Music Trade Review

Issue: 1928 Vol. 87 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Landay Bros., Inc., New
Program of Expansion
AUGUST 4, 1928
in the center of the exclusive uptown shopping
district.
In announcing the coming opening of the new
Fifth avenue store, Landay Bros, state that
Third Store of Company's Chain Opened in the special efforts will be made to display for sale Six Special Folders, Each Covering a Selling
Bronx and Elaborate New Salon on Upper instruments of unusual artistic merit to appeal
Point of the Mathushek, Prepared by Com-
Fifth Avenue to be Opened This Month
to the highest class of trade which does its buy-
pany for the Dealers' Use
ing in the Fifth avenue shops. The line there
Landay Bros., Inc., the prominent music will include many art treasures, particularly
Many Mathushek dealers throughout the
house with a chain of stores in New York City fine examples of cabinet work, both antique and country are taking advantage of the advertising
and other points in the East, has arranged for modern.
now being furnished by the Mathushek Piano
an ambitious program of expansion, which in-
Manufacturing Co., New York, in the form of
cludes the opening of several new stores. Last
a series of especially prepared mailing folders,
which are distributed to a dealer's prospect list.
month the company opened its third store in
the Bronx, occupying the entire building at 540
BUFFALO, N. Y., August 1.—The Columbia Music These folders, which have been prepared under
East Fordham road, and during August plans Shop, 451 Michigan avenue, was recently dam- the supervision of John H. Gettell, general
to hold the formal opening of an elaborate new aged by fire, the loss being estimated at several manager of the company, are six in number,
each printed on a different colored stock and
music salon at 583 Fifth avenue, near 48th street, thousand dollars.
are highly artistic.
The first is entitled "Looking Below the Beau-
tiful Surface of the Mathushek," and is printed
in black and orange on white stock. On the
inside is reproduced a cut of the Mathushek
back and a cut of the back of another piano
with text matter which draws a comparison be-
tween the two different types of construction.
Under the caption, "No posts here," the folder
iiiiiuHmHiHiuiiiiiiiiiiMiiiiiHttiiiiiiimuitiiimHMHHmiuiuiMiniiNuiuiiiiiiiiiiiiiiiuiiuniuiiiiiiiiiiiiniiiM
niiuiHmiuiwmmmHHHmntHiniimiittninniiiHMriHim
states "The advantage of the unobstructed
sound chamber is obvious. In the Mathushek
With the valve unit that made the player famous
we transfer the fifteen to twenty-five-ton strain
from wood to an extra thick metal plate. (Three
to four times the ordinary thickness). This
exclusive construction feature is one reason for
The new "Amphion Accessible Action"
the beautiful and lasting Mathushek tone qual-
is the last word in scientific player
ity." This folder has already been distributed.
Others which will follow are entitled "Adiron-
achievement. It has the complete valve
dack Spruce, the Heart of the Mathushek,"
action assembled in a "Demountable Unit"
which dwells on the sounding board: "Retaining
giving instant accessibility.
the Spirit of Craftsmanship in Mathushek
Pianos," which points out that "Mass Produc-
tion Methods Play No Part in the Building of
Mathushek Pianos"; "Ten Years From To-day,"
MINMIUniMmiUHMIIIIIIUUIUIIIUHIIilinillHIIMIIItllM
which treats on the secret of piano durability
as applied to the Mathushek; "Tone, Appear-
ance and Durability," which tells how these
three important factors are fulfilled in the
Mathushek, and "Tiny Fingers Love Its Re-
sponsive Touch," a folder that points out that
"From Childhood Exercises to Concert Halls
SYRACUSE fi^__ -Your Guarantee ) NEW YORK
the Mathushek Meets All Demands." Each one
of these folders is appropriately designed to
fit the argument presented.
Mathushek Mail Series
for Dealers' Sales Work
Damaged by Fire
The highest class player
actions in the world
AMPHIONPIACTIONS
\ ince
I 1849
I c cAmcrica's
I Fbremost
^ S T I E F F PIANO
c
Will attract the attention of those
-who know and appreciate tone guality
CHAS.M.STIEFF Inc.
, (Stieff Hall °*~ Baltimore
C
3fie oldest
(Piano~forte in
(America to~day
owhed and con"
trolled by the
direct decendents
of the founder
"
Consult the Universal Want Directory of
The Review. In it advertisements are inserted
free of charge for men who desire positions.
WHEN CHANGING AGENCIES
Consider the Old Reliable
BOARDMAN «c GRAY
PIANOS FOR YOUR LEADER
Strictly First Clans Since 18S7
Full Protection
Given Agents
Albany, N. Y.
PIANO TECHNICIANS SCHOOL
(Unjgr Y. M. C. A. Auspices)
Practical SHop School Tuning, General Repairs,
Rebuilding
GRANDS—UPRIGHTS—PLAYERS
Send for catalog
The Y. M. C. A. Piano Technicians School
52nd and Sansom Streets.
Philadelphia, Pa.
'
"

George W. BraunsdorS, Inc.
Dirmct Mmnufmeturtn of
AU«—Falti aa«
CUtBt, mrmlihed
la Amy Quantity
Punching*
Waiheri
BRIDLS STRAPS
S814-37tb AT*.
TUNERS' TRADI SOLICITED
Woodaida, L. I., N. T.
L
.
.U
D
W
I
G
Grands—Uprights—Player Pianos—Reproducing Pianos
of the Highest Quality in Straight and Period Models
Ludwig & Co*, 136th St. and Willow Ave., New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
AUGUST 4, 1928
The Music Trade Review
Cincinnati Dealers Find
Sales Are Satisfactory
Some Even Report Dog-Day Business Above the Average—C. W.
Browne, of the Otto Grau Co., Is Father of a Boy—
Local Trade Preparing for Fall Campaigns
of business generally. Last week Philadelphia
saw the first showing of the new Hepplewhite
period grands made by Kranich & Bach as the
latest addition to the line and a richly designed
and truly authentic model of the Louis XV
period. Both are in the two-tone woods bor-
dering between mahogany and walnut and the
latter with the marquetry inlaid design.
The firm of G. Herzberg & Son, 2042 Chest-
nut street, one of the oldest high-class piano
firms in the city, has the representation ex-
clusively for these instruments in southern
Jersey, Delaware and Philadelphia and sur-
roundings. Harry Herzberg, head of the com-
pany, is much enthused over the excellent sales
made in the first showing and looks forward
to a prosperous Autumn with the new instru-
ments.
INCINNATI, July 30.—According to J. Fred VanCourt, secretary of the Otto Grau Piano
Co., business is holding up very well and the demand is considerably better than it was
at this time last year. C. W. Browne, who recently became general manager of the Grau
business, came to the store with a broad smile July 23 and immediately proceeded to broad-
cast perfectos, overlooking nobody. This was because he had just become the father of a fine,
Nutting Opens Addition
big boy—the first baby in his family. While the matter had not been decided, he stated that the
boy in all probability will be named Robert
NASHUA, N. H., July 30.—Formal opening of the
Christopher, because the former name was the tory demand for the season and that the local new addition to the William L. Nutting Music
choice of Mrs. Browne, and because the latter market is better than it was at this time last Salon was held in this city last week. The addi-
has been used in the family for many genera- year. A. W. Scheu, manager of the retail store, tion is fifty-five feet long by eighteen feet wide,
tions back. Mr. Grau and Mr. VanCourt are has just returned from Dover,. Ohio, his "home adjoining the main warerooms. The new dis-
making arrangements to motor to "somewhere town," where he and Mrs. Scheu and their play room is furnished along the lines of a
in Michigan," where they will take a short sum- daughter spent a short vacation. C. S. Brown- drawing-room in a private home and is devoted
mer vacation. A recent visitor at the Grau ing, of the retail sales department, is now on to the display of the pianos which the firm
establishment was Thomas Pritchett, of New a motor tour of the east, Mrs. Browning accom- carries, including the full American Piano Co.
panying him.
York, representative of the Aeolian Company.
line.
E. M. Abbott, of the E. M. Abbott Piano Co.,
Arthur Biddle, of Biddle Brothers Music
Store, in Reading, a suburb, has just returned who made a special effort to sell radio outfits
Join Knight-Campbell Co.
from a two-week vacation in Northern Michi- for use in hearing the broadcast of the Tunney-
Heeney
fight,
reports
that
sales
of
the
RCA,
on
gan. At the Biddle Brunswick Shop and Small
PUEBLO, COLO., July 28.—The branch store of the
Goods Store, operated in the store of the Starr which line he specializes, were very satisfac-
Knight-Campbell
Music Co., in this city, has
tory.
Piano Co. by Biddle Brothers, it was reported
added Benjamin H. Shields and Sherman Adams
by Richard Peavey, manager, that while there is
to its organization. Mr. Shields was formerly
at this time a business lull, there is a fair de- New Kranich & Bachs
with the Victor Talking Machine Co., and Mr.
mand and sales are at a satisfactory level for
Adams is widely known locally as an expert
Shown in Philadelphia window
the season.
dresser. In his new connection he
"Naturally, hot weather has caused a slow
will
have
charge of the Knight-Campbell win-
down in business, but considering the season First Showing of New Hepplewhite and Louis
XV Result in Immediate Sales for Local dows as well as supervise the record depart-
we are having a satisfactory volume of sales,"
ment.
Dealer in That City
explained G. E. Hunt, retail manager for the
Starr Piano Sales Corp. Harry Swinbrock, of
PHILADELPHIA, PA., July 30.—So highly attrac-
the retail department, has just returned from a
Hall Music Co. Opens
two-week vacation, spent in Palisades Park, tive are the newest instruments brought out
Mich. Charles J. Meinberg, general manager by Kranich & Bach, of New York, that since
FULTON, N. Y., July 31.—The Hall Music Co.,
of the local branch, has returned from com- their introduction to the Philadelphia trade last Inc., held the formal opening of its new ware-
pany headquarters in Richmond, Ind., where he week the Quaker City dealers in these pianos rooms here on Saturday, July 28. This concern
spent a week. He and his family will in a few already have disposed of several of the models succeeds the McComber Piano Co., of Oneida,
days leave for a short vacation, going by motor despite the dull Summer days and the slackness N. Y., and is located at 19 South First street.
to Palisades Park, and on their return Mr.
Hunt will go on a motor tour, accompanied by
his family.
"We are taking advantage of the opportunity
offered by the Summer lull to develop prospects
and make general arrangements for a vigorous
Fall campaign," explained George P. Gross,
president of the George P. Gross Co. "As a
part of our prospect-developing campaign we
are sending out letters each week, and by this
means we are securing the names of persons
who later will be in the market for a piano or
a talking machine. One of our lists contains
the names of persons who are building new
homes, and the indications are that consider-
able business will be developed fro/n this source.
The new Geneva Home Organ built by specialists of many years' experience,
As a matter of fact, we have just sold three
meets the demand of the professional musician in tone, quality, equipment and
grands which are to go in new homes just as
tone combinations.
soon as the houses are- ready for occupancy.
Each model is equipped with a 16-foot pedal organ.
As I see it, the prospects are fine for the Fall
C
A Real Pipe Organ
for the Home
At a Home Owner's Price
trade."
Friends of William R. Graul, head of the
piano company which bears his name, will be
glad to hear that he has almost regained his
health and soon will be able to return to busi-
ness. His nervous trouble, which made it
necessary for him to take a complete rest, has
almost altogether disappeared, but his return
to business has been delayed a short time by
an attack of sciatica. Frank Graul, a brother,
who is associated with the business, is still
hampered by the slow recovery of a broken
ankle, but he is now able to be at the office at
least a portion of each day.
At Steinway Hall it was reported by R. E.
Wells, district manager, that there is a satisfac-
The cost installed in the average home meets the average man's pocketbook.
And the piano merchant finds a handsome profit and a splendid sales field.
The new Geneva Home Organ can be played by manuals or by rolls, with
an unlimited roll library at command.
Ask for details
GENEVA ORGAN CO.
Builders of the highest grade pipe organs for
churches, theatres, public auditoriums and homes
GENEVA, ILLINOIS

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