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IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Program Announced for Convention
of Association of Sheet Music Dealers
' I " H E sixteenth annual convention of the can get their music introduced. Each avers
that so long as other publishers send music
National Association of Sheet Music Dealers
on sale there is no choice but to do the same.
will be held at the Drake Hotel, Chicago, on
June 3, 4, a,nd 5, in conjunction with the con- The expense of handling the volume out and
back, with all clerical and accounting work
vention of the Music Industries Chamber of
that is attached thereto, leaves little if any
Commerce. Members of the Association will
be entitled to a reduction of one-half of the profit. Most of the music sent out is stand-
return railroad fare, providing they secure cer- ard teaching material. Music that is returned
for credit often goes out later to the same
tificates when purchasing tickets to Chicago.
school that returned it. The crowning evil
The certificates will be issued by the railroads
of the practice is that no patron feels obliged
for the Music Industries Convention. The Na-
to keep any music.
tional Radio Convention will be held in Chi-
cago at the same time. The meeting of the
In addition to chain stores, and numerous
combined music and radio trades promises to others, outside of the sheet music trade, a new
be the most important event in the history of
competitor has entered the field, namely, the
both organizations. It will offer an opportunity
moving-picture theatres. These are selling the
for the two industries to arrive at a better un-
so-called theme-songs in their lobbies. The
derstanding of each other's interests. Each in- publishers disclaim any responsibility for this
dustry exerts a tremendous influence on the latest inroad on the retailer's province. It
other, and a closer co-operation is sure to be is significant that with every new develop-
mutually advantageous.
ment that might inure to the advantage of the
sheet music retailer there arises some outside
A prospectus of the convention has just been
prepared by Thomas J. Donlan, secretary-treas- agency to claim the benefit.
urer of the association, and follows in part:
"Every business has to adjust itself to
"A complete general catalog of American
changes that occur from time to time. The
music publications is at last in prospect. The
individual's knowledge is limited to what he
value of such a catalog to the sheet music re-
learns from his own experience. A conference
tailer can hardly be overestimated. An opinion
of all the members of a trade enables each
as to how the listing can be most advanta-
to survey the entire field. The retailer who
geously arranged has been solicited by the
keeps abreast of the times will survive. The
compilers of the catalog. They propose to • National Association of Sheet Music Dealers
provide an index of the entire American
stemmed the tide of disaster that threatened
music output that will be of maximum use- to engulf the music industry. It has clamored
fulness to sheet music retailers. They will
for tolerable business conditions during the
welcome any suggestions that the retailers
fifteen years of its existence. It will continue
may offer.
its efforts toward that end for which it was
"The principal topic for discussion at the organized, the advancement of the legitimatt
interest of all dealers in music."
convention will be, What is the matter with
the music business, and what are the retailers
going to do about it? Can anything be done
to counteract the waning interest of the pub-
lic in sheet music? Are retailers going to be
eliminated by the direct-to-consumer sales
SAN FRANCISCO, CAL., April 20.—Having now
policy of the music publishers? This subject
pretty well recovered from the first serious
is of vital importance to every music dealer.
illness he can remember, Ed. Little, manager
"The time has come when it is imperative of the sheet music and publishing department
of Sherman, Clay & Co., is very busy catch-
that drastic reforms be brought about. From
ing up with his publication successes. He has
the retailer's point of view the problem of
overproduction is becoming acute. Do the placed the theme song in "The Show Boat,"
music publishers realize that there is no mar- entitled "Love Sings a Song in My Heart,"
ket for the bulk of the new music that is being and he says that this Ziegfeld production is
issued?
the biggest picture ever turned out. He has
"With the economic pressure what it is to- also placed "Then I'll Know Why," theme
day, can any concern, either publisher or re- song in "Alibi." "My Co-Ed" is making a
hit as a solo, and also as a quartet. "Broad-
tailer, afford to consign music to schools and
teachers for a whole year and thereby con- way Melody" has its premiere in this city at
tinue what in actual operation constitutes an
the California Theatre on April 21, with the
unlimited return privilege? The publishers theme song "Wedding of the Painted Doll," a
say that there is no other way whereby they very tuneful number.
Ed. P. Little a Busy Man
Songs that Sell
Irving Berlin, Inc.
Songs
DOWN
AMONG THE
Sl'OAR-CANE
THE ONE THAT 1 LOVE, LOVES ME
(Von Can't Take Away) THK THINGS
THAT WERE MADE FOR LOVE
I'LL, GET BY
Irvine Berlin's
HOW ABOUT ME
MY MELODY MAN
FROM SUNRISE TO SUNSET
THE LAND OF SLEEPY WATER
SHE'S A NEW KIND OF OLD-
FASHIONED GIRL
OH SWEETHEART, WHERE ARE
YOU TONIGHT
SITTIN' AND WHITTLIN'
THE WALTZ I CAN'T FORGET
I'M KA-RAZY FOR YOU
WHEN YOU COME TO THE END
OF THE DAY
GOOD MORNING, GOOD EVENING,
GOOD NIGHT
SHE'S MY GIRL
OPEN THE BOOBY HATCH
IN MY GARDEN OF MEMORY
I'M THE WEALTHIEST MAN IN
THE WORLD
JUMPING JACK
Picture Theme Songs
Irving Berlin's
MARIE from "The Awakening:"
WEARY RIVER from "Weary River"
Irving Berlin's
COQUETTE from "Coquette"
Irving Berlin's
WHERE IS THE SONG OF SONGS
FOR ME from "Lady of the
Pavements"
HEART O' MINE from "Noah's Ark"
I'D RATHER BE BLUE OVER YOU
from "My Man"
GERALDINE from "Geraldine"
OLD TIMER from "Noah's Ark"
I'LL NEVER FORGET from "Trial
Marriage"
YOV STOLE MY HEART AWAY from
"The Lone Wolf's Daughter"
ETERNAL LOVE from "Eternal
Love"
THERE'S A RAINBOW 'ROUND MY
SHOULDER from "The Singing
Fool"
I LOVED YOU THEN AS I LOVE
YOU NOW from "Dancing
Daughters"
LOVE, ALL I WANT IS LOVE from
"The Godless Girl"
Folios
UNIVERSAL DANCE FOLIO
No. 17
PETERSON'S UKULELE METHOD
WORLD'S FAVORITE SONGS
IRVING BERLIN in
1607 Broadway New York City
BR9APWAY OFFERS
fl
Posinve
RAOI
LONELY LITTLE CINDERELLA
OH! BABY WHAT A N I &HT"
>HE'S GOT GREAT IDEAS"
DEAR WHENJ MJET YOU"
AFTER YOU'VE GONE"
' W IT
FOR YOU "(Net*/)
Order from your jobber or direct.
BROADWAY MUSIC CORP.
1600 BROADWAY, NEW YORK
17
New Sam Fox Tie-up
William Frederick Peters, who is under ex-
clusive contract to the Sam Fox Publishing Co.,
New York and Cleveland, returned to New
York recently from Hollywood, where he com-
pleted the original music score for the forth-
coming Paramount production, "Four Feath-
ers."
The Fox staff of arrangers are now busy
completing the work on the score, which is to
be sound synchronized. The theme songs from
this picture will be released by the Fox firm
in the near future.