Music Trade Review

Issue: 1928 Vol. 87 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Vogel Awarded $23,858
for Interest in "Marcheta'
Feist Adopts New Method
New Piantadosi Song
of Song Exploitation
Popular Over the Radio
Jerry J. Vogel Wins Verdict in Action Brought Talking Movie Idea Adapted Through Slide-a-
Under Agreement Claimed With the Com- phone for Presenting Company's Songs to
poser of the Song
Theatre Audiences
Jerry J. Vogel, general manager of the sheet
music division of the Plaza Music Co., New
York, has been awarded $23,858 in his suit
against the John Franklin Music Co., and its
president, John Franklin Sheridan. The suit
was based on Mr. Vogel's claim of twenty-five
per cent interest in the song, "Marcheta,"
alleged to have been promised him by Mr.
Sheridan, the composer, provided the former
use his influence in the music business to make
the song a "hit." The song netted Mr. Sheri-
dan and his concern about $400,000, according
to Mr. Vogel, and the latter received only
$10,000, hence the claim for $89,400. After
several preliminary hearings and postpone-
ments, the case was finally tried by Supreme
Court Justice Sherman in New York last week
with the resulting verdict awarding Mr. Vogel
$23,858.
To Move Commercial
"Just a Dance Program of Long Ago" Repre-
sents Clever Presentation of the Dance Tunes
of Other Days
A brand new method of popular song ex-
The number, "Just a Dance Program of Long
ploitation, utilizing a special twelve-inch wax Ago," published by Al Piantadosi, New York,
record of a new number in conjunction with has become ;i real radio favorite this Fall and has
slide presentations in motion picture theatres, been used on many programs for a full hour's
has been devised by Lester Santley, of Leo
Feist, Inc., New York. The record is operated
by the projection booth operator of the theatre
simultaneously with the showing of the song
slides, showing the latter to synchronize with
the music on the records. This process is
called the Slide-a-phone, which has been
booked for Publix and Stanley circuits as talk-
ing shorts, and will replace in part the slide
material used by theatre organists for this pub-
lisher.
The first Feist Slide-a-phone release is of
"I'm Sorry Sally," and the second will be "I'm
Betting on You" and others are scheduled for
release later. The records used are known as
Vitaphone stock and are about three inches
thick, which assures their non-breakability. The
record carries the same selection on both sides
so that the picture operator may pick up either
side for convenience and, in addition, the record
will have double wearing value.
The commercial department of Shapiro,
Bernstein & Co., Inc., New York, formerly lo-
cated at 254 West Forty-seventh street, has
been moved to the third floor of the company's
main building at Forty-seventh street and New Popular Song by
Broadway. Tommy Hughes is manager of the
the Writers of "Ramona'
commercial department, which will now be
housed under the same roof as the professional
Among the new popular issues of Leo Feist,
and executive offices, located here for many
Inc., New York, is a song by Mabel Wayne
years.
Annette Nash, Radio Artist
entertainment, by interspersing old songs be-
and L. Wolfe Gilbert, writers of "Ramona," en- tween the verse and chorus of the number.
titled
"When the Right One Comes Along." This Vaughn De Leath, the "original radio girl,"
The Guernsey Music Store in Burlington, Vt.,
has moved from 201 Main street to larger quar- number is being used as theme song of the was one of the first radio entertainers to con-
motion picture, "Marriage by Contract." An- ceive of this way of presenting the number,
ters at 185 College street, that city.
other new song with a film tie-up is ("Why and has received a big batch of request let-
Did You Kiss Me Last Night) Ya' Comin' Up ters for this song from all parts of the country.
To-night, Huh?" which is the cabaret song fea- Another radio artist who has been featuring
tured in the "Gang War" picture. A fine fox- "Just a Dance Program" is Annette Nash, one
trot, "Gypsy," is one of the new Feist releases; of the newest finds in radio. Miss Nash used
OUR NEW RETAIL PRICE OF
this song has been exploited for a considerable this number on a big commercial hour for sev-
period by Paul Whiteman and His Orchestra. eral weeks and was subsequently out of several
TWENTY CENTS PER COPY
Other new Feist songs are "My Old Girl's My programs due to a cold. She received a flood
New Girl Now," by Cliff Friend and Irving of letters asking for her reappearance on the
Caesar, and a fox-trot called "My Suppressed air, especially mentioning "Dance Program."
MORE PROFIT Z DEALER
Shows a Profit of
Nearly 2 0 0 % !
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
W0RIfD FAMOUS
MSKINLEY
TWENTY CENT
.MUSIC
k Jree Catalogs with
^
siock orders.
\TWe pay for your
\advertisina. i
Desire," by Ned Miller and Chester Colin.
BUY YOUR MUSIC FROM
BOSTON
Pubbhers
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and Supply Every Requirement of Music
Dealeri
ROBERT TELLER SONS & D0RNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLK FOR ESTIMATE
311 West 43rd Street
New York City
Consult the Universal Want Directory of
The Review In it advertisements are inserted
free of charge for men who desire positions.
I
Three Beautiful
Picture Theme Songs
CROSS ROADS
i LOVE DREAMS
LIVE AND LOVE
s
Theme Song of "Show People"
Theme Song of "Alias Jimmy Valentine"
Theme Song of "The Masks of the Devil"
SK1NLEY
M U S I C CO-CZ]
ROBBINS Music CORPORATION •
oo o^> WRITE FOR PRICES ~
2 0 5 4 W. L A K E ST. CHICAGO. ILL
17
799 Seventh Avenue. New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
18
The Music Trade Review
DECEMBER 15, 1928
"Famous Songs of the Past"
Issued by Broadway Corp.
"BETWEEN US", as its name Im-
plies, is the medium through which
CENTURY has its heart-to-heart talks
with the retail music sellers.
Albert Von Tilzer's Former Hits Collected In-
to One Volume—Has Re-entered the Popu-
lar Field
The release of a folio of Albert Von Tilzer's
former hits called "Famous Songs of the Past"
has just been announced by Will Von Tilzer,
This little monthly publication has
head of the Broadway Music Corp., New York,
made many intimate friends, because
the date of issue to be January 1. This collec-
its messages are always constructive,
tion contains some of the outstanding hits of
useful and helpful to the dealer.
the last twenty-five years, including "Honey
If you would like to receive "BE-
Boy," "Oh by Jingo," "Smarty," "Take Me Up
TWEEN US" regularly, say so on a
With You Dearie," "I'll Be With You in Ap-
postcard and we will see that you
ple Blosson Time," "Chili Bean," "Take Me
get it.
Out to the Ball Game," "My Little Girl," "Dap-
per Dan," "Oh How She Could Yacki Hacki
The price is nothing but your time
Wicki Wacki Woo" and others, all of the mil-
to read it.
lion-copy hit class.
Issued by the publishers of the famous
Many of these songs are available for the
CENTURY CERTIFIED EDITION.
first time in recent years, having been out of
print since the time of their vogue, and their re-
issue comes as the result of an insistent de-
mand for them, due in part to the use of old-
235 W. 40th St., New York City time favorites over the radio. This collection
is a real tribute to the ability of Albert Von
Tilzer, one of America's foremost popular com-
posers, who has written all of the songs in this
i'olio as well as many high-class successes, such
De Sylva, Brown & Henderson, Inc., promi- as "Forever Is a Long, Ling Time," "Waters
nent music publishers, have leased the fifth of Venice," "Good-bye Sweetheart, Good-bye"
floor of the Tilmar Building, 145 West Forty- and many others.
fifth street, New York.
For several years this composer devoted his
efforts exclusively to the musical comedy field,
writing such successes as "Bye Bye Bonnie,"
"Honey Girl," "Adrienne" and "Gingham Girl."
This Fall he re-entered the popular field writ-
OAKDALE, PA., December 8.—A new waltz song,
"Caroline, I'm Lonely," by Emily Hall Beggs, ing "Dear When I Met You" and "A Happy
of this city, has been published recently by the Ending," which are already being listed among
composer and is commencing to show up well the season's successes.
in the trade. This waltz has made a strong
appeal to dance orchestras in this vicinity,
among them Reymer's orchestra in Pittsburgh,
which is featuring it regularly. Music stores in
this locality are receiving many calls for this
An interesting booklet, by Irene St. Quentin,
new waltz song release.
describing "toy symphony" orchestras is in-
cluded in the regular releases of the Oliver
Another Sensational Hit
Ditson Co., Boston. The toy orchestra idea is
in THE WITMARK
described thoroughly by the writer, and prac-
tically all available music scored for toy instru-
ments is listed. Such instruments as bird calls,
tambourines, clappers, tin whistles and even
cups and saucers are included in the instrumen-
tation of toy symphonies, and the value of such
orchestras in promoting musical interest in
young folk is remarkable, according to Miss
St. Quentin.
Other new Ditson releases include a Ditson
Mass in honor of St. Anthony of Padua, by
Eduardo Marzo. This work has six parts,
Kyrie, Gloria, Credo, Sanctus, Benedictus and
Agnus Dei. Another new sacred work is "The
Celestial City," finale from "The Pilgrim's
Progress," by Edgar Stillman Kelley.
C M*T
co
WITH flNY
mm
Century Music Pub. Co.
Music Publishers to Move
^^flS
5
ITA
mum
/
Issues New Waltz Song
New Booklet Describes
Toy Symphony Orchestras
H HIM
BLACK & WHITE
SERIES
NOW 1
HIGH UP ON
A HILL-TOP ^
Dan Winkler Taking Rest
After Most Active Season
Can be had as follows
SOLO—4 kevs, Ab (eb to eb) Bb—C and D
DUET—2 keyi, Bb and D
OCTAVO—Two Part, Three Part, Foui Part,
Hale, Female and Mixed Voices
, Instrumental for Piano
The Dream Melody (Intermezzo) Waltz
Violin and Piano, Cello and Piano, VUlin, Cello and
Piano
VOCAL ORCHESTRA, DANCE ORCHESTRA, Waltz,
BAND
M. WITMARK & SONS, NEW YORK
Dan Winkler, hustling and most efficient sales
manager of De Sylva, Brown & Henderson,
Inc., New York, left the city recently for a
much-needed vacation in Florida. The excep-
tional volume of business handled by the firm
last Summer prevented Mr. Winkler from tak-
ing his usual vacation at that time. Danny
Winkler, as he is known to his friends in the
trade, is one of the busiest men in the music
publishing business, and executives of De Sylva,
Brown & Henderson, Inc., knowing that he
would not voluntarily take a rest in the midst
of business activity, practically had to plead
with him to go South for a vacation at this
time. In his absence Pat Flaherty, a recent
addition to the firm, is assuming Mr. Winkler's
duties.
*'
LEO.FEIXTi^c.
231 w. 4-O7ST.
i. **IV VORK ClT?, . I

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