Music Trade Review

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Shackleton Piano Company,
Louisville, Ky.
Address.
Gentlemen:
I have read your proposition to increase the interest
in piano teaching and I will
cooperate and I hereby
agree to take as many as
pupils, and give Five lessons
without charge to these pupils at times to "be fixed by me.
I will give these lessons at #
Street.
T will give lessons at pupils home (?)
My telephone is
I agree to report the progress and talent of each pupil to
you before or immediately after fourth lesson.
Parents Name.
TEACHERS COPY
has qualified for Five
Piano Te'st Lessons with-
out charge.
This pupil will make ap-
pointment with you.
Phone
Piano
Teacher.
-Phone-
Address
Name.
To Teacher: Kindly advisa ui of the ability
•nd progrew of this student before or im-
mediately after fourth Icuon.
Address.
ShackletonPjano Company
The Registration Card That Produced 1 Prospects
H o w the Teachers Were Signed U p
H ow Shackleton
Works JVith Teachers
Jr.-
HE music teacher and the piano dealer and has won their good will and co-operation youngsters of Louisville what was announced
have long ago ceased to be enemies, the to the extent that the Louisville Music Teach- as free test lessons for all children who had
one charged with the sole ambition of ers' Association has freely endorsed plans of not before received piano instruction. There
endeavoring to wheedle commissions out the Shackleton Co. for providing instruction were to be five private lessons in the series
of the dealer for sales alleged to
given by regular teachers of rec-
have been influenced, and the lat-
ognized standing and entrants
ter being viewed by the teachers
were asked to pay only $1.75 to
Thu
Mir plan it tnthutianticnltg endorsed by W
as a grasping business man with
cover the cost of registration.
the e Louisville Music Teacher*' Association JL
no soul for music. Both dealers
The registration period covered a
and teachers have come to realize
week and brought a surprising
that their interests are in the main
number of inquiries and a very
common, for the one makes pos-
satisfactory number of pupils, a
sible a demand for teachers by
very substantial percentage of
will give your child
supplying the instruments, and the
them, displaying sufficient talent to
other maintains and increases in-
warrant the parents having them
FIVE REGULAR
terest in those instruments through
continue to take instruction from
PIANO LESSONS
proper instruction. It has taken
the private teachers at regular
some calm minds, among both the
rates. The remarkable part of the
trade and the profession, to bring
idea was that practically all the
without charge---
this understanding about, but it
teachers who were members of
without obligation
now exists generally.
the Louisville Music Teachers' As-
E'VE mad.- .rrannrmritl* with a
sociation agreed to give the test
There are still, of course, some
W number of Loimvill/i l*«t piano
lessons without charge, filling out
dealers who do not make any spe-
tMchrri to p "
W I T H O U T CHAK<
a regular form specifying the num-
cial effort to win the good will of
or aduhi *'fo hav
ber of pupils who could be ac-
the teachers or to co-operate with
irntruction.
commodated,
where tlie lessons
them, but among the great ma-
ot eli
Th«?
were to be given, and other in-
lessons with'the p
jority who do there are to be
competent (eacKrr, They are intended
formation. A copy of the card
found outstanding examples of ef-
to determine wheth ' your child hat rt.vl
filled in by the teacher is repro-
musical talent.
fective means for combining the
duced herewith. Most of the
work of the teacher and the dealer
It i$ not necessary for you to have a piano for these lessons -of course, if
teachers enlisted in the movement
in a way to produce results for
you have one so much the belter.
in response to a special letter sent
both.
out
by the Shackleton Piano Co.,
Some months ago there appeared
Give your child this wonderful opportunity!
which announced that the plan was
in The Review a story of the man-
REGISTER AT OUR STORE—324 WEST CHESTNUT
STREET
endorsed by the Louisville Music
Registration Fee $1.75 (No Further Charge Nor Obligation)
ner in which the Will A. Watkin
Teachers' Association at its meet-
Co., of Dallas, Texas, had won the
ing on January 9 and which
good will and co-operation of the
read:
teaching profession and musical
"Due to a number of causes,
public of its city by taking an ac-
STEINWAY AND KURTZMANN PIANOS
there seems to have been a falling-
tive interest in all musical activi-
Strand Theater Building
324 West Chestnut Street
off of piano teaching in this city
ties and providing a recital hall
for the past two or three years.
for the use of musicians, teachers
"However, it is a known fact
and their students. Another in-
An Example of the Rotogravure Advertising
that many parents would gladly
teresting example of such effective
give their children the opportunity
co-operation is found in the ex-
perience of the Shackleton Piano Co., Inc., of on an infinitesimal course for youngsters who to study the piano if they knew that their chil-
dren had any musical talent or aptitude.
324 West Chestnut street, Louisville, Ky. The have not heretofore studied the piano.
"It has been a difficult as well as an expen-
Not long ago the Shackleton Co., of which
Shackleton Co. has long been working in close
(Continued on page 21)
harmony with the music teachers of the city Carl Shackleton is president, offered to the
T
L
ouisville's Best Piano Teachers
Shackleton Piano Company
a