Music Trade Review
Issue: 1928 Vol. 87 N. 5 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
News Number
THE
VOL. 87. No. 5
REVIEW
Published Weekly.
Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Aug. 4, 1928
Weeks & Dickinson Show New
Modernistic Art Pianos
Binghamton, N. Y., Firm, in Conjunction With Hardman, Peck &
Co., New York, Make Special Week's Display of
That Firm's Line of Modernique Pianos
INGHAMTON, N. Y., August 1.—The first showing of the new Hardman, Peck & Co., line
of Modernique pianos, made by Weeks & Dickinson, of this city, was a success in every
sense of the word. Heralded by a special advertising campaign in the local press, which
emphasized the fact that this was the first showing of these new instruments outside the main
Hardman-Peck warerooms in New York City, and under the direction of Clifford Hendel, direct
representative of Hardman, Peck & Co., who co-operated with the local store, large crowds visited
B
Hardman
Modernique
Piano
Displayed in
Weeks &
Dickinson
Warerooms
the display and admired this latest development
of case design in the piano field.
On July 18, Mr. Hendel spoke before a large
gathering of the local press, professional people,
decorators and architects who were invited to
an advance showing of the models, on ten-
dencies in modern decorative art, using the
Hardman modernique instruments as typical ex-
amples of the way in which this work is being
carried on by the outstanding American de-
signers of that school. On the following day
the first public showing was made and drew
a large number of people. The exhibit con-
tinued until July 25 with continuous large at-
tendances.
.
Three Hardman Modernique pianos were
shown, the designs of Lee Simonson, art direc-
tor of the Theatre Guild, New York, Alice
Dryden, a prominent decorator, and Albert
Steichen, the internationally famous photog-
rapher. Drapes, lamps and tables in the mod-
ernistic style provided a harmonious back-
ground, these being provided by the Sisson
Brothers Weldon Department store, which co-
operated in the display.
Weeks & Dickinson, through the medium of
E. R. Whitten, advertising and publicity man-
ager of the company, ran a number of large
display advertisements in the local newspapers,
which gave readers upon it.
This is the first of the displays which Hard-
man, Peck & Co. are planning to hold in the
warerooms of their dealers throughout the
country, to exploit the Modernique line. It will
be remembered at the time that these instru-
ments were first introduced to the public in New
York City, they created a veritable sensation,
being the subject of widespread newspaper com-
ment, both in the New York City press and in
the newspapers throughout the country. When
the growing popularity of modernistic designs
in home furnishings is considered, together
with the widespread curiosity among women
buyers regarding this latest development in
decorative art, it can easily be seen how a dis-
play of this character is an exceedingly fine
publicity event for the retail piano warerooms
where it is held.
Stein Now Vice-President
of Acoustic Products Go.
Production Manager and Noted Radio Engineer
Advanced to Important Office With That
Company
Adam Stein, Jr., production manager of the
Acoustic Products Co., has been elected vice-
president of that company. He is recognized
as one of the foremost radio engineers and
is now in entire charge of the production and
engineering activities of both the Acoustic
Products Co. and Sonora Phonograph Co.
Mr. Stein was graduated from the University
of Pittsburgh in 1903 with the degree of elec-
trical engineer, and joined the Fessenden Na-
tional Light Co., where he remained until 1909.
In 1909 and 1910 he made a survey of various
wireless stations, and from 1910 to 1916 served
as commercial engineer with the American Tele-
phone and Telegraph Co. and the Southwestern
Bell Telephone Co.
In 1916 he went to the Marconi Wireless
Telegraph Co. as works manager and assistant
chief engineer, where he contributed materially
to the inventive and experimental activities of
that company. In 1919 Mr. Stein joined the Gen-
eral Electric Co. as managing engineer of the
radio department, remaining there until his ap-
pointment as production manager of the Acous-
tic Products Co. in January, 1928.
Alexander Sidur has opened a new music store
in Whitehall, N. Y., to be known as the White-
hall Music Shop.
News Number
THE
VOL. 87. No. 5
REVIEW
Published Weekly.
Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Aug. 4, 1928
Weeks & Dickinson Show New
Modernistic Art Pianos
Binghamton, N. Y., Firm, in Conjunction With Hardman, Peck &
Co., New York, Make Special Week's Display of
That Firm's Line of Modernique Pianos
INGHAMTON, N. Y., August 1.—The first showing of the new Hardman, Peck & Co., line
of Modernique pianos, made by Weeks & Dickinson, of this city, was a success in every
sense of the word. Heralded by a special advertising campaign in the local press, which
emphasized the fact that this was the first showing of these new instruments outside the main
Hardman-Peck warerooms in New York City, and under the direction of Clifford Hendel, direct
representative of Hardman, Peck & Co., who co-operated with the local store, large crowds visited
B
Hardman
Modernique
Piano
Displayed in
Weeks &
Dickinson
Warerooms
the display and admired this latest development
of case design in the piano field.
On July 18, Mr. Hendel spoke before a large
gathering of the local press, professional people,
decorators and architects who were invited to
an advance showing of the models, on ten-
dencies in modern decorative art, using the
Hardman modernique instruments as typical ex-
amples of the way in which this work is being
carried on by the outstanding American de-
signers of that school. On the following day
the first public showing was made and drew
a large number of people. The exhibit con-
tinued until July 25 with continuous large at-
tendances.
.
Three Hardman Modernique pianos were
shown, the designs of Lee Simonson, art direc-
tor of the Theatre Guild, New York, Alice
Dryden, a prominent decorator, and Albert
Steichen, the internationally famous photog-
rapher. Drapes, lamps and tables in the mod-
ernistic style provided a harmonious back-
ground, these being provided by the Sisson
Brothers Weldon Department store, which co-
operated in the display.
Weeks & Dickinson, through the medium of
E. R. Whitten, advertising and publicity man-
ager of the company, ran a number of large
display advertisements in the local newspapers,
which gave readers upon it.
This is the first of the displays which Hard-
man, Peck & Co. are planning to hold in the
warerooms of their dealers throughout the
country, to exploit the Modernique line. It will
be remembered at the time that these instru-
ments were first introduced to the public in New
York City, they created a veritable sensation,
being the subject of widespread newspaper com-
ment, both in the New York City press and in
the newspapers throughout the country. When
the growing popularity of modernistic designs
in home furnishings is considered, together
with the widespread curiosity among women
buyers regarding this latest development in
decorative art, it can easily be seen how a dis-
play of this character is an exceedingly fine
publicity event for the retail piano warerooms
where it is held.
Stein Now Vice-President
of Acoustic Products Go.
Production Manager and Noted Radio Engineer
Advanced to Important Office With That
Company
Adam Stein, Jr., production manager of the
Acoustic Products Co., has been elected vice-
president of that company. He is recognized
as one of the foremost radio engineers and
is now in entire charge of the production and
engineering activities of both the Acoustic
Products Co. and Sonora Phonograph Co.
Mr. Stein was graduated from the University
of Pittsburgh in 1903 with the degree of elec-
trical engineer, and joined the Fessenden Na-
tional Light Co., where he remained until 1909.
In 1909 and 1910 he made a survey of various
wireless stations, and from 1910 to 1916 served
as commercial engineer with the American Tele-
phone and Telegraph Co. and the Southwestern
Bell Telephone Co.
In 1916 he went to the Marconi Wireless
Telegraph Co. as works manager and assistant
chief engineer, where he contributed materially
to the inventive and experimental activities of
that company. In 1919 Mr. Stein joined the Gen-
eral Electric Co. as managing engineer of the
radio department, remaining there until his ap-
pointment as production manager of the Acous-
tic Products Co. in January, 1928.
Alexander Sidur has opened a new music store
in Whitehall, N. Y., to be known as the White-
hall Music Shop.
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