Classic Mode

Music Trade Review

Issue: 1928 Vol. 87 N. 25

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
CHICAGO AND THE MIDDLE WEST
Frank W. Kirk, Manager, 333 North Michigan Avenue, Chicago
Gapehart Products Are
Complete Line of Gulbvansen Pianos
Shown to Amusement M e n
Latest Instruments Demonstrated at Chicago
Convention Attract Widespread Attention and
Favorable Comment
CHICAGO, I I I . , December 18.—One of the strik-
ing features of the convention showing the
equipment for various amusement parks held
last week at the Stevens Hotel, Chicago, was
the new Auditorium model of the Capehart
Automatic Orchestrope. This most recent ad-
dition to the Capehart line attracted great at-
tention from all the visitors and its tone vol-
ume as well as attractive case design was favor-
ably commented on.
J. E. Broyles, general sales manager of the
Capehart Phonograph Corp., came from the
plant in Huntington, Ind., to personally super-
vise the demonstrations of this new Auditorium
model. Talking with a representative of The
Review, he said: "We have had such great
success with our previous models that we had
a large "number of inquiries from proprietors
of amusement parks and outdoor shows who
wanted to use the instrument to attract atten-
tion and furnish music for their various ex-
hibits.
"To meet the demand for powerful amplifica-
tion and accurate reproduction, we have put
out this new Auditorium model which we, from
extended experience of early buyers, can
strongly recommend for such installations with
very large areas, such as public auditoriums,
dancing academies, skating rinks, outdoor
amusement parks, or in fact any place where a
great volume and exceptional tone quality is
required.
"Particularly important to such customers is
the continuous playing ability of the Capehart
Phonograph.
Without attention it plays
twenty-eight double-faced records—in all fifty-
six selections—continuously if desired on both
sides, changing and turning them automatically.
It doesn't require attendance but stimulates
business and brings in trade. This now gives
us four models or a complete range adapted
for either outdoor or indoor service with case
design that harmonizes with modern decora-
tion and furniture styles. A good many piano
dealers have tried our previous models and
are selling the smaller models, and this new
Auditorium type opens up a highly important
and profitable new sales field for the live
dealer."
Arrange for Exhibit Space
Direct With Drake Hotel
Alfred L. Smith, secretary and general man-
ager of the Music Industries Chamber of Com-
merce, has announced officially the selection
of the Drake Hotel, Chicago, as the head-
quarters for the convention of the national
music industries to be held during the week of
June 3, 1929. Exhibits will be permitted and
applications for exhibit space should be made
direct to the hotel.
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Artistically
Presented in Colors
two-color, two-page spread in the center of the
pHICAGO, ILL., December 17.—Twenty-
^"^ three Gulbransen pianos are illustrated in a
very remarkable piano catalog issued by the
Gulbransen Co. which shows the line in full
colors and in black and white reproductions.
The new book is 9 by 12 inches in size and
has an -extremely handsome cover in maroon,
black and gold. The catalog states that the new
book exemplifies the latest achievements in
beauty, style and tone in Gulbransen pianos
and explains that there is every type of piano
for the home made in the following seven
types:
Upright pianos for hand-playing; upright
registering grands for playing by hand and by
roll-and-pedals; small upright pianos for small
apartments, studios, etc.; reproducing pianos,
playable electrically or by hand; the Triano,
playable three ways, (a) electrically, (b) by
footpedals and roll, and (c) by hand.
Full color reproductions are shown of the
Louis XVI grand, the Triano and the Art Model
Minuet in deep verde green. While these as
well as other period styles are shown as
separate illustrations, all of the twenty-three
Gulbransen styles are illustrated in an attractive
book.
A full page is devoted to the expressions of
prominent artists testifying to the musical
Cover Reproduction of Striking New
Gulbransen Catalog
quality of the Gulbransen. These include
Florence Macbeth, coloratura soprano and
prima donna of the Chicago Civic Opera Co.;
Elvia de Hidalgo, coloratura soprano, prima
donna of the Metropolitan Opera Co. of New
York; Serge Oukrainsky, Pavley Oukrainsky
Ballet; Blanche Van Buren, soprano, vocal in-
structor Herman Devries Studio, and many
The Schiller Piano Co., of Oregon, 111., is others.
One page is devoted entirely to the price list
still obtaining a great deal of publicity from
the sale of Schiller grand pianos veneered with of Gulbransen pianos, giving the national prices
walnut from a centuries-old walnut long pur- of each instrument in the line.
chased from the Henry Clay estate, at Ashland,
Ky.
The company purchased this log last Spring
from the Clay estate because of its beauty and Rome, N. Y., Dealer Reports Much Success
rarity, and veneered a group of its finest grands
With Newly Acquired Line
with this walnut. In view of the beauty of the
walnut and the historical association some ef-
CHICAGO, I I I . , December 18.—Officials of the
fective publicity was exploited which stimu- Bush & Lane Piano Co. were highly pleased
lated a great deal of interest in these unusual with the unsolicited letter recently received
grands which proved beneficial to the Schiller from a new Eastern dealer, Thomas H. Lynch,
Piano Co. as well as the Schiller dealers.
Lynch's Music Store, Rome, N. Y. It reads as
follows:
"A few weeks ago we decided that we would
try our hand at selling Bush & Lane pianos
and so we purchased one small upright, style
A new branch store of the Cable Piano Co., 8, now known as style 100, one style 31, up-
Chicago, has been opened at 356 North Main right and one style 33 player. The three sold
street, Springfield, 111., under the management like hot cakes. We ordered another style 8,
of C. R. McCann, who has been connected with making four out of five in a very short time.
the music trade in that city for the past 18 We have a deal under way to place two of the
years.
small uprights, style 8 or 100, and some of your
Victor grands in the new De Witt Clinton
School in this city, now nearly completed.
"We had one of the small uprights in our
window and a vocal instructor of this city came
AKRON, O., December 17.—Announcement is
made of the opening of a new music store to in, tried it and purchased it.
"We never had such success, with any other
be known as the LaSalle Music Co., Inc., at
109 South Main street. The store the past line of pianos."
week tied up with the appearance here of the
The North Shore Music Shop, Highland Park,
Paul Whiteman orchestra.
111., owned by Selbi G. Carlson, has moved to
a new and larger store at Green Bay and Cen-
tral avenue, that town.
Walnut From Henry Clay
Estate Brings Publicity
Praise for Bush & Lane
New Gable Piano Go. Branch
New Store in Akron, O.
W
I
G
Grands—Uprights—Player Pianos—Reproducing Pianos
American
of the Highest Quality in Straight and Period Models
PIANO WIRE
Ludwig & Co*, 136th St. and Willow Ave., New York
American Steel tic Wire
"Perfected"
Chicago - New York
11
-
"Crown"
Company
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
The Music Trade Review
DECEMBER 22, 1928
Gapeheart Introduces
Lyon & Healy Business
Its Latest Instrument
Better Than for 1927
in Chicago. The instrument was displayed on
the mezzanine floor of the Hotel Morgan sev-
eral days prior to its installation in the lodge
hall, and much comment was heard regarding
CHICAGO, II.I.., December IS.—Of interest to the
The Chicago Association of Commerce re- it. The remote control device attracted special
Iradc is the announcement just made by the ports record holiday sales following a survey attention because of its magic-like operation of
Capeheart Phonograph Corp., of Huntington, made last week of the Chicago stores. In ad- the instrument from a distance of more than
dition to finding an unprecedented Christmas fiftv feet.
rush among the large Loop department stores,
the survey states that Lyon & Healy, through
its president, Raymond E. Durham, reports a
much larger turnover than in 1927.
Venison Dinner for
Chicago Piano Club
Ghas. McNeil, Banjoist
At Chicago Piano Club
The members of the Piano Club of Chicago
will enjoy a venison dinner at the gala Christ-
mas party, December 31. This treat has been
provided by Bill Lang, the popular music mer-
Charles McNeil, eminent banjoist and head chant of Escanaba, Mich. Many novel amuse-
of the McNeil Banjo School, rendered an in- ments will be provided members and guests by
teresting program of banjo music at the De- the committee in charge including G. S. Me-
cember 17 meeting of the Chicago Piano Club. Laughlin, G. R. Brownell and Ted Benedict.
Mr. McNeil, who is the author of McNeil's
Chord System for Tenor Banjo, Chord System
/or Plectrum Banjo and JVIcNeil's Progressive
Studies for Tenor Banjo, also inspects and tests
all Ludwig banjos. This excellent program
was furnished through the courtesy of Wm. F.
The Mayer Music Co. has opened for business
Ludwig, president of Ludwig & Ludwig.
at Third street and Arizona avenue, Santa
Monica, Cal., where it will feature the Behning,
Hazelton Bros, and McPhail pianos, together
with those equipped with Welte-Mignon
(Licensee) reproducing actions. The head of
the business is John F. Mayer, founder of the
'MORGAN-TOWN, W. VA., December 17.—Consid-
Mayer Bros. Music Co., in Jackson, Mich., and
erable local interest centers around the installa- his brother, DcWitt J. Mayer, will be associated
tion of a style MO Seeburg reproducing pipe with him.
organ in the Morgantown Lodge of Perfec-
tion, one of the most prominent Scottish Rite
Masonic bodies in the South.
The instrument will be used by two bodies
A branch store of the W. W. Kimball Piano
which are a part of the Southern Jurisdiction
of the United States, Scottish Rite Masons. Co., Chicago, has been opened at 535 North
The Lodge of Perfection embodies degrees from Howard street, Baltimore, Md.
the fourth to the fourteenth inclusive, and the
The A. A. Kurtz Music Shop, Knoxville, la.,
Rose Croix Chapter, from the fifteenth to the
has moved to larger quarters in the National
eighteenth.
News items have appeared in the New Do- Bank Building, that city.
minion, a local newspaper, commenting on the
Grinncll Bros, have opened a new branch
event. The instrument is described as a repro-
ducing pipe organ which plays entirely without store in Fremont, O., with Cliff Stradle as
the need of an organist even to the operation manager.
of the expression swells. The feature of its
construction is in its compactness. All pipes
and mechanism, with the exception of a small
Man who has had 20 years' experience
electrically operated blower, are contained
manufacturing and merchandising musical
within a case just slightly larger than the
instruments, and who in that time has
standard upright piano. Included in the assem-
made the intimate acquaintance of prac-
tically every music merchant in the United
bly is a piano scale of excellent quality which
States, will be open for Radio Sales Execu-
may b-e played in combination with the pipe
tive position the first of the New Year. He
organ, automatically or manually. The organ
has been affiliated with leading houses in
tone is remarkably sweet and mellow.
the music industry only, wholesale and re-
tail, and can show a splendid record as a
The sale is said to have been consummated by
producer. Address Box 3296, Music Trade
a Mr. C. R. Hoop, special representative of
Review, 420 Lexington avenue, New York
the W. F. Frederick Piano Co., Pittsburgh, dis-
City.
tributors for the Seeburg organ, which is made
Mayer Music Co. Opens
Store in Santa Monica
Seeburg Reproducing Organ
for Scottish Rite Temple
New Kimball Co. Branch
The New Capeheart Auditorium Model
Tnd., introducing its latest model instrument,
the Auditorium Orchestrope, specially designed
lor use in amusement parks, outdoor shows,
large auditoriums and wherever great volume
atid exceptional tone quality are desired.
1". J. Connor has bought from the receiver
tlie stock and fixtures of the Ruby Music Co.,
Turlock, Cal., and will continue the business.
Wanted
Floor salesman for New York ware-
rooms of high-grade manufacturers. Must
be good player and able to present piano
to musical clientele. Only men of expe-
rience and personality considered. Liberal
proposition to right man. Write full par-
ticulars, which will be held strictly con-
fidential. Address Box 3295, Music Trade
Review, 420 Lexington avenue, New York
City.
Sales Executive
THE REVIEW'S UNIVERSAL "WANT" DIRECTORY
NY member of the music trade may
forward to this office a "position
L
wanted" advertisement intended
for this Department, to occupy four
lines agate measure, and it will be in-
serted free." Replies will also be for-
warded without cost. Additional space
charged at the rate of 25c per line. If
bold-faced type is desired, the cost for
same will be 25c a line, 7 words to a line.
"Help Wanted" advertisements will be
charged for at the rate of 25c per line.
Cash must accompany order.
Business Opportunities and For Sale
advertisements inserted as display space
only at $7.00 per single column inch.
All advertisements intended for this
department must be in hand on the Sat-
urday preceding date of issue.
A
WANTED—We have an opening in one of
our branches for an experienced manager to
feature Steinway, Aeolian and Brambach prod-
ucts. Must be of pleasing personality, a pro-
ducer, and capable of demonstrating both
straight and reproducing pianos. State age,
nationality, where formerly employed, refer-
ences and expectations. Baumer Piano Co.,
New Rochelle, N. Y.
WANTED—Position as tuner and player piano repair-
man with good concern. Understand . Ampico and have
working knowledge of Welte-Mignon and Duo-Art. Willing
to go on road. Address Box 3297, Music Trade Review,
420 Lexington Avenue,New York City.
POSITION WANTED—Radio, Victrola department and
store manager desires new connection. 100% producer
with excellent record for results. Also a technical man.
Now employed with large house. Address Box 3298, Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—By expert on reproducing
pianos. Capable of handling ah classes of service and
fine tuning on players, straights and grands. Two years'
experience in Palm Beach Winter Colony.
High-class
service assured. Address Box No. 3294, care The Music
Trade Review, 420 Lexington Avenue, New York City.
POSITION WANTED—Superintendent with years ex-
perience, scale and piano draftsman and inventor. Thorough
piano mechanic. Address Box No. 3291, The Music Trade
Review, 420 Lexington Avenue, New York City.
POSITION WANTED—Experienced tuner and repairer
wants connection with reliable music house. South pre-
ferred. Strictly sober and reliable. Married. Address
Box No. 328S, care The Music Trade Review, 420 Lex-
ington Avenue, New York.
POSITION WANTED—A-l piano tuner, repairer of
grands, uprights, actions, Ampicos, players, small goods,
some refinishing, 15 years' experience. Conduct business
on own account and have dealers' patronage.
Pacific
States preferred. Fair violinist. Address Box No. 3284,
care The Music Trade Review, 420 Lexington Avenue,
New York.
POSITION—Thoroughly capable tuner and technician,
member N. A. P. T., would like to hear from reliable
dealers in south or southwest who are willing to pay for
first class service. Pneumatic and expression work a
specialty. Address Box 3281, Music Trade Review, 420
Lexington avenue, New York City.

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