Music Trade Review

Issue: 1928 Vol. 87 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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The Music Trade Review
FLVIEW
(Registered in the U. S. Patent Office)
Published Every Saturday by
Federated Business Publications, Inc.
at 420 Lexington Avenue, New York
President, Raymond Bill; Vice-Presidents, J. B. Spillane, Randolph Brown; Secre-
tary; and Treasurer, Edward Lyman Bill; Assistant Secretary, L. B. McDonald;
Assistant Treasurer, Win. A. Low.
B. BWTTAIN WILSON, Editor
CARLETON CHACE, Business Manager
W. H. MCCLEARY, Managing Editor
RAY BILL, Associate Editor
F. L. AVERY, Circulation Manager
E. B. MUNCH, Eastern Representative
WESTERN DIVISION:
BOSTON OFFICE:
FRANK W. KIRK. Manager
E. J. NIALY
JOHN H. WILSON, 324 Washington St.
333 No. Michigan Ave., Chicago
Telephone: State 1266
Telephone:
Lexington 1760-71
Vol. 87
I
Telephone: Main 6950
Cable: Elbill New York
No. 16
October 20, 1928
i
A Good Sign for the Future
HOSE of the trade who believe there should be a
radical change in the general construction of the piano
in order to provide a medium for a more popular ap-
peal for the instrument may be perfectly right in their surmise
that it is only by some such radical departure that this basic musical
instrument can again win its proper place in public favor. That is
a matter for debate.
The critics, however, on many occasions condemn severely the
piano manufacturers for what they term their lassitude and lack of
progressive spirit. Some few years ago that criticism was probably
very just in most cases but quite recently there has come a distinct
awakening and rare indeed is the piano manufacturer who is not
working earnestly on the problem of bettering his product both in
musical quality and case design. It is true that very little of a radi-
cal nature has so far resulted from this activity, but that there has
been a steady improvement in the instrument as at present consti-
tuted is unquestioned.
It is declared that one of the fundamentals of success is to
have the courage to recognize a fault and to correct it. This piano
Many Piano Merchants
Selling Residence Organs
Geneva Organ Co. Reports Franchise Taken
by Many Dealers—Company Also Busy on
Larger Installations
GENEVA, I I I . , October 13.—In addition to the
now well-known Geneva residence organ the
plant of the Geneva Organ Co. is busy with a
number of larger instruments. Recent installa-
tions of the larger organs included one for the
Wm. Woods College, Fulton, Mo., three manu-
als; another three-manual organ for the Con-
gregational Church in St. Joseph, Mo., and a
three-manual organ for the Wesley Foundation
Church in Madison, Wis.
Two manual organs have just been finished
for the Stein-McClure Funeral Parlors in Kan-
sas City, Mo., and the Ochlers' Undertaking
Parlors in Des Plaines, 111., respectively.
Henry Hogans, head of the company, is
gratified at the interest displayed in the Geneva
residence organ by a number of piano mer-
chants who have hitherto not handled this type
of instrument and who, after investigation of
the merits and modest price of the Geneva
OCTOBER 20, 1928
manufacturers have been able to do, and while they can seldom
produce anything so far in advance of the market as to create a
great stir, they are accomplishing much in giving the public some-
thing better and finer for the money it is spending. It is a good
sign for the future.
I
Why Not Meet Together?
HE efforts being made by the Radio Manufacturers'
Association to have the National Music Industries
Convention of 1929 held in Chicago at the same time as
the trade show and convention of the radio men are deserving of
consideration on the part of the music tradesmen for the reason
that it bespeaks a closer affiliation between the various divisions of
the music producing and distributing industries.
It is pointed out logically that, as a great many music mer-
chants now handle radio receivers and are anxious to keep in touch
with the latest developments in the field, it should be to their inter-
est to have the several association meetings held in one city and
during the same week at a saving of time and expense. Inasmuch as
at its last convention in Chicago the National Association of Music
Merchants invited radio dealers to join with them in their organiza-
tion, an opportunity for closer co-operation between the two divi-
sions of the music industries should be considered seriously at the
executive meeting of the music trade associations to be held in
Chicago this month and at which final convention plans will be
made.
L
Again a Score for Service
AST week The Review had something to say editorially
regarding its extensive news gathering facilities. In
the same issue its superiority in this particular was well
exemplified by the manner in which the various meetings held in
honor of Delbert L. Loomis, executive secretary of the National
Association of Music Merchants, in the course of his tour of the
Pacific Coast was covered. The Review was not content to publish
a routine story of his fir-st meeting in Los Angeles held a week be-
fore, but through its established news service covered the San
Francisco meeting on Monday evening of last week and the Port-
land, Ore., meeting on Wednesday evening, the latter being held
only a few hours before The Review went to press.
The visit of Mr. Loomis to the Pacific Coast trade is a matter
of genuine importance so far as it affects organized association in-
terests and activities. It is properly to be regarded as news, and
The Review took that view of it, being the only paper in the field
to make an effort to cover the San Francisco and Portland meetings
the same week in which they occurred. It is just an example of
the service that The Review is rendering to its readers constantly.
J
organ, have secured franchise to represent it in
their territories. This is a logical development,
for, as a matter of fact, some of the largest
retail piano houses in the country have for
years represented the Geneva Co. with great
satisfaction to themselves, and have been able
to secure contracts for large installations in
their local territories.
Warner Heads American
Advertising Departments
Will Have Full Charge of Both Retail and
National Advertising of American Piano Co.
in Future
Consolidation between retail and national ad-
vertising departments of the American Piano
Co., New York, was effected this week, accord-
PHILADELPHIA, PA., October 15.—The first radio ing to an announcement by the company mad'e
department to be featured in conjunction with on October 15. Under the new arrangement,
its piano business was inaugurated by Charles
Robert Warner, advertising manager, will have
M. Stieff, Inc., in the Philadelphia store, at 1717 full responsibility for both departments. He
Chestnut street, under management of James will be assisted by Ben N. Pollak, who has been
A. Spencer. The new radio department, which
working with him in the past. Stanton B.
will be for the present confined to the Quaker
Fisher, will work under the direction of Mr.
City store, will carry the Crosley, Amrad and
Warner.
Philco Radios, distributed here by the Motor
The American Piano Co. operates a chain of
Parts Co., 818 North Broad street. It is under retail stores under the name of Ampico Hall at
management of Daniel A. Sadler.
the following addresses: 584 Fifth avenue, New
York; 130 East Fordham road, New York; 61
Glick's Music Shop, formerly on Division Flatbush avenue, Brooklyn, N. Y.; 146-10 Ja-
street, Albany Park, 111., handling sheet music, maica avenue, Jamaica, N. Y.; 21 Central ave-
phonographs and radio, has held the formal nue, Newark, N. J.; 1721 Euclid avenue, Cleve-
opening of its new quarters at 3358 Lawrence land, O.; 395 Boylston street, Boston, Mass.,
and 234 South Wabash avenue, Chicago, 111.
avenue.
Stieff Handles Radio
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
The Music Trade Review
OCTOBER 20, 1928
13
Starr Piano Sales Corp., Cincinnati,
Adds Radio Department to Its Store
Biddle Bros. Music Store Moves Brunswick Department to Store in Reading—Dan
F. Summey Returns Frorr: Trip Through the State
/CINCINNATI, O., October 15.—The Starr
^ Piano Sales Corp. has added a radio depart-
ment in its Fourth street store, carrying the
Graybar and the Atwater Kent lines, to which
others may be added later on. This department
occupies space formerly used by the Biddle
Shop, which carried Brunswick talking ma-
chines, RCA Radiola and a line of small goods,
all of which has been moved to the Biddle
Bros. Music Store, which is in Reading, a
suburb. During the past week the Starr has
had an attractive exhibit in Music Hall, showing
pianos, talking machines and radio, on the
occasion of the Golden Jubilee Exposition. G.
E. Hunt, retail manager who was in charge of
the exhibit, reports that it was a gratifying
success, resulting in many spot sales and the
development of a large number of most excel-
lent prospects for the different lines.
Due to an extensively advertised sale of re-
possessed talking machines, radios and com-
binations, the store of the Otto Grau Piano Co.
has been a very busy place the past week. All
of the articles were offered at very attractive
prices, and many of the purchasers were out-of-
town people, who came to visit the Golden
Jubilee Exposition in Music Hall. A feature
of the sale, it was stated, was the fact that
many who came to buy a repossessed article
finally decided to spend more money and buy
new.
Dan F. Summey, who now is offering the
Cable line and the Hardman pianos at wholesale
as well as at retail, has just returned froin a
visit to the trade in central Ohio.
Walter Canfield, head of the Canfield Piano
Co., has just taken a vacation. This would not
be a remarkable thing with most men, but it
is with Mr. Canfield, for he never has taken a
vacation before, and this is the first time he has
gone on a pleasure trip since 1912, in which
year he founded the business that bears his
name. His tour included New Orleans, Cuba
and New York, and after spending a few days
in the latter city he will return home. In the
meantime the business will be in charge of his
son, Walter Canfield, Jr., who has been trained
by his father.
Artist Gives Impressions
of Baldwin Piano Plant
nacle Choir in the Tabernacle on October 5.
Reviews of his appearance in the Desert
News of October 6 and in the Salt Lake City
Telegram of October 7 highly praised the ren-
ditions of this well-known Kimball artist. Mr.
Liebling is to play in Butte, Montana, on Oc-
tober 18 in a hall seating about 800, with the
San Francisco Orchestra on November 8 in the
Dorsey Whittington, Well-Known Pianist, En-
thuses Over Efficient and Careful Manner in
Which Baldwin Instruments Are Produced
An unusual tribute to the official and careful
manner with which Baldwin pianos are manu-
factured was received by the Baldwin Piano
Co. recently from Dorsey Whittington, who,
after a tour of the Baldwin plant in Cincinnati,
indited the following appreciative letter:
"After my recent visit to your factory in
Cincinnati, I deem it my pleasant duty to tell
you of my impressions and reactions.
"A twentieth century miracle! In a factory
with the most modern equipment and of the
highest efficiency, I found artisans unhurriedly
working with the rare craftsmanship and ideal-
istic traditions of the guilds of old. The same
painstaking pride was in evidence in the work
of all—from the making of the smallest part
of the action to the final voicing and tuning of
the finished instrument. Every man was doing
what to him was the most important work, with
a loving care that seems incredible in this day
of quantity production and speed. It is due
to this enthusiasm and tradition (long may it
live!) that the Baldwin pianoforte remains a
work of art and not a product of commercial-
ism.
"Evidently the House of Baldwin is not con-
tent to fest upon its present great achievements
and on the glories of the past. In the undis-
turbed quietude of the laboratories, I found
scientists experimenting with woods, varnishes,
felts and glues, always seeking perfection. In
other rooms, materials were being subjected to
such rigorous tests that it would be impossible
for anything of inferior quality to go into an
Instrument bearing the name of Baldwin.
"No, gentlemen, my impression was not of a
factory, but of. many ateliers in an harmonious
ensemble, realizing the dreams and aspirations
of the founders of the world-renowned House
of Baldwin."
George Liebling Scores
Successes in the West
SALT LAKE
CITY,
UTAH,
October
10.—George
Liebling proved a great attraction in his ap-
pearance in this city as soloist with the Taber-
Civic Auditorium before an audience of about
10,000 to 12,000, and with the Los Angeles Phil-
harmonic Orchestra in a pair of concerts on
December 6 and 7 in the regular series. These
announcements are a portion of the Pacific
Coast tour, which will end in January, 1929.
Modernistic Pianos Have
Strong Appeal in Cleveland
Display of Hardman Instruments by Ott Piano
Co. Results in Two-Column Special Article in
the Cleveland Plain Dealer
That pianos possessed of unusual fea-
tures represent an element of news recognized
by daily newspaper editors was strongly ex-
emplified recently in Cleveland during the dis-
play of the Hardman modernistic pianos in that
city under the auspices of the-Ott Piano Co., the
local Hardman representative.
While the modernistic pianos were on display
the Cleveland Plain Dealer sent a special writer
to view them, and the result was a two-column
illustrated story in the Woman's and Dramatic
Department of that prominent paper. The va-
rious instruments were described in great de-
tail combined with comments as to their de-
sirability in the home.
To Finance Sonora Sales
The Bankers Commercial Security Co., Inc.,
has made an exclusive agreement with the
Acoustic Products Corp., owner of the Sonora
Phonograph Co., Inc., whereby the former com-
pany will finance Sonora instalment sales.
Consult the Universal Want Directory of
The Review.
Let's All Stay Home
By Douglas Malloch
1 Ull you, Dad, what all lct'» dot—
Let's all >Uy borne a night or two.
I know you're a> buiy as can be,
But Ull that man you have to see
Jo come tomorrow. Maybe, Dad, -
He may not get the least bit mad;
Became you cannot tell—he might
Want to stay home himself tonifht.
I tell you, Sister, what's let'i do:
Left both itay home, both me and you.
When be calls up, you tell that sheik
To come around some night next week.
You. play the piano and 1 will •ing,
Melodies that happiness will bring.
And Dad his favorite pipe will light,
And, say, but well k a n fun to-night!
I tell you, Mother, what well do:
Well all stay home to-night with youU-
Brother and Sister, me and Dad,
And, my, I be* that you'll be glad!
For, after all, what do we care
About these strangers everywhere?
Won't things look good, won't home-
look bright,
With our cwn gang all home to-night?
BRAMBACH
BABY GRAND
$
625
EASY TERMS
H'OUCICS
_ MEMPHIS
LITTLE ROCM
VStf.
NASHVILLE SMHEVEPOOT
\\
" ^ QUARTERS
T h e importance
of the piano in the
home circle was
stressed most ef-
fectively recently
in advertising by
the O. K. Houck
P i a n o Co., of
Memphis, Tenn.,
in a large four-
column advertise-
m e n t featuring
the B r a m b a c h
baby grand and
carrying as its
c a p t i o n : "Let's
All Stay Home,"
with the illustra-
tion showing a
family group
about the instru-
ment

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