Music Trade Review

Issue: 1929 Vol. 88 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section oi The Music Trade Review
44
Wide Public Interest in Orchestras
Can Be Turned Into Sales by Dealers
Patent Infringement
Suit Is Settled
The patent infringement suit brought by Wil-
Through Proper Tie-Ups With Local Appearances With Such Organizations as Ted liam L. Lange against the Epiphone Banjo
Corp. and Harry F. Meyers has been settled. A
Lewis and His Band, Dealers Can Develop Real Business in Instruments
You've all heard the popular Ted Lewis rec-
ords as featured by Columbia. Most of you
have probably been to the theatre to see and
hear Ted and his band offer their brilliant mu-
sical melange. No doubt you have gathered
the fact that Ted and his men are a high-priced
attraction—and you are not very far wrong in
that for the Lewis Band rates among the most
expensive units on the road.
How would you like to have a dynamic per-
sonality like Ted Lewis on the job promoting
will take care of themselves—what you want to
push is the "Big Stuff."
Oh, yes! It means publicity for the band,
of course, but more than that, it means sales
for you—profits that you would never otherwise
have to spend and enjoy.
Not only Ted Lewis but many other popular
directors and musical aggregations of national
calibre can be used effectively in this way. Put
them all to work for you and watch the sales
indicator climb upward, as it is bound to do.
Ted Lewis and his band offer a particularly
good opportunity at this time, however, as they
are making a Super-Talkie for Warner Broth-
ers, Hollywood, with the band as a feature.
consent decree and injunction order were en-
tered against the defendants and a license was
granted to the Epiphone Banjo Corp. to con-
tinue to manufacture banjos, on a royalty basis,
embodying the particular features of the Wil-
liam L. Lange patents that were claimed to
have been infringed. This settlement terminates
the pending suits which were to have been tried
in the Federal Courts May 14, 1929.
The Metropolitan Music Co., Minneapolis,
Minn., has signed a long-time lease on the
building at 1011-1015 Nicollet avenue, and will
move to the new location on July 1. The com-
pany has been located at 37-41 Sixth street
South, for the past twenty-nine years.
Tony Girardi
sales, and his men as demonstrators all working
for you without adding a single penny to youi
present payroll?
As a matter of fact that is exactly what hap-
pens whenever the Ted Lewis aggregation
comes to your section of the country. More
than all the sales talk in the world, they inspire
men, women, boys and girls of their enthusiastic
audiences to become interested in playing some
orchestral instrument.
Particularly fretted instruments such as the
guitar and banjo, for Ted is personally very
fond of the tonal coloring produced by these
instruments and in Tony Girardi, his banjoist-
guitarist, he has found a master instrumentalist
who is able to bring out many rich figures and
effects seldom heard in other bands.
How to cash in on this opportunity? That is
the question that will be foremost in the mind
of live music dealers. Simple enough if you
are ambitious enough to expend a little energy
and effort—and who is not if there's profit in
view?
First, be sure that your stock includes a rep-
resentative line of good instruments. All the
good sales promotion work you do will fall
flat if you don't have the instruments to at-
tract attention, create buying interest and
awaken desire once you have brought your pros-
pect to the store.
Play and push the records if you have a
phonograph department. Get a good window
display on deck with pictures of the band, plenty
of high-grade instruments and a sales card or
two carrying inspirational sales messages. Don't
clutter such a display with a lot of cheap mer-
chandise. Quality instruments just naturally
"Fit-In" with a quality organization like Ted
Lewis and his array of artists. The sales sug-
gestion to buy a good instrument is strong un-
der such conditions. Such sales mean greater
net profits per sale for you. Better satisfied
customers—and anyhow the cheap instruments
La Tosca
Accordion
No. 1520
$400.
Subject to the
Usual Ovules
Discount
CaCosca
Piano-Key
Accordions
T
HREE new LA TOSCA 120-bass models are in; and you
never saw finer Piano-Accordions! Artist instruments they
are—priced from $2 50 to $400 (subject to the usual dealer dis-
count)—new finishes of flashing beauty, finer mechanical action
than ever before, rich tone in volume abundant for big-time pro-
fessional work. These are instruments that you'll be proud to
sell and that your customers will be proud to play. Meet today's
tough competition with these and the eight other beautiful models
that make LA TOSCA the most salable, profitable line for you!
Our Catalog No. 27 tells the complete story of LA TOSCA
Piano-Key Accordions—ask for your copy, TODAY. It's Free
to Every Music Merchant.
The Fred. Gretsch Mfg. Co.
Musical Instrument Makers Since 1883
60 Broadway
Brooklyn, N. Y.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Musical Merchandise Section of The Music Trade Review
This Band Started on Harmonicas
(Continued from page 41)
chase of which puts no strain on any purse.
Once the boys have mastered the harmonica
and developed their real musical ability, it is
a comparably simple matter to have them take
up a larger instrument.
Mr. Mehegan also ascribes much of his sue-
ences give other music dealers something to
think about.
So proud is Mr. Mehegan of his band that
he has arranged to bring them on a motor tour
as far as New York this Summer, leaving
Kingston about July 5. The trip will last about
45
Wednesday night, the band one week and the
orchestra the next.
Two hours every morning, six days a week,
are spent by the youngsters in orchestra prac-
tice, which is conducted on a strictly profes-
sional orchestra basis. In the afternoon, one
hour and a half is given over to band rehearsals.
Definite periods likewise are set aside for prac-
tice by the choir. In addition there is class
work in such subjects as conducting, compos-
ing, orchestration and teaching methods.
Wurlitzer Adds Servais
Violoncello to Collection
Mehegan
Juvenile
Orchestra,
Kingston,
N. C.
cess to the fact that he begins with boys under
ten years of age, who are more pliable than
older ones. With his present band going along
nicely, he plans, in the near future, to organize
a. new unit and hopes to begin with youngsters
of six or seven years. Certainly his experi-
a month and the band will travel on trucks
and trailers, camping along the road. On the
trip they will be accompanied by a negro cook
who will take part in the entertainment, being
a good dancer and having the ability to whistle
soprano and alto simultaneously.
The Servais violoncello made by Antonius
Stradivarius of Cremona in 1701 arrived in
this country recently to be added to the collec-
tion of rare old instruments owned by Rudolph
Wurlitzer, and makes a companion piece to the
Davidoff 'cello which was added to the Wur-
litzer last Fall. Although the history of the
first ISO years of the instrument's life is
shrouded in mystery, it has during the past
half-century been in the possession of owners
of international repute.
Rudolph Wurlitzer himself came from Cin-
cinnati to New York to receive the instrument,
which had crossed the ocean under the protec-
tion of Captain Pugnet of the S.S. "Paris."
To Enlarge School Band
The Jamestown, N. Y., High School Band,
P. Giddings, music supervisor of the Minneap- which won the New York State tournament
at Syracuse, is to be enlarged to one of the
olis public schools.
The camp will continue for eight weeks. The biggest in the East.
major activities will be an orchestra of 150, a
band of 90 and a choir of 60. By "doubling"
Over Forty States Represented Among the the orchestra will number 220, the band 150, and
Three Hundred Students Registered at Inter- the choir 100.
lochen, Mich.
The concert schedule for the coming Summer
will include regular Sunday afternoon and eve-
ning concerts, with special features planned for
INTKRI.OCHKN, MICH.—With students from all
but half a dozen states in the Union in at- each concert. Guest conductors will include
tendance and with a faculty which "includes the Frederick A. Stock, Leo Sowerby, Howard Han-
finest group of musicians and educators ever son, Edgar Stillman-Kelley, Earl V. Moore,
assembled to work together in America," the Carl Busch, Albert Stoessel and Prof. A. A.
1929 National High School Orchestra and Band Harding. Dr. Hanson and Mr. Sowerby are
It's so much
writing symphonic works which will be given
(.'amp got under way here Sunday, June 23.
easier to sell
The camp, which is sponsored jointly by the their first performance at Interlochen Bowl un-
L u d w i g
der
their
personal
direction.
Among
the
soloists
Music Supervisors National Conference, the Na-
Drums. Let the
new Super-Sen-
tional Federation of Music Clubs and the Na- will be Ernest Hutcheson and Theodore Har-
sitive Drums
tional Bureau for the Advancement of Music, rison.
b o o s t your
is intended to provide an opportunity each year
Special features for the concert season will
drum sales this
for 300 of the country's most talented school include the production of Gilbert & Sullivan's
s u m m e r. A
musicians to spend a Summer of study under opera, "Pirates of Penzance," by the chorus as-
complete line
of banjos, too,
outstanding musicians and world-famous con- sisted by the orchestra; a massed band concert
retailing at $35
ductors. Only students ot excellent character for which the school bands of the Grand
to $450. A
and undeniable talent are accepted for the camp. Traverse region have prepared during the Win-
trial of a Lud-
wig Drum or
Musical director of the camp is Joseph E. ter; a massed chorus production of Mendels-
Banjo will sell
Maddy, of the University of Michigan School sohn's oratorio "Elijah," with visiting artists
t h e prospect
of Music, and its supervisor of instruction, T. as soloists; and popular request programs every
on L u d w i g
National High School
Orchestra Camp Opens
Watch Your Drum
and Banjo Sales
Climb With Ludwig
Quality.
Help You Sell!
QUEST AND UUKBr HOUSE IN THE
& LUDWIG help you sell.
1 -J UDWIG
Every drummer and banjoist is
familiar with the Ludwig name because
of our magazine advertising and our
tremendous amount of direct-mail
literature. Tie up with this advertis-
ing, and reap the profits. Write
dependable
WHOLESALE
ONLY
€ATA|
_. TALOGON
APPLICATION
KRUNO Afc. IN
_ MUSICAL
MERCHANDISE
ESTABLISHED 1894
CBruno&SonJh*
asissa FOURTH A V E - i E T
"
VICTOR
TALKING
MACHINES
BRUNO M,v»r SECURITY
Ludwig & Ludwig
Drum Makers to the Profession
1611-27 North Lincoln St.
Chicago, 111.

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