Music Trade Review
Issue: 1929 Vol. 88 N. 14 - Page 8
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The Music Trade
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN
WILSON,
WESTERN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK, Manager
JOHN H. WILSON, 324 Washington St.
J.
NBALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 88
O
Telephone: Main 6950
Cable: Elbill New York
Lexington 1760-71
APRIL 6, 1929
Out April 13
Monthly
Magazine Issue
of
Editor
CARLETON CHACE, Business Manager
W M . J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
E.
Review
April 6, 1929
No. 14
Piano Teaching in Schools
NLY a few years ago a great majority of the educators
of the country were decidedly pessimistic regarding the
value, and in fact the possibilities, of group piano in-
struction in the public schools of the country. It was a matter
that could not be handled on a mass production basis, was their
cry, and individual instruction was the only successful solution of
the problem of interesting the youth of the land in the basic in-
strument. Requiring individual instruction, therefore, piano courses
could not be included in the regular school curriculum, for it would
slow up things and be unfair to the other students.
That was but a few years ago, yet to-day we find group piano
instruction made a regular part of the courses in the public schools
of a number of the larger cities of the country and here is Dr. J.
Lewis Browne, director of music in the Chicago public schools,
declaring that "In five years from now I believe all elementary
piano lessons will be class taught." This reaction and a change of
front has not been due to accident but to the consistent and effective
propaganda and promotion work carried on by those interests
that have been so loyal in their support of the piano and piano
playing.
It seems as though every member of the piano trade has a pet
theory regarding the reason for the falling-off of public interest
in that instrument. Some declare that the lure of the automobile
is chiefly responsible; others that the change in the American home
life and particularly the vogue of smaller dwelling quarters is the
reason. And there are others who blame the movies and the radio
and what not. Perhaps they have all been contributing factors but
there is no question but that the silent piano in the home, the un-
used instrument that represents a substantial sum of money tied
up and idle, has been largely responsible. The training of the
ymith of the nation in the elementals of piano playing is the first
step toward remedying this condition, and with interest once
aroused there should be enough taking advance instruction to make
a substantial market for the future. A piano that is used regularly
has a value that is generally appreciated.
"v.Here we have put our finger on the pulse of the situation. The
piano has got to be restored to popular use, if we are to see our
business develop on a very high plane. And our most optimistic
hope lies in this great movement of class instruction.
REVIEW
Visualizing the Music Week Spirit
in the Show Windows
^ The success of National Music Week celebration next
"V month from the angle of the local dealer will depend
upon the manner in which he ties up his store and his
business with the event in the public mind.
What Are the Ingredients of
Modern Piano Salesmanship?
A salesman who has won his spurs and is still making
good in the selling of pianos tells of the need for read-
justing the individual, selling methods of to-day to
conform with the modern trend.
Here's a Store That Sold $1,000
Worth of Records in a Day
The remarkable part of the story is that the day's rec-
ord was not considered particularly unusual in this
small establishment. An article that proves the profit-
able possibilities of organized effort.
After the Sale Has Been Closed
—What Then?
When it comes to getting the instalment money in and
making the customer like it, here is an old-timer in
the music game who knows how and tells something
of the methods he has found successful.
When Hoover Said "I Do" on March 4
Many School Children Heard Him
Reception of Inauguration Broadcast in the Schools
of the country proved a climax to the constantly re-
curring proofs of the value of radio in educational
work. A rich field ready for the retailer.
The Musical Merchandise Section
of The Review
Whether the prospects are eight years old or eighty
E. A. Hegeman, of Philadelphia, interests them in band
and orchestra instruments and music to his own profit
—C. V. Buttleman chats about happenings of interest
in the musical merchandise field on his "By-the-Way"
page—How Eddie Lang is strumming his way to a
fortune—and more.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out April 13
The Music Trade
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN
WILSON,
WESTERN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK, Manager
JOHN H. WILSON, 324 Washington St.
J.
NBALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 88
O
Telephone: Main 6950
Cable: Elbill New York
Lexington 1760-71
APRIL 6, 1929
Out April 13
Monthly
Magazine Issue
of
Editor
CARLETON CHACE, Business Manager
W M . J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
E.
Review
April 6, 1929
No. 14
Piano Teaching in Schools
NLY a few years ago a great majority of the educators
of the country were decidedly pessimistic regarding the
value, and in fact the possibilities, of group piano in-
struction in the public schools of the country. It was a matter
that could not be handled on a mass production basis, was their
cry, and individual instruction was the only successful solution of
the problem of interesting the youth of the land in the basic in-
strument. Requiring individual instruction, therefore, piano courses
could not be included in the regular school curriculum, for it would
slow up things and be unfair to the other students.
That was but a few years ago, yet to-day we find group piano
instruction made a regular part of the courses in the public schools
of a number of the larger cities of the country and here is Dr. J.
Lewis Browne, director of music in the Chicago public schools,
declaring that "In five years from now I believe all elementary
piano lessons will be class taught." This reaction and a change of
front has not been due to accident but to the consistent and effective
propaganda and promotion work carried on by those interests
that have been so loyal in their support of the piano and piano
playing.
It seems as though every member of the piano trade has a pet
theory regarding the reason for the falling-off of public interest
in that instrument. Some declare that the lure of the automobile
is chiefly responsible; others that the change in the American home
life and particularly the vogue of smaller dwelling quarters is the
reason. And there are others who blame the movies and the radio
and what not. Perhaps they have all been contributing factors but
there is no question but that the silent piano in the home, the un-
used instrument that represents a substantial sum of money tied
up and idle, has been largely responsible. The training of the
ymith of the nation in the elementals of piano playing is the first
step toward remedying this condition, and with interest once
aroused there should be enough taking advance instruction to make
a substantial market for the future. A piano that is used regularly
has a value that is generally appreciated.
"v.Here we have put our finger on the pulse of the situation. The
piano has got to be restored to popular use, if we are to see our
business develop on a very high plane. And our most optimistic
hope lies in this great movement of class instruction.
REVIEW
Visualizing the Music Week Spirit
in the Show Windows
^ The success of National Music Week celebration next
"V month from the angle of the local dealer will depend
upon the manner in which he ties up his store and his
business with the event in the public mind.
What Are the Ingredients of
Modern Piano Salesmanship?
A salesman who has won his spurs and is still making
good in the selling of pianos tells of the need for read-
justing the individual, selling methods of to-day to
conform with the modern trend.
Here's a Store That Sold $1,000
Worth of Records in a Day
The remarkable part of the story is that the day's rec-
ord was not considered particularly unusual in this
small establishment. An article that proves the profit-
able possibilities of organized effort.
After the Sale Has Been Closed
—What Then?
When it comes to getting the instalment money in and
making the customer like it, here is an old-timer in
the music game who knows how and tells something
of the methods he has found successful.
When Hoover Said "I Do" on March 4
Many School Children Heard Him
Reception of Inauguration Broadcast in the Schools
of the country proved a climax to the constantly re-
curring proofs of the value of radio in educational
work. A rich field ready for the retailer.
The Musical Merchandise Section
of The Review
Whether the prospects are eight years old or eighty
E. A. Hegeman, of Philadelphia, interests them in band
and orchestra instruments and music to his own profit
—C. V. Buttleman chats about happenings of interest
in the musical merchandise field on his "By-the-Way"
page—How Eddie Lang is strumming his way to a
fortune—and more.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out April 13
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