Music Trade Review

Issue: 1929 Vol. 88 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
16
The Music Trade
Review
New Ludwig & Ludwig Drum Catalog
Released in Sensational Make-up
p HICAGO, ILL., May 25.—The new Ludwig
^
Drum catalog has been issued by Ludwig
& Ludwig, manufacturers of drums and drum
equipment, and was mailed this week to the
trade. The catalog is one of the most attractive
this firm has ever released and has eighty-eight
pages, sixteen of which are in color. The cover
design features a color painting of a modern
Ludwig drummer, using a Peacock Pearl outfit.
The catalog devotes a great deal of attention
to the new line of Ludwig Sensitive drums and
also introduces the new Super-Aerokraft bass
drum, which is said to have the strongest shell
ever made.
The opening pages of the book are devoted
to descriptions and photographs of the Ludwig
& Ludwig factory at 1611-27 North Lincoln
street, this city. Other topics in this part of
the catalog are "The Professional Career of
William F. Ludwig," and "To Make Progress
in Music You Must Keep Pace With the
Times," by Mr. Ludwig. A unique idea is car-
ried out on about seventy pages of the book
by carrying a small photograph of celebrated
drummers, who use and endorse Ludwig drum
equipment. Each page is dedicated to one of
these artists and the list includes the drum-
The rate of freight chargeable on musical mers hi the leading dance orchestras and tym-
instrument cases shipped by boat to the Pacific panists in the famous American symphonies.
Coast has been lowered by action of the United
Other interesting sections are devoted to
States Intercoastal Conference from $6 per cwt. drum corps drums in color. Five Ludwig color
to $5.00 per cwt, according to an announcement
scenes for bass drums are also shown in beauti-
just issued by the Music Industries Chamber of
ful natural colors. The various Ludwig equip-
Commerce. The change in rate was allowed ment includes many varieties of sticks, tone
as a result of a protest made by the Chamber blocks, tom-toms, genuine Zenjian cymbals, dis-
Traffic Committee represented by Frank E. tributed by the Ludwig firm, tambourines,
Bates, traffic manager of Sherman, Clay & Co. whistles, chimes, triangles and countless other
The committee demanded a rate of $2.50 per cwt percussion items. The new catalog is a credit
maintaining that the recent change in item 280 to the progressiveness of Ludwig & Ludwig
covering suitcases, valises and trunks to that
and should serve as a business-builder for the
amount should be amended to cover musical
firm's dealers everywhere.
instrument cases also.
"While we realize," said Mr. Bates in his let-
ter of protest to the Intercoastal Conference,
"that our proposition is a distinct departure
from established rules and practices in the mak-
ing of rates, we are, however, convinced of the
The Consolidated Case Corp. of Union City,
fact that if suitcases costing receivers of freight
Ind., has just added to its very extensive man-
on the Pacific Coast from eight to fifteen dollars ufacturing facilities the Music Stand Division
are permitted to move at a rate of $2.50 per of the Metal Stampings Corp. of Streator, 111.,
cwt, violin and guitar cases, ranging in price manufacturers of the well-known line of Im-
from 80 cents to $3.00 are certainly entitled to perial Music Stands.
the same rate."
The addition of this manufacturing division
The Intercoastal Conference in allowing the and this new item round out the Consolidated
rate of $5.00 stated that they regretted their in- line giving them a very complete list of acces-
ability to meet the rate of $2.50 asked for by sory items as well as cases and covers. The
the Committee. They feel sure, however, that Imperial music stand is well and favorably
the new rate is thoroughly competitive and the known as it has been on the market for some
set-up especially in line with the rail and clas- twenty years during which time it has acquired
sification basis.
an excellent reputation among dealers and users.
The Consolidated line of merchandise needs
no introduction to the trade because of the
reputation built by one of the predecessor com-
The factory of the H. Chiron Co., New York, panies, B. R. Hunt Mfg. Co., which is now one
manufacturer of "Vibrator" hand-made reeds of the manufacturing divisions of Consolidated.
for woodwind instruments, has been moved The line is being sold through branch offices in
from 800 Eighth avenue to Nyack, N. Y. An- Chicago, New York, Kansas City and Minne-
drew Verville, general manager of the firm, has apolis.
announced that in the future the raw, unfin-
ished products sent from France will be re-
Takes Larger Quarters
ceived at the factory, where they will be as-
sorted and examined. Following this procedure,
AKRON, O., May 25.—To take care of the in-
they will be sent to the Eighth avenue address, creased business brought about by the stock
which will be utilized as a stock room exclu-
reducing and removal sale of the Windsor-
sively. Mr. Verville explained that the move Poling Co., this firm has secured another large
was necessitated by the growth of the firm's
room, just north of the present store which
business, requiring additional space for the it has stocked with merchandise. The firm
manufacturing end.
plans to move soon to its new home, which
now is being altered for the business, the pres-
ent store site having figured recently in a deal
which will result in the erection of a new sky-
scraper bank building.
SYRACUSE, N. Y., May 25.—A well-known band
and orchestra leader in this section for many
years, Alfred E. Gaylord, is dead at his home
in this city.
Mr. Gaylord, who was born in Syracuse sev-
E. Mari, 'New York manager of E. & O. Mari,
enty-five years ago, had directed orchestras and
manufacturers of strings, left recently for a
bands for twenty-one years and was musical di- short business trip through the East and Mid-
rector of leading theatres in New York City. dle West. Mr. Mlari will arrive in Chicago in
He organized and directed the Central City
time for the music industries convention.
Band of fifty pieces, which was considered one
of the finest in the country, a quarter of a cen-
Consult the Universal Want Directory of
tury or more ago.
The Review.
Instrument Cases Subject
to Lower Freight Rate
Consolidated Case Corp.
Adds Music Stand Business
H. Chiron Co. Moves
Band Leader Dead
E. Mari on Western Trip
JUNE 1, 1929
Death of Wm. A. Atwell
William A. Atwell, veteran music merchant
of Pawtucket, R. I., and head of the house of
Allen L. Atwell & Sons, died in his home there
last week. He was 79 years old and is survived
by a daughter and four brothers.
Dealer—For Window Display, the
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IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
"Dance of the Paper Dolls"
"Fox Movietone Follies"
Now Ha$ Acting Version
and "Broadway" Open
The opening of the "Fox Movietone Follies"
and "Broadway" in New York during the past
week, fired the opening gun in a campaign by
DeSylva, Brown & Henderson, Inc., New York,
on the feature numbers of both musical pro-
ductions, which are published by this firm. The
former production opened at the Roxy Theatre
in New York on May 25, on which date it
was simultaneously given its national release.
Like "Broadway," the songs in this musical
comedy in film form were all written by the
trio consisting of Archie Gottler, Con Conrad
and Sidney Mitchell, all of whom are song-
writers of established ability. The outstanding
songs in "Fox Movietone Follies" are as fol-
lows: "Walking With Suzie," "That's You
. Baby," "The Breakaway" and "Big City Blues."
"Broadway" opened auspiciously on May 27
at the Globe Theatre in New York. This is a
Universal production, starring Evelyn Brent,
Merna Kennedy and others. The principal
songs in the comedy are "Hittin' the Ceiling,"
"The Chicken or the Egg," "Hot Footin' It,"
"Sing a Little Love Song" and "Broadway."
Material has been prepared by DeSylva, Brown
& Henderson to assist music dealers in tying
up with the hit songs in both productions at
the time of local showings.
Rudy Vallee Singing
Many Feist Numbers
An interesting folder has been issued recently
by Leo Feist, Inc., 'New York, urging dealers
to tie up with Rudy Vallee, leader of the dance
orchestra called the Connecticut Yankees, who
has become an outstanding figure in the enter-
tainment world. The folder includes a fac-simi-
le of the title-page of the Feist song, "I'm Just
a Vagabond Lover," of which Rudy Vallee is
co-author, and which is being featured by him
on his programs. A reduced reprint of a full-
page advertisement in Variety, describing some
of the triumphs of this popular orchestra leader,
is contained in the leaflet. Some of the other
Feist songs being sung by Rudy Vallee are
"Honey," "My Dear," "Blue Hawaii" and "No-
body's Fault But Your Own."
Consult the Universal Want Directory of
The Review In it advertisements are inserter!
free of charge for men who desire positions.
Bobbins Presents
Rudy Wiedoe£t's
Advanced
!
Etudes and Studies
for the Saxophone
In 2 Volumes
These volumes will assist the artist in per-
fecting his technique, articulation, sight
reading, phrasing, etc., and should be within
ready reach of the advanced student for daily
reference and study.
Volume 1—$1.50
Volume 2—$1.50
Usual Trade Discounts
ROBBINS Music CORPORATION
799 Seventh Avenue. New York
A rare opportunity for music dealers to make
new sales contacts with dancing teachers,
schools and amateur entertainers in their vicin-
ities is now offered by the firm of M. Witmark
& Sons, New York. Complying with a flood
of requests, this firm has prepared a special
acting version of the "Dance of the Paper
Dolls," the phenomenal novelty song success
written by John Tucker, Joe Schuster and John
Siras. The lyrics of the song in the regular
printed edition have been rewritten to suit the
action of a fantastic musical novelty by Irving
Whitman.
The skit is particularly suited for
dancing school exhibitions and complete in-
structions are provided for the production of a
very striking form of entertainment that is
bound to please both young and old.
The acting version is entitled "At the Dance
of the Paper Dolls" and provision is made for
an elaborate or simple production, as required.
Special dances may be introduced ad libitum.
The orchestra score, employed for the more
ambitious presentations, has been especially
adapted from the famous Arthur Lange orches-
tration and provides for the vocal renditions
and dance specialties, so that the difficult task
of rearranging from other orchestrations is
eliminated. It also contains a fully indicated
conductor's part, covering the musical produc-
tion, thus insuring a smooth and successful per-
formance.
Songs That
Really Sell
Outstanding Sellers in Our
Popular Catalog
POPULAR SONGS
MY 8IN
MEAN TO MK
RECOLLECTIONS
I'VE ALWAYS WANTED TO CALL
YOU MY SWEETHEART
ANYTHING TO HOLD YOUR BABY
I'M WALKING IN THE SUNSHINE
(Sitting in the Moonlight Now)
SONGS FROM FILMS
MY TONIA (from "In Old Arizona")
CHRISTINA (from "Christina")
SALLY OF MY DREAMS
(from "Mother Known Best")
SONNY BOY (from "The Singing Fool")
SOME DAY, SOMEWHERE (from
"The Red Dance")
FROM "FOX MOVIETONE FOLLIES"
WALKING WITH SUSIE
BREAKAWAY
THAT'S YOU BABY
BIG CITY BLUES
WHY CAN'T I BE LIKE YOU
THE PEARL OF OLD JAPAN
FROM "BROADWAY"
SING A LITTLE LOVE SONG
HITTIN' THE CEILING
HOT FOOTIN' IT
THE CHICKEN OR THE EGG
BOUNCE A LITTLE BALL AT YOUR BABY
BROADWAY
De Sylva, Brown & Henderson, Inc.
745 Seventh Ave.
New York City
MacDowell Club of N. Y.
Harms Has Very Strong
Offering Music Prize
Popular Catalog
The song, "Rainbow Man," featured by Eddie
Dowling, in the sound picture, "Sleepy Valley,"
looks like a "find" for Harms, Inc., New York,
publisher of the song number, according to
Henry Spitzer, sales manager of the firm. The
Harms catalog is now stronger than it has been
at any time during the past two years, Mr.
Spitzer stated to the Review this week. The
leading songs in the catalog are "Number
One" sellers in certain parts of the country.
Among them are ""I Kiss Your Hand Madame,"
"Lover Come Back to Me," "Jericho," "With a
Song in My Heart," "Desert Song," which has
been revived for the picture production of the
same name, and the hits from "Show Boat."
These songs have been given a new lease on
life with the release of the film production of
this play.
Youmans Writing for M-G-M
Vincent Youmans, well-known musical com-
edy composer and music publisher at 67 West
Forty-fourth street, New York, has been signed
by Metro-Goldwyn-Mayer for talking picture
work and will leave for Hollywood in a few
weeks. When Mr. Youmans begins the super-
vision of his own new production, "Louisiana
Lou," at the Culver City studio, it will mark
the first time in the history of sound films that
a musical play has been produced for the
movies simultaneously with its Broadway stage
presentation.
"Louisiana Lou," for which Mr. Youmans did
the music, will open in Philadelphia on June 3,
and in New York shortly afterwards. Vincent
Youmans wrote the music for "No, No,
Nanette," which had a record-breaking run in
Chicago before coming to New York a few
years ago.
17
A prize of $1,000 for an unpublished com-
position in one of the larger forms, orchestral,
choral or chamber music has been offered by
the MacDowall Club of New York City through
the generosity of one of its members. Any
composer, born or residing in the United States,
will be qualified to submit a manuscript in this
competition. Manuscripts will be received after
July 1 of this year, and the closing date of the
contest has been set for October 1, 1929.
Mftss Dorothy Lawton, of the Music Branch
of the iNew York Public Library, 121 East 58th
street, will receive the manuscripts, which
should be sent anonymously, insured to full
value, accompanied by a sealed' envelope, bear-
ing a mark of identification with the composer's
name and address. The judges will be Arthur
Bodanzky, Rubin Goldmark and Ernest Schel-
ling. The award will be announced January 1,
1930.
Kimberlin Selling Pianos
to Music Publishers
Several important installations of pianos in
music publishing studios have been made re-
cently by the Kimberlin Piano Co., 117 East
Thirty-fourth street, New York, of which J. I.
Kimberlin is proprietor. Six Clarendon pianos
were purchased recently from the Kimberlin
store by the Remick Music Corp., 219 West
Forty-sixth street, and Jerome Keit, head of
the Remick house, was so pleased with the in-
struments that he ordered five more for the
Chicago offices of the company. The deal
totaled nine Clarendon uprights and two Clar-
endon grands. Another similar transaction was
the placing of half a dozen new pianos in the
new publishing firm of Santry Bros., 755
Seventh avenue, New York.

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