Music Trade Review
Issue: 1928 Vol. 87 N. 22 - Page 14
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Geib & Schaefer Bring
Out Two New Lines
Chicago Case Manufacturer Annqunces Compo
and Challenge Cases, Making Seven Different
Brands Offered to Trade
CHICAGO, IU.., November 24.—The dei1> &
Schaefer Co., one of the largest manufacturers
of musical instrument cases in the world, in
addition to introducing- a new brand of Dura-
bilt cases, announces that two new lines have
been developed which will be known by the
trade-mark names of Compo and Challenge.
Since the introduction of the Durabilt line,
although an additional department was added,
the factory has been running at capacity pro-
duction to fulfill the demand and orders have
been booked far ahead, -emphasizing the large
sales appeal for a case of this type.
In announcing the development of the two
new lines, the company states that arrange-
ments are being made to enter into production
immediately after the first of the year, for at
the present time the plant is running to capacity
in taking care of the demand for the other
Geib & Schaefer well-known established brands.
The Compo brand, which has been con-
structed by the company's patented process, is
designed to compete with the imported cases.
Made of a composition and covered with a
waterproof material, it is impossible for it to
crack or pull apart. Other features include
pebbled grained covering, nickel clasps and
leather handle.
The Challenge line is an inexpensive side
opening case, made of laminated chipboard,
covered with waterproof material. It has Kera-
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Electric Amplifier for
Stringed Instruments
Stromberg-Voisinet Co., Chicago, Develops AC
or DC Amplifier for Banjos, Guitars, etc., to
Develop Position in Orchestra Work
CHICACO, 111., November 24.—The Stromberg-
Voisinet Co. recently introduced an electric am-
plifier for stringed instruments which can be
nsed in amplifying the tone of such instruments
as the guitar, banjo, mandolin as well as pho-
nographs and radios.
The device was developed by H. C. Kuhr-
meyer, secretary of the firm, and is being fea-
tured by many leading orchestras and radio en-
tertainers, since it gives the soft-toned instru-
ments a prominent position in the orchestra
ensemble. Among the prominent radio broad-
casters who have used and endorsed the device
are "The Vagabonds," Brunswick recording
artists.
The device which is being demonstrated at
the factory of the Stromberg-Voisinet Co., and
the banjo shop of Milton G. Wolf, Kimball
Hall, Chicago, is operated either AC or DC. It
consists of two units, an electric-magnetic
pick-up and the amplifier proper. The pick-up
is affixed to the soundboard of the instrument
and, in operation, converts the mechanical
vibrations of a bridge or soundboard into elec-
trical impulses. These are amplified and pro-
duce an unusual volume.
The amplifier provides connections for play-
ing three instruments simultaneously. It weighs
approximately twenty-five pounds and meas-
ures eighteen inches by fifteen inches by nine-
teen inches, and is contained in a leather case.
New Type of Violin
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
tol bound edges, chain stitched with leather
handles and nickeled clasps.
With the addition of these new lines, the
company offers seven different brands, designed
to meet every requirement. These lines all
receive the same exacting standard of work-
manship with a special patented process of
construction.
They include the following
brands: Quality Canvas, Compo, Challenge,
Utility, Durabilt, Masterkraft and the well-
known Kant Krack.
SALT LAKI-: CITY, November 23.—James F.
VVendel, of this city, has invented a new type
of violin. T h e back of the i n s t r u m e n t is given
a deep fluting, which, it is claimed, m a k e s the
tone superior to that of a n y o t h e r violin on
the m a r k e t .
BRETBCH
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE l 8 $ 3
The Fred GretsdiMfeCa
6O Broadway Bioo1dyn.N.Y
14
Flanner-Hafsoos Links
With Sousa Appearance
Elaborate Plans Under Way for Promotion
Campaign—Christmas Buying Mostly for
Non-Players
MII.WAUKKK, Wis., November 20.—Plans for a
tie-up and promotion of band instruments in
connection with the appearance of Sousa's band
in Milwaukee on December 2, are under way at
the Flanner-Hafsoos Music House, Inc., band
instrument department under the direction of
A. ]. Niemiec.
The occasion of Sousa's appearance in Mil-
waukee this year will be particularly notable
because he is to be made an honorary citizen
of the city, and school bands and civic bands
will take an active part in celebrating the
occasion, and neighboring cities have announced
that they will have bands at the event.
With student interest in the occasion at a
high pitch, and with a strong general interest
found in the general public the Flanner-Hafsoos
Co. will feature a special display of Conn band
instruments both in the store, and in windows,
and it will also furnish the programs for the
performance of the noted band.
"Because the band is recognized as using
Conn instruments, we feel that it will be worth-
while to make some special promotion efforts in
connection with its appearance here," said Mr.
Niemiec. "In former years we have always
done some work of this kind, but this year we
are going into it more strongly than ever we
did before."
Most of the musicians in the famous band
drop into the Flanner-Hafsoos store during
their stay in Milwaukee, and this is of particu-
lar interest to young musical aspirants who are
attracted to the store to see the display of in-
struments which they use.
Christmas business in band instruments has
started off well, Mr. Niemiec reports, and al-
ready the season has seen a considerable
amount of Christmas buying.
"The early Christmas shopping campaign
which has been sponsored by the Milwaukee
retailers is taking effect, and we have seen a
lot of buying during the two weeks before
Thanksgiving," said Mr. Niemiec. "We have
sold many Conn instruments for Christmas
gifts, and 1 noticed that so far only one of
these gift instruments is for a person who al-
ready knows how to play. This appears to me
an indication as to the amount of interest
which there is in learning to play band instru-
ments. We have a number of instruments al-
ready set aside and awaiting Christmas de-
livery."
<"••
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Geib & Schaefer Bring
Out Two New Lines
Chicago Case Manufacturer Annqunces Compo
and Challenge Cases, Making Seven Different
Brands Offered to Trade
CHICAGO, IU.., November 24.—The dei1> &
Schaefer Co., one of the largest manufacturers
of musical instrument cases in the world, in
addition to introducing- a new brand of Dura-
bilt cases, announces that two new lines have
been developed which will be known by the
trade-mark names of Compo and Challenge.
Since the introduction of the Durabilt line,
although an additional department was added,
the factory has been running at capacity pro-
duction to fulfill the demand and orders have
been booked far ahead, -emphasizing the large
sales appeal for a case of this type.
In announcing the development of the two
new lines, the company states that arrange-
ments are being made to enter into production
immediately after the first of the year, for at
the present time the plant is running to capacity
in taking care of the demand for the other
Geib & Schaefer well-known established brands.
The Compo brand, which has been con-
structed by the company's patented process, is
designed to compete with the imported cases.
Made of a composition and covered with a
waterproof material, it is impossible for it to
crack or pull apart. Other features include
pebbled grained covering, nickel clasps and
leather handle.
The Challenge line is an inexpensive side
opening case, made of laminated chipboard,
covered with waterproof material. It has Kera-
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Electric Amplifier for
Stringed Instruments
Stromberg-Voisinet Co., Chicago, Develops AC
or DC Amplifier for Banjos, Guitars, etc., to
Develop Position in Orchestra Work
CHICACO, 111., November 24.—The Stromberg-
Voisinet Co. recently introduced an electric am-
plifier for stringed instruments which can be
nsed in amplifying the tone of such instruments
as the guitar, banjo, mandolin as well as pho-
nographs and radios.
The device was developed by H. C. Kuhr-
meyer, secretary of the firm, and is being fea-
tured by many leading orchestras and radio en-
tertainers, since it gives the soft-toned instru-
ments a prominent position in the orchestra
ensemble. Among the prominent radio broad-
casters who have used and endorsed the device
are "The Vagabonds," Brunswick recording
artists.
The device which is being demonstrated at
the factory of the Stromberg-Voisinet Co., and
the banjo shop of Milton G. Wolf, Kimball
Hall, Chicago, is operated either AC or DC. It
consists of two units, an electric-magnetic
pick-up and the amplifier proper. The pick-up
is affixed to the soundboard of the instrument
and, in operation, converts the mechanical
vibrations of a bridge or soundboard into elec-
trical impulses. These are amplified and pro-
duce an unusual volume.
The amplifier provides connections for play-
ing three instruments simultaneously. It weighs
approximately twenty-five pounds and meas-
ures eighteen inches by fifteen inches by nine-
teen inches, and is contained in a leather case.
New Type of Violin
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
tol bound edges, chain stitched with leather
handles and nickeled clasps.
With the addition of these new lines, the
company offers seven different brands, designed
to meet every requirement. These lines all
receive the same exacting standard of work-
manship with a special patented process of
construction.
They include the following
brands: Quality Canvas, Compo, Challenge,
Utility, Durabilt, Masterkraft and the well-
known Kant Krack.
SALT LAKI-: CITY, November 23.—James F.
VVendel, of this city, has invented a new type
of violin. T h e back of the i n s t r u m e n t is given
a deep fluting, which, it is claimed, m a k e s the
tone superior to that of a n y o t h e r violin on
the m a r k e t .
BRETBCH
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE l 8 $ 3
The Fred GretsdiMfeCa
6O Broadway Bioo1dyn.N.Y
14
Flanner-Hafsoos Links
With Sousa Appearance
Elaborate Plans Under Way for Promotion
Campaign—Christmas Buying Mostly for
Non-Players
MII.WAUKKK, Wis., November 20.—Plans for a
tie-up and promotion of band instruments in
connection with the appearance of Sousa's band
in Milwaukee on December 2, are under way at
the Flanner-Hafsoos Music House, Inc., band
instrument department under the direction of
A. ]. Niemiec.
The occasion of Sousa's appearance in Mil-
waukee this year will be particularly notable
because he is to be made an honorary citizen
of the city, and school bands and civic bands
will take an active part in celebrating the
occasion, and neighboring cities have announced
that they will have bands at the event.
With student interest in the occasion at a
high pitch, and with a strong general interest
found in the general public the Flanner-Hafsoos
Co. will feature a special display of Conn band
instruments both in the store, and in windows,
and it will also furnish the programs for the
performance of the noted band.
"Because the band is recognized as using
Conn instruments, we feel that it will be worth-
while to make some special promotion efforts in
connection with its appearance here," said Mr.
Niemiec. "In former years we have always
done some work of this kind, but this year we
are going into it more strongly than ever we
did before."
Most of the musicians in the famous band
drop into the Flanner-Hafsoos store during
their stay in Milwaukee, and this is of particu-
lar interest to young musical aspirants who are
attracted to the store to see the display of in-
struments which they use.
Christmas business in band instruments has
started off well, Mr. Niemiec reports, and al-
ready the season has seen a considerable
amount of Christmas buying.
"The early Christmas shopping campaign
which has been sponsored by the Milwaukee
retailers is taking effect, and we have seen a
lot of buying during the two weeks before
Thanksgiving," said Mr. Niemiec. "We have
sold many Conn instruments for Christmas
gifts, and 1 noticed that so far only one of
these gift instruments is for a person who al-
ready knows how to play. This appears to me
an indication as to the amount of interest
which there is in learning to play band instru-
ments. We have a number of instruments al-
ready set aside and awaiting Christmas de-
livery."
<"••
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