Music Trade Review
Issue: 1928 Vol. 87 N. 3 - Page 16
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
The Window Display the Most Direct
Means to Volume Sales in Sheet Music
Liggett's Displays in the Grand Central Terminal, New York, Show Immediate Results
in Sales of the Numbers Featured in Windows
*T*HE value of show window displays in ex-
-*• ploiting a single popular song has often
been demonstrated to the satisfaction of music
dealers in various sections of the country.
Lately, with the growing importance of the
During the past fortnight, the three-display
window has been devoted to three theme
songs, which has boosted the sale of each num-
ber to a marked degree. The songs are "Wings"
from the Paramount picture by the same name;
Songs that Sell
I CAN'T DO WITHOUT YOU
BELOVED
GET OUT AND GET UNDER THE
MOON
SUNSHINE
BACK IN YOUR OWN BACKYARD
MARY ANN
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
| Liggett Windows §
WE LOVE IT
WAITING
OLD PALS ARE THE BEST PALS
AFTER ALL
[
Featuring
|
WHEN ELIZA ROLLS HER EYES
|
"Neapolitan
|
•CAUSE I FEEL LOW-DOWN
1
Nights"
1
BEAUTIFUL
HEART
FACE,
HAVE
A
HE1NIE
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
MOTHER OF MINE, 1 STILL HAVE
YOU
photoplay theme-song in the sheet music mar-
ket, this type of number has shown itself to be
equally adaptable to show window tie-up, es-
pecially if the motion picture has enjoyed in-
dependent exploitation in the territory. A dis-
play of a theme-song singles out music buyers
from the multitudes who have seen the picture,
and also impresses the name of the song upon
the memory of those contemplating seeing the
film.
On the basis of five years' experience, the
music department of Liggett's Drug Store, lo-
cated at Vanderbilt avenue and Forty-second
street, New York, in Grand Central Terminal,
has found window display particularly beneficial
in building up demand for sheet music. The
department includes a complete stock of late
popular numbers, show music and novelties, as
well as a line of phonograph records. Miss
Mary Croal, manager of the music department,
is afforded the use of three paneled windows,
facing the runway into the Terminal at the
Vanderbilt avenue entrance.
Dealers say —
It's the easiest thing
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
"Neapolitan Nights (Oh, Nights of Splendor),"
theme of the William Fox picture, "Fazil," now
playing at the Gaiety Theatre, New York, and
"Some Day, Somewhere," from the William Fox
picture, "The Red Dance."
The first two themes are the work of the
same composer, J. S. Zamecnik, of the artist
staff of the Sam Fox Publishing Co., New York
and Cleveland, publisher of the score to both
pictures. The display of "Wings" included a
large poster showing an air attack in the
trenches, which was especially colorful. The
"Fazil" poster represented an embrace of the
principals of the picture, Charles Farrell and
Greta Nissen.
"Out of the Dawn" Is
New Donaldson Number
The latest song from the pen of Walter Don-
aldson, who has been heading his own publish-
ing firm of Donaldson, Douglas & Gumble, Inc.,
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
HELLO MONTREAL
MY HEART KEEPS ON SPEAKING
OF LOVE
1 WONDER
SONG IS ENDED
(I'm cryin' 'cause 1 know I'm)
LOSING YOU
FROM SEVEN TILL ELEVEN I'M
IN HEAVEN
I'LL DO MY BEST
GO HOME, LITTLE GIRL, GO
HOME
I'D LIKE TO TAKE YOU HOME
TO MY MOTHER
BOOKS THAT SELL
NEW UNIVERSAL DANCE
FOLIO No. 15
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
IRVING BERLIN In
1607 Broadway New York City
New York, for about two months, is "Out of
the Dawn," which has been accepted as the
musical theme of the Paramount picture,
"Warming Up." This photoplay, starring Rich-
ard Dix, opened propitiously at the Paramount
Theatre, New York, during the week starting
July 14, following which it is to have a na-
tional release through several thousand motion
picture houses. "Out of the Dawn" has a char-
acteristic Donaldson melody and is introduced
into the score frequently in fitting fashion.
The song has been published by Donaldson,
Douglas & Gumble with an attractive title page,
carrying a portrait photograph of Richard Dix.
16
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
The Window Display the Most Direct
Means to Volume Sales in Sheet Music
Liggett's Displays in the Grand Central Terminal, New York, Show Immediate Results
in Sales of the Numbers Featured in Windows
*T*HE value of show window displays in ex-
-*• ploiting a single popular song has often
been demonstrated to the satisfaction of music
dealers in various sections of the country.
Lately, with the growing importance of the
During the past fortnight, the three-display
window has been devoted to three theme
songs, which has boosted the sale of each num-
ber to a marked degree. The songs are "Wings"
from the Paramount picture by the same name;
Songs that Sell
I CAN'T DO WITHOUT YOU
BELOVED
GET OUT AND GET UNDER THE
MOON
SUNSHINE
BACK IN YOUR OWN BACKYARD
MARY ANN
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
| Liggett Windows §
WE LOVE IT
WAITING
OLD PALS ARE THE BEST PALS
AFTER ALL
[
Featuring
|
WHEN ELIZA ROLLS HER EYES
|
"Neapolitan
|
•CAUSE I FEEL LOW-DOWN
1
Nights"
1
BEAUTIFUL
HEART
FACE,
HAVE
A
HE1NIE
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
MOTHER OF MINE, 1 STILL HAVE
YOU
photoplay theme-song in the sheet music mar-
ket, this type of number has shown itself to be
equally adaptable to show window tie-up, es-
pecially if the motion picture has enjoyed in-
dependent exploitation in the territory. A dis-
play of a theme-song singles out music buyers
from the multitudes who have seen the picture,
and also impresses the name of the song upon
the memory of those contemplating seeing the
film.
On the basis of five years' experience, the
music department of Liggett's Drug Store, lo-
cated at Vanderbilt avenue and Forty-second
street, New York, in Grand Central Terminal,
has found window display particularly beneficial
in building up demand for sheet music. The
department includes a complete stock of late
popular numbers, show music and novelties, as
well as a line of phonograph records. Miss
Mary Croal, manager of the music department,
is afforded the use of three paneled windows,
facing the runway into the Terminal at the
Vanderbilt avenue entrance.
Dealers say —
It's the easiest thing
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
"Neapolitan Nights (Oh, Nights of Splendor),"
theme of the William Fox picture, "Fazil," now
playing at the Gaiety Theatre, New York, and
"Some Day, Somewhere," from the William Fox
picture, "The Red Dance."
The first two themes are the work of the
same composer, J. S. Zamecnik, of the artist
staff of the Sam Fox Publishing Co., New York
and Cleveland, publisher of the score to both
pictures. The display of "Wings" included a
large poster showing an air attack in the
trenches, which was especially colorful. The
"Fazil" poster represented an embrace of the
principals of the picture, Charles Farrell and
Greta Nissen.
"Out of the Dawn" Is
New Donaldson Number
The latest song from the pen of Walter Don-
aldson, who has been heading his own publish-
ing firm of Donaldson, Douglas & Gumble, Inc.,
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
HELLO MONTREAL
MY HEART KEEPS ON SPEAKING
OF LOVE
1 WONDER
SONG IS ENDED
(I'm cryin' 'cause 1 know I'm)
LOSING YOU
FROM SEVEN TILL ELEVEN I'M
IN HEAVEN
I'LL DO MY BEST
GO HOME, LITTLE GIRL, GO
HOME
I'D LIKE TO TAKE YOU HOME
TO MY MOTHER
BOOKS THAT SELL
NEW UNIVERSAL DANCE
FOLIO No. 15
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
IRVING BERLIN In
1607 Broadway New York City
New York, for about two months, is "Out of
the Dawn," which has been accepted as the
musical theme of the Paramount picture,
"Warming Up." This photoplay, starring Rich-
ard Dix, opened propitiously at the Paramount
Theatre, New York, during the week starting
July 14, following which it is to have a na-
tional release through several thousand motion
picture houses. "Out of the Dawn" has a char-
acteristic Donaldson melody and is introduced
into the score frequently in fitting fashion.
The song has been published by Donaldson,
Douglas & Gumble with an attractive title page,
carrying a portrait photograph of Richard Dix.
16
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