Music Trade Review
Issue: 1929 Vol. 88 N. 22 - Page 16
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
16
The Music Trade
Review
New Ludwig & Ludwig Drum Catalog
Released in Sensational Make-up
p HICAGO, ILL., May 25.—The new Ludwig
^
Drum catalog has been issued by Ludwig
& Ludwig, manufacturers of drums and drum
equipment, and was mailed this week to the
trade. The catalog is one of the most attractive
this firm has ever released and has eighty-eight
pages, sixteen of which are in color. The cover
design features a color painting of a modern
Ludwig drummer, using a Peacock Pearl outfit.
The catalog devotes a great deal of attention
to the new line of Ludwig Sensitive drums and
also introduces the new Super-Aerokraft bass
drum, which is said to have the strongest shell
ever made.
The opening pages of the book are devoted
to descriptions and photographs of the Ludwig
& Ludwig factory at 1611-27 North Lincoln
street, this city. Other topics in this part of
the catalog are "The Professional Career of
William F. Ludwig," and "To Make Progress
in Music You Must Keep Pace With the
Times," by Mr. Ludwig. A unique idea is car-
ried out on about seventy pages of the book
by carrying a small photograph of celebrated
drummers, who use and endorse Ludwig drum
equipment. Each page is dedicated to one of
these artists and the list includes the drum-
The rate of freight chargeable on musical mers hi the leading dance orchestras and tym-
instrument cases shipped by boat to the Pacific panists in the famous American symphonies.
Coast has been lowered by action of the United
Other interesting sections are devoted to
States Intercoastal Conference from $6 per cwt. drum corps drums in color. Five Ludwig color
to $5.00 per cwt, according to an announcement
scenes for bass drums are also shown in beauti-
just issued by the Music Industries Chamber of
ful natural colors. The various Ludwig equip-
Commerce. The change in rate was allowed ment includes many varieties of sticks, tone
as a result of a protest made by the Chamber blocks, tom-toms, genuine Zenjian cymbals, dis-
Traffic Committee represented by Frank E. tributed by the Ludwig firm, tambourines,
Bates, traffic manager of Sherman, Clay & Co. whistles, chimes, triangles and countless other
The committee demanded a rate of $2.50 per cwt percussion items. The new catalog is a credit
maintaining that the recent change in item 280 to the progressiveness of Ludwig & Ludwig
covering suitcases, valises and trunks to that
and should serve as a business-builder for the
amount should be amended to cover musical
firm's dealers everywhere.
instrument cases also.
"While we realize," said Mr. Bates in his let-
ter of protest to the Intercoastal Conference,
"that our proposition is a distinct departure
from established rules and practices in the mak-
ing of rates, we are, however, convinced of the
The Consolidated Case Corp. of Union City,
fact that if suitcases costing receivers of freight
Ind., has just added to its very extensive man-
on the Pacific Coast from eight to fifteen dollars ufacturing facilities the Music Stand Division
are permitted to move at a rate of $2.50 per of the Metal Stampings Corp. of Streator, 111.,
cwt, violin and guitar cases, ranging in price manufacturers of the well-known line of Im-
from 80 cents to $3.00 are certainly entitled to perial Music Stands.
the same rate."
The addition of this manufacturing division
The Intercoastal Conference in allowing the and this new item round out the Consolidated
rate of $5.00 stated that they regretted their in- line giving them a very complete list of acces-
ability to meet the rate of $2.50 asked for by sory items as well as cases and covers. The
the Committee. They feel sure, however, that Imperial music stand is well and favorably
the new rate is thoroughly competitive and the known as it has been on the market for some
set-up especially in line with the rail and clas- twenty years during which time it has acquired
sification basis.
an excellent reputation among dealers and users.
The Consolidated line of merchandise needs
no introduction to the trade because of the
reputation built by one of the predecessor com-
The factory of the H. Chiron Co., New York, panies, B. R. Hunt Mfg. Co., which is now one
manufacturer of "Vibrator" hand-made reeds of the manufacturing divisions of Consolidated.
for woodwind instruments, has been moved The line is being sold through branch offices in
from 800 Eighth avenue to Nyack, N. Y. An- Chicago, New York, Kansas City and Minne-
drew Verville, general manager of the firm, has apolis.
announced that in the future the raw, unfin-
ished products sent from France will be re-
Takes Larger Quarters
ceived at the factory, where they will be as-
sorted and examined. Following this procedure,
AKRON, O., May 25.—To take care of the in-
they will be sent to the Eighth avenue address, creased business brought about by the stock
which will be utilized as a stock room exclu-
reducing and removal sale of the Windsor-
sively. Mr. Verville explained that the move Poling Co., this firm has secured another large
was necessitated by the growth of the firm's
room, just north of the present store which
business, requiring additional space for the it has stocked with merchandise. The firm
manufacturing end.
plans to move soon to its new home, which
now is being altered for the business, the pres-
ent store site having figured recently in a deal
which will result in the erection of a new sky-
scraper bank building.
SYRACUSE, N. Y., May 25.—A well-known band
and orchestra leader in this section for many
years, Alfred E. Gaylord, is dead at his home
in this city.
Mr. Gaylord, who was born in Syracuse sev-
E. Mari, 'New York manager of E. & O. Mari,
enty-five years ago, had directed orchestras and
manufacturers of strings, left recently for a
bands for twenty-one years and was musical di- short business trip through the East and Mid-
rector of leading theatres in New York City. dle West. Mr. Mlari will arrive in Chicago in
He organized and directed the Central City
time for the music industries convention.
Band of fifty pieces, which was considered one
of the finest in the country, a quarter of a cen-
Consult the Universal Want Directory of
tury or more ago.
The Review.
Instrument Cases Subject
to Lower Freight Rate
Consolidated Case Corp.
Adds Music Stand Business
H. Chiron Co. Moves
Band Leader Dead
E. Mari on Western Trip
JUNE 1, 1929
Death of Wm. A. Atwell
William A. Atwell, veteran music merchant
of Pawtucket, R. I., and head of the house of
Allen L. Atwell & Sons, died in his home there
last week. He was 79 years old and is survived
by a daughter and four brothers.
Dealer—For Window Display, the
NICOMEDE RAINBOW FLASHER
for
BANJOS and DRUMS
The greatest novelty of the day. An instan-
taneous hit everywhere. A great drawing
card.
FREE for 60 days only One Banjo or
Drum Flasher to every dealer ordering five
or more of these flashers.
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacob son
5-7-9 Union Souar*
NEW YORK
OLIVER DITSON CQ
BOSTON, AtASS
Manufacture™
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive
Modern
Specialties
Service
ESTABLISHED 1884
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made front Genuine Calfskin
-
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
GoldMedalStrings
for musical instruments
Gold-plated Steel and ,
Wound String*
Gibson Musical String Co.
Be
{ft! lle
*
:
•
16
The Music Trade
Review
New Ludwig & Ludwig Drum Catalog
Released in Sensational Make-up
p HICAGO, ILL., May 25.—The new Ludwig
^
Drum catalog has been issued by Ludwig
& Ludwig, manufacturers of drums and drum
equipment, and was mailed this week to the
trade. The catalog is one of the most attractive
this firm has ever released and has eighty-eight
pages, sixteen of which are in color. The cover
design features a color painting of a modern
Ludwig drummer, using a Peacock Pearl outfit.
The catalog devotes a great deal of attention
to the new line of Ludwig Sensitive drums and
also introduces the new Super-Aerokraft bass
drum, which is said to have the strongest shell
ever made.
The opening pages of the book are devoted
to descriptions and photographs of the Ludwig
& Ludwig factory at 1611-27 North Lincoln
street, this city. Other topics in this part of
the catalog are "The Professional Career of
William F. Ludwig," and "To Make Progress
in Music You Must Keep Pace With the
Times," by Mr. Ludwig. A unique idea is car-
ried out on about seventy pages of the book
by carrying a small photograph of celebrated
drummers, who use and endorse Ludwig drum
equipment. Each page is dedicated to one of
these artists and the list includes the drum-
The rate of freight chargeable on musical mers hi the leading dance orchestras and tym-
instrument cases shipped by boat to the Pacific panists in the famous American symphonies.
Coast has been lowered by action of the United
Other interesting sections are devoted to
States Intercoastal Conference from $6 per cwt. drum corps drums in color. Five Ludwig color
to $5.00 per cwt, according to an announcement
scenes for bass drums are also shown in beauti-
just issued by the Music Industries Chamber of
ful natural colors. The various Ludwig equip-
Commerce. The change in rate was allowed ment includes many varieties of sticks, tone
as a result of a protest made by the Chamber blocks, tom-toms, genuine Zenjian cymbals, dis-
Traffic Committee represented by Frank E. tributed by the Ludwig firm, tambourines,
Bates, traffic manager of Sherman, Clay & Co. whistles, chimes, triangles and countless other
The committee demanded a rate of $2.50 per cwt percussion items. The new catalog is a credit
maintaining that the recent change in item 280 to the progressiveness of Ludwig & Ludwig
covering suitcases, valises and trunks to that
and should serve as a business-builder for the
amount should be amended to cover musical
firm's dealers everywhere.
instrument cases also.
"While we realize," said Mr. Bates in his let-
ter of protest to the Intercoastal Conference,
"that our proposition is a distinct departure
from established rules and practices in the mak-
ing of rates, we are, however, convinced of the
The Consolidated Case Corp. of Union City,
fact that if suitcases costing receivers of freight
Ind., has just added to its very extensive man-
on the Pacific Coast from eight to fifteen dollars ufacturing facilities the Music Stand Division
are permitted to move at a rate of $2.50 per of the Metal Stampings Corp. of Streator, 111.,
cwt, violin and guitar cases, ranging in price manufacturers of the well-known line of Im-
from 80 cents to $3.00 are certainly entitled to perial Music Stands.
the same rate."
The addition of this manufacturing division
The Intercoastal Conference in allowing the and this new item round out the Consolidated
rate of $5.00 stated that they regretted their in- line giving them a very complete list of acces-
ability to meet the rate of $2.50 asked for by sory items as well as cases and covers. The
the Committee. They feel sure, however, that Imperial music stand is well and favorably
the new rate is thoroughly competitive and the known as it has been on the market for some
set-up especially in line with the rail and clas- twenty years during which time it has acquired
sification basis.
an excellent reputation among dealers and users.
The Consolidated line of merchandise needs
no introduction to the trade because of the
reputation built by one of the predecessor com-
The factory of the H. Chiron Co., New York, panies, B. R. Hunt Mfg. Co., which is now one
manufacturer of "Vibrator" hand-made reeds of the manufacturing divisions of Consolidated.
for woodwind instruments, has been moved The line is being sold through branch offices in
from 800 Eighth avenue to Nyack, N. Y. An- Chicago, New York, Kansas City and Minne-
drew Verville, general manager of the firm, has apolis.
announced that in the future the raw, unfin-
ished products sent from France will be re-
Takes Larger Quarters
ceived at the factory, where they will be as-
sorted and examined. Following this procedure,
AKRON, O., May 25.—To take care of the in-
they will be sent to the Eighth avenue address, creased business brought about by the stock
which will be utilized as a stock room exclu-
reducing and removal sale of the Windsor-
sively. Mr. Verville explained that the move Poling Co., this firm has secured another large
was necessitated by the growth of the firm's
room, just north of the present store which
business, requiring additional space for the it has stocked with merchandise. The firm
manufacturing end.
plans to move soon to its new home, which
now is being altered for the business, the pres-
ent store site having figured recently in a deal
which will result in the erection of a new sky-
scraper bank building.
SYRACUSE, N. Y., May 25.—A well-known band
and orchestra leader in this section for many
years, Alfred E. Gaylord, is dead at his home
in this city.
Mr. Gaylord, who was born in Syracuse sev-
E. Mari, 'New York manager of E. & O. Mari,
enty-five years ago, had directed orchestras and
manufacturers of strings, left recently for a
bands for twenty-one years and was musical di- short business trip through the East and Mid-
rector of leading theatres in New York City. dle West. Mr. Mlari will arrive in Chicago in
He organized and directed the Central City
time for the music industries convention.
Band of fifty pieces, which was considered one
of the finest in the country, a quarter of a cen-
Consult the Universal Want Directory of
tury or more ago.
The Review.
Instrument Cases Subject
to Lower Freight Rate
Consolidated Case Corp.
Adds Music Stand Business
H. Chiron Co. Moves
Band Leader Dead
E. Mari on Western Trip
JUNE 1, 1929
Death of Wm. A. Atwell
William A. Atwell, veteran music merchant
of Pawtucket, R. I., and head of the house of
Allen L. Atwell & Sons, died in his home there
last week. He was 79 years old and is survived
by a daughter and four brothers.
Dealer—For Window Display, the
NICOMEDE RAINBOW FLASHER
for
BANJOS and DRUMS
The greatest novelty of the day. An instan-
taneous hit everywhere. A great drawing
card.
FREE for 60 days only One Banjo or
Drum Flasher to every dealer ordering five
or more of these flashers.
Mfd. by NICOMEDE MUSIC CO.
Altoona, Pa.
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacob son
5-7-9 Union Souar*
NEW YORK
OLIVER DITSON CQ
BOSTON, AtASS
Manufacture™
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive
Modern
Specialties
Service
ESTABLISHED 1884
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made front Genuine Calfskin
-
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
GoldMedalStrings
for musical instruments
Gold-plated Steel and ,
Wound String*
Gibson Musical String Co.
Be
{ft! lle
*
:
•
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