Music Trade Review
Issue: 1929 Vol. 88 N. 22 - Page 8
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The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
WM. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
BOSTON OFFICE:
JOHN H. WILSOW, 324 Washington St.
Telephone: Main 6950
Telephone: Lexington 1760-71
Vol. 88
Cable: Elbill New York
A Worthy
Thought
ARK P. CAMPBELL, president of the Brambach
Piano Co., who some time ago made a trip to Hono-
lulu and who, en route to the Pacific Coast and re-
turn, visited music merchants in several of the leading cities of
the west, was particularly enthusiastic regarding the work being
done in introducing piano study and piano playing in the schools
of the country, and expressed his opinion that if such promotional
work had been started twenty years ago the trade would not now
be facing some of the problems that are before it. He reports
that piano merchants are deeply interested in school work and are
assisting it wholeheartedly in many localities. In Spokane, partic-
ularly, the music merchants are loaning pianos to schools for group
instruction work where funds are not available for the purchase
of a sufficient number of instruments, and the same move is being
considered in other cities, according to Mr. Campbell.
Here is something for piano dealers generally to consider. Many
will argue that the loaning of pianos will discourage school board;
from making appropriations for purchasing new instruments and
will become an abuse rather than a benefit. However, there are a
few Boards of Education with authority and funds sufficient to buy
enough pianos to meet all demands of group instruction classes.
If good used pianos are loaned for the specific use of such classes
and not for general school work, it would appear as though there
would be offered a definite incentive for the development of group
piano instruction.
1
Out June 8
Monthly
Magazine Issue
of
™&PFVIFW
<#>1\L,Y1OT
No. 22
June 1, 1929
o
JUNE 1, 1929
Parental Aid
HE recent launching of the Wisconsin School Band
Mothers Association in the Badger State is a new and
welcome development in school music activities that
should be encouraged and developed by all interests having to do
with the promotion of music in any way. The purposes of the new
Wisconsin organization are to aid in the promoting of music in
schools, assisting in the planning and carrying on of the State
School Band Tournament and to help raise funds for school band
activities generally.
Here we get at the root of the matter, for with the parents of
school youngsters actively interested in the development of musical
training in educational institutions, it is only a step to carry that
interest right into the home which, so far as the trade itself is con-
cerned, is the principal objective. With parent-teacher associations
ih existence throughout the country, it should only require a little
encouragement to have such bodies sponsor musical training.
A Woman Piano Salesmana&er Tells
Just How It's Done
The writer of the article took up piano selling as a
career and stuck to it so successfully that she is now
head of the sales department of a prominent western
piano house.
Taking a Musical Census to Determine
the Extent of the Market
Enlightening and valuable results obtained by a
Southern dealer through the medium of a local musical
census—Only eight per cent of the homes reporting
were without musical instruments.
If His Store Sign Is Alive the Dealer
Is Very Likely to Be Alive Also
The character of the store sign frequently reflects the
calibre of the merchant behind it, declares Willis Parker
and he offers some interesting and pertinent examples.
Building Public Confidence in the
Retail Radio Trade
How radio dealers in various sections of the country
are cooperating to the end of giving the purchaser a
square deal in value and service while still protecting
themselves.
The Musical Merchandise Section
of The Review
An attractive and original show window display is the
music merchants best publicity agent says Harry L.
Hunt—C. V. Buttelman has some more comments to
make on matters in and out of the trade.
IN ADDITION
Complete Accounts of the National Music Industries Conven-
tions and the Radio Trade Show and Conventions to be held in
Chicago Next Week.
Out June 8
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
WM. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
BOSTON OFFICE:
JOHN H. WILSOW, 324 Washington St.
Telephone: Main 6950
Telephone: Lexington 1760-71
Vol. 88
Cable: Elbill New York
A Worthy
Thought
ARK P. CAMPBELL, president of the Brambach
Piano Co., who some time ago made a trip to Hono-
lulu and who, en route to the Pacific Coast and re-
turn, visited music merchants in several of the leading cities of
the west, was particularly enthusiastic regarding the work being
done in introducing piano study and piano playing in the schools
of the country, and expressed his opinion that if such promotional
work had been started twenty years ago the trade would not now
be facing some of the problems that are before it. He reports
that piano merchants are deeply interested in school work and are
assisting it wholeheartedly in many localities. In Spokane, partic-
ularly, the music merchants are loaning pianos to schools for group
instruction work where funds are not available for the purchase
of a sufficient number of instruments, and the same move is being
considered in other cities, according to Mr. Campbell.
Here is something for piano dealers generally to consider. Many
will argue that the loaning of pianos will discourage school board;
from making appropriations for purchasing new instruments and
will become an abuse rather than a benefit. However, there are a
few Boards of Education with authority and funds sufficient to buy
enough pianos to meet all demands of group instruction classes.
If good used pianos are loaned for the specific use of such classes
and not for general school work, it would appear as though there
would be offered a definite incentive for the development of group
piano instruction.
1
Out June 8
Monthly
Magazine Issue
of
™&PFVIFW
<#>1\L,Y1OT
No. 22
June 1, 1929
o
JUNE 1, 1929
Parental Aid
HE recent launching of the Wisconsin School Band
Mothers Association in the Badger State is a new and
welcome development in school music activities that
should be encouraged and developed by all interests having to do
with the promotion of music in any way. The purposes of the new
Wisconsin organization are to aid in the promoting of music in
schools, assisting in the planning and carrying on of the State
School Band Tournament and to help raise funds for school band
activities generally.
Here we get at the root of the matter, for with the parents of
school youngsters actively interested in the development of musical
training in educational institutions, it is only a step to carry that
interest right into the home which, so far as the trade itself is con-
cerned, is the principal objective. With parent-teacher associations
ih existence throughout the country, it should only require a little
encouragement to have such bodies sponsor musical training.
A Woman Piano Salesmana&er Tells
Just How It's Done
The writer of the article took up piano selling as a
career and stuck to it so successfully that she is now
head of the sales department of a prominent western
piano house.
Taking a Musical Census to Determine
the Extent of the Market
Enlightening and valuable results obtained by a
Southern dealer through the medium of a local musical
census—Only eight per cent of the homes reporting
were without musical instruments.
If His Store Sign Is Alive the Dealer
Is Very Likely to Be Alive Also
The character of the store sign frequently reflects the
calibre of the merchant behind it, declares Willis Parker
and he offers some interesting and pertinent examples.
Building Public Confidence in the
Retail Radio Trade
How radio dealers in various sections of the country
are cooperating to the end of giving the purchaser a
square deal in value and service while still protecting
themselves.
The Musical Merchandise Section
of The Review
An attractive and original show window display is the
music merchants best publicity agent says Harry L.
Hunt—C. V. Buttelman has some more comments to
make on matters in and out of the trade.
IN ADDITION
Complete Accounts of the National Music Industries Conven-
tions and the Radio Trade Show and Conventions to be held in
Chicago Next Week.
Out June 8
Future scanning projects are planned by the International Arcade Museum Library (IAML).