Music Trade Review

Issue: 1929 Vol. 88 N. 13

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
MARCH 30, 1929
Special Publicity Display Tells an
Impressive Columbia Phonograph Story
MAKE VOW MUSICAL DREAMS CO&fe TRUfc
Hear These ]\e\v
Pacific Coast Recordi
[By COLUMBIA]
•••••Mr < • « . • r . d U mnto.
. . I I . . , |h< in
#•>*" each
(If you bait an amuM \iitb m, jml my "Charge il.")
ShermanJ^lay & Co,
rvJnmKi» Phonograph Co. Record* Local Arti«U at Coa»t Eatabluhment
I lAvon W o l j bnia(> Vuicd Eip<
if
;
'
ANSON WEEKS
AND HIS
Hotel Mark Hopkins Orchestra
in
iii
EXCLUSIVELY O N
today and tomorrow
9 A. M. to 9 P. M.
and hear
COLUMBIA SssRECORDS
Aeolian Co. of Missouri
Is Named Victor Jobber
New Department as Well as Radiola Whole-
sale Division Will Be Under Direction of
H. B. Levy
ST. LOUIS, MO., March 23.—The Aeolian Co. of
Missouri, of this city, has been appointed dis-
tributor for the Victor Talking- Machine Com-
pany to Victor dealers within the St. Louis
territory.
A very interesting feature announced by the
Aeolian Co. in connection with the appointment
as Victor distributor is that wholesale rooms
attractively arranged with every convenience
for judging operation, tone and cabinetry are
being installed.
The wholesale Victor department as well as
the wholesale RCA Radiola division will be
under the active management of Harry B. Levy,
who brings to these two divisions of the
Aeolian Company of Missouri a wide knowl-
edge of musical instrument merchandising and
business acumen. Every part of the territory
assigned to the Aeolian Company of Missouri
will be covered by experienced Victor travelers,
assuring efficient co-operation.
The Aeolian Company of Missouri occupies
their own seven-story building in addition to
tremendous warehouse space which has been
added to take care of their fast-growing whole-
sale activities.
A new company, headed by Richard Irvine,
has purchased the business of C. R. Marlow
in Santa Rosa, Cal., known as Marlow's Music
House.
Pratt Read
Products
QUARG MUSIC GO
206 Powell Street
. opmwmmti
Reproduction of Striking Four-Page Newspaper Supplement, Presenting a Most Effective Co-
lumbia Dealer Tie-up on the Pacific Coast
C A N FRANCISCO, CAL., March 22.—To A.
^ J. Schrade, manager of the local branch of
the Columbia Phonograph Co., and his asso-
ciates, is to be given credit for one of the most
effective dealer tie-ups thus far seen in the
phonograph record trade on the Pacific Coast
at least. Mr. Schrade conceived the idea of
carrying some special publicity designed to im-
press San Franciscans with the manner in
which local talent was coming to the front in
the ranks of recording artists. The result was
a four-page spread in the Chronicle of Marcli
14, devoted entirely to Pacific Coast stars who
are recording for Columbia.
On the first page, with a special cover design,
featuring the photographs of a half dozen or
more artists including Anson Weeks, Maurice
Gunsky, George Lipschultz, Johnny O'Brien,
Pezzola,, Monroe and Allen, Henry Starr and
the Pearce Bros. One section of the first inside
page is devoted to the stories of the various
artists and their accomplishments and the bal-
ance of the section is devoted to large adver-
tisements by local Columbia representatives,
Sherman, Clay & Co. taking a page, the Quarg
Music Co. another page, and Kohler & Chase a
half page. The special supplement which is
reproduced herewith attracted wide attention.
American Piano Go. Men
Join Merchants' Association
Robert N. Watkin, Dallas, Tex., a past presi-
dent and a member of the Board of Control of
the National Association of Music Merchants,
has already launched plans for bringing a large
delegation of dealers from Texas and the South-
west to attend the annual convention of the
National Association at the Hotel Drake,
Chicago, during the week of June 3. Efforts are
being made by Mr. Watkin to line up enough
dealers to warrant chartering of special railroad
cars, a practice he has followed for a number of
years.
Among the new members added to the rolls
of the National Association of Music Merchants
last week were twelve members of the Ameri-
can Piano Co. organization, which now makes
fifteen men from that organization in the asso-
ciation ranks. George Urquhart, president of
the American Piano Co., takes a keen interest
in the work of the association, and particularly
its co-operation with the National Bureau for
the Advancement of Music and the Music
Supervisors' National Conference
Watkin Planning Large
Convention Delegation
Consult the Universal Want Directory of
The Review.
keys actions
players
are shipped on time.
When we make a
promise you can
count on it.
When you want
quick s e r v i c e you
can get it.
We have over
200,000 sq. ft.
of manufacturing
space to back you
up with.
Write us at the
first opportunity.
PRATT, READ & CO.
Established in 1806
The PRATT READ PLAYER ACTION CO.
Deep River, Conn.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
8
The Music Trade Review
MARCH 30, 1929
the country, this strong voice will be heard and heeded in Wash-
ington's official circles.
REVIEW A
(KcKislered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Hill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secretary
and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald; Assistant
Treasurer, Wm. A. Low.
B. BRITTAIN WILSON, Editor
CARLETON CHACE, Business Manager
WM. J. DOUGHERTY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK, Manager
JOHN H. WILSON, 324 Washington St.
E.
J.
NKALY
333 No. Michigan Ave., Chicago
Telephone:
Main 6950
Telephone: State 1266
Telephone: Lexington 1760-71
Vol. 88
I
Cable: Elbill New York
No. 13
March 30, 1929
Let Us All Co-operate
HE announcement appearing elsewhere in the news col-
umns of this issue that on April 8, at the Congressional
Club in Washington, representative members of the
music industry will gather with a group of people who are promi-
nently identified with the artistic life of the country to discuss ways
and means of formulating plans for the establishment of a Depart-
ment of Fine Arts under Governmental auspices at the National
Capital merits the serious consideration of all.
Thanks to the energetic and aggressive spirit of Frederick P.
Stieff, chairman of the special committee of the National Associa-
tion of Music Merchants, this movement, which had its incipiency
in a resolution introduced by Mr. Stieff at the 1928 convention in
New York last June, has gathered much momentum and already
the interest of many leaders in art, as well as civic and social
life, has been enlisted and much constructive groundwork is ex-
pected to be established at this meeting next month.
There is an urgent as well as a serious need for a Department
of Fine Arts, in Washington, one enjoying Federal recognition and
support, and already the leaders in painting, architecture, sculp-
ture and literature, not to omit music, have given unequivocal in-
dorsement to this worthy movement. This is a movement that de-
serves the wholehearted support of every member of the music
business at large. And the best co-operation one can give at this
time is through correspondence with the Congressional representa-
tives at Washington, calling their attention to the movement and
making a strong appeal for their hearty support. Certainly this
is the least any trade member can do and surely, when Washington
is flooded with letters on this subject emanating from all parts of
Godard Store Has Formal
Opening of New Quarters
SVKACIISK, N. Y., March 22.—The formal open-
ing of the new quarters of Godard's at 436
South Warren street, this city, was held last
week and attracted a host of visitors. This is
the fifth building occupied by the company
since it was established in Syracuse, each re-
moval being made necessary by expanding busi-
ness.
New quarters comprise four floors and base-
ment, the first floor is given over to the main
showroom and is beautifully decorated and fur-
nished, the equipment including oriental rugs,
artistic lamps, wall tapestries and fine furniture,
Income Tax Shows Buying Power
NY falling-off in business that occurred in various lines
during 1928 is not chargeable to lack of income in pur-
chasing power if figures just released by the Treasury
Department are even fairly accurate. According to a current de-
partment report income tax returns filed early this month repre-
senting either partial or full payment of tax on 1928 income ex-
ceeded payments made during the same month last year by from
$75,000,000 to $80,000,000. It is estimated that the March collec-
tions will be close to $600,000,000 and that the increase applicable
to the current fiscal year will be substantial—$150,000,000.
No better evidence of the sound foundation upon which the
nation's business is resting can be asked for than the income tax
figures for it is a recognized fact that the average individual is
more likely to minimize his income than to exaggerate it when he
files his tax returns. Let the music merchant who is in doubt
regarding the buying power that exists in his own field get in
touch with the nearest branch office of the Treasury Dept. and
ascertain the increase in incomes reported in 1928 over those for
1927. In practically every instance he will be given figures that will
surprise him. His next problem will be to devise ways and means
for getting his share of the income that remains from 1928 earn-
ings as well as the income that is being realized by the prospects
in his territory right now.
A
Our Exports Grow
CCORDING to a survey just completed by the Special-
ties Division of the Department of Commerce, exports
of musical instruments from the United States in 1928
had the value of $18,131,205 as compared with $17,673,367 in 1927.
This does not represent a sensational increase in export business,
but it does show that there was a steady and substantial growth,
a fact which should prove encouraging to those American manu-
facturers who see in the foreign field an opportunity for business
volume that will stimulate production activity and bring in greater
profits.
It is to be remembered that there were a number of conditions
affecting export trade of musical instruments during 1928, such as
unfavorable tariff increases in certain countries, particularly Aus-
tralia. It seems, however, that a cutting-down in one direction was
offset by an increase in another with Latin America proving the
most important market and taking over 50% of all export ship-
ments of musical instruments from the United States, showing a
sufficient increase in fact to offset a loss of approximately $2,000.-
(XX) in exports to Oceania.
It may be that no increase of foreign trade of musical instru-
ments will be sufficient to offset the losses that have occurred in
this country, but the growth of export business will, for those who
go after that business intelligently, provide an outlet that should
prove valuable and important.
all to provide a suitable setting for the pianos,
phonographs and radios displayed.
On the second floor is the grand display room
with a section given over to reproducing
models. On this floor, too, is a room devoted
to uprights. A commodious recital hall is a
feature of the new establishment.
Hefling Music Co. to Move
NEW PHILADELPHIA, O., March 25.—The Hiefling
Piano Co. announces it will move in April to
its own building, now nearing completion, on
Fair avenue NW just off Broadway. The new
store will embody all the modern music store
appointments and much of the equipment will
be new,
Henry Hewitt Visits
New Orleans Trade
NEW ORLEANS, LA., March 23.—Henry Hewitt,
sales manager of the M. Schulz Co., Chicago,
visited New Orleans last week and called on
J'arker Harris, general manager of the Music
Shop, d>?>7 Raronne street. Mr. Hewitt was very
optimistic in his views for the future of the
piano industry as well as the music trade as a
whole.
The 1'latt Music
leased. quarters in
fornia and Brand
will open a branch
Co., Los Angeles, Cal., has
the new building at Cali-
streets, Glendale, Cal., and
there.

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