Music Trade Review

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The Music Trade Review
FLVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary; and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B. BWTTAIN WILSON, Editor
CARLETON CHACE, Business Manager
W. H. MCCLEARY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK. Manager
E. J. NIALY
JOHN H. WILSON, 324 Washington St.
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Lexington 1760-71
Vol. 87
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Telephone: Main 6950
Cable: Elbill New York
No. 16
October 20, 1928
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A Good Sign for the Future
HOSE of the trade who believe there should be a
radical change in the general construction of the piano
in order to provide a medium for a more popular ap-
peal for the instrument may be perfectly right in their surmise
that it is only by some such radical departure that this basic musical
instrument can again win its proper place in public favor. That is
a matter for debate.
The critics, however, on many occasions condemn severely the
piano manufacturers for what they term their lassitude and lack of
progressive spirit. Some few years ago that criticism was probably
very just in most cases but quite recently there has come a distinct
awakening and rare indeed is the piano manufacturer who is not
working earnestly on the problem of bettering his product both in
musical quality and case design. It is true that very little of a radi-
cal nature has so far resulted from this activity, but that there has
been a steady improvement in the instrument as at present consti-
tuted is unquestioned.
It is declared that one of the fundamentals of success is to
have the courage to recognize a fault and to correct it. This piano
Many Piano Merchants
Selling Residence Organs
Geneva Organ Co. Reports Franchise Taken
by Many Dealers—Company Also Busy on
Larger Installations
GENEVA, I I I . , October 13.—In addition to the
now well-known Geneva residence organ the
plant of the Geneva Organ Co. is busy with a
number of larger instruments. Recent installa-
tions of the larger organs included one for the
Wm. Woods College, Fulton, Mo., three manu-
als; another three-manual organ for the Con-
gregational Church in St. Joseph, Mo., and a
three-manual organ for the Wesley Foundation
Church in Madison, Wis.
Two manual organs have just been finished
for the Stein-McClure Funeral Parlors in Kan-
sas City, Mo., and the Ochlers' Undertaking
Parlors in Des Plaines, 111., respectively.
Henry Hogans, head of the company, is
gratified at the interest displayed in the Geneva
residence organ by a number of piano mer-
chants who have hitherto not handled this type
of instrument and who, after investigation of
the merits and modest price of the Geneva
OCTOBER 20, 1928
manufacturers have been able to do, and while they can seldom
produce anything so far in advance of the market as to create a
great stir, they are accomplishing much in giving the public some-
thing better and finer for the money it is spending. It is a good
sign for the future.
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Why Not Meet Together?
HE efforts being made by the Radio Manufacturers'
Association to have the National Music Industries
Convention of 1929 held in Chicago at the same time as
the trade show and convention of the radio men are deserving of
consideration on the part of the music tradesmen for the reason
that it bespeaks a closer affiliation between the various divisions of
the music producing and distributing industries.
It is pointed out logically that, as a great many music mer-
chants now handle radio receivers and are anxious to keep in touch
with the latest developments in the field, it should be to their inter-
est to have the several association meetings held in one city and
during the same week at a saving of time and expense. Inasmuch as
at its last convention in Chicago the National Association of Music
Merchants invited radio dealers to join with them in their organiza-
tion, an opportunity for closer co-operation between the two divi-
sions of the music industries should be considered seriously at the
executive meeting of the music trade associations to be held in
Chicago this month and at which final convention plans will be
made.
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Again a Score for Service
AST week The Review had something to say editorially
regarding its extensive news gathering facilities. In
the same issue its superiority in this particular was well
exemplified by the manner in which the various meetings held in
honor of Delbert L. Loomis, executive secretary of the National
Association of Music Merchants, in the course of his tour of the
Pacific Coast was covered. The Review was not content to publish
a routine story of his fir-st meeting in Los Angeles held a week be-
fore, but through its established news service covered the San
Francisco meeting on Monday evening of last week and the Port-
land, Ore., meeting on Wednesday evening, the latter being held
only a few hours before The Review went to press.
The visit of Mr. Loomis to the Pacific Coast trade is a matter
of genuine importance so far as it affects organized association in-
terests and activities. It is properly to be regarded as news, and
The Review took that view of it, being the only paper in the field
to make an effort to cover the San Francisco and Portland meetings
the same week in which they occurred. It is just an example of
the service that The Review is rendering to its readers constantly.
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organ, have secured franchise to represent it in
their territories. This is a logical development,
for, as a matter of fact, some of the largest
retail piano houses in the country have for
years represented the Geneva Co. with great
satisfaction to themselves, and have been able
to secure contracts for large installations in
their local territories.
Warner Heads American
Advertising Departments
Will Have Full Charge of Both Retail and
National Advertising of American Piano Co.
in Future
Consolidation between retail and national ad-
vertising departments of the American Piano
Co., New York, was effected this week, accord-
PHILADELPHIA, PA., October 15.—The first radio ing to an announcement by the company mad'e
department to be featured in conjunction with on October 15. Under the new arrangement,
its piano business was inaugurated by Charles
Robert Warner, advertising manager, will have
M. Stieff, Inc., in the Philadelphia store, at 1717 full responsibility for both departments. He
Chestnut street, under management of James will be assisted by Ben N. Pollak, who has been
A. Spencer. The new radio department, which
working with him in the past. Stanton B.
will be for the present confined to the Quaker
Fisher, will work under the direction of Mr.
City store, will carry the Crosley, Amrad and
Warner.
Philco Radios, distributed here by the Motor
The American Piano Co. operates a chain of
Parts Co., 818 North Broad street. It is under retail stores under the name of Ampico Hall at
management of Daniel A. Sadler.
the following addresses: 584 Fifth avenue, New
York; 130 East Fordham road, New York; 61
Glick's Music Shop, formerly on Division Flatbush avenue, Brooklyn, N. Y.; 146-10 Ja-
street, Albany Park, 111., handling sheet music, maica avenue, Jamaica, N. Y.; 21 Central ave-
phonographs and radio, has held the formal nue, Newark, N. J.; 1721 Euclid avenue, Cleve-
opening of its new quarters at 3358 Lawrence land, O.; 395 Boylston street, Boston, Mass.,
and 234 South Wabash avenue, Chicago, 111.
avenue.
Stieff Handles Radio