborate Plans
1929
TkeYear of Opportunity
Concentrate your energies on Selling
Pianos. Promote the Piano as the
essential musical instrument for every
home.
Work more closely with all music
teachers.
Urge Group Piano Instruction in Public
and Private Schools. Give special
attention to Music Departments in
Colleges and Institutions.
Join in the musical life of your com-
munity.
Canvass for Prospects and—
TALK AND THINK PIANOS
so that Wealth, Happiness and Pros-
perity may be yours for 1929.
•.?
The Baldwin Piano Company
ton; WBZ, Springfield; WBAL, Baltimore;
WHAM, Rochester; WJR, Detroit; W L W ,
Cincinnati; KYW, Chicago; KW'K, St. Louis;
WREM, Kansas City; WSB, Atlanta; WSM,
Nashville; WHAS, Louisville; WKY, Okla-
homa City; WFAA, Dallas-Ft. Worth; KPRC,
Houston; WOAL, San Antonio, and KOA, Den-
ver. This hook-up will carry the program to
practically the entire country. It will be broad-
cast from 7:30 to 8 p. m., Eastern Standard
Time, beginning Sunday, February 3, and on
succeeding Sundays thereafter, and will bear
the title: "At the Baldwin."
The purpose of these programs is to show
the possibilities of the piano in the home, to
present a vivid picture of the piano's place in
the family circle, and the part it is playing in
enriching every-day life and bringing a wealth
of happiness and inspiration to the leisure
hours. In the program the scene is laid in a
music-loving home. Each Sunday a distin-
guished artist will be present as guest of honor.
Dinner over, the artist and other guests assem-
ble in the living-room to enjoy a half-hour of
music—at the Baldwin. The characteristic in-
iormality of the occasion will be brought out
in the conversation which will punctuate the
program.
Further proof of the fact that the House of
Baldwin is going after business with increased
energy for 1929 is found in a perusal of the
new Baldwin portfolio just off the press, an
imposing new art catalog representing a sub-
stantial investment in the printer's art. It is
significant that this elaborate catalog is issued
at a time when many manufacturers are show-
ing an inclination to retrench, and it is ample
evidence of the faith of the Baldwin Co. in the
future of the industry.
The new catalog includes a short foreword
regarding Baldwin achievements; the com-
ments of the great pianists, composers and
conductors, and singers and violinists who use
that instrument, and some comments on the
new Baldwin models. These new instruments
are reproduced beautifully in sepia ink on
separate sheets, and placed in a pocket on the
back cover of the catalog. They include some
nine popular Baldwin models, among them two
upright pianos and seven grands of various
sizes and styles, the most imposing being an
Italian period design in walnut. The catalog is
only one feature of an elaborate publicity cam-
paign that has been laid out to back the Bald-
win products during the year, the campaign
including much material for the direct use of
dealers.
Two New Distributors for
Edison Radio-Phonographs
r
HIS facsimile reproduction of a striking poster just issued by The Baldwin
Piano Co. carries a message of vital importance to every piano dealer in
the country. It deserves serious thought on the part of all, primarily because
it stresses a real note of opportunity that is ivithin the reach of every retailer.
—EDITOR'S
NOTE.
/ C I N C I N N A T I , O., January 14.—The Baldwin
^ Piano Co. has launched a piano selling
campaign for 1929 that is calculated to over-
tome any existing handicaps and enable the
company to maintain its record of increasing
the volume of business each consecutive year.
The campaign for the New Year embodies a
number of phases that are calculated to impress
the public strongly with the importance as the
basic musical instrument, and the company has
issued a particular poster, in proclamation
form, urging dealers to put forth greater effort
in piano selling and to co-operate with the
movement now under way to increase public
interest in that instrument. The poster is re-
produced herewith.
A most important and interesting feature of
the Baldwin campaign will be the broadcasting
of a series of radio programs over the Blue
Network of the National Broadcasting Co.,
emanating from Station WJZ, New York, and
being put on the air also through WBZA, Bos-
Thomas A. Edison, Inc., has appointed two
new distributing outlets as of January 1, they
being E. A. Bowman, Inc., 5115 John R. street,
Detroit, who will look after the Michigan trade,
and the Alliance Motor Corp., 727 Main street,
East Rochester, N. Y., which concern will take
care of the trade in Western New York in sup-
plying the Edison radio-phonographs.
New Columbia Manager
E. C. Rauth Appointed to Take Charge of
Branch in Los Angeles
The appointment of Edwin C. Rauth as man-
ager of Columbia's Los Angeles branch has
be«n announced in New York by W. C. Fuhri,
vice-president and general sales manager of the
Columbia Phonograph Co.
Mr. Rauth succeeds W. H. Lawton, Colum-
bia's Los Angeles manager for the past two
years, who resigned on January 1. Mr. Rauth
was formerly a member of the firm of Koerber
& Brenner, St. Louis distributors, and has been
well known in the phonograph business for
many years.