Music Trade Review
Issue: 1928 Vol. 87 N. 11 - Page 28
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Theme Song of the Moving Pictures
Proves to Be New Type of Hit Number
I CAN'T DO WITHOUT YOU
GET OUT AND GET UNDER THE
MOON
REMEMBER ME TO MARY
WHAT A NIGHT FOR SPOONING
TEN LITTLE MILES FROM TOWN
BACK IN YOUR OWN BACKYARD
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
WE LOVE IT
OLD PALS ARE THE BEST PALS
AFTER ALL
WHEN ELIZA ROLLS HER EYES
'CAUSE I FEEL LOW-DOWN
BEAUTIFUL
HEART
FACE,
HAVE A
Dan Winkler, of DeSylva, Brown & Henderson, Describes the Long Selling Hit Num-
ber That Has Developed in This Type of Promotion Work
' I A HE nature of hit songs and non-hits has
always baffled analysis on the part of song
writers, the retail trade and the publishers
themselves. Just what qualities a song must
possess in order to be a "natural" hit, striking a
real popular demand as soon as it is heard, has
never been satisfactorily explained by anyone
connected with the art of concocting tunes or
by those whose business it is to sell them in
sheet music form. There is, however, a form
of classification of hits possible, once the pub-
lisher knows that he has one, according to Dan
Winkler, sales promotion manager of De
Sylva, Brown & Henderson, Inc., New York.
•Mr. Winkler states that hits fall in one or
the other of two classes—fast songs or linger-
ing songs. An example of the first class, an
over-night variety of hit song, is "Constanti-
nople" which was a popular novelty this Sum-
mer from the moment it was introduced. This
is the sort of hit that grows of its own accord
and requires little working on it by the pub-
lisher.
The slower variety of hit is generally as big
if not even a bigger money maker for the pub-
lisher as it gradually reaches the ears of every
music lover in the country during the six and
often twelve months of popularity it enjoys.
What this type of number lacks in snap and
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
writers producing the lasting type of song hit
are Lew Pollack and Erno Rapee. They have
to their credit "Charmaine," theme for "What
Price Glory" and "Diane," theme of "Seventh
Heaven," both of which sold well in the lead
of the sheet music market for a full year. Since
then they have written half a dozen others, out-
standing among them being "Little Mother
(Mutterchen)" and "Angela Mia." The Pollack-
LEV rOLLACH
MOTHER OF MINE, I STILL HAVE
YOU
HELLO MONTREAL
MY HEART KEEPS ON SPEAKING
OF LOVE
MORE PROFIT £ DEALER
OUR NEW RETAIL PRICE OF
SONG IS ENDED
TWENTY CENTS PER COPY
(I m cryin' 'cause I know I'm)
LOSING YOU
NEW UNIVERSAL DANCE
FOLIO No. 15
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
"SIDEWALKSofNEWYORK"
(East Side
-
West Side)
This- song will take precedence on the air this sea-
son over every other melody. It will be rendered
by every conceivable voice and instrument. Pre-
pare now for the demand. New edition contains
campaign choruses, saxophone and ukulele arrange-
ORDER FROM YOUR
NEAREST JOBBER
Paull-Pioneer Music Co.
119 Fifth Ave.
New York
Shows a Profit of
Nearly 2 0 0 % !
L e w Pollack
novelty it makes up for in melodic appeal and
wholesomeness. This is the kind of song that
dealers find it profitable to tie up with, as the
orchestra's and radio entertainers likewise fea-
ture it over a period of time.
Mr. Winkler named "Angela Mia," theme
song for "Street Angel," as a splendid example
of the lingering hit, which outlives the quick
hit by six to eight months. In fact, with the
development of photoplays in the past two or
three years, the theme song generally becomes
a lasting hit, if it has hit qualities to start with.
The campaign of the motion picture producer
and the exhibitor, coupled with slide versions
for organists and the publishers campaign with
the music dealers, all work to the same end, i. e.,
making the song reach the widest possible
audience and appeal to the greatest possible
number of music lovers.
It is generally conceded in music publishing
circles that one of the greatest teams of song
28
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
FAMOUS
HeKIN LEY
TWENTY CENT
.MUSIC
^ ^ree Catalogs with
|j^ s/cic/- orders
\We pay for your
|^ adveriisina. ±
ISKINLEY
D M U S I C CO.CZ3
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Theme Song of the Moving Pictures
Proves to Be New Type of Hit Number
I CAN'T DO WITHOUT YOU
GET OUT AND GET UNDER THE
MOON
REMEMBER ME TO MARY
WHAT A NIGHT FOR SPOONING
TEN LITTLE MILES FROM TOWN
BACK IN YOUR OWN BACKYARD
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
WE LOVE IT
OLD PALS ARE THE BEST PALS
AFTER ALL
WHEN ELIZA ROLLS HER EYES
'CAUSE I FEEL LOW-DOWN
BEAUTIFUL
HEART
FACE,
HAVE A
Dan Winkler, of DeSylva, Brown & Henderson, Describes the Long Selling Hit Num-
ber That Has Developed in This Type of Promotion Work
' I A HE nature of hit songs and non-hits has
always baffled analysis on the part of song
writers, the retail trade and the publishers
themselves. Just what qualities a song must
possess in order to be a "natural" hit, striking a
real popular demand as soon as it is heard, has
never been satisfactorily explained by anyone
connected with the art of concocting tunes or
by those whose business it is to sell them in
sheet music form. There is, however, a form
of classification of hits possible, once the pub-
lisher knows that he has one, according to Dan
Winkler, sales promotion manager of De
Sylva, Brown & Henderson, Inc., New York.
•Mr. Winkler states that hits fall in one or
the other of two classes—fast songs or linger-
ing songs. An example of the first class, an
over-night variety of hit song, is "Constanti-
nople" which was a popular novelty this Sum-
mer from the moment it was introduced. This
is the sort of hit that grows of its own accord
and requires little working on it by the pub-
lisher.
The slower variety of hit is generally as big
if not even a bigger money maker for the pub-
lisher as it gradually reaches the ears of every
music lover in the country during the six and
often twelve months of popularity it enjoys.
What this type of number lacks in snap and
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
writers producing the lasting type of song hit
are Lew Pollack and Erno Rapee. They have
to their credit "Charmaine," theme for "What
Price Glory" and "Diane," theme of "Seventh
Heaven," both of which sold well in the lead
of the sheet music market for a full year. Since
then they have written half a dozen others, out-
standing among them being "Little Mother
(Mutterchen)" and "Angela Mia." The Pollack-
LEV rOLLACH
MOTHER OF MINE, I STILL HAVE
YOU
HELLO MONTREAL
MY HEART KEEPS ON SPEAKING
OF LOVE
MORE PROFIT £ DEALER
OUR NEW RETAIL PRICE OF
SONG IS ENDED
TWENTY CENTS PER COPY
(I m cryin' 'cause I know I'm)
LOSING YOU
NEW UNIVERSAL DANCE
FOLIO No. 15
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
"SIDEWALKSofNEWYORK"
(East Side
-
West Side)
This- song will take precedence on the air this sea-
son over every other melody. It will be rendered
by every conceivable voice and instrument. Pre-
pare now for the demand. New edition contains
campaign choruses, saxophone and ukulele arrange-
ORDER FROM YOUR
NEAREST JOBBER
Paull-Pioneer Music Co.
119 Fifth Ave.
New York
Shows a Profit of
Nearly 2 0 0 % !
L e w Pollack
novelty it makes up for in melodic appeal and
wholesomeness. This is the kind of song that
dealers find it profitable to tie up with, as the
orchestra's and radio entertainers likewise fea-
ture it over a period of time.
Mr. Winkler named "Angela Mia," theme
song for "Street Angel," as a splendid example
of the lingering hit, which outlives the quick
hit by six to eight months. In fact, with the
development of photoplays in the past two or
three years, the theme song generally becomes
a lasting hit, if it has hit qualities to start with.
The campaign of the motion picture producer
and the exhibitor, coupled with slide versions
for organists and the publishers campaign with
the music dealers, all work to the same end, i. e.,
making the song reach the widest possible
audience and appeal to the greatest possible
number of music lovers.
It is generally conceded in music publishing
circles that one of the greatest teams of song
28
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
FAMOUS
HeKIN LEY
TWENTY CENT
.MUSIC
^ ^ree Catalogs with
|j^ s/cic/- orders
\We pay for your
|^ adveriisina. ±
ISKINLEY
D M U S I C CO.CZ3
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