Music Trade Review

Issue: 1929 Vol. 88 N. 14

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade
REVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN
WILSON,
WESTERN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK, Manager
JOHN H. WILSON, 324 Washington St.
J.
NBALY
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Vol. 88
O
Telephone: Main 6950
Cable: Elbill New York
Lexington 1760-71
APRIL 6, 1929
Out April 13
Monthly
Magazine Issue
of
Editor
CARLETON CHACE, Business Manager
W M . J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
E.
Review
April 6, 1929
No. 14
Piano Teaching in Schools
NLY a few years ago a great majority of the educators
of the country were decidedly pessimistic regarding the
value, and in fact the possibilities, of group piano in-
struction in the public schools of the country. It was a matter
that could not be handled on a mass production basis, was their
cry, and individual instruction was the only successful solution of
the problem of interesting the youth of the land in the basic in-
strument. Requiring individual instruction, therefore, piano courses
could not be included in the regular school curriculum, for it would
slow up things and be unfair to the other students.
That was but a few years ago, yet to-day we find group piano
instruction made a regular part of the courses in the public schools
of a number of the larger cities of the country and here is Dr. J.
Lewis Browne, director of music in the Chicago public schools,
declaring that "In five years from now I believe all elementary
piano lessons will be class taught." This reaction and a change of
front has not been due to accident but to the consistent and effective
propaganda and promotion work carried on by those interests
that have been so loyal in their support of the piano and piano
playing.
It seems as though every member of the piano trade has a pet
theory regarding the reason for the falling-off of public interest
in that instrument. Some declare that the lure of the automobile
is chiefly responsible; others that the change in the American home
life and particularly the vogue of smaller dwelling quarters is the
reason. And there are others who blame the movies and the radio
and what not. Perhaps they have all been contributing factors but
there is no question but that the silent piano in the home, the un-
used instrument that represents a substantial sum of money tied
up and idle, has been largely responsible. The training of the
ymith of the nation in the elementals of piano playing is the first
step toward remedying this condition, and with interest once
aroused there should be enough taking advance instruction to make
a substantial market for the future. A piano that is used regularly
has a value that is generally appreciated.
"v.Here we have put our finger on the pulse of the situation. The
piano has got to be restored to popular use, if we are to see our
business develop on a very high plane. And our most optimistic
hope lies in this great movement of class instruction.
REVIEW
Visualizing the Music Week Spirit
in the Show Windows
^ The success of National Music Week celebration next
"V month from the angle of the local dealer will depend
upon the manner in which he ties up his store and his
business with the event in the public mind.
What Are the Ingredients of
Modern Piano Salesmanship?
A salesman who has won his spurs and is still making
good in the selling of pianos tells of the need for read-
justing the individual, selling methods of to-day to
conform with the modern trend.
Here's a Store That Sold $1,000
Worth of Records in a Day
The remarkable part of the story is that the day's rec-
ord was not considered particularly unusual in this
small establishment. An article that proves the profit-
able possibilities of organized effort.
After the Sale Has Been Closed
—What Then?
When it comes to getting the instalment money in and
making the customer like it, here is an old-timer in
the music game who knows how and tells something
of the methods he has found successful.
When Hoover Said "I Do" on March 4
Many School Children Heard Him
Reception of Inauguration Broadcast in the Schools
of the country proved a climax to the constantly re-
curring proofs of the value of radio in educational
work. A rich field ready for the retailer.
The Musical Merchandise Section
of The Review
Whether the prospects are eight years old or eighty
E. A. Hegeman, of Philadelphia, interests them in band
and orchestra instruments and music to his own profit
—C. V. Buttleman chats about happenings of interest
in the musical merchandise field on his "By-the-Way"
page—How Eddie Lang is strumming his way to a
fortune—and more.
IN ADDITION
A number of other merchandising articles covering every
side of the music merchant's merchandising activities, and
The Monthly Piano Technical Department, an exclusive
feature of The Review.
Out April 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
APRIL 6, 1929
Piano His Father Sold Is the Make
Paul Specht Selected for Own Use
other piano than a Strich & Zeidler could satisfy
the exactness of my critical taste.
"I shall always be glad to recommend your
pianos, which I think are a work of art in
every respect. With my sincere thanks and
appreciation of your art, I remain, "Respectfully
yours, (signed) Paul L. Specht."
'Two Black Grows" Entertain
So. California Association
Los ANCKIKS, CM.., March 30.—Nearly two hun-
dred members as well as members of. their
organizations, attended the March meeting of
the Music Trades Association of Southern
California at the City Club on the 20th. The
chief attractions were the appearance of the
"Two Black Crows," Moran and Mack, through
the courtesy of Ed. Rauth of the Columbia
Phonograph Co., and a lecture by A. P. Hill
on "Sound Waves and Frequencies," illustrated
by motion pictures and "talkies." Wm. H.
Richardson, president, occupied the chair, and
among the guests present were Mr. and Mrs.
I. Roussellot of Milwaukee who are visiting in
I.os Angeles; Charles Draa, past president of
the Music Teachers' Association of California;
Wm. Boyd of Wm. Boyd and Associates, who
are conducting the Los Angeles Evening Ex-
press Home Studio for piano instruction.
The "Two Black Crows" appeared in costume
and gave an amusing dialogue lasting about ten
minutes. Mr. Hill's address was listened to and
watched with intense interest for over an hour.
Paul Specht,
Noted Musician
and Orchestra
Leader, Seated at
His Strich &
Zeidler Piano
Brunswick Radio Provides
Programs for Theatre
^Illllllllllllllllllilll!!
A MONG the comparatively tew band orches-
•^"^ tra leaders who have succeeded in winning
public fame and approval and then holding it
over a period of years, is Paul Specht, who with
his orchestra has charmed Broadway for a
number of seasons, has traveled throughout this
country as well as abroad, and can claim as his
final achievement the selection of his orchestra
to furnish the music for the inaugural ball held
in Washington on the evening of March 4 last,
after Herbert Hoover had been inducted into
office as President of the United States.
It is estimated that close to 50,000,000 people
throughout the United States heard the music
of Paul Specht and his orchestra on the mem-
orable occasion through the medium of a na-
tional radio hook-up. This was simply another
high spot in a career that has long been a suc-
cessful one.
Just prior to going to Washington for the in-
augural ball the Specht organization filled an
engagement at the Clover Gardens, New York,
following one of the orchestra's regular vaude-
ville tours and immediately after the ball, the
orchestra returned to New York to till a num-
ber of important bookings in this city and vi-
cinity.
In addition to personal appearances and
broadcast programs, Specht and his orchestra
have been engaged to make several sound films
for Vitaphone, in which connection it is inter-
esting to learn that the same organization re-
corded for the Phonofilms for DeForest as long-
ago as 1913.
ince
I c cAmerica's
I Fbremost
From all this it may be gleaned that Paul
Specht was a distinctly substantial figure in the
world of music and that his opinion regarding
the merit of a musical instrument, whether it
be a piano or clarinet, is one to be valued.
Particularly interesting therefore was his re-
cent selection of a Strich & Zeidler grand for
his personal use in his apartment in New York.
Certainly a certain amount of sentiment at-
tached to the purchase because of the fact that
Mr. Specht's father has sold Strich & Zeidler
pianos for over a quarter of a century, and lie
himself has used instruments of that make con-
stantly in his professional work, including
broadcasting, concert and dance engagements.
The choice of the Strich & Zeidler for his own
home, therefore, came as a natural sequence.
Following the delivery of the instrument, Mr.
Specht wrote as follows to Strich & Zeidler,
at their office at 740 E. 136th street, New
York: "I have just received your style 'L'- grand
piano, which I consider a prize possession in
my apartment. It is amazing to me how you
can create such a small piano with such an
exclusive, deep, full and rich tone, and, needless
to say, I believe that your pianos are among
the finest manufactured.
"For almost thirty years, my father Chas. G.
Specht has been selling your pianos, and, hav-
ing grown up with sounds of your piano music
in my ears, having studied under my father on
the same piano, and, having used your pianos
in my professional career, in my broadcast, con-
cert and dance work, I don't believe that any
The Brunswick radio is taking curtain calls
on the West Coast these days. Co-operating
with the Orpheum Circuit the Seattle Branch
of the Brunswick-Balke-Collender Co. is fur-
nishing patrons of the Orpheum Theatre of that
city with the Orpheum broadcast out of San
Francisco.
In a theatre that has never before been able
to use radio with any success, Brunswick 3NW8
is successfully transmitting music to all parts
of this large house with wonderful clearness
and no distortion.
All patrons of the theatre at the evening per-
formance are invited to stay for this program
from 11 to 12 p. m. The regular Eastern Or-
pheum broadcast cannot be used since it would
be received during the regular Seattle show
period.
Lappin Buys Resco Go.
MILWAUKEE, WIS., April 1.—'David C. Lappin,
president of the Lappin Electric Co., distributor
of Philco radios and electrical supplies, has
announced that the concern has purchased the
Resco Electric Supply Co., of Rockford, III.,-
also distributor of radio apparatus and supplies.-
The Rockford company will continue operations
under the name of the Lappin Electric Co., as
a branch of the Milwaukee concern.
Mr. Lappin has reported that he will be able
to cover fifteen counties in the northern part
of Illinois from the Rockford branch.
f We STIEFF PIANO
Will attract tke attention of those
wko know and appreciate tone guality
CHAS.M.STIEFF Inc.
JtieffHall

Baltimore
c
Jfte oldest
(piano~forte in
(America to'day
owned and con"
trolled by the
direct decendents
of the founder

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