Music Trade Review

Issue: 1929 Vol. 88 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
WM. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
FRANK W. KIRK, Manager
E. J. NEALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
BOSTON OFFICE:
JOHN H. WILSOW, 324 Washington St.
Telephone: Main 6950
Telephone: Lexington 1760-71
Vol. 88
Cable: Elbill New York
A Worthy
Thought
ARK P. CAMPBELL, president of the Brambach
Piano Co., who some time ago made a trip to Hono-
lulu and who, en route to the Pacific Coast and re-
turn, visited music merchants in several of the leading cities of
the west, was particularly enthusiastic regarding the work being
done in introducing piano study and piano playing in the schools
of the country, and expressed his opinion that if such promotional
work had been started twenty years ago the trade would not now
be facing some of the problems that are before it. He reports
that piano merchants are deeply interested in school work and are
assisting it wholeheartedly in many localities. In Spokane, partic-
ularly, the music merchants are loaning pianos to schools for group
instruction work where funds are not available for the purchase
of a sufficient number of instruments, and the same move is being
considered in other cities, according to Mr. Campbell.
Here is something for piano dealers generally to consider. Many
will argue that the loaning of pianos will discourage school board;
from making appropriations for purchasing new instruments and
will become an abuse rather than a benefit. However, there are a
few Boards of Education with authority and funds sufficient to buy
enough pianos to meet all demands of group instruction classes.
If good used pianos are loaned for the specific use of such classes
and not for general school work, it would appear as though there
would be offered a definite incentive for the development of group
piano instruction.
1
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Monthly
Magazine Issue
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No. 22
June 1, 1929
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JUNE 1, 1929
Parental Aid
HE recent launching of the Wisconsin School Band
Mothers Association in the Badger State is a new and
welcome development in school music activities that
should be encouraged and developed by all interests having to do
with the promotion of music in any way. The purposes of the new
Wisconsin organization are to aid in the promoting of music in
schools, assisting in the planning and carrying on of the State
School Band Tournament and to help raise funds for school band
activities generally.
Here we get at the root of the matter, for with the parents of
school youngsters actively interested in the development of musical
training in educational institutions, it is only a step to carry that
interest right into the home which, so far as the trade itself is con-
cerned, is the principal objective. With parent-teacher associations
ih existence throughout the country, it should only require a little
encouragement to have such bodies sponsor musical training.
A Woman Piano Salesmana&er Tells
Just How It's Done
The writer of the article took up piano selling as a
career and stuck to it so successfully that she is now
head of the sales department of a prominent western
piano house.
Taking a Musical Census to Determine
the Extent of the Market
Enlightening and valuable results obtained by a
Southern dealer through the medium of a local musical
census—Only eight per cent of the homes reporting
were without musical instruments.
If His Store Sign Is Alive the Dealer
Is Very Likely to Be Alive Also
The character of the store sign frequently reflects the
calibre of the merchant behind it, declares Willis Parker
and he offers some interesting and pertinent examples.
Building Public Confidence in the
Retail Radio Trade
How radio dealers in various sections of the country
are cooperating to the end of giving the purchaser a
square deal in value and service while still protecting
themselves.
The Musical Merchandise Section
of The Review
An attractive and original show window display is the
music merchants best publicity agent says Harry L.
Hunt—C. V. Buttelman has some more comments to
make on matters in and out of the trade.
IN ADDITION
Complete Accounts of the National Music Industries Conven-
tions and the Radio Trade Show and Conventions to be held in
Chicago Next Week.
Out June 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JUNE 1, 1929
The Music Trade Review
G. T. Dickman Is Special
Bush & Lane Radio Man
Holds Important Post of Territorial Repre-
sentative in Ohio for Western Manufacturer
Carl T. Dickman is special Hush & Lane
radio territorial representative for Ohio except
the northwestern part, cared for by J. W. AL
bcrtson, of Toledo. Mr. Dickman learned wire-
,
less telegraphy at the
Marconi Institute in
New York in 1913. He
went to sea in 1913-
1914 as a wireless
operator fur the Tele-
funken Co., the Ger-
man wireless corpo-
ration. In 1916 he-
was on the Mexican
border as a member
of t h e N e w Y o r k
State militia. Three
months after comple-
tion of this service,
in 1917, he entered
the American Army
and served until the
Armistice.
After h i s a r m y
service, Mr. Dickman
C. T. Dickman
became chief technic-
ian for Otto B. Heaton at Columbus, O., and
later served as sales manager for F. W. Knod-
erer in Columbus, and now is an associate
member of the Institute of Radio Engineers.
Mr. Dickman on a recent visit to the Bush
& Lane factory, Holland, Mich., brought with
him a number of. Bush & Lane radio agency
contracts. Among the prominent new connec-
tions he reported are: Yahrling-Rayner Music
Co., Youngstown, O.; Otto B. Heaton, Colum-
bus, O.; Halle Bros. Co., Cleveland, O.; Klein-
Heffelman-Zollars Co., Canton, O.; Oscar W.
Bammerlin, Massillon, O.; Gwynne Radio Elec-
tric Co., Columbus, O.; Enterprise Electric
Lighting Fixtures, Inc., Cleveland, O., and
Ben's Radio Shop, Columbus, O.
These new representatives are enthusiastic
over the profit-offering opportunities of the
Bush & Lane radio and anticipate great vol-
ume with the impressive 1929 Bush & Lane
line, which promises to be outstanding in pop-
ularity this coming season.
In New Radio Post
MILWAUKKE. Wis., May 27.—G. K. Purdy, for
the past two years manager of the Milwaukee
branch, has been appointed secretary of the
George C. Beckwith Co., distributors of the
Crosley and Amrad radio products, with offices
at Milwaukee, Minneapolis, and Aberdeen, S.
D. In addition to Mr. Purdy's promotion, R.
C. Colman, manager at Minneapolis, was ap-
pointed vice-president. Mr. Purdy will con-
tinue with his duties as manager of the Mil-
waukee branch at 341 Broadway.
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
|
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8
I cAmericsCs
I c Fbremost
Three New Radio Cabinet Models Are
Announced by Thomas A. Edison, Inc.
Three New Edison Radio Receivers
A N outstanding feature of the three new unit includes a newly perfected reproducer of
models of radio receivers just introduced the dynamic type. All the Edison models are.
by Thomas A. Edison, Inc., is the Edison Light- equipped with jacks for the electric pick-up
o-matic system of tuning, an exclusive Edison operation of phonographs.
method that simplifies the locating of all im-
The cabinet work on the Edison receivers is
portant stations and brings them in at the touch notable for its high quality and is handled en-
of a knob.
tirely in the Edison factories. All three models
The three new models contain the new are in blended walnut finish at times decorated
Edison standardized chassis, embodying a spe- with maple and other contrasting woods ot
cially designed circuit, based on neutrodyne with richly carved mouldings and ornaments.
principles, with additional Edison features,
The three new Light-o-matic models augment
which afford uniform gain at all frequencies. the present Edison line and are Model C-4 Edi-
The instruments are selective to a high degree son radio and electric phonograph listing at
and have unusual distance-receiving ability.
$295; R-4 straight Edison radio listing at
The new Edison receiver unit is totally $197.50, and model R-5 radio listing at $167.50.
shielded and employs five 227 heater-type AC
tubes in three stages of radio frequency, detec-
tor and first audio. The power unit incorpo-
rates a push-pull audio amplifier and a new
Edison balancing feature permits of the per-
CKNTKRVMJ.K, TKNN., May 28.—Miss Lois Sisco
fect matching of the two 245 tubes employed.
A 280 rectifying tube is also used and the power was awarded a Starr grand piano by the M.usic
Teachers' Association of Tennessee for having
the highest general average of any student tak-
ing part in the contest.
The contest was held for a period of four
days and a score of students took part in the
following events: Girls' Glee Club, Music
CINCINNATI, O., May 25.—The Radio Merchants'
Memory Test, Piano-playing Contest, Violin
Guild is making plans for a big publicity Ensemble and orchestra.
"stunt." Tuesday, July 2, has been set aside as
A Starr Style 40 grand was presented to the
"Radio Day," and on this date there will be Association by the Starr Piano Co., iNashville,
given to the public an all-day outing at Coney Tenn., through the branch manager, R. K.
Island, a popular up-the-river amusement re- Woodruff.
sort. "At least, 50,000 tickets, for the boat
ride and admission to the resort at a nominal
price, will be distributed by dealers," explained
Howard Chub, who is one of the moving spirits
James Bevill and Harold Kaynes, both
of the Guild, "and as a result we expect to
have a big crowd. There will be fine prizes formerly connected with the Hollenberg Music
for winners of various contests, including ath- Co., Hot Springs, Ark., have organized the
letic events. The affair will be advertised in a Bevill-Kaynes Music Co., and opened ware-
big way, and we expect to get a lot of good rooms at 619 Central street, that city. The
will from it. This novel radio promotion company will handle a complete line of pianos,
phonographs and radios.
stunt is attracting considerable attention."
Awarded Starr Grand in
Tennessee Music Contest
Cincinnati Radio Dealers
Plan Big Public Picnic
New Concern in Hot Springs
|9£eSTIEFF
PIANO
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Will attract the attention of those
who know and appreciate tone guality
CHAS.M.STIEFF Inc.
Stieff
Hall ~
Baltimore
tyre oldest
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cAmerica. to-day
owned and con*
trailed by the
direct decendents
of the founder

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