Music Trade Review
Issue: 1929 Vol. 88 N. 24 - Page 46
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Musical Merchandise Section oi The Music Trade Review
44
Wide Public Interest in Orchestras
Can Be Turned Into Sales by Dealers
Patent Infringement
Suit Is Settled
The patent infringement suit brought by Wil-
Through Proper Tie-Ups With Local Appearances With Such Organizations as Ted liam L. Lange against the Epiphone Banjo
Corp. and Harry F. Meyers has been settled. A
Lewis and His Band, Dealers Can Develop Real Business in Instruments
You've all heard the popular Ted Lewis rec-
ords as featured by Columbia. Most of you
have probably been to the theatre to see and
hear Ted and his band offer their brilliant mu-
sical melange. No doubt you have gathered
the fact that Ted and his men are a high-priced
attraction—and you are not very far wrong in
that for the Lewis Band rates among the most
expensive units on the road.
How would you like to have a dynamic per-
sonality like Ted Lewis on the job promoting
will take care of themselves—what you want to
push is the "Big Stuff."
Oh, yes! It means publicity for the band,
of course, but more than that, it means sales
for you—profits that you would never otherwise
have to spend and enjoy.
Not only Ted Lewis but many other popular
directors and musical aggregations of national
calibre can be used effectively in this way. Put
them all to work for you and watch the sales
indicator climb upward, as it is bound to do.
Ted Lewis and his band offer a particularly
good opportunity at this time, however, as they
are making a Super-Talkie for Warner Broth-
ers, Hollywood, with the band as a feature.
consent decree and injunction order were en-
tered against the defendants and a license was
granted to the Epiphone Banjo Corp. to con-
tinue to manufacture banjos, on a royalty basis,
embodying the particular features of the Wil-
liam L. Lange patents that were claimed to
have been infringed. This settlement terminates
the pending suits which were to have been tried
in the Federal Courts May 14, 1929.
The Metropolitan Music Co., Minneapolis,
Minn., has signed a long-time lease on the
building at 1011-1015 Nicollet avenue, and will
move to the new location on July 1. The com-
pany has been located at 37-41 Sixth street
South, for the past twenty-nine years.
Tony Girardi
sales, and his men as demonstrators all working
for you without adding a single penny to youi
present payroll?
As a matter of fact that is exactly what hap-
pens whenever the Ted Lewis aggregation
comes to your section of the country. More
than all the sales talk in the world, they inspire
men, women, boys and girls of their enthusiastic
audiences to become interested in playing some
orchestral instrument.
Particularly fretted instruments such as the
guitar and banjo, for Ted is personally very
fond of the tonal coloring produced by these
instruments and in Tony Girardi, his banjoist-
guitarist, he has found a master instrumentalist
who is able to bring out many rich figures and
effects seldom heard in other bands.
How to cash in on this opportunity? That is
the question that will be foremost in the mind
of live music dealers. Simple enough if you
are ambitious enough to expend a little energy
and effort—and who is not if there's profit in
view?
First, be sure that your stock includes a rep-
resentative line of good instruments. All the
good sales promotion work you do will fall
flat if you don't have the instruments to at-
tract attention, create buying interest and
awaken desire once you have brought your pros-
pect to the store.
Play and push the records if you have a
phonograph department. Get a good window
display on deck with pictures of the band, plenty
of high-grade instruments and a sales card or
two carrying inspirational sales messages. Don't
clutter such a display with a lot of cheap mer-
chandise. Quality instruments just naturally
"Fit-In" with a quality organization like Ted
Lewis and his array of artists. The sales sug-
gestion to buy a good instrument is strong un-
der such conditions. Such sales mean greater
net profits per sale for you. Better satisfied
customers—and anyhow the cheap instruments
La Tosca
Accordion
No. 1520
$400.
Subject to the
Usual Ovules
Discount
CaCosca
Piano-Key
Accordions
T
HREE new LA TOSCA 120-bass models are in; and you
never saw finer Piano-Accordions! Artist instruments they
are—priced from $2 50 to $400 (subject to the usual dealer dis-
count)—new finishes of flashing beauty, finer mechanical action
than ever before, rich tone in volume abundant for big-time pro-
fessional work. These are instruments that you'll be proud to
sell and that your customers will be proud to play. Meet today's
tough competition with these and the eight other beautiful models
that make LA TOSCA the most salable, profitable line for you!
Our Catalog No. 27 tells the complete story of LA TOSCA
Piano-Key Accordions—ask for your copy, TODAY. It's Free
to Every Music Merchant.
The Fred. Gretsch Mfg. Co.
Musical Instrument Makers Since 1883
60 Broadway
Brooklyn, N. Y.
Musical Merchandise Section oi The Music Trade Review
44
Wide Public Interest in Orchestras
Can Be Turned Into Sales by Dealers
Patent Infringement
Suit Is Settled
The patent infringement suit brought by Wil-
Through Proper Tie-Ups With Local Appearances With Such Organizations as Ted liam L. Lange against the Epiphone Banjo
Corp. and Harry F. Meyers has been settled. A
Lewis and His Band, Dealers Can Develop Real Business in Instruments
You've all heard the popular Ted Lewis rec-
ords as featured by Columbia. Most of you
have probably been to the theatre to see and
hear Ted and his band offer their brilliant mu-
sical melange. No doubt you have gathered
the fact that Ted and his men are a high-priced
attraction—and you are not very far wrong in
that for the Lewis Band rates among the most
expensive units on the road.
How would you like to have a dynamic per-
sonality like Ted Lewis on the job promoting
will take care of themselves—what you want to
push is the "Big Stuff."
Oh, yes! It means publicity for the band,
of course, but more than that, it means sales
for you—profits that you would never otherwise
have to spend and enjoy.
Not only Ted Lewis but many other popular
directors and musical aggregations of national
calibre can be used effectively in this way. Put
them all to work for you and watch the sales
indicator climb upward, as it is bound to do.
Ted Lewis and his band offer a particularly
good opportunity at this time, however, as they
are making a Super-Talkie for Warner Broth-
ers, Hollywood, with the band as a feature.
consent decree and injunction order were en-
tered against the defendants and a license was
granted to the Epiphone Banjo Corp. to con-
tinue to manufacture banjos, on a royalty basis,
embodying the particular features of the Wil-
liam L. Lange patents that were claimed to
have been infringed. This settlement terminates
the pending suits which were to have been tried
in the Federal Courts May 14, 1929.
The Metropolitan Music Co., Minneapolis,
Minn., has signed a long-time lease on the
building at 1011-1015 Nicollet avenue, and will
move to the new location on July 1. The com-
pany has been located at 37-41 Sixth street
South, for the past twenty-nine years.
Tony Girardi
sales, and his men as demonstrators all working
for you without adding a single penny to youi
present payroll?
As a matter of fact that is exactly what hap-
pens whenever the Ted Lewis aggregation
comes to your section of the country. More
than all the sales talk in the world, they inspire
men, women, boys and girls of their enthusiastic
audiences to become interested in playing some
orchestral instrument.
Particularly fretted instruments such as the
guitar and banjo, for Ted is personally very
fond of the tonal coloring produced by these
instruments and in Tony Girardi, his banjoist-
guitarist, he has found a master instrumentalist
who is able to bring out many rich figures and
effects seldom heard in other bands.
How to cash in on this opportunity? That is
the question that will be foremost in the mind
of live music dealers. Simple enough if you
are ambitious enough to expend a little energy
and effort—and who is not if there's profit in
view?
First, be sure that your stock includes a rep-
resentative line of good instruments. All the
good sales promotion work you do will fall
flat if you don't have the instruments to at-
tract attention, create buying interest and
awaken desire once you have brought your pros-
pect to the store.
Play and push the records if you have a
phonograph department. Get a good window
display on deck with pictures of the band, plenty
of high-grade instruments and a sales card or
two carrying inspirational sales messages. Don't
clutter such a display with a lot of cheap mer-
chandise. Quality instruments just naturally
"Fit-In" with a quality organization like Ted
Lewis and his array of artists. The sales sug-
gestion to buy a good instrument is strong un-
der such conditions. Such sales mean greater
net profits per sale for you. Better satisfied
customers—and anyhow the cheap instruments
La Tosca
Accordion
No. 1520
$400.
Subject to the
Usual Ovules
Discount
CaCosca
Piano-Key
Accordions
T
HREE new LA TOSCA 120-bass models are in; and you
never saw finer Piano-Accordions! Artist instruments they
are—priced from $2 50 to $400 (subject to the usual dealer dis-
count)—new finishes of flashing beauty, finer mechanical action
than ever before, rich tone in volume abundant for big-time pro-
fessional work. These are instruments that you'll be proud to
sell and that your customers will be proud to play. Meet today's
tough competition with these and the eight other beautiful models
that make LA TOSCA the most salable, profitable line for you!
Our Catalog No. 27 tells the complete story of LA TOSCA
Piano-Key Accordions—ask for your copy, TODAY. It's Free
to Every Music Merchant.
The Fred. Gretsch Mfg. Co.
Musical Instrument Makers Since 1883
60 Broadway
Brooklyn, N. Y.
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