Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
, Y
Th is new
COLUMBIA
PORTABLE
"like life itself
will get a job in an
awful lot of homes
• • •
BECAUSE
IT'S ALL ELECTRIC
Viva-lonal No. 175
same full-throated volume. And there isn't another
portable phonograph on the market that can
compare with it for smartness, beauty, and all-
C
•:
around good appearance — not even a Columbia,
unless it's one of the same kind!
You can get some idea of what the new Col ii inbia
Electric Portable looks like from this . . . the
F\TE was when the portable phono-
cabinet is covered with a light brown pigskin
graph was almost entirely an outdoor
grained fabrikoid .. . all the metal parts are gold
thing. But today the public is giving the portable
plated in a soft, satin finish . . . imagine what a
a lot of indoor work . . . and here's a portable
rich looking combination that is!
T
that's made especially for that job!
As you lift the cover you see a gold plated tone
Just plug it in, press a switch — and that's all
arm . . . a velvet covered turntable . . . a bird's-
the "winding" the new Columbia Electric Port-
eye maple record compartment... and the entire
able will ever need. For the winding crank has
instrument so finely made that it looks more like
given place to a cable cord ... this new portable
a hundred dollars than it does sixty!
operates right off the house current!
But $60 is the list price of the new Viva-tonal
It is just about [the ideal musical instrument
Columbia Electric Portable—No. 175. Order from
for the majority of homes today — homes which
your distributor now — the big portable time is
high building costs and architectural skill have
right in front of you!
kept cozy but small. For the new Columbia Electric
COLUMBIA PHONOGRAPH CO., N. Y.
Portable fits with uncanny ease where a larger
Canada:
Columbia Phonograph Company, Ltd., Toronto
machine would crowd things. And it does every-
thing that a phonograph ten times its size will
•Xll Tr.«» M.rl.. * . | U.S. P.I. OPf.l
do — it has the same rich, well-rounded tone, the
I