Music Trade Review

Issue: 1928 Vol. 87 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
News Number
THE
VOL. 87. No. 5
REVIEW
Published Weekly.
Federated Business Publications, Inc., 420 Lexington Ave., New York, N. Y. Aug. 4, 1928
Weeks & Dickinson Show New
Modernistic Art Pianos
Binghamton, N. Y., Firm, in Conjunction With Hardman, Peck &
Co., New York, Make Special Week's Display of
That Firm's Line of Modernique Pianos
INGHAMTON, N. Y., August 1.—The first showing of the new Hardman, Peck & Co., line
of Modernique pianos, made by Weeks & Dickinson, of this city, was a success in every
sense of the word. Heralded by a special advertising campaign in the local press, which
emphasized the fact that this was the first showing of these new instruments outside the main
Hardman-Peck warerooms in New York City, and under the direction of Clifford Hendel, direct
representative of Hardman, Peck & Co., who co-operated with the local store, large crowds visited
B
Hardman
Modernique
Piano
Displayed in
Weeks &
Dickinson
Warerooms
the display and admired this latest development
of case design in the piano field.
On July 18, Mr. Hendel spoke before a large
gathering of the local press, professional people,
decorators and architects who were invited to
an advance showing of the models, on ten-
dencies in modern decorative art, using the
Hardman modernique instruments as typical ex-
amples of the way in which this work is being
carried on by the outstanding American de-
signers of that school. On the following day
the first public showing was made and drew
a large number of people. The exhibit con-
tinued until July 25 with continuous large at-
tendances.
.
Three Hardman Modernique pianos were
shown, the designs of Lee Simonson, art direc-
tor of the Theatre Guild, New York, Alice
Dryden, a prominent decorator, and Albert
Steichen, the internationally famous photog-
rapher. Drapes, lamps and tables in the mod-
ernistic style provided a harmonious back-
ground, these being provided by the Sisson
Brothers Weldon Department store, which co-
operated in the display.
Weeks & Dickinson, through the medium of
E. R. Whitten, advertising and publicity man-
ager of the company, ran a number of large
display advertisements in the local newspapers,
which gave readers upon it.
This is the first of the displays which Hard-
man, Peck & Co. are planning to hold in the
warerooms of their dealers throughout the
country, to exploit the Modernique line. It will
be remembered at the time that these instru-
ments were first introduced to the public in New
York City, they created a veritable sensation,
being the subject of widespread newspaper com-
ment, both in the New York City press and in
the newspapers throughout the country. When
the growing popularity of modernistic designs
in home furnishings is considered, together
with the widespread curiosity among women
buyers regarding this latest development in
decorative art, it can easily be seen how a dis-
play of this character is an exceedingly fine
publicity event for the retail piano warerooms
where it is held.
Stein Now Vice-President
of Acoustic Products Go.
Production Manager and Noted Radio Engineer
Advanced to Important Office With That
Company
Adam Stein, Jr., production manager of the
Acoustic Products Co., has been elected vice-
president of that company. He is recognized
as one of the foremost radio engineers and
is now in entire charge of the production and
engineering activities of both the Acoustic
Products Co. and Sonora Phonograph Co.
Mr. Stein was graduated from the University
of Pittsburgh in 1903 with the degree of elec-
trical engineer, and joined the Fessenden Na-
tional Light Co., where he remained until 1909.
In 1909 and 1910 he made a survey of various
wireless stations, and from 1910 to 1916 served
as commercial engineer with the American Tele-
phone and Telegraph Co. and the Southwestern
Bell Telephone Co.
In 1916 he went to the Marconi Wireless
Telegraph Co. as works manager and assistant
chief engineer, where he contributed materially
to the inventive and experimental activities of
that company. In 1919 Mr. Stein joined the Gen-
eral Electric Co. as managing engineer of the
radio department, remaining there until his ap-
pointment as production manager of the Acous-
tic Products Co. in January, 1928.
Alexander Sidur has opened a new music store
in Whitehall, N. Y., to be known as the White-
hall Music Shop.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
Lyon & Healy Remodeling
Dreher Piano Go. Store
Musical Merchandise and Sheet Music to Be
Added to the Company's Lines and Premises
Are Being Rearranged Generally
CLEVELAND, O., July 30.—Following the purchase
of the business of the Dreher Piano Co. by
Lyon & Healy, of Chicago, the work of re-
modeling the local store, under the auspices
of the new owners, has already begun. Raymond
E. Durham, president of Lyon & Healy, spent
several days in Cleveland last week in connec-
tion with the taking over of the Dreher store.
It is announced that the Dreher Co. stock,
which included only pianos, phonographs, ra-
dios, records and music rolls, will be enlarged
to include musical merchandise and sheet music.
The alterations include the moving of the
ticket offices from the front to the rear of the
store, the transferring of the music roll de-
partment to an upper floor, the placing of the
Duo-Art department on the second floor and
the general offices on the third. Harry R. Val-
entine, formerly vice-president of the Dreher
Piano Co. and associated with that company for
twenty-two years, has taken up his duties as
voice-president and general manager of the
Cleveland store of Lyon & Healy, and it is
understood that the old Dreher employes will
be retained in their positions.
New Piano Factory to Be
Opened in Victoria, B. G.
B. C, July 26.—The British Colum-
bia Piano Co., Ltd., a new concern formed in
Canada, by the Dominion, Evans and -Bell Piano
Companies, of Ontario, has arranged for the
opening of a factory in this city, where the Bell,
Dominion and Evans pianos will be made for
the Western and export trade. The city has
VICTORIA,
granted a site for the plant for a nominal fee
and a factory costing about $50,000 and employ-
ing, from sixty-five to seventy men will be
erected. The grant of the site was made on the
condition that the company produce at least 800
pianos annually after the first six months of
operation.
James J. Davin Returns
From Western Tour
James J. Davin, who has been traveling
through the Far West in the interests of the
American Piano Co. during the last few weeks,
returned home this week. Mr. Davin was in
Los Angeles during the Pageant of Music, and
the convention of the Western Music Trades 1
Convention in that city, and while there ad-
dressed a number of meetings of salesmen of
the Platt Music Co., local Ampico representa-
tives. On his way home he stopped in Ogden,
Salt Lake City, Denver, Omaha and Chicago
Aeolian Go. in Yonkers
YONKERS, N. Y., August 1.—The Aeolian Co.,
New York, has leased the building at 14 Main
street, this city, for a period of twenty years
at an aggregate rental of $265,000, and as soon
as complete alterations are made, the firm will
open it as a retail sales branch handling the
full line of Aeolian products. An entirely new
front will be installed and handsome display
rooms are planned.
Shecter Music Go. Quits
CUMBERLAND, MD., July 28.—The Shecter Music
Co., 16 North Center street, filed a deed of trust
in Circuit Court. Louis Bernstein was "named
trustee, for the purpose of closing out the busi-
ness. He qualified and filed bond.
AUGUST 4, 1928
Splitdorf Issues New
Catalog of Radio Line
Portfolio, Handsomely Printed, Shows Entire
Line of Styles, Illustrated on Separate
Sheets
In keeping with the idea of beauty in radio
the Splitdorf Radio Corp. has issued a port-
folio containing specially processed photo-
graphs of the Splitdorf Fine of radio receivers.
All of the art furniture consoles are shown
and the two table models that were patterned
after an old world jewel case. The front cover
shows the facilities back of the Splitdorf Radio
Corp. in an artistic conception of the plants
of the Splitdorf-Bethlehem Electrical Co., the
parent organization. Against the soft brown
and black background of squares are sketched
in the Newark, Bethlehem, Chicago plants and
the cabinet plant at Bethlehem where the Split-
dorf woodwork is fashioned for cabinets and
consoles.
The photographs of ten Splitdorf models are
separately placed within the portfolio printed
on heavy tan paper. They are the Abbey Junior,
the Abbey Senior, the Avon, the Warwick, the
Lorenzo, the Como, the Salem, the Salem (with-
out bookcase top), the Winthrop and the
Devon. In the consoles three general periods
of furniture are followed, namely, the Old Eng-
lish, Early American and Italian of Renais-
sance days.
Menth With Hardman
Herma Menth, Viennese concert pianist and
exclusive Hardman artist, gave a series of four
recitals at Cliff Haven, N. J., in conjunction
with the twenty-seventh annual session of the
Catholic Summer School of America. Miss
Menth offered four distinct programs during
the week and was most enthusiastically received
by audiences of several hundred persons.
BEAUTY THE BEST SALESMAN
Piano Manufacturers who are concentrating on beautiful case designs and finishes are
finding excellent demand for pianos. Many of the dealers are staging style shows and
report that many sales are being made as a result—made through eye appeal.
CAPITAL
Piano Benches, Player Roll Cabinets and Radio Cabinets
are designed by one of the most noted furniture de-
signers in the country. They harmonize with the
most luxurious pianos and other furnishings.
UNEQUALLED FACILITIES enable us to offer these
beautiful Art creations at the prices asked for ordinary
merchandise.
STANDARDIZE ON CAPITAL PRODUCTS AND YOU CAN CONTROL
EASILY THE BENCH AND CABINET BUSINESS OF YOUR TERRITORY
Let us send you our Catalogs
CAPITAL FURNITURE MFG. CO.
Style 560, Cap. 117 Rolls'
NOBLESVILLE, INDIANA

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