Music Trade Review
Issue: 1929 Vol. 88 N. 11 - Page 13
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 16, 1929
13
The Music Trade Review
r Demand
Reports Growing
Celebrating Golden
"Home Series" Supplement
for Small Pipe Organs
Wedding Anniversary
to Gulbransen Catalog
CHICAGO, I I I . , March 11.—The Seeburg resi-
dence pipe organ continues to grow in im-
portance as a trade winner for the piano mer-
chant, and since the first of the year a num-
ber of representative piano houses after study
of its sales possibilities, have secured fran-
chises for their territory and as the logical
means of adequate sales developments, have
created special departments devoted to the sell-
ing of the Seeburg residence pipe organ.
Frequent reference has been made to the spe-
cial advantage of this instrument to morticians,
and the J. P. Seeburg Co., appreciating that
special sales field, have developed selling meth-
ods and sales policies which have already
proven their merit so that additions to the See-
burg force have recently been made for the pur-
pose of specializing in that market.
C. A. Stanley, who has been in the service
of the house for some time, is now a special
field representative working in the city of Chi-
cago, with the two other salesmen to help him,
these being Perry Leiber and H. Liljedahl.
This group has accomplished enough in Chi-
cago to give the piano merchants in all the
large communities throughout the country an
approximately accurate outline of the sales pos-
sibilities of the Seeburg organ to morticians.
The J. P. Seeburg Co. is very well equipped
to carry out educational work among the piano
merchants and show them how and to what
extent the small pipe organ can be sold, be-
cause the Seeburg personnel is composed of
hard-working experts who have mastered not
only the mechanical details, but the selling
angles of the product as well.
Death of J. H. Howenstein
J. Harry Howenstein, who has been identified
with Chicago music circles and choral work for
the past fifty years, died last week. He was
seventy-one years old. Mr. Howenstein was
formerly connected with the sales department
of Lyon & Healy for many years and was a
charter member of the Apollo Musical Club.
Funeral services were held Thursday after-
noon, February 21, from the residence at 1327
Sherwin avenue, Chicago. He is survived by
his widow and three sons.
O. L. Beard has been elected president of the
Ohio Music and Furniture Co., Lima, O., The
other officers are A. E. Crouse, vice-president,
and O. Sherer, secretary and treasurer.
PHILIP W. OETTING & SON, Inc.
213 East 19th Street, New York
SOLE AGENTS FOR
WEICKERT
Hammer and Damper Felts
CHICAGO, I I I . , March 9.—George 1). Turner, of
the Paragon Plate Works, Oregon, 111., is re-
ceiving the felicitations of the trade on the ap-
proaching golden anniversary of his marriage.
Mr. and Mrs. Turner will celebrate the Gold-
en Wedding on March 27 in Wade Park
Manor, Cleveland, Ohio, where their son-in-law,
T. A. Davies, of Cleveland, Ohio, will be the
host. A number of pia,no manufacturers have
already accepted invitations and promised their
attendance, as Mr. Turner is one of the most
popular and highly respected members of the
industry, as well as a veteran of long experi-
ence.
Forty-seven years ago—in 1882, to be exact—
Mr. Turner made piano plates in his own
foundry in Chicago for Smith & Barnes and
other makers of that time. He has been con-
tinuously in the piano plate service for nearly
half a century, and now covers the western
territory for the Paragon Piano Plate Co.
"Home" Models in Demand
CHICAGO, 111., March 9.—The Gulbransen Co.
announces that the Gulbransen new Home
Series of pianos has revived piano interest and
action, and gives further evidence that "The
Public Properly Approached Will Buy Pianos,"
which is the trade slogan that the company has
proposed for some time. In the first thirty
days following the announcement of the new
instruments, the company reports that carload
after carload have already been shipped. This
business has been stimulated by the plan of
action which the company inaugurated which
enables dealers to adopt a definite, proven
method of launching a drive for business.
Praise for E. P. Johnson
Piano From Belgium
The city of Brussels, capital of little Belgium,
is widely known as one of the musical centers
of Europe and the piano merchants there are
good judges of tone quality in the instruments
they sell. For that reason E. P. Johnson, of
Elgin, 111., a veteran piano maker, is all the
more pleased at an unsolicited order which he
received a few weeks ago from a well-known
dealer in Brussels, who forwarded an order
accompanied by. a New York draft for an E.
P. Johnson Grand in teakwood. As the order
was accompanied by cash, it was promptly
shipped. In due time a letter came acknowl-
edging its arrival and saying:
"The grand piano that you shipped me has
arrived in good condition and I am very well
pleased with it. It is a very good and very
beautiful instrument. The tone and action are
excellent and the design is graceful, elegant
and of the best taste."
New Instruments Illustrated and Described at
Length—Home Culture Model Shown in
Actual Color
CHICAGO, I I I . , March 9.—A supplement to its
catalog has been issued by the Gulbransen Co.
showing the new "Home Series" of instruments
recently announced. The supplement is most
attractive and shows a four-color illustration of
the Gulbransen Home Culture model as it really
appears.
The Home Culture grand has proved to be a
most successful instrument, its mates, which
were introduced at the same time the new
series was announced, being the Home Study
upright piano, and the Home Harmony model
Gulbransen registering piano.
The Home Study model upright is Mr. Gul-
bransen's contribution to the many children
learning to play the piano. It is daintily de-
signed, and fits in with the new furniture of
the day. In the Home Harmony registering
piano, Mr. Gulbransen has taken another step
in efficient production in bringing price down
where an "all-purpose" piano is available to
their home. All of these instruments have the
genuine DuPont Duco finish, and in making the
announcement the new edition of the catalog
says, in part:
"Make way for the piano of the American
Home!"
"The living room heretofore devoid of a
piano, becomes a temple of music and a happy
gathering place for the family household,
through possession of one of the 'Home Series'
of pianos.
"A. G. Gulbransen, the master piano builder,
has named this line of instruments the 'Home
Series' in honor of the American home and
its -1,000,000 children who are to-day studying
piano. Child authorities, educators, have found
that music helps children in many ways.
"It helps them get higher marks in their
other school studies, such as arithmetic, geog-
raphy, history, etc. It gives to boys and girls
a pose, a refinement, a broadening influence
that it is impossible for them to obtain in any
other way.
"Music study helps children who are nervous,
shy, difficult to direct. Music gives any child
a passport to social groups everywhere. It pro-
vides a means of livelihood. It enables tens of
thousands of children to earn their way through
high school and college.
"With these thoughts in mind, Mr. Gulbran-
sen has developed the 'Home Series' to fit the
purse of the average American home."
The Marion Music Co., Indianapolis, Ind.,
has been incorporated with a capital stock of
$10,000 to engage in the music business, the
incorporators being F. J. Wilking, G. R. Wilk-
ing and E. A. Wilking
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
^wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
WANTED—First class piano salesman, city
position, live leads furnished. Must be a strong
closer. Good man can do well. Tell all essen-
tial facts in first letter. O. K. Houck Piano Co.,
Shreveport, La.
SALESMAN WANTED—We have an open-
ing for an A-l salesman on salary, salary and
commission or straight commission. Selling an
up-to-date line of pianos, phonographs and
radios. Outside work and all prospects fur-
nished. We do not want a solicitor, but a sales-
man, one who can close deals. This position is
permanent. Send your references (or copy)
with first letter. Corinth Music House, Corinth,
Mass.
••-•-•
POSITION WANTED—By combination tuner, phono-
graph repairer and salesmen in store. Twelve years' ex-
perience.
Excellent references.
Guaranteed mechanic,
can rebuild and refinish grand or player. Write Box 3313,
care The Music Trade Review, 420 Lexington Avenue,
New York.
POSITION WANTED—Experienced small goods sales-
man, 10 years' experience in all departments. Address
Box 3311, The Music Trade Review, 420 Lexington Ave-
nue, New York City.
POSITION WANTED—Young woman with long and
successful experience in small goods field seeks new
connection with high-class music store. Can teach and
demonstrate fretted instruments, close sales and take
charge of executive details ot merchandise department.
Excellent record in past. Address Box 3312, The Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—piano tuner and musician wishes
position with music store or band and orchestra. Play
clarinet, violin. Age 26. Middle States. Arne Larson,
Hanska, Minn.
WANTED—Connection with music house as tuner and
reproducer service man, or would like to supervise first-
class repair shop. Good mechanic. Address' 15ox 3300,
care The Music Trade Review, 420 Lexington Avenue,
New York City.
MARCH 16, 1929
13
The Music Trade Review
r Demand
Reports Growing
Celebrating Golden
"Home Series" Supplement
for Small Pipe Organs
Wedding Anniversary
to Gulbransen Catalog
CHICAGO, I I I . , March 11.—The Seeburg resi-
dence pipe organ continues to grow in im-
portance as a trade winner for the piano mer-
chant, and since the first of the year a num-
ber of representative piano houses after study
of its sales possibilities, have secured fran-
chises for their territory and as the logical
means of adequate sales developments, have
created special departments devoted to the sell-
ing of the Seeburg residence pipe organ.
Frequent reference has been made to the spe-
cial advantage of this instrument to morticians,
and the J. P. Seeburg Co., appreciating that
special sales field, have developed selling meth-
ods and sales policies which have already
proven their merit so that additions to the See-
burg force have recently been made for the pur-
pose of specializing in that market.
C. A. Stanley, who has been in the service
of the house for some time, is now a special
field representative working in the city of Chi-
cago, with the two other salesmen to help him,
these being Perry Leiber and H. Liljedahl.
This group has accomplished enough in Chi-
cago to give the piano merchants in all the
large communities throughout the country an
approximately accurate outline of the sales pos-
sibilities of the Seeburg organ to morticians.
The J. P. Seeburg Co. is very well equipped
to carry out educational work among the piano
merchants and show them how and to what
extent the small pipe organ can be sold, be-
cause the Seeburg personnel is composed of
hard-working experts who have mastered not
only the mechanical details, but the selling
angles of the product as well.
Death of J. H. Howenstein
J. Harry Howenstein, who has been identified
with Chicago music circles and choral work for
the past fifty years, died last week. He was
seventy-one years old. Mr. Howenstein was
formerly connected with the sales department
of Lyon & Healy for many years and was a
charter member of the Apollo Musical Club.
Funeral services were held Thursday after-
noon, February 21, from the residence at 1327
Sherwin avenue, Chicago. He is survived by
his widow and three sons.
O. L. Beard has been elected president of the
Ohio Music and Furniture Co., Lima, O., The
other officers are A. E. Crouse, vice-president,
and O. Sherer, secretary and treasurer.
PHILIP W. OETTING & SON, Inc.
213 East 19th Street, New York
SOLE AGENTS FOR
WEICKERT
Hammer and Damper Felts
CHICAGO, I I I . , March 9.—George 1). Turner, of
the Paragon Plate Works, Oregon, 111., is re-
ceiving the felicitations of the trade on the ap-
proaching golden anniversary of his marriage.
Mr. and Mrs. Turner will celebrate the Gold-
en Wedding on March 27 in Wade Park
Manor, Cleveland, Ohio, where their son-in-law,
T. A. Davies, of Cleveland, Ohio, will be the
host. A number of pia,no manufacturers have
already accepted invitations and promised their
attendance, as Mr. Turner is one of the most
popular and highly respected members of the
industry, as well as a veteran of long experi-
ence.
Forty-seven years ago—in 1882, to be exact—
Mr. Turner made piano plates in his own
foundry in Chicago for Smith & Barnes and
other makers of that time. He has been con-
tinuously in the piano plate service for nearly
half a century, and now covers the western
territory for the Paragon Piano Plate Co.
"Home" Models in Demand
CHICAGO, 111., March 9.—The Gulbransen Co.
announces that the Gulbransen new Home
Series of pianos has revived piano interest and
action, and gives further evidence that "The
Public Properly Approached Will Buy Pianos,"
which is the trade slogan that the company has
proposed for some time. In the first thirty
days following the announcement of the new
instruments, the company reports that carload
after carload have already been shipped. This
business has been stimulated by the plan of
action which the company inaugurated which
enables dealers to adopt a definite, proven
method of launching a drive for business.
Praise for E. P. Johnson
Piano From Belgium
The city of Brussels, capital of little Belgium,
is widely known as one of the musical centers
of Europe and the piano merchants there are
good judges of tone quality in the instruments
they sell. For that reason E. P. Johnson, of
Elgin, 111., a veteran piano maker, is all the
more pleased at an unsolicited order which he
received a few weeks ago from a well-known
dealer in Brussels, who forwarded an order
accompanied by. a New York draft for an E.
P. Johnson Grand in teakwood. As the order
was accompanied by cash, it was promptly
shipped. In due time a letter came acknowl-
edging its arrival and saying:
"The grand piano that you shipped me has
arrived in good condition and I am very well
pleased with it. It is a very good and very
beautiful instrument. The tone and action are
excellent and the design is graceful, elegant
and of the best taste."
New Instruments Illustrated and Described at
Length—Home Culture Model Shown in
Actual Color
CHICAGO, I I I . , March 9.—A supplement to its
catalog has been issued by the Gulbransen Co.
showing the new "Home Series" of instruments
recently announced. The supplement is most
attractive and shows a four-color illustration of
the Gulbransen Home Culture model as it really
appears.
The Home Culture grand has proved to be a
most successful instrument, its mates, which
were introduced at the same time the new
series was announced, being the Home Study
upright piano, and the Home Harmony model
Gulbransen registering piano.
The Home Study model upright is Mr. Gul-
bransen's contribution to the many children
learning to play the piano. It is daintily de-
signed, and fits in with the new furniture of
the day. In the Home Harmony registering
piano, Mr. Gulbransen has taken another step
in efficient production in bringing price down
where an "all-purpose" piano is available to
their home. All of these instruments have the
genuine DuPont Duco finish, and in making the
announcement the new edition of the catalog
says, in part:
"Make way for the piano of the American
Home!"
"The living room heretofore devoid of a
piano, becomes a temple of music and a happy
gathering place for the family household,
through possession of one of the 'Home Series'
of pianos.
"A. G. Gulbransen, the master piano builder,
has named this line of instruments the 'Home
Series' in honor of the American home and
its -1,000,000 children who are to-day studying
piano. Child authorities, educators, have found
that music helps children in many ways.
"It helps them get higher marks in their
other school studies, such as arithmetic, geog-
raphy, history, etc. It gives to boys and girls
a pose, a refinement, a broadening influence
that it is impossible for them to obtain in any
other way.
"Music study helps children who are nervous,
shy, difficult to direct. Music gives any child
a passport to social groups everywhere. It pro-
vides a means of livelihood. It enables tens of
thousands of children to earn their way through
high school and college.
"With these thoughts in mind, Mr. Gulbran-
sen has developed the 'Home Series' to fit the
purse of the average American home."
The Marion Music Co., Indianapolis, Ind.,
has been incorporated with a capital stock of
$10,000 to engage in the music business, the
incorporators being F. J. Wilking, G. R. Wilk-
ing and E. A. Wilking
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
^wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
WANTED—First class piano salesman, city
position, live leads furnished. Must be a strong
closer. Good man can do well. Tell all essen-
tial facts in first letter. O. K. Houck Piano Co.,
Shreveport, La.
SALESMAN WANTED—We have an open-
ing for an A-l salesman on salary, salary and
commission or straight commission. Selling an
up-to-date line of pianos, phonographs and
radios. Outside work and all prospects fur-
nished. We do not want a solicitor, but a sales-
man, one who can close deals. This position is
permanent. Send your references (or copy)
with first letter. Corinth Music House, Corinth,
Mass.
••-•-•
POSITION WANTED—By combination tuner, phono-
graph repairer and salesmen in store. Twelve years' ex-
perience.
Excellent references.
Guaranteed mechanic,
can rebuild and refinish grand or player. Write Box 3313,
care The Music Trade Review, 420 Lexington Avenue,
New York.
POSITION WANTED—Experienced small goods sales-
man, 10 years' experience in all departments. Address
Box 3311, The Music Trade Review, 420 Lexington Ave-
nue, New York City.
POSITION WANTED—Young woman with long and
successful experience in small goods field seeks new
connection with high-class music store. Can teach and
demonstrate fretted instruments, close sales and take
charge of executive details ot merchandise department.
Excellent record in past. Address Box 3312, The Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—piano tuner and musician wishes
position with music store or band and orchestra. Play
clarinet, violin. Age 26. Middle States. Arne Larson,
Hanska, Minn.
WANTED—Connection with music house as tuner and
reproducer service man, or would like to supervise first-
class repair shop. Good mechanic. Address' 15ox 3300,
care The Music Trade Review, 420 Lexington Avenue,
New York City.
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