Music Trade Review

Issue: 1929 Vol. 88 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 16, 1929
13
The Music Trade Review
r Demand
Reports Growing
Celebrating Golden
"Home Series" Supplement
for Small Pipe Organs
Wedding Anniversary
to Gulbransen Catalog
CHICAGO, I I I . , March 11.—The Seeburg resi-
dence pipe organ continues to grow in im-
portance as a trade winner for the piano mer-
chant, and since the first of the year a num-
ber of representative piano houses after study
of its sales possibilities, have secured fran-
chises for their territory and as the logical
means of adequate sales developments, have
created special departments devoted to the sell-
ing of the Seeburg residence pipe organ.
Frequent reference has been made to the spe-
cial advantage of this instrument to morticians,
and the J. P. Seeburg Co., appreciating that
special sales field, have developed selling meth-
ods and sales policies which have already
proven their merit so that additions to the See-
burg force have recently been made for the pur-
pose of specializing in that market.
C. A. Stanley, who has been in the service
of the house for some time, is now a special
field representative working in the city of Chi-
cago, with the two other salesmen to help him,
these being Perry Leiber and H. Liljedahl.
This group has accomplished enough in Chi-
cago to give the piano merchants in all the
large communities throughout the country an
approximately accurate outline of the sales pos-
sibilities of the Seeburg organ to morticians.
The J. P. Seeburg Co. is very well equipped
to carry out educational work among the piano
merchants and show them how and to what
extent the small pipe organ can be sold, be-
cause the Seeburg personnel is composed of
hard-working experts who have mastered not
only the mechanical details, but the selling
angles of the product as well.
Death of J. H. Howenstein
J. Harry Howenstein, who has been identified
with Chicago music circles and choral work for
the past fifty years, died last week. He was
seventy-one years old. Mr. Howenstein was
formerly connected with the sales department
of Lyon & Healy for many years and was a
charter member of the Apollo Musical Club.
Funeral services were held Thursday after-
noon, February 21, from the residence at 1327
Sherwin avenue, Chicago. He is survived by
his widow and three sons.
O. L. Beard has been elected president of the
Ohio Music and Furniture Co., Lima, O., The
other officers are A. E. Crouse, vice-president,
and O. Sherer, secretary and treasurer.
PHILIP W. OETTING & SON, Inc.
213 East 19th Street, New York
SOLE AGENTS FOR
WEICKERT
Hammer and Damper Felts
CHICAGO, I I I . , March 9.—George 1). Turner, of
the Paragon Plate Works, Oregon, 111., is re-
ceiving the felicitations of the trade on the ap-
proaching golden anniversary of his marriage.
Mr. and Mrs. Turner will celebrate the Gold-
en Wedding on March 27 in Wade Park
Manor, Cleveland, Ohio, where their son-in-law,
T. A. Davies, of Cleveland, Ohio, will be the
host. A number of pia,no manufacturers have
already accepted invitations and promised their
attendance, as Mr. Turner is one of the most
popular and highly respected members of the
industry, as well as a veteran of long experi-
ence.
Forty-seven years ago—in 1882, to be exact—
Mr. Turner made piano plates in his own
foundry in Chicago for Smith & Barnes and
other makers of that time. He has been con-
tinuously in the piano plate service for nearly
half a century, and now covers the western
territory for the Paragon Piano Plate Co.
"Home" Models in Demand
CHICAGO, 111., March 9.—The Gulbransen Co.
announces that the Gulbransen new Home
Series of pianos has revived piano interest and
action, and gives further evidence that "The
Public Properly Approached Will Buy Pianos,"
which is the trade slogan that the company has
proposed for some time. In the first thirty
days following the announcement of the new
instruments, the company reports that carload
after carload have already been shipped. This
business has been stimulated by the plan of
action which the company inaugurated which
enables dealers to adopt a definite, proven
method of launching a drive for business.
Praise for E. P. Johnson
Piano From Belgium
The city of Brussels, capital of little Belgium,
is widely known as one of the musical centers
of Europe and the piano merchants there are
good judges of tone quality in the instruments
they sell. For that reason E. P. Johnson, of
Elgin, 111., a veteran piano maker, is all the
more pleased at an unsolicited order which he
received a few weeks ago from a well-known
dealer in Brussels, who forwarded an order
accompanied by. a New York draft for an E.
P. Johnson Grand in teakwood. As the order
was accompanied by cash, it was promptly
shipped. In due time a letter came acknowl-
edging its arrival and saying:
"The grand piano that you shipped me has
arrived in good condition and I am very well
pleased with it. It is a very good and very
beautiful instrument. The tone and action are
excellent and the design is graceful, elegant
and of the best taste."
New Instruments Illustrated and Described at
Length—Home Culture Model Shown in
Actual Color
CHICAGO, I I I . , March 9.—A supplement to its
catalog has been issued by the Gulbransen Co.
showing the new "Home Series" of instruments
recently announced. The supplement is most
attractive and shows a four-color illustration of
the Gulbransen Home Culture model as it really
appears.
The Home Culture grand has proved to be a
most successful instrument, its mates, which
were introduced at the same time the new
series was announced, being the Home Study
upright piano, and the Home Harmony model
Gulbransen registering piano.
The Home Study model upright is Mr. Gul-
bransen's contribution to the many children
learning to play the piano. It is daintily de-
signed, and fits in with the new furniture of
the day. In the Home Harmony registering
piano, Mr. Gulbransen has taken another step
in efficient production in bringing price down
where an "all-purpose" piano is available to
their home. All of these instruments have the
genuine DuPont Duco finish, and in making the
announcement the new edition of the catalog
says, in part:
"Make way for the piano of the American
Home!"
"The living room heretofore devoid of a
piano, becomes a temple of music and a happy
gathering place for the family household,
through possession of one of the 'Home Series'
of pianos.
"A. G. Gulbransen, the master piano builder,
has named this line of instruments the 'Home
Series' in honor of the American home and
its -1,000,000 children who are to-day studying
piano. Child authorities, educators, have found
that music helps children in many ways.
"It helps them get higher marks in their
other school studies, such as arithmetic, geog-
raphy, history, etc. It gives to boys and girls
a pose, a refinement, a broadening influence
that it is impossible for them to obtain in any
other way.
"Music study helps children who are nervous,
shy, difficult to direct. Music gives any child
a passport to social groups everywhere. It pro-
vides a means of livelihood. It enables tens of
thousands of children to earn their way through
high school and college.
"With these thoughts in mind, Mr. Gulbran-
sen has developed the 'Home Series' to fit the
purse of the average American home."
The Marion Music Co., Indianapolis, Ind.,
has been incorporated with a capital stock of
$10,000 to engage in the music business, the
incorporators being F. J. Wilking, G. R. Wilk-
ing and E. A. Wilking
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
A
NY member of the music trade may
forward to this office a "position
^wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free. Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
WANTED—First class piano salesman, city
position, live leads furnished. Must be a strong
closer. Good man can do well. Tell all essen-
tial facts in first letter. O. K. Houck Piano Co.,
Shreveport, La.
SALESMAN WANTED—We have an open-
ing for an A-l salesman on salary, salary and
commission or straight commission. Selling an
up-to-date line of pianos, phonographs and
radios. Outside work and all prospects fur-
nished. We do not want a solicitor, but a sales-
man, one who can close deals. This position is
permanent. Send your references (or copy)
with first letter. Corinth Music House, Corinth,
Mass.
••-•-•
POSITION WANTED—By combination tuner, phono-
graph repairer and salesmen in store. Twelve years' ex-
perience.
Excellent references.
Guaranteed mechanic,
can rebuild and refinish grand or player. Write Box 3313,
care The Music Trade Review, 420 Lexington Avenue,
New York.
POSITION WANTED—Experienced small goods sales-
man, 10 years' experience in all departments. Address
Box 3311, The Music Trade Review, 420 Lexington Ave-
nue, New York City.
POSITION WANTED—Young woman with long and
successful experience in small goods field seeks new
connection with high-class music store. Can teach and
demonstrate fretted instruments, close sales and take
charge of executive details ot merchandise department.
Excellent record in past. Address Box 3312, The Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—piano tuner and musician wishes
position with music store or band and orchestra. Play
clarinet, violin. Age 26. Middle States. Arne Larson,
Hanska, Minn.
WANTED—Connection with music house as tuner and
reproducer service man, or would like to supervise first-
class repair shop. Good mechanic. Address' 15ox 3300,
care The Music Trade Review, 420 Lexington Avenue,
New York City.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
14
Convention Plans Are Discussed at
Meeting of Radio Ass'n Directors
p v E L B E R T L. LOOMIS, executive secre-
•'-^ tary of the National Association of Music
Masters, attended the meeting of the Board of
Directors of the Radio Manufacturers Asso-
ciation, held at Hot Springs, Va., last week for
the purpose of discussing with the radio men
certain details concerning the next annual con-
vention of the Music Merchants Association,
to be held at the Hotel Drake, Chicago, during
the week of June 3, concurrently with the An-
nual Trade Radio Show.
Mr. Loomis appeared before the Directors at
one of the business sessions and extended
greetings from President Roberts and also
from President Irion of the Music Industries
Chamber of Commerce. Mr. Loomis told of the
close co-operation which exists between the offi-
cers of the Merchants Association, the Chamber
of Commerce and the Radio Manufacturers' As-
sociation, and assured the members of the
Radio Board that nothing would be left undone
Steinway & Sons Give
Party to Musical Friends
President Theodore E. Steinway and Mr?.
Steinway Hosts at Entertainment Given to
Several Hundred Notables in Music
On Saturday evening, March 2, Theodore
E. Steinway, president of Steinway & Sons,
with Mrs. Steinway, entertained a number of
their musical friends at a party in the Steinway
warerooms, 109 West 57th stre-et, three of
the large showrooms having been cleared of
pianos and tastefully decorated for the occasion.
Mr. Steinway himself acted as master of
ceremonies, and the entertainment was pro-
vided by John Palmer in pianologues; Fraser
Genge, baritone, accompanied by Mrs. Ethel
Cave-Cole; Mme. Nina Kosbetz in Russian folk
songs, accompanied by Valentine Pavlovsky:
Naoum Blinder, Emanuel Bay and Evsei Be
loussoff, the "B" Trio, and Milton Rettenberg
and Frank Banta, jazz pianists. Following the
entertainment, supper was served after whicli
there was dancing to the music of an excel-
lent orchestra.
Among the 400 or more who attended the
party, which was given to express Steinway &
Sons' appreciation of the friendly relations that
exist between them and the music profession,
were included: Jascha Heifetz, Mischa Levitzki,
John Powell, Olga Samaroff, Walter Damrosch,
Frank Damrosch, Carl Friedberg, Carolyn
Beebe, Thuel Burnham, Rudolph Gruen, Rosita
Renard, Amy Evans (Mrs. Fraser Gange), Clara
Rabinowitch, Muriel Kerr, Georges Barrere,
Albert Stoessel, Ernest Schelling, Alexander
Siloti, Alexander Lambert, Yolanda Mero, Ed-
win Franko Goldman, Abram Chasins, Kath-
erine Bacon, Maria Kurenko, Augusta Cotlow,
Henri Deering, Aurelio Ciorni, Isabelle Yal
kowski, Sigismund Stojowski, Willem Willekc
and Ignace Hilsberg.
Sonora for Portland Glub
Chas. B. Snow, president of the Main Music
Co., Portland, Me., has reported the sale of a
Sonora radio to the Portland Club, one of the
largest and most representative club in the state.
The instrument was selected from among four-
teen different makes sent to the club for dem-
onstration before the committee which made
the selection. Mr. Snow made the sale the
basis for some excellent publicity.
The Consolidated Music Co., Salt Lake City,
Utah, has made plans for remodeling the main
floor of the company's building and the instal-
lation of an entire new front.
to make the coming conventions the largest at-
tended and most successful in the history of
the Associations.
A number of important details in connection
with the convention were worked out during
Mr. Loomis' stay, and en route home he spent
a day in Richmond, Va., calling on the music
merchants and also visited President Roberts
in Baltimore.
Allen-Hough Mfg. Go. Buys
Garryola Go. of America
Important New Merger of Portable Phonograph
Interests With Assets of Over $500,000 An-
nounced in Milwaukee
MILWAUKEE, WIS., March 11.—The Allen-Hougli
Manufacturing Co. of Racine, Wis., has pur-
chased the Carryola Co. of America at 279
Walker street, a subsidiary of the Prime Man-
ufacturing Co., and a new corporation, the
Allen-Hough Carryola Co., has been formed
with assets considerably over $500,000, accord-
ing to an announcement here.
Both the Allen-Hough and the Carryola com-
panies have been among the largest manufac-
turers of portable phonographs in the country,
and it is stated that the new concern will be
the nation's largest independent maker of this
line of products.
The Allen-Hough Co. has purchased for cash
the assets of the Carryola Co. and leased the
building. The amount involved in the trans-
action has not been made known.
Financing of the new corporation has been
accomplished through private subscription.
Capitalization consists of $250,000 of first pre-
ferred seven per cent $20 par stock, $150,000
second preferred seven per cent $20 par and
100,000 shares of no par common.
Don T. Allen of Milwaukee, president of the
Allen-Hough Manufacturing Co., becomes presi-
dent of the new corporation. George P. Hough,
Racine, becomes vice-president; and Gardner P.
Allen, Racine, secretary-treasurer, both retain-
ing the same positions they held in the Allen-
Hough Co.
For the time being, the Allen-Hough Carry-
ola company will operate both the Racine and
Milwaukee plants, but in the near future opera-
tions will probably be consolidated in the Mil-
waukee plant, a four-story structure with 50,-
000 square feet of space.
Goold Bros. Open New
Branch Store in Buffalo
BUFFALO, N. Y., March 11.—Goold Bros, have
just opened one of the finest community music
stores in this locality at 2145 Seneca street,
which they will operate as a branch of their big
Main street store. A complete line of musical
instruments is carried in the new store, of
which E. R. Allen is manager.
Miss Rose
Mootz is assistant manager, the sales staff also
including Norman Mootz, J. L. Stein, Mrs. L.
DeCoursey and Bertha Wills. The store is lo-
cated in the heart of the rapidly developing
South Buffalo business district.
The main floor of the store of the Starr Piano
Co., Cleveland, has been remodeled and the
space will be devoted to a display of pianos
and radios, the specialty shops formerly located
there having been discontinued.
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
MARCH 16, 1929
American Piano Go. Stores
for Atlanta and Milwaukee
New Retail Branches to be Opened This Month
With Lionel Tompkins and E. C. Hill as
Managers—Others in Prospect
The formal opening of two new retail
branches of the American Piano Co., this
month, at Atlanta and Milwaukee, respectively,
was announced by the company this week:
Lionel Tompkins has been appointed manager
of Ampico Hall in Atlanta, which is located in
spacious quarters at 193 Peachtree street. The
main salesroom of this establishment embodies
10,000 square feet of floor space, making it suit-
able as a concert hall on special occasions.
Five beautifully furnished studios for music
teachers, a large mulberry carpeted drawing
room for exclusive social and musical events,
and a ladies' lounge fitted in rose and green
are among the attractive features of the new
Ampico Hall. On Mr. Tompkins' staff at the
new Ampico Hall in Atlanta are Gordon L.
Richardson, formerly of the Cable Piano Co.,
S. N. Frankel, formerly with Ludden and Bates,
Atlanta; W. P. Clemont, office and collection
manager; T. L. Rainwater and J. R. Durdcn,
who are in charge of the service department.
The Milwaukee Ampico Hall is located in the
Kesselman Building, 445 Broadway, and is under
the direction of Elmer C. Hill, former sales
manager of the Chicago Ampico Hall.
The warerooms present an impressive appear-
ance with a frontage of twenty-five feet and a
depth of 125 feet; the second floor has a width
of fifty feet. This branch also is equipped
with a recital hall seating three hundred and
fifty people and will be utilized by Mr. Hill
for a series of promotion concerts, featuring
the Ampico and other leading instruments of
the American Piano Co. line.
The decision to distribute its own products in
Atlanta and Milwaukee is in line with the new
policy of the American Piano Co., as announced
by George Urquhart, president of the company,
in an exclusive interview in The Review during
January, in which he stated that local branches
will be established only when no other repre-
sentation can be obtained.
Repossession Service Is
,
Aid to Cleveland Trade
CLEVELAND, 0., March 11.—The newly organized
repossession service recently inaugurated by
the Cleveland Music Trades' Association is
proving popular and a large number of cases
have been reported to Secretary Rexford. C.
Hyre. He will in turn advise other members
of the names and addresses of these people.
The annual banquet of the association is ten-
tatively set for April 9. Tuesday evening.
Tickets will be two dollars a plate. It will be
held in the rooms of the Cleveland Chamber
of Commerce in the Terminal building. The
ladies will be invited and a big attendance is
looked for.
Heppe & Son Tie Up With
Armbruster Recitals
PHILADELPHIA, PA., March 11.—Tying in with
the appearance here last Sunday evening at the
Stanley Theatre, of Robert Armbruster, pianist,
the C. J. Heppe & Son Co., 1117 Chestnut street,
made a special arrangement to have the artist
autograph his recordings on the Duo-Art for
patrons at the store. A window display tied in
with the appearance of Armbruster at the Stan-
ley Club recitals in which the reproduction of
his playing on the Duo-Art Audio Graphic re-
producing pianos was featured along with the
Steinway Steck, Stroud and Weber Duo-Art
pianos.

Download Page 13: PDF File | Image

Download Page 14 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.