Music Trade Review
Issue: 1928 Vol. 87 N. 25 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
Gapehart Products Are
Complete Line of Gulbvansen Pianos
Shown to Amusement M e n
Latest Instruments Demonstrated at Chicago
Convention Attract Widespread Attention and
Favorable Comment
CHICAGO, I I I . , December 18.—One of the strik-
ing features of the convention showing the
equipment for various amusement parks held
last week at the Stevens Hotel, Chicago, was
the new Auditorium model of the Capehart
Automatic Orchestrope. This most recent ad-
dition to the Capehart line attracted great at-
tention from all the visitors and its tone vol-
ume as well as attractive case design was favor-
ably commented on.
J. E. Broyles, general sales manager of the
Capehart Phonograph Corp., came from the
plant in Huntington, Ind., to personally super-
vise the demonstrations of this new Auditorium
model. Talking with a representative of The
Review, he said: "We have had such great
success with our previous models that we had
a large "number of inquiries from proprietors
of amusement parks and outdoor shows who
wanted to use the instrument to attract atten-
tion and furnish music for their various ex-
hibits.
"To meet the demand for powerful amplifica-
tion and accurate reproduction, we have put
out this new Auditorium model which we, from
extended experience of early buyers, can
strongly recommend for such installations with
very large areas, such as public auditoriums,
dancing academies, skating rinks, outdoor
amusement parks, or in fact any place where a
great volume and exceptional tone quality is
required.
"Particularly important to such customers is
the continuous playing ability of the Capehart
Phonograph.
Without attention it plays
twenty-eight double-faced records—in all fifty-
six selections—continuously if desired on both
sides, changing and turning them automatically.
It doesn't require attendance but stimulates
business and brings in trade. This now gives
us four models or a complete range adapted
for either outdoor or indoor service with case
design that harmonizes with modern decora-
tion and furniture styles. A good many piano
dealers have tried our previous models and
are selling the smaller models, and this new
Auditorium type opens up a highly important
and profitable new sales field for the live
dealer."
Arrange for Exhibit Space
Direct With Drake Hotel
Alfred L. Smith, secretary and general man-
ager of the Music Industries Chamber of Com-
merce, has announced officially the selection
of the Drake Hotel, Chicago, as the head-
quarters for the convention of the national
music industries to be held during the week of
June 3, 1929. Exhibits will be permitted and
applications for exhibit space should be made
direct to the hotel.
L
U D
A ..
>
j?
r^
.
T .
•> 1
Artistically
Presented in Colors
two-color, two-page spread in the center of the
pHICAGO, ILL., December 17.—Twenty-
^"^ three Gulbransen pianos are illustrated in a
very remarkable piano catalog issued by the
Gulbransen Co. which shows the line in full
colors and in black and white reproductions.
The new book is 9 by 12 inches in size and
has an -extremely handsome cover in maroon,
black and gold. The catalog states that the new
book exemplifies the latest achievements in
beauty, style and tone in Gulbransen pianos
and explains that there is every type of piano
for the home made in the following seven
types:
Upright pianos for hand-playing; upright
registering grands for playing by hand and by
roll-and-pedals; small upright pianos for small
apartments, studios, etc.; reproducing pianos,
playable electrically or by hand; the Triano,
playable three ways, (a) electrically, (b) by
footpedals and roll, and (c) by hand.
Full color reproductions are shown of the
Louis XVI grand, the Triano and the Art Model
Minuet in deep verde green. While these as
well as other period styles are shown as
separate illustrations, all of the twenty-three
Gulbransen styles are illustrated in an attractive
book.
A full page is devoted to the expressions of
prominent artists testifying to the musical
Cover Reproduction of Striking New
Gulbransen Catalog
quality of the Gulbransen. These include
Florence Macbeth, coloratura soprano and
prima donna of the Chicago Civic Opera Co.;
Elvia de Hidalgo, coloratura soprano, prima
donna of the Metropolitan Opera Co. of New
York; Serge Oukrainsky, Pavley Oukrainsky
Ballet; Blanche Van Buren, soprano, vocal in-
structor Herman Devries Studio, and many
The Schiller Piano Co., of Oregon, 111., is others.
One page is devoted entirely to the price list
still obtaining a great deal of publicity from
the sale of Schiller grand pianos veneered with of Gulbransen pianos, giving the national prices
walnut from a centuries-old walnut long pur- of each instrument in the line.
chased from the Henry Clay estate, at Ashland,
Ky.
The company purchased this log last Spring
from the Clay estate because of its beauty and Rome, N. Y., Dealer Reports Much Success
rarity, and veneered a group of its finest grands
With Newly Acquired Line
with this walnut. In view of the beauty of the
walnut and the historical association some ef-
CHICAGO, I I I . , December 18.—Officials of the
fective publicity was exploited which stimu- Bush & Lane Piano Co. were highly pleased
lated a great deal of interest in these unusual with the unsolicited letter recently received
grands which proved beneficial to the Schiller from a new Eastern dealer, Thomas H. Lynch,
Piano Co. as well as the Schiller dealers.
Lynch's Music Store, Rome, N. Y. It reads as
follows:
"A few weeks ago we decided that we would
try our hand at selling Bush & Lane pianos
and so we purchased one small upright, style
A new branch store of the Cable Piano Co., 8, now known as style 100, one style 31, up-
Chicago, has been opened at 356 North Main right and one style 33 player. The three sold
street, Springfield, 111., under the management like hot cakes. We ordered another style 8,
of C. R. McCann, who has been connected with making four out of five in a very short time.
the music trade in that city for the past 18 We have a deal under way to place two of the
years.
small uprights, style 8 or 100, and some of your
Victor grands in the new De Witt Clinton
School in this city, now nearly completed.
"We had one of the small uprights in our
window and a vocal instructor of this city came
AKRON, O., December 17.—Announcement is
made of the opening of a new music store to in, tried it and purchased it.
"We never had such success, with any other
be known as the LaSalle Music Co., Inc., at
109 South Main street. The store the past line of pianos."
week tied up with the appearance here of the
The North Shore Music Shop, Highland Park,
Paul Whiteman orchestra.
111., owned by Selbi G. Carlson, has moved to
a new and larger store at Green Bay and Cen-
tral avenue, that town.
Walnut From Henry Clay
Estate Brings Publicity
Praise for Bush & Lane
New Gable Piano Go. Branch
New Store in Akron, O.
W
I
G
Grands—Uprights—Player Pianos—Reproducing Pianos
American
of the Highest Quality in Straight and Period Models
PIANO WIRE
Ludwig & Co*, 136th St. and Willow Ave., New York
American Steel tic Wire
"Perfected"
Chicago - New York
11
-
"Crown"
Company
CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
Gapehart Products Are
Complete Line of Gulbvansen Pianos
Shown to Amusement M e n
Latest Instruments Demonstrated at Chicago
Convention Attract Widespread Attention and
Favorable Comment
CHICAGO, I I I . , December 18.—One of the strik-
ing features of the convention showing the
equipment for various amusement parks held
last week at the Stevens Hotel, Chicago, was
the new Auditorium model of the Capehart
Automatic Orchestrope. This most recent ad-
dition to the Capehart line attracted great at-
tention from all the visitors and its tone vol-
ume as well as attractive case design was favor-
ably commented on.
J. E. Broyles, general sales manager of the
Capehart Phonograph Corp., came from the
plant in Huntington, Ind., to personally super-
vise the demonstrations of this new Auditorium
model. Talking with a representative of The
Review, he said: "We have had such great
success with our previous models that we had
a large "number of inquiries from proprietors
of amusement parks and outdoor shows who
wanted to use the instrument to attract atten-
tion and furnish music for their various ex-
hibits.
"To meet the demand for powerful amplifica-
tion and accurate reproduction, we have put
out this new Auditorium model which we, from
extended experience of early buyers, can
strongly recommend for such installations with
very large areas, such as public auditoriums,
dancing academies, skating rinks, outdoor
amusement parks, or in fact any place where a
great volume and exceptional tone quality is
required.
"Particularly important to such customers is
the continuous playing ability of the Capehart
Phonograph.
Without attention it plays
twenty-eight double-faced records—in all fifty-
six selections—continuously if desired on both
sides, changing and turning them automatically.
It doesn't require attendance but stimulates
business and brings in trade. This now gives
us four models or a complete range adapted
for either outdoor or indoor service with case
design that harmonizes with modern decora-
tion and furniture styles. A good many piano
dealers have tried our previous models and
are selling the smaller models, and this new
Auditorium type opens up a highly important
and profitable new sales field for the live
dealer."
Arrange for Exhibit Space
Direct With Drake Hotel
Alfred L. Smith, secretary and general man-
ager of the Music Industries Chamber of Com-
merce, has announced officially the selection
of the Drake Hotel, Chicago, as the head-
quarters for the convention of the national
music industries to be held during the week of
June 3, 1929. Exhibits will be permitted and
applications for exhibit space should be made
direct to the hotel.
L
U D
A ..
>
j?
r^
.
T .
•> 1
Artistically
Presented in Colors
two-color, two-page spread in the center of the
pHICAGO, ILL., December 17.—Twenty-
^"^ three Gulbransen pianos are illustrated in a
very remarkable piano catalog issued by the
Gulbransen Co. which shows the line in full
colors and in black and white reproductions.
The new book is 9 by 12 inches in size and
has an -extremely handsome cover in maroon,
black and gold. The catalog states that the new
book exemplifies the latest achievements in
beauty, style and tone in Gulbransen pianos
and explains that there is every type of piano
for the home made in the following seven
types:
Upright pianos for hand-playing; upright
registering grands for playing by hand and by
roll-and-pedals; small upright pianos for small
apartments, studios, etc.; reproducing pianos,
playable electrically or by hand; the Triano,
playable three ways, (a) electrically, (b) by
footpedals and roll, and (c) by hand.
Full color reproductions are shown of the
Louis XVI grand, the Triano and the Art Model
Minuet in deep verde green. While these as
well as other period styles are shown as
separate illustrations, all of the twenty-three
Gulbransen styles are illustrated in an attractive
book.
A full page is devoted to the expressions of
prominent artists testifying to the musical
Cover Reproduction of Striking New
Gulbransen Catalog
quality of the Gulbransen. These include
Florence Macbeth, coloratura soprano and
prima donna of the Chicago Civic Opera Co.;
Elvia de Hidalgo, coloratura soprano, prima
donna of the Metropolitan Opera Co. of New
York; Serge Oukrainsky, Pavley Oukrainsky
Ballet; Blanche Van Buren, soprano, vocal in-
structor Herman Devries Studio, and many
The Schiller Piano Co., of Oregon, 111., is others.
One page is devoted entirely to the price list
still obtaining a great deal of publicity from
the sale of Schiller grand pianos veneered with of Gulbransen pianos, giving the national prices
walnut from a centuries-old walnut long pur- of each instrument in the line.
chased from the Henry Clay estate, at Ashland,
Ky.
The company purchased this log last Spring
from the Clay estate because of its beauty and Rome, N. Y., Dealer Reports Much Success
rarity, and veneered a group of its finest grands
With Newly Acquired Line
with this walnut. In view of the beauty of the
walnut and the historical association some ef-
CHICAGO, I I I . , December 18.—Officials of the
fective publicity was exploited which stimu- Bush & Lane Piano Co. were highly pleased
lated a great deal of interest in these unusual with the unsolicited letter recently received
grands which proved beneficial to the Schiller from a new Eastern dealer, Thomas H. Lynch,
Piano Co. as well as the Schiller dealers.
Lynch's Music Store, Rome, N. Y. It reads as
follows:
"A few weeks ago we decided that we would
try our hand at selling Bush & Lane pianos
and so we purchased one small upright, style
A new branch store of the Cable Piano Co., 8, now known as style 100, one style 31, up-
Chicago, has been opened at 356 North Main right and one style 33 player. The three sold
street, Springfield, 111., under the management like hot cakes. We ordered another style 8,
of C. R. McCann, who has been connected with making four out of five in a very short time.
the music trade in that city for the past 18 We have a deal under way to place two of the
years.
small uprights, style 8 or 100, and some of your
Victor grands in the new De Witt Clinton
School in this city, now nearly completed.
"We had one of the small uprights in our
window and a vocal instructor of this city came
AKRON, O., December 17.—Announcement is
made of the opening of a new music store to in, tried it and purchased it.
"We never had such success, with any other
be known as the LaSalle Music Co., Inc., at
109 South Main street. The store the past line of pianos."
week tied up with the appearance here of the
The North Shore Music Shop, Highland Park,
Paul Whiteman orchestra.
111., owned by Selbi G. Carlson, has moved to
a new and larger store at Green Bay and Cen-
tral avenue, that town.
Walnut From Henry Clay
Estate Brings Publicity
Praise for Bush & Lane
New Gable Piano Go. Branch
New Store in Akron, O.
W
I
G
Grands—Uprights—Player Pianos—Reproducing Pianos
American
of the Highest Quality in Straight and Period Models
PIANO WIRE
Ludwig & Co*, 136th St. and Willow Ave., New York
American Steel tic Wire
"Perfected"
Chicago - New York
11
-
"Crown"
Company
Future scanning projects are planned by the International Arcade Museum Library (IAML).