Music Trade Review

Issue: 1928 Vol. 87 N. 22

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MUSICAL MERCHANDISE
Conducted By Thomas W. Bresnahan
Geib & Schaefer Bring
Out Two New Lines
Chicago Case Manufacturer Annqunces Compo
and Challenge Cases, Making Seven Different
Brands Offered to Trade
CHICAGO, IU.., November 24.—The dei1> &
Schaefer Co., one of the largest manufacturers
of musical instrument cases in the world, in
addition to introducing- a new brand of Dura-
bilt cases, announces that two new lines have
been developed which will be known by the
trade-mark names of Compo and Challenge.
Since the introduction of the Durabilt line,
although an additional department was added,
the factory has been running at capacity pro-
duction to fulfill the demand and orders have
been booked far ahead, -emphasizing the large
sales appeal for a case of this type.
In announcing the development of the two
new lines, the company states that arrange-
ments are being made to enter into production
immediately after the first of the year, for at
the present time the plant is running to capacity
in taking care of the demand for the other
Geib & Schaefer well-known established brands.
The Compo brand, which has been con-
structed by the company's patented process, is
designed to compete with the imported cases.
Made of a composition and covered with a
waterproof material, it is impossible for it to
crack or pull apart. Other features include
pebbled grained covering, nickel clasps and
leather handle.
The Challenge line is an inexpensive side
opening case, made of laminated chipboard,
covered with waterproof material. It has Kera-
BACON
BANJOS
Played by Leading
Musicians and Orchestras
Electric Amplifier for
Stringed Instruments
Stromberg-Voisinet Co., Chicago, Develops AC
or DC Amplifier for Banjos, Guitars, etc., to
Develop Position in Orchestra Work
CHICACO, 111., November 24.—The Stromberg-
Voisinet Co. recently introduced an electric am-
plifier for stringed instruments which can be
nsed in amplifying the tone of such instruments
as the guitar, banjo, mandolin as well as pho-
nographs and radios.
The device was developed by H. C. Kuhr-
meyer, secretary of the firm, and is being fea-
tured by many leading orchestras and radio en-
tertainers, since it gives the soft-toned instru-
ments a prominent position in the orchestra
ensemble. Among the prominent radio broad-
casters who have used and endorsed the device
are "The Vagabonds," Brunswick recording
artists.
The device which is being demonstrated at
the factory of the Stromberg-Voisinet Co., and
the banjo shop of Milton G. Wolf, Kimball
Hall, Chicago, is operated either AC or DC. It
consists of two units, an electric-magnetic
pick-up and the amplifier proper. The pick-up
is affixed to the soundboard of the instrument
and, in operation, converts the mechanical
vibrations of a bridge or soundboard into elec-
trical impulses. These are amplified and pro-
duce an unusual volume.
The amplifier provides connections for play-
ing three instruments simultaneously. It weighs
approximately twenty-five pounds and meas-
ures eighteen inches by fifteen inches by nine-
teen inches, and is contained in a leather case.
New Type of Violin
Sold by Representative
Music Merchants
BACON BANJO CO., Inc.
GROTON, CONN.
tol bound edges, chain stitched with leather
handles and nickeled clasps.
With the addition of these new lines, the
company offers seven different brands, designed
to meet every requirement. These lines all
receive the same exacting standard of work-
manship with a special patented process of
construction.
They include the following
brands: Quality Canvas, Compo, Challenge,
Utility, Durabilt, Masterkraft and the well-
known Kant Krack.
SALT LAKI-: CITY, November 23.—James F.
VVendel, of this city, has invented a new type
of violin. T h e back of the i n s t r u m e n t is given
a deep fluting, which, it is claimed, m a k e s the
tone superior to that of a n y o t h e r violin on
the m a r k e t .
BRETBCH
MUSICAL MERCHANDISE
MUSICAL INSTRUMENT MAKERS
SINCE l 8 $ 3
The Fred GretsdiMfeCa
6O Broadway Bioo1dyn.N.Y
14
Flanner-Hafsoos Links
With Sousa Appearance
Elaborate Plans Under Way for Promotion
Campaign—Christmas Buying Mostly for
Non-Players
MII.WAUKKK, Wis., November 20.—Plans for a
tie-up and promotion of band instruments in
connection with the appearance of Sousa's band
in Milwaukee on December 2, are under way at
the Flanner-Hafsoos Music House, Inc., band
instrument department under the direction of
A. ]. Niemiec.
The occasion of Sousa's appearance in Mil-
waukee this year will be particularly notable
because he is to be made an honorary citizen
of the city, and school bands and civic bands
will take an active part in celebrating the
occasion, and neighboring cities have announced
that they will have bands at the event.
With student interest in the occasion at a
high pitch, and with a strong general interest
found in the general public the Flanner-Hafsoos
Co. will feature a special display of Conn band
instruments both in the store, and in windows,
and it will also furnish the programs for the
performance of the noted band.
"Because the band is recognized as using
Conn instruments, we feel that it will be worth-
while to make some special promotion efforts in
connection with its appearance here," said Mr.
Niemiec. "In former years we have always
done some work of this kind, but this year we
are going into it more strongly than ever we
did before."
Most of the musicians in the famous band
drop into the Flanner-Hafsoos store during
their stay in Milwaukee, and this is of particu-
lar interest to young musical aspirants who are
attracted to the store to see the display of in-
struments which they use.
Christmas business in band instruments has
started off well, Mr. Niemiec reports, and al-
ready the season has seen a considerable
amount of Christmas buying.
"The early Christmas shopping campaign
which has been sponsored by the Milwaukee
retailers is taking effect, and we have seen a
lot of buying during the two weeks before
Thanksgiving," said Mr. Niemiec. "We have
sold many Conn instruments for Christmas
gifts, and 1 noticed that so far only one of
these gift instruments is for a person who al-
ready knows how to play. This appears to me
an indication as to the amount of interest
which there is in learning to play band instru-
ments. We have a number of instruments al-
ready set aside and awaiting Christmas de-
livery."
<"••
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade
DECEMBER 1, 1928
15
Review
Letters of praise for the Silver Bell banjos
have never been so abundant. Below is one
from a professional, Lcc Warren, Drexel Hills,
Philadelphia, who writes as follows: "I am
Representative Leaders of Northern California writing to let you know that I bought a Silver
Form Organization—State Contest During Bell in Portland, Maine, last week. I had a
chance to sell my banjo. I liked the tone and
San Francisco Music Week
power of that particular instrument so well that
SAN FRANCISCO, CAL., November 22.—The school 1 bought it. It has 'guts' like iron. The tone
bandmasters of Northern California, who re- cuts through the rest of the band so that I
cently affected preliminary organization, met don't have to play loud and cover up any other
last Saturday and completed the details of instrument, and when I play the 'upper-regis-
permanent organization. E. J. Delano, of Sher- ter' I see why you have named it 'Silver Bell.'
man, Clay & Co., was in the chair and there The notes have a quality which can best be de-
was a good representation of the bandmasters scribed as 'bell-like.' "
present. A constitution and by-laws were
adopted, and it was resolved to adhere to the Pan-American Issues
national rules. Officers and directors elected
New Band Catalog
are, president, E. P. Alwyn, Princeton, Cal.;
vice-president, Thomas Willis, Sacramento;
secretary, Eugene Broe of Burlingame; treas- Full Line of Company's Instruments Described
and Illustrated as Well as Dealers' Helps and
urer, Earl Morton, Berkeley, and in addition to
Band Organizations.
the foregoing officers the board of directors in-
cludes George D. Ingrim of the Mission High
ELK HART, IND., November 24.—The Pan-Ameri-
School, San Francisco, member at large of the
can Band Instrument & Case Co., of this city,
board.
It was voted to accept the invitation of the has issued a new catalog covering its full line
San FVancisco Civic Association to hold a State of instruments, including saxophones, metal
school band contest in San Francisco during and zyloid clarinets, flutes and piccolos, trump-
the 1929 Music Week, as was done during the ets, cornets, trombones, French horns, altos,
past two annual music weeks. Delano said baritones, Sousaphone basses and Helicon
that the band contest committee in 1929 will basses, as well as several pages describing the
be practically the same as in the past and will company's line of band instrument cases.
The cover of this new publication is in pur-
include the local dealers in band instruments.
The only difference at the coming Music Week ple, gold and blue, and the illustrations include
will be that the contest committee will have a a picture of the firm's plant, a number of school
tie-up with the executive committee of the bands equipped with the Pan-American instru-
Northern California School Bandmasters' Asso- ments, and several color illustrations showing
ciation, and this will result in more co-opera- the instruments in use. The catalog also goes
tion, especially regarding some of the details with some detail into the problems confronted
by the retail dealer in organizing bands of
of the contest.
various types, telling of the company's educa-
tional department which develops band organi-
Telegraph Orders for
zation plans and methods and cooperates with
Silver Bell Banjos the Pan-American dealers in this work.
The company's national advertising as well
Demand for Bacon Banjo Co. Products Both as its local advertising for dealers' use is also
From Home and Abroad Indicate Improved described, and Sales Building Advertising, a
twenty-four page booklet prepared for the
Trade Conditions
dealer, is offered.
GROTON, CONN., November 24.—Telegraph and
cable orders for B. & D. Silver Bell banjos are "Vestris" Drummer Buys
being received daily by the Bacon Banjo Co.,
New Ludwig Outfit
this city, a sure sign of healthy trade conditions,
according to D. L. Day, treasurer and general
CHICAGO, III., November 24.—Edwin S. Con-
manager of the company. One nice order came
through recently from South Africa, and a ship- rad, drummer of the "Vestris" orchestra, who
ment of twenty-three banjos was made to Aus- lost his outfit when the "Vestris" went down,
tralia a short time ago. The Chicago Musical has purchased a complete new Ludwig outfit.
Instrument Co. sent in a telegraphic order for Ludwig & Ludwig, drum and banjo makers of
sixteen instruments, six of these being for Roy Chicago, also lost a shipment of instruments
Smcck stage model gold-plated Silver Bell being sent to South America.
banjos and four for Montana Special Silver
The Carroll Music Co., Houston, Tex., has
Bell instruments. Another telegram from
George Peate, Canadian distributor for the been incorporated with capital stock of $10,000
Bacon concern, ordered a Ne Plus Ultra Silver to engage in the retail music business. The
incorporators include Elwyn Carroll.
Bell plectrum model.
School Bandmasters in
Permanent Organization
Organizing New Band
A large band is being organized by the
Mechanicsburg, Pa., High School with Lloyd
Bender as director. The school will aid in
financing the purchase of instruments. Already
forty-three boys have enrolled in the organiza-
tion.
0
OLIVER D1TSON CQ
BOSTON . .MASS
Manufacturers
Dnport«ra and Jobbers «f
MUSICAL
MERCHANDISE
Attractir* Specialties
Modirn S a r • i c •
ESTABLISHED 18S4
DURRO
VIOLINS
BOWS
STRINGS
AND
STEWART
BANJOS
MANDOLINS
GUITARS
Largest Wholesale
Musical Merchandise
House in America
Buegeleiten & Jacobson
NEW YORK
B-T-9 Unimn Square
You have tried the rest
—Now use the BEST
Joseph Rogers' Son
"XXX" and "STANDARD" Brand
Drum and Banjo Heads
Made from Genuine Calfskin
The Frederick Rogers Co.
17 Jackson Ave.
Middletown, N. Y.
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
New Brunswick, N. J.
SEND FOR TRADE PRICE LIST OF
for
Violin, Viola,
'Cello and Bass
OLDEST AMD LAflSBT HOUSE IN 1HE1MDE
MULLER & KAPLAN
154 East 85th St., N. Y.
GoldMedalStrings
for musical instruments
Gold-plated Steel and
Wound Strings
Dependable
WHOLESALE
ONLY
CATALOG ON
APPLICATION
MUSICAL
MERCHANDISE
ESTABLISHED 1894
CBruno&Sonlnc.
951*963 FOURTH AVE - N.Y.C
Gibson Musical String Co.
VICTOR
TALKING
MACHINES
BRUNO Mcnnr SECURITY
"'K' 1 *
NOSEK VIOLINS
With their fine selected old wood, lustrous oil varnish,
tine workmanship and brilliant, full and strong tone
are worthy of comparison with the works of Strarii-
varius and Guarnarius.
Send for literature and prices
JOSEPH BLECHA, Clarkson, Neb.

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