Music Trade Review
Issue: 1928 Vol. 87 N. 24 - Page 17
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Vogel Awarded $23,858
for Interest in "Marcheta'
Feist Adopts New Method
New Piantadosi Song
of Song Exploitation
Popular Over the Radio
Jerry J. Vogel Wins Verdict in Action Brought Talking Movie Idea Adapted Through Slide-a-
Under Agreement Claimed With the Com- phone for Presenting Company's Songs to
poser of the Song
Theatre Audiences
Jerry J. Vogel, general manager of the sheet
music division of the Plaza Music Co., New
York, has been awarded $23,858 in his suit
against the John Franklin Music Co., and its
president, John Franklin Sheridan. The suit
was based on Mr. Vogel's claim of twenty-five
per cent interest in the song, "Marcheta,"
alleged to have been promised him by Mr.
Sheridan, the composer, provided the former
use his influence in the music business to make
the song a "hit." The song netted Mr. Sheri-
dan and his concern about $400,000, according
to Mr. Vogel, and the latter received only
$10,000, hence the claim for $89,400. After
several preliminary hearings and postpone-
ments, the case was finally tried by Supreme
Court Justice Sherman in New York last week
with the resulting verdict awarding Mr. Vogel
$23,858.
To Move Commercial
"Just a Dance Program of Long Ago" Repre-
sents Clever Presentation of the Dance Tunes
of Other Days
A brand new method of popular song ex-
The number, "Just a Dance Program of Long
ploitation, utilizing a special twelve-inch wax Ago," published by Al Piantadosi, New York,
record of a new number in conjunction with has become ;i real radio favorite this Fall and has
slide presentations in motion picture theatres, been used on many programs for a full hour's
has been devised by Lester Santley, of Leo
Feist, Inc., New York. The record is operated
by the projection booth operator of the theatre
simultaneously with the showing of the song
slides, showing the latter to synchronize with
the music on the records. This process is
called the Slide-a-phone, which has been
booked for Publix and Stanley circuits as talk-
ing shorts, and will replace in part the slide
material used by theatre organists for this pub-
lisher.
The first Feist Slide-a-phone release is of
"I'm Sorry Sally," and the second will be "I'm
Betting on You" and others are scheduled for
release later. The records used are known as
Vitaphone stock and are about three inches
thick, which assures their non-breakability. The
record carries the same selection on both sides
so that the picture operator may pick up either
side for convenience and, in addition, the record
will have double wearing value.
The commercial department of Shapiro,
Bernstein & Co., Inc., New York, formerly lo-
cated at 254 West Forty-seventh street, has
been moved to the third floor of the company's
main building at Forty-seventh street and New Popular Song by
Broadway. Tommy Hughes is manager of the
the Writers of "Ramona'
commercial department, which will now be
housed under the same roof as the professional
Among the new popular issues of Leo Feist,
and executive offices, located here for many
Inc., New York, is a song by Mabel Wayne
years.
Annette Nash, Radio Artist
entertainment, by interspersing old songs be-
and L. Wolfe Gilbert, writers of "Ramona," en- tween the verse and chorus of the number.
titled
"When the Right One Comes Along." This Vaughn De Leath, the "original radio girl,"
The Guernsey Music Store in Burlington, Vt.,
has moved from 201 Main street to larger quar- number is being used as theme song of the was one of the first radio entertainers to con-
motion picture, "Marriage by Contract." An- ceive of this way of presenting the number,
ters at 185 College street, that city.
other new song with a film tie-up is ("Why and has received a big batch of request let-
Did You Kiss Me Last Night) Ya' Comin' Up ters for this song from all parts of the country.
To-night, Huh?" which is the cabaret song fea- Another radio artist who has been featuring
tured in the "Gang War" picture. A fine fox- "Just a Dance Program" is Annette Nash, one
trot, "Gypsy," is one of the new Feist releases; of the newest finds in radio. Miss Nash used
OUR NEW RETAIL PRICE OF
this song has been exploited for a considerable this number on a big commercial hour for sev-
period by Paul Whiteman and His Orchestra. eral weeks and was subsequently out of several
TWENTY CENTS PER COPY
Other new Feist songs are "My Old Girl's My programs due to a cold. She received a flood
New Girl Now," by Cliff Friend and Irving of letters asking for her reappearance on the
Caesar, and a fox-trot called "My Suppressed air, especially mentioning "Dance Program."
MORE PROFIT Z DEALER
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
W0RIfD FAMOUS
MSKINLEY
TWENTY CENT
.MUSIC
k Jree Catalogs with
^
siock orders.
\TWe pay for your
\advertisina. i
Desire," by Ned Miller and Chester Colin.
BUY YOUR MUSIC FROM
BOSTON
Pubbhers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealeri
ROBERT TELLER SONS & D0RNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLK FOR ESTIMATE
311 West 43rd Street
New York City
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
I
Three Beautiful
Picture Theme Songs
CROSS ROADS
i LOVE DREAMS
LIVE AND LOVE
s
Theme Song of "Show People"
Theme Song of "Alias Jimmy Valentine"
Theme Song of "The Masks of the Devil"
SK1NLEY
M U S I C CO-CZ]
ROBBINS Music CORPORATION •
2 0 5 4 W. L A K E ST. CHICAGO. ILL
17
799 Seventh Avenue. New York
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Vogel Awarded $23,858
for Interest in "Marcheta'
Feist Adopts New Method
New Piantadosi Song
of Song Exploitation
Popular Over the Radio
Jerry J. Vogel Wins Verdict in Action Brought Talking Movie Idea Adapted Through Slide-a-
Under Agreement Claimed With the Com- phone for Presenting Company's Songs to
poser of the Song
Theatre Audiences
Jerry J. Vogel, general manager of the sheet
music division of the Plaza Music Co., New
York, has been awarded $23,858 in his suit
against the John Franklin Music Co., and its
president, John Franklin Sheridan. The suit
was based on Mr. Vogel's claim of twenty-five
per cent interest in the song, "Marcheta,"
alleged to have been promised him by Mr.
Sheridan, the composer, provided the former
use his influence in the music business to make
the song a "hit." The song netted Mr. Sheri-
dan and his concern about $400,000, according
to Mr. Vogel, and the latter received only
$10,000, hence the claim for $89,400. After
several preliminary hearings and postpone-
ments, the case was finally tried by Supreme
Court Justice Sherman in New York last week
with the resulting verdict awarding Mr. Vogel
$23,858.
To Move Commercial
"Just a Dance Program of Long Ago" Repre-
sents Clever Presentation of the Dance Tunes
of Other Days
A brand new method of popular song ex-
The number, "Just a Dance Program of Long
ploitation, utilizing a special twelve-inch wax Ago," published by Al Piantadosi, New York,
record of a new number in conjunction with has become ;i real radio favorite this Fall and has
slide presentations in motion picture theatres, been used on many programs for a full hour's
has been devised by Lester Santley, of Leo
Feist, Inc., New York. The record is operated
by the projection booth operator of the theatre
simultaneously with the showing of the song
slides, showing the latter to synchronize with
the music on the records. This process is
called the Slide-a-phone, which has been
booked for Publix and Stanley circuits as talk-
ing shorts, and will replace in part the slide
material used by theatre organists for this pub-
lisher.
The first Feist Slide-a-phone release is of
"I'm Sorry Sally," and the second will be "I'm
Betting on You" and others are scheduled for
release later. The records used are known as
Vitaphone stock and are about three inches
thick, which assures their non-breakability. The
record carries the same selection on both sides
so that the picture operator may pick up either
side for convenience and, in addition, the record
will have double wearing value.
The commercial department of Shapiro,
Bernstein & Co., Inc., New York, formerly lo-
cated at 254 West Forty-seventh street, has
been moved to the third floor of the company's
main building at Forty-seventh street and New Popular Song by
Broadway. Tommy Hughes is manager of the
the Writers of "Ramona'
commercial department, which will now be
housed under the same roof as the professional
Among the new popular issues of Leo Feist,
and executive offices, located here for many
Inc., New York, is a song by Mabel Wayne
years.
Annette Nash, Radio Artist
entertainment, by interspersing old songs be-
and L. Wolfe Gilbert, writers of "Ramona," en- tween the verse and chorus of the number.
titled
"When the Right One Comes Along." This Vaughn De Leath, the "original radio girl,"
The Guernsey Music Store in Burlington, Vt.,
has moved from 201 Main street to larger quar- number is being used as theme song of the was one of the first radio entertainers to con-
motion picture, "Marriage by Contract." An- ceive of this way of presenting the number,
ters at 185 College street, that city.
other new song with a film tie-up is ("Why and has received a big batch of request let-
Did You Kiss Me Last Night) Ya' Comin' Up ters for this song from all parts of the country.
To-night, Huh?" which is the cabaret song fea- Another radio artist who has been featuring
tured in the "Gang War" picture. A fine fox- "Just a Dance Program" is Annette Nash, one
trot, "Gypsy," is one of the new Feist releases; of the newest finds in radio. Miss Nash used
OUR NEW RETAIL PRICE OF
this song has been exploited for a considerable this number on a big commercial hour for sev-
period by Paul Whiteman and His Orchestra. eral weeks and was subsequently out of several
TWENTY CENTS PER COPY
Other new Feist songs are "My Old Girl's My programs due to a cold. She received a flood
New Girl Now," by Cliff Friend and Irving of letters asking for her reappearance on the
Caesar, and a fox-trot called "My Suppressed air, especially mentioning "Dance Program."
MORE PROFIT Z DEALER
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
W0RIfD FAMOUS
MSKINLEY
TWENTY CENT
.MUSIC
k Jree Catalogs with
^
siock orders.
\TWe pay for your
\advertisina. i
Desire," by Ned Miller and Chester Colin.
BUY YOUR MUSIC FROM
BOSTON
Pubbhers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealeri
ROBERT TELLER SONS & D0RNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLK FOR ESTIMATE
311 West 43rd Street
New York City
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
I
Three Beautiful
Picture Theme Songs
CROSS ROADS
i LOVE DREAMS
LIVE AND LOVE
s
Theme Song of "Show People"
Theme Song of "Alias Jimmy Valentine"
Theme Song of "The Masks of the Devil"
SK1NLEY
M U S I C CO-CZ]
ROBBINS Music CORPORATION •
2 0 5 4 W. L A K E ST. CHICAGO. ILL
17
799 Seventh Avenue. New York
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