Music Trade Review
Issue: 1929 Vol. 88 N. 13 - Page 7
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
MARCH 30, 1929
Special Publicity Display Tells an
Impressive Columbia Phonograph Story
MAKE VOW MUSICAL DREAMS CO&fe TRUfc
Hear These ]\e\v
Pacific Coast Recordi
[By COLUMBIA]
•••••Mr < • « . • r . d U mnto.
. . I I . . , |h< in
#•>*" each
(If you bait an amuM \iitb m, jml my "Charge il.")
ShermanJ^lay & Co,
rvJnmKi» Phonograph Co. Record* Local Arti«U at Coa»t Eatabluhment
I lAvon W o l j bnia(> Vuicd Eip<
if
;
'
ANSON WEEKS
AND HIS
Hotel Mark Hopkins Orchestra
in
iii
EXCLUSIVELY O N
today and tomorrow
9 A. M. to 9 P. M.
and hear
COLUMBIA SssRECORDS
Aeolian Co. of Missouri
Is Named Victor Jobber
New Department as Well as Radiola Whole-
sale Division Will Be Under Direction of
H. B. Levy
ST. LOUIS, MO., March 23.—The Aeolian Co. of
Missouri, of this city, has been appointed dis-
tributor for the Victor Talking- Machine Com-
pany to Victor dealers within the St. Louis
territory.
A very interesting feature announced by the
Aeolian Co. in connection with the appointment
as Victor distributor is that wholesale rooms
attractively arranged with every convenience
for judging operation, tone and cabinetry are
being installed.
The wholesale Victor department as well as
the wholesale RCA Radiola division will be
under the active management of Harry B. Levy,
who brings to these two divisions of the
Aeolian Company of Missouri a wide knowl-
edge of musical instrument merchandising and
business acumen. Every part of the territory
assigned to the Aeolian Company of Missouri
will be covered by experienced Victor travelers,
assuring efficient co-operation.
The Aeolian Company of Missouri occupies
their own seven-story building in addition to
tremendous warehouse space which has been
added to take care of their fast-growing whole-
sale activities.
A new company, headed by Richard Irvine,
has purchased the business of C. R. Marlow
in Santa Rosa, Cal., known as Marlow's Music
House.
Pratt Read
Products
QUARG MUSIC GO
206 Powell Street
. opmwmmti
Reproduction of Striking Four-Page Newspaper Supplement, Presenting a Most Effective Co-
lumbia Dealer Tie-up on the Pacific Coast
C A N FRANCISCO, CAL., March 22.—To A.
^ J. Schrade, manager of the local branch of
the Columbia Phonograph Co., and his asso-
ciates, is to be given credit for one of the most
effective dealer tie-ups thus far seen in the
phonograph record trade on the Pacific Coast
at least. Mr. Schrade conceived the idea of
carrying some special publicity designed to im-
press San Franciscans with the manner in
which local talent was coming to the front in
the ranks of recording artists. The result was
a four-page spread in the Chronicle of Marcli
14, devoted entirely to Pacific Coast stars who
are recording for Columbia.
On the first page, with a special cover design,
featuring the photographs of a half dozen or
more artists including Anson Weeks, Maurice
Gunsky, George Lipschultz, Johnny O'Brien,
Pezzola,, Monroe and Allen, Henry Starr and
the Pearce Bros. One section of the first inside
page is devoted to the stories of the various
artists and their accomplishments and the bal-
ance of the section is devoted to large adver-
tisements by local Columbia representatives,
Sherman, Clay & Co. taking a page, the Quarg
Music Co. another page, and Kohler & Chase a
half page. The special supplement which is
reproduced herewith attracted wide attention.
American Piano Go. Men
Join Merchants' Association
Robert N. Watkin, Dallas, Tex., a past presi-
dent and a member of the Board of Control of
the National Association of Music Merchants,
has already launched plans for bringing a large
delegation of dealers from Texas and the South-
west to attend the annual convention of the
National Association at the Hotel Drake,
Chicago, during the week of June 3. Efforts are
being made by Mr. Watkin to line up enough
dealers to warrant chartering of special railroad
cars, a practice he has followed for a number of
years.
Among the new members added to the rolls
of the National Association of Music Merchants
last week were twelve members of the Ameri-
can Piano Co. organization, which now makes
fifteen men from that organization in the asso-
ciation ranks. George Urquhart, president of
the American Piano Co., takes a keen interest
in the work of the association, and particularly
its co-operation with the National Bureau for
the Advancement of Music and the Music
Supervisors' National Conference
Watkin Planning Large
Convention Delegation
Consult the Universal Want Directory of
The Review.
keys actions
players
are shipped on time.
When we make a
promise you can
count on it.
When you want
quick s e r v i c e you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.
The Music Trade Review
MARCH 30, 1929
Special Publicity Display Tells an
Impressive Columbia Phonograph Story
MAKE VOW MUSICAL DREAMS CO&fe TRUfc
Hear These ]\e\v
Pacific Coast Recordi
[By COLUMBIA]
•••••Mr < • « . • r . d U mnto.
. . I I . . , |h< in
#•>*" each
(If you bait an amuM \iitb m, jml my "Charge il.")
ShermanJ^lay & Co,
rvJnmKi» Phonograph Co. Record* Local Arti«U at Coa»t Eatabluhment
I lAvon W o l j bnia(> Vuicd Eip<
if
;
'
ANSON WEEKS
AND HIS
Hotel Mark Hopkins Orchestra
in
iii
EXCLUSIVELY O N
today and tomorrow
9 A. M. to 9 P. M.
and hear
COLUMBIA SssRECORDS
Aeolian Co. of Missouri
Is Named Victor Jobber
New Department as Well as Radiola Whole-
sale Division Will Be Under Direction of
H. B. Levy
ST. LOUIS, MO., March 23.—The Aeolian Co. of
Missouri, of this city, has been appointed dis-
tributor for the Victor Talking- Machine Com-
pany to Victor dealers within the St. Louis
territory.
A very interesting feature announced by the
Aeolian Co. in connection with the appointment
as Victor distributor is that wholesale rooms
attractively arranged with every convenience
for judging operation, tone and cabinetry are
being installed.
The wholesale Victor department as well as
the wholesale RCA Radiola division will be
under the active management of Harry B. Levy,
who brings to these two divisions of the
Aeolian Company of Missouri a wide knowl-
edge of musical instrument merchandising and
business acumen. Every part of the territory
assigned to the Aeolian Company of Missouri
will be covered by experienced Victor travelers,
assuring efficient co-operation.
The Aeolian Company of Missouri occupies
their own seven-story building in addition to
tremendous warehouse space which has been
added to take care of their fast-growing whole-
sale activities.
A new company, headed by Richard Irvine,
has purchased the business of C. R. Marlow
in Santa Rosa, Cal., known as Marlow's Music
House.
Pratt Read
Products
QUARG MUSIC GO
206 Powell Street
. opmwmmti
Reproduction of Striking Four-Page Newspaper Supplement, Presenting a Most Effective Co-
lumbia Dealer Tie-up on the Pacific Coast
C A N FRANCISCO, CAL., March 22.—To A.
^ J. Schrade, manager of the local branch of
the Columbia Phonograph Co., and his asso-
ciates, is to be given credit for one of the most
effective dealer tie-ups thus far seen in the
phonograph record trade on the Pacific Coast
at least. Mr. Schrade conceived the idea of
carrying some special publicity designed to im-
press San Franciscans with the manner in
which local talent was coming to the front in
the ranks of recording artists. The result was
a four-page spread in the Chronicle of Marcli
14, devoted entirely to Pacific Coast stars who
are recording for Columbia.
On the first page, with a special cover design,
featuring the photographs of a half dozen or
more artists including Anson Weeks, Maurice
Gunsky, George Lipschultz, Johnny O'Brien,
Pezzola,, Monroe and Allen, Henry Starr and
the Pearce Bros. One section of the first inside
page is devoted to the stories of the various
artists and their accomplishments and the bal-
ance of the section is devoted to large adver-
tisements by local Columbia representatives,
Sherman, Clay & Co. taking a page, the Quarg
Music Co. another page, and Kohler & Chase a
half page. The special supplement which is
reproduced herewith attracted wide attention.
American Piano Go. Men
Join Merchants' Association
Robert N. Watkin, Dallas, Tex., a past presi-
dent and a member of the Board of Control of
the National Association of Music Merchants,
has already launched plans for bringing a large
delegation of dealers from Texas and the South-
west to attend the annual convention of the
National Association at the Hotel Drake,
Chicago, during the week of June 3. Efforts are
being made by Mr. Watkin to line up enough
dealers to warrant chartering of special railroad
cars, a practice he has followed for a number of
years.
Among the new members added to the rolls
of the National Association of Music Merchants
last week were twelve members of the Ameri-
can Piano Co. organization, which now makes
fifteen men from that organization in the asso-
ciation ranks. George Urquhart, president of
the American Piano Co., takes a keen interest
in the work of the association, and particularly
its co-operation with the National Bureau for
the Advancement of Music and the Music
Supervisors' National Conference
Watkin Planning Large
Convention Delegation
Consult the Universal Want Directory of
The Review.
keys actions
players
are shipped on time.
When we make a
promise you can
count on it.
When you want
quick s e r v i c e you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.
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