Music Trade Review

Issue: 1928 Vol. 87 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
The Window Display the Most Direct
Means to Volume Sales in Sheet Music
Liggett's Displays in the Grand Central Terminal, New York, Show Immediate Results
in Sales of the Numbers Featured in Windows
*T*HE value of show window displays in ex-
-*• ploiting a single popular song has often
been demonstrated to the satisfaction of music
dealers in various sections of the country.
Lately, with the growing importance of the
During the past fortnight, the three-display
window has been devoted to three theme
songs, which has boosted the sale of each num-
ber to a marked degree. The songs are "Wings"
from the Paramount picture by the same name;
Songs that Sell
I CAN'T DO WITHOUT YOU
BELOVED
GET OUT AND GET UNDER THE
MOON
SUNSHINE
BACK IN YOUR OWN BACKYARD
MARY ANN
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
| Liggett Windows §
WE LOVE IT
WAITING
OLD PALS ARE THE BEST PALS
AFTER ALL
[
Featuring
|
WHEN ELIZA ROLLS HER EYES
|
"Neapolitan
|
•CAUSE I FEEL LOW-DOWN
1
Nights"
1
BEAUTIFUL
HEART
FACE,
HAVE
A
HE1NIE
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
MOTHER OF MINE, 1 STILL HAVE
YOU
photoplay theme-song in the sheet music mar-
ket, this type of number has shown itself to be
equally adaptable to show window tie-up, es-
pecially if the motion picture has enjoyed in-
dependent exploitation in the territory. A dis-
play of a theme-song singles out music buyers
from the multitudes who have seen the picture,
and also impresses the name of the song upon
the memory of those contemplating seeing the
film.
On the basis of five years' experience, the
music department of Liggett's Drug Store, lo-
cated at Vanderbilt avenue and Forty-second
street, New York, in Grand Central Terminal,
has found window display particularly beneficial
in building up demand for sheet music. The
department includes a complete stock of late
popular numbers, show music and novelties, as
well as a line of phonograph records. Miss
Mary Croal, manager of the music department,
is afforded the use of three paneled windows,
facing the runway into the Terminal at the
Vanderbilt avenue entrance.
Dealers say —
It's the easiest thing
in the world to sell.
WORLD-FAMOUS
McKINLEY
MUSIC
"Neapolitan Nights (Oh, Nights of Splendor),"
theme of the William Fox picture, "Fazil," now
playing at the Gaiety Theatre, New York, and
"Some Day, Somewhere," from the William Fox
picture, "The Red Dance."
The first two themes are the work of the
same composer, J. S. Zamecnik, of the artist
staff of the Sam Fox Publishing Co., New York
and Cleveland, publisher of the score to both
pictures. The display of "Wings" included a
large poster showing an air attack in the
trenches, which was especially colorful. The
"Fazil" poster represented an embrace of the
principals of the picture, Charles Farrell and
Greta Nissen.
"Out of the Dawn" Is
New Donaldson Number
The latest song from the pen of Walter Don-
aldson, who has been heading his own publish-
ing firm of Donaldson, Douglas & Gumble, Inc.,
With the Wonderful Catalog,
Fine Cabinet, Graded
Counter Portfolios,
Display Signs,
etc.,
IT SELLS
ITSELF!
HELLO MONTREAL
MY HEART KEEPS ON SPEAKING
OF LOVE
1 WONDER
SONG IS ENDED
(I'm cryin' 'cause 1 know I'm)
LOSING YOU
FROM SEVEN TILL ELEVEN I'M
IN HEAVEN
I'LL DO MY BEST
GO HOME, LITTLE GIRL, GO
HOME
I'D LIKE TO TAKE YOU HOME
TO MY MOTHER
BOOKS THAT SELL
NEW UNIVERSAL DANCE
FOLIO No. 15
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
IRVING BERLIN In
1607 Broadway New York City
New York, for about two months, is "Out of
the Dawn," which has been accepted as the
musical theme of the Paramount picture,
"Warming Up." This photoplay, starring Rich-
ard Dix, opened propitiously at the Paramount
Theatre, New York, during the week starting
July 14, following which it is to have a na-
tional release through several thousand motion
picture houses. "Out of the Dawn" has a char-
acteristic Donaldson melody and is introduced
into the score frequently in fitting fashion.
The song has been published by Donaldson,
Douglas & Gumble with an attractive title page,
carrying a portrait photograph of Richard Dix.
16
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
JULY 21, 1928
ago, Mr. Nichols played with some of the lead-
ing bands, including Whiteman, Lopez, Olsen
Lanin, Reser and most recently Don Vorhees.
During this time he was gradually forming his
Widely Known Trumpeter to Publish Arrange- own phonograph unit, one that presented some-
ments Through That House for Next Ten thing entirely new in instrumentation, arrange-
ments and performance. Recently, he signed
Years
a contract with Victor calling for a series of
Preparatory to leaving for Europe recently, ten- and twelve-inch records. He is still record-
Edward B. Marks, of the music firm that bears ing prolifically for the Brunswick with his "Five
his name, concluded arrangements for one of Pennies." On the Columbia his outfit is known
the most important announcements emanating as the "Charleston Chasers," on the Harmony
from his concern in several years, that to the as the "Arkansaw Travelers," on the new Vel-
effect that the Marks Co. 'has signed a ten-year vet-one as "The Red Heads," and on the Voca-
agreement with "Red" Nichols whereby the lion as the "Cotton Pickers." The Okeh boasts
firm secures the exclusive rights to all of Mr. the services of Miff Mole and his Little Molers,
a kindred unit, and the Edison has Red am
Miff's Stompers. All of these combinations
have proven to be sellers.
The Marks Co. is issuing the first of Nichols'
special arrangements embracing seven of the
greatest favorites in its catalog. These are be-
ing offered in a regular "Red Nichols Edition"
and embrace such titles as Eddie Leonard's
"Ida, Sweet as Apple Cider," "Roly Boly Eyes,"
"My Gal Sal," "Original Dixieland One-Step,"
"Ballin' the Jack," "Jazz Me Blues" and "Shim-
Me-Sha-Wabble." Cables received from Mr.
Marks in England report that his description of
the Nichols arrangements has met with en-
thusiastic approval in that country and the
promise at least of substantial orders when the
orchestrations are ready. The Marks salesmen
over here anticipate a record sale for all.
"Red" Nichols Signs
With E. B. Marks Go.
17
You CAN'T GO WRONG
WITH A N Y FEIST'SONG
Witmark Issues Song
on Amelia Earhart
"Red" Nichols
Nichols' orchestral arrangements during that
time. Mr. Nichols is recognized as one of the
premier exponents of modern rhythms. His so-
called "hot" arrangements have been the sensa-
tion of the past season. Not only is he un-
doubtedly among the best-known "hot" trump-
eters in the world but his genius in extracting
the ultimate from modernistic syncopation
amounts to virtuosity.
Coming from California only about five years
THE OVER-NIGHT
SENSATION
mem 'ries
( Golden TRemory Days)
The Musical Theme of-The Philco Radio Hour_
"Lady Lindy, We're All for You," Dedicated to
First Woman to Fly the Atlantic Ocean
A new, topical song, "Lady Lindy (We're All
for You)," inspired by the trans-Atlantic flight
of Amelia Earhart, has just been released by
M. Witmark & Sons, New York. The number
is a tuneful waltz and was written by Henry
W. Neely and Harold Levey. The song was
given a big send-off on the occasion of the
initial radio appearance of Amelia Earhart in
Madison Square Garden, New York, on
Wednesday, July 11, over WiEAF and a hook-up
of forty stations. The program was sponsored
by the Chrysler Motor Co., when introducing
the new Chrysler motor car. The new song,
dedicated of course to the aviatrix, was sung by
Tudson House, tenor, after which Howard
Wade Kinsey, well-known song leader, re-
hearsed the entire audience before the appear-
ance of Miss Earhart. It was later played by
the band when "Lady Lindy" made her en-
trance in a new Chrysler car.
The Witmark house has issued an attractive
souvenir edition of the song with a fine portrait
of Miss Earhart on the cover. Inasmuch as
she is to make a tour of the entire country
within the next few weeks a big demand is
anticipated by M. Witmark & Sons, who are
at work on plans to enable dealers to tie up
with her appearances in each locality.
"Ramona" Makes Record
in Victor Catalog
"i
JESSICA [)R/*uNnrf
HENRY MNttt>
HARO'D SWORD
M.WITMARK^SONS
NEW YORK
Published as follows
SOLO—TWO KEYS, B flat and C DUET—C
OCTAVO
MALE, FEMALE and MIXED VOICES
ENSEMBLE
VIOLIN & PIANO, 'CELLO & PIANO, VIOLIN
'CELLO and PIANO
VOCAL
ORCHESTRA, B flat and C
BAND
DANCE—WALTZ
M. WITMARK & SONS, New York
With the issuing of its August and September
bulletin, the Victor Talking Machine Co., Cam-
den, N. J., will have established a new record
for the recordings of a popular song. The
song is "Ramona," published by Leo Feist, Inc.,
New York, and in addition to the Paul White-
man, Gene Austin and Dolores Del Rio records,
which are already on the market, the Victor
Company is issuing the following new records:
"Ramona" (in Spanish), by Pulido; "Ramona"
(in French), by Beauchemim; "Ramona" (in
German), by Wittich; "Ramona" (in Polish),
by Faut; "Ramona" (in Italian), by Cibelli;
"Ramona" (in Greek), by Demetriades, and
"Ramona" (violin and guitar) by Morino.
X
PAMO(\)A*
VOO'RE A P E A L
bON'T CRY 6ABY
LONESOME
T H E MOONLIGHT
'GOTTA BIG DATE
, _
WITH A LITTLE GIRlf*
,w^.. WHERE
THE SUN GOES DOWN
'CAST NIGHT I DREAMED
VOU K I S S E D ME"
H TORE OP VOU& PICTURE
WHEN VOU SAID GOODBYE*
1
YM WINGIN HOME*
'CHIQUITA 7 '
MV
ISITGONWABEtJONG?
(TILL YOU BELONG TOMS)
*TOO BUSY'
bixie DAWN"
'SAY WES'TO-DftV
^DOLORES*
*(A)AITIN'FOR KATV
(COQUETTE'
*MY OHIO HOME'
THERE MUST BE,
g
SILVER LINING
INDIAN CRADLE SONG
LEO. FEIST, INC
2 3 1 W.4O TH ST.,
NEW
YORK, N.Y.

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