Music Trade Review
Issue: 1928 Vol. 87 N. 5 - Page 6
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Landay Bros., Inc., New
Program of Expansion
AUGUST 4, 1928
in the center of the exclusive uptown shopping
district.
In announcing the coming opening of the new
Fifth avenue store, Landay Bros, state that
Third Store of Company's Chain Opened in the special efforts will be made to display for sale Six Special Folders, Each Covering a Selling
Bronx and Elaborate New Salon on Upper instruments of unusual artistic merit to appeal
Point of the Mathushek, Prepared by Com-
Fifth Avenue to be Opened This Month
to the highest class of trade which does its buy-
pany for the Dealers' Use
ing in the Fifth avenue shops. The line there
Landay Bros., Inc., the prominent music will include many art treasures, particularly
Many Mathushek dealers throughout the
house with a chain of stores in New York City fine examples of cabinet work, both antique and country are taking advantage of the advertising
and other points in the East, has arranged for modern.
now being furnished by the Mathushek Piano
an ambitious program of expansion, which in-
Manufacturing Co., New York, in the form of
cludes the opening of several new stores. Last
a series of especially prepared mailing folders,
which are distributed to a dealer's prospect list.
month the company opened its third store in
the Bronx, occupying the entire building at 540
BUFFALO, N. Y., August 1.—The Columbia Music These folders, which have been prepared under
East Fordham road, and during August plans Shop, 451 Michigan avenue, was recently dam- the supervision of John H. Gettell, general
to hold the formal opening of an elaborate new aged by fire, the loss being estimated at several manager of the company, are six in number,
each printed on a different colored stock and
music salon at 583 Fifth avenue, near 48th street, thousand dollars.
are highly artistic.
The first is entitled "Looking Below the Beau-
tiful Surface of the Mathushek," and is printed
in black and orange on white stock. On the
inside is reproduced a cut of the Mathushek
back and a cut of the back of another piano
with text matter which draws a comparison be-
tween the two different types of construction.
Under the caption, "No posts here," the folder
iiiiiuHmHiHiuiiiiiiiiiiMiiiiiHttiiiiiiimuitiiimHMHHmiuiuiMiniiNuiuiiiiiiiiiiiiiiiuiiuniuiiiiiiiiiiiiniiiM
niiuiHmiuiwmmmHHHmntHiniimiittninniiiHMriHim
states "The advantage of the unobstructed
sound chamber is obvious. In the Mathushek
With the valve unit that made the player famous
we transfer the fifteen to twenty-five-ton strain
from wood to an extra thick metal plate. (Three
to four times the ordinary thickness). This
exclusive construction feature is one reason for
The new "Amphion Accessible Action"
the beautiful and lasting Mathushek tone qual-
is the last word in scientific player
ity." This folder has already been distributed.
Others which will follow are entitled "Adiron-
achievement. It has the complete valve
dack Spruce, the Heart of the Mathushek,"
action assembled in a "Demountable Unit"
which dwells on the sounding board: "Retaining
giving instant accessibility.
the Spirit of Craftsmanship in Mathushek
Pianos," which points out that "Mass Produc-
tion Methods Play No Part in the Building of
Mathushek Pianos"; "Ten Years From To-day,"
MINMIUniMmiUHMIIIIIIUUIUIIIUHIIilinillHIIMIIItllM
which treats on the secret of piano durability
as applied to the Mathushek; "Tone, Appear-
ance and Durability," which tells how these
three important factors are fulfilled in the
Mathushek, and "Tiny Fingers Love Its Re-
sponsive Touch," a folder that points out that
"From Childhood Exercises to Concert Halls
SYRACUSE fi^__ -Your Guarantee ) NEW YORK
the Mathushek Meets All Demands." Each one
of these folders is appropriately designed to
fit the argument presented.
Mathushek Mail Series
for Dealers' Sales Work
Damaged by Fire
The highest class player
actions in the world
AMPHIONPIACTIONS
\ ince
I 1849
I c cAmcrica's
I Fbremost
^ S T I E F F PIANO
c
Will attract the attention of those
-who know and appreciate tone guality
CHAS.M.STIEFF Inc.
, (Stieff Hall °*~ Baltimore
C
3fie oldest
(Piano~forte in
(America to~day
owhed and con"
trolled by the
direct decendents
of the founder
"
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
WHEN CHANGING AGENCIES
Consider the Old Reliable
BOARDMAN «c GRAY
PIANOS FOR YOUR LEADER
Strictly First Clans Since 18S7
Full Protection
Given Agents
Albany, N. Y.
PIANO TECHNICIANS SCHOOL
(Unjgr Y. M. C. A. Auspices)
Practical SHop School Tuning, General Repairs,
Rebuilding
GRANDS—UPRIGHTS—PLAYERS
Send for catalog
The Y. M. C. A. Piano Technicians School
52nd and Sansom Streets.
Philadelphia, Pa.
'
"
•
George W. BraunsdorS, Inc.
Dirmct Mmnufmeturtn of
AU«—Falti aa«
CUtBt, mrmlihed
la Amy Quantity
Punching*
Waiheri
BRIDLS STRAPS
S814-37tb AT*.
TUNERS' TRADI SOLICITED
Woodaida, L. I., N. T.
L
.
.U
D
W
I
G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig & Co*, 136th St. and Willow Ave., New York
The Music Trade Review
Landay Bros., Inc., New
Program of Expansion
AUGUST 4, 1928
in the center of the exclusive uptown shopping
district.
In announcing the coming opening of the new
Fifth avenue store, Landay Bros, state that
Third Store of Company's Chain Opened in the special efforts will be made to display for sale Six Special Folders, Each Covering a Selling
Bronx and Elaborate New Salon on Upper instruments of unusual artistic merit to appeal
Point of the Mathushek, Prepared by Com-
Fifth Avenue to be Opened This Month
to the highest class of trade which does its buy-
pany for the Dealers' Use
ing in the Fifth avenue shops. The line there
Landay Bros., Inc., the prominent music will include many art treasures, particularly
Many Mathushek dealers throughout the
house with a chain of stores in New York City fine examples of cabinet work, both antique and country are taking advantage of the advertising
and other points in the East, has arranged for modern.
now being furnished by the Mathushek Piano
an ambitious program of expansion, which in-
Manufacturing Co., New York, in the form of
cludes the opening of several new stores. Last
a series of especially prepared mailing folders,
which are distributed to a dealer's prospect list.
month the company opened its third store in
the Bronx, occupying the entire building at 540
BUFFALO, N. Y., August 1.—The Columbia Music These folders, which have been prepared under
East Fordham road, and during August plans Shop, 451 Michigan avenue, was recently dam- the supervision of John H. Gettell, general
to hold the formal opening of an elaborate new aged by fire, the loss being estimated at several manager of the company, are six in number,
each printed on a different colored stock and
music salon at 583 Fifth avenue, near 48th street, thousand dollars.
are highly artistic.
The first is entitled "Looking Below the Beau-
tiful Surface of the Mathushek," and is printed
in black and orange on white stock. On the
inside is reproduced a cut of the Mathushek
back and a cut of the back of another piano
with text matter which draws a comparison be-
tween the two different types of construction.
Under the caption, "No posts here," the folder
iiiiiuHmHiHiuiiiiiiiiiiMiiiiiHttiiiiiiimuitiiimHMHHmiuiuiMiniiNuiuiiiiiiiiiiiiiiiuiiuniuiiiiiiiiiiiiniiiM
niiuiHmiuiwmmmHHHmntHiniimiittninniiiHMriHim
states "The advantage of the unobstructed
sound chamber is obvious. In the Mathushek
With the valve unit that made the player famous
we transfer the fifteen to twenty-five-ton strain
from wood to an extra thick metal plate. (Three
to four times the ordinary thickness). This
exclusive construction feature is one reason for
The new "Amphion Accessible Action"
the beautiful and lasting Mathushek tone qual-
is the last word in scientific player
ity." This folder has already been distributed.
Others which will follow are entitled "Adiron-
achievement. It has the complete valve
dack Spruce, the Heart of the Mathushek,"
action assembled in a "Demountable Unit"
which dwells on the sounding board: "Retaining
giving instant accessibility.
the Spirit of Craftsmanship in Mathushek
Pianos," which points out that "Mass Produc-
tion Methods Play No Part in the Building of
Mathushek Pianos"; "Ten Years From To-day,"
MINMIUniMmiUHMIIIIIIUUIUIIIUHIIilinillHIIMIIItllM
which treats on the secret of piano durability
as applied to the Mathushek; "Tone, Appear-
ance and Durability," which tells how these
three important factors are fulfilled in the
Mathushek, and "Tiny Fingers Love Its Re-
sponsive Touch," a folder that points out that
"From Childhood Exercises to Concert Halls
SYRACUSE fi^__ -Your Guarantee ) NEW YORK
the Mathushek Meets All Demands." Each one
of these folders is appropriately designed to
fit the argument presented.
Mathushek Mail Series
for Dealers' Sales Work
Damaged by Fire
The highest class player
actions in the world
AMPHIONPIACTIONS
\ ince
I 1849
I c cAmcrica's
I Fbremost
^ S T I E F F PIANO
c
Will attract the attention of those
-who know and appreciate tone guality
CHAS.M.STIEFF Inc.
, (Stieff Hall °*~ Baltimore
C
3fie oldest
(Piano~forte in
(America to~day
owhed and con"
trolled by the
direct decendents
of the founder
"
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
WHEN CHANGING AGENCIES
Consider the Old Reliable
BOARDMAN «c GRAY
PIANOS FOR YOUR LEADER
Strictly First Clans Since 18S7
Full Protection
Given Agents
Albany, N. Y.
PIANO TECHNICIANS SCHOOL
(Unjgr Y. M. C. A. Auspices)
Practical SHop School Tuning, General Repairs,
Rebuilding
GRANDS—UPRIGHTS—PLAYERS
Send for catalog
The Y. M. C. A. Piano Technicians School
52nd and Sansom Streets.
Philadelphia, Pa.
'
"
•
George W. BraunsdorS, Inc.
Dirmct Mmnufmeturtn of
AU«—Falti aa«
CUtBt, mrmlihed
la Amy Quantity
Punching*
Waiheri
BRIDLS STRAPS
S814-37tb AT*.
TUNERS' TRADI SOLICITED
Woodaida, L. I., N. T.
L
.
.U
D
W
I
G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig & Co*, 136th St. and Willow Ave., New York
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