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The Music Trade Review
JANUARY 19, 1929
Co. showed a marked increase over that for the preceding twelve
months, and each year also sees the promotional activities of the
company expanded materially. It is quite evident that one has a
distinct bearing on the other.
In every business there are found two opposite types—the one
curtailing wherever possible, and often excessively, whenever the
business situation does not appear just right, and the other putting
forth greater efforts to overcome unfavorable conditions. So far
as the piano trade is concerned, the Baldwin Co. affords an excel-
lent example of the manufacturer who fights just a little harder for
business instead of diminishing efforts and waiting for a change to
come automatically.
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
WM. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NKALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 88
I
BOSTON O F F I C E :
JOHN H. WILSON, 324 Washington St.
Telephone:
Lexington 1760-71
January 19, 1929
Main 6950
Cable: Elbill New York
No. 3
i An Example of Business Courage
HE elaborate plans made by the Baldwin Piano Co. for
the promotion of its business during the present year,
which are outlined with some detail in The Review this
week, are worthy of careful consideration by every member of the
piano industry, for they represent a faith in the immediate future
of the trade that is to be backed by hard work and a money in-
vestment rather than by simple "lip service."
Instead of curtailing its activities in the exploitation of its prod-
ucts in keeping with the policy adopted by some piano manufac-
turers, the Baldwin Co. has, on the contrary, prepared for even a
stronger campaign than in the past, believing that the situation re-
quires it and that the reward for the effort will be worth while. Jt
is a matter of record that each year the business of the Baldwin
Weser Bros. Assist in
Prosecution for Fraud
Analyzing Piano Touch
EVERAL of the large New York daily newspapers have
seen fit to comment on the work being done under the
auspices of the American Steel & Wire Co. to analyze
the touch of the pianist when communicated to the strings of the
piano and to determine the secrets of piano tone through other
means. One of the papers, the Herald-Tribune, went to the ex-
tent of running an editorial emphasizing the importance and wide
influence of the work. This is the sort of recognition the piano
trade has been endeavoring to win for years and is calculated to
place the piano in a new and impressive light before the minds
of the public.
With the newspapers giving this recognition, what are many
members of the trade itself doing to support the movement for
the development of a more scientific and better piano? Unfor-
tunately, a majority appear content to let well enough alone and
to rail against conditions rather than to improve the product and
thus extend its appeal. Why does not the trade as a whole see
the light, as have the recognized leaders, support the movement,
produce pianos that are not only attractive to the eye but as
scientifically correct as they can be made? Perfection may be
an impossible goal, but it is at least worth trying for.
The postal authorities expressed their appre-
ciation to Weser Bros, for the assistance given
in providing evidence against the group, it being
in line with the efforts being made nationally
to prosecute business frauds.
Victor Warehouse in West
PORTLAND, ORE., January 10.—The Victor Talk-
ing Machine Co. is erecting a warehouse at 554
Aid Post Office Department in Successful Action
Irving street, this city. The building will be one
Against Officers of North Carolina Concern
story in height and will cover 100 by 100 feet
Who Have Been Sent to Prison
and of concrete construction. The approxi-
mate cost of the structure will be $17,000. W.
Weser Bros., piano manufacturers of New
C. Rice, manager of the Portland branch, says
York, have been advised by the post office de-
that unless something unforeseen happens they
partment of the successful prosecution of sev- Piano Tuners of Three States to Meet on Feb- will be in their new home about April 1.
eral officers and employes of the Wonder Fur-
ruary 11 and 12 for the Discussion of Various
niture Co., Asheville, N. C, on the charge of
Problems of the Craft
using the mails to defraud. The company, it
seems, made the practice of mailing false finan-
INDIANAPOLIS, IND., January 12.—Plans have been
Announcement has been made that arrange-
cial statements to mercantile agencies and to completed for the second annual convention of
the manufacturers who supplied them with the Tri-State District of the National Associa- ments are being completed by S. Stroock & Co.,
goods. Weser Bros, were among the concerns tion of Piano Tuners, Inc., to be held at the Inc., to sell their felt mill to the American
which supplied the postal authorities with in- Hotel Severin, this city, on February 11 and 12. Felt Co., of Boston.
formation that led to the prosecution of the The convention will be devoted to the devising
company.
of ways and means for making the tuning busi-
As a result of the trial, held in the western ness economically sound and profitable, and
district of North Carolina, L. D. Ingle, presi- among the subjects to be discussed will be
John E. Hunt, for many years proprietor of
dent of the company, was sentenced to two methods for building a successful tuning busi- Hunt's Leading Music House in White Plains,
years in prison, as was Preston Ingle, the vice- ness; how to revive "dead" customers; the folly N.Y., and who retired a couple of years ago, has
president. Arthur G. Russell, secretary and of low prices; how to capitalize every source again felt the urge of business and has taken
treasurer, received a year and a day; Clyde H. of tuning service; teacher co-operation, and over the management of the Colonial Inn in
Swain, assistant secretary and treasurer, the effective advertising. In addition there will be East Lyme, Conn. During the past couple of
same sentence, and H. W. Russell, an employe, talks by prominent technical authorities, classes years Mr. and Mrs. Hunt have spent most of
a two-year sentence for concealment. L. D. in grand action regulating, and a question box their time traveling about the country.
Ingle also received a five-year suspended sen- session, at which perplexing technical prob-
tence for violation of the Bankruptcy Act, and lems may be submitted and answered. The
Wm. J. Goldfarb has opened a new music
Arthur G. Russell, a four-year suspended sen- convention will be attended by piano tuners of store at 10 Center street, New Haven, Conn.
tence on the same charge. Suspended sentences Ohio, Michigan and Indiana. Thomas • J.
on the charge were given to the other defend- O'Meara of Kansas City is secretary and editor
The corporation of the Morris Music Shop,
of the national association's paper.
ants.
New York, has been dissolved.
Tri-State Convention of
Tuners in Indianapolis
, To Buy Felt Mill
Now It's "Mine Host" Hunt
'