Music Trade Review

Issue: 1928 Vol. 87 N. 11

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
IN THE WORLD OF MUSIC PUBLISHING
Conducted by Fred B. Diehl
Theme Song of the Moving Pictures
Proves to Be New Type of Hit Number
I CAN'T DO WITHOUT YOU
GET OUT AND GET UNDER THE
MOON
REMEMBER ME TO MARY
WHAT A NIGHT FOR SPOONING
TEN LITTLE MILES FROM TOWN
BACK IN YOUR OWN BACKYARD
SOMEBODY SWEET IS SWEET ON
ME
LONELY LITTLE BLUEBIRD
WE LOVE IT
OLD PALS ARE THE BEST PALS
AFTER ALL
WHEN ELIZA ROLLS HER EYES
'CAUSE I FEEL LOW-DOWN
BEAUTIFUL
HEART
FACE,
HAVE A
Dan Winkler, of DeSylva, Brown & Henderson, Describes the Long Selling Hit Num-
ber That Has Developed in This Type of Promotion Work
' I A HE nature of hit songs and non-hits has
always baffled analysis on the part of song
writers, the retail trade and the publishers
themselves. Just what qualities a song must
possess in order to be a "natural" hit, striking a
real popular demand as soon as it is heard, has
never been satisfactorily explained by anyone
connected with the art of concocting tunes or
by those whose business it is to sell them in
sheet music form. There is, however, a form
of classification of hits possible, once the pub-
lisher knows that he has one, according to Dan
Winkler, sales promotion manager of De
Sylva, Brown & Henderson, Inc., New York.
•Mr. Winkler states that hits fall in one or
the other of two classes—fast songs or linger-
ing songs. An example of the first class, an
over-night variety of hit song, is "Constanti-
nople" which was a popular novelty this Sum-
mer from the moment it was introduced. This
is the sort of hit that grows of its own accord
and requires little working on it by the pub-
lisher.
The slower variety of hit is generally as big
if not even a bigger money maker for the pub-
lisher as it gradually reaches the ears of every
music lover in the country during the six and
often twelve months of popularity it enjoys.
What this type of number lacks in snap and
'TAINT SO, HONEY, 'TAINT SO
I'M AFRAID OF YOU
writers producing the lasting type of song hit
are Lew Pollack and Erno Rapee. They have
to their credit "Charmaine," theme for "What
Price Glory" and "Diane," theme of "Seventh
Heaven," both of which sold well in the lead
of the sheet music market for a full year. Since
then they have written half a dozen others, out-
standing among them being "Little Mother
(Mutterchen)" and "Angela Mia." The Pollack-
LEV rOLLACH
MOTHER OF MINE, I STILL HAVE
YOU
HELLO MONTREAL
MY HEART KEEPS ON SPEAKING
OF LOVE
MORE PROFIT £ DEALER
OUR NEW RETAIL PRICE OF
SONG IS ENDED
TWENTY CENTS PER COPY
(I m cryin' 'cause I know I'm)
LOSING YOU
NEW UNIVERSAL DANCE
FOLIO No. 15
WORLD'S FAVORITE SONGS
PETERSON'S UKULELE METHOD
"SIDEWALKSofNEWYORK"
(East Side
-
West Side)
This- song will take precedence on the air this sea-
son over every other melody. It will be rendered
by every conceivable voice and instrument. Pre-
pare now for the demand. New edition contains
campaign choruses, saxophone and ukulele arrange-
ORDER FROM YOUR
NEAREST JOBBER
Paull-Pioneer Music Co.
119 Fifth Ave.
New York
Shows a Profit of
Nearly 2 0 0 % !
L e w Pollack
novelty it makes up for in melodic appeal and
wholesomeness. This is the kind of song that
dealers find it profitable to tie up with, as the
orchestra's and radio entertainers likewise fea-
ture it over a period of time.
Mr. Winkler named "Angela Mia," theme
song for "Street Angel," as a splendid example
of the lingering hit, which outlives the quick
hit by six to eight months. In fact, with the
development of photoplays in the past two or
three years, the theme song generally becomes
a lasting hit, if it has hit qualities to start with.
The campaign of the motion picture producer
and the exhibitor, coupled with slide versions
for organists and the publishers campaign with
the music dealers, all work to the same end, i. e.,
making the song reach the widest possible
audience and appeal to the greatest possible
number of music lovers.
It is generally conceded in music publishing
circles that one of the greatest teams of song
28
OUR LINE GROWS BETTER AND SELLS
BETTER EACH YEAR!
SEND IN YOUR ORDER FOR 50 NEW
NUMBERS AND 20c CATALOGS TODAY
FAMOUS
HeKIN LEY
TWENTY CENT
.MUSIC
^ ^ree Catalogs with
|j^ s/cic/- orders
\We pay for your
|^ adveriisina. ±
ISKINLEY
D M U S I C CO.CZ3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
SEPTEMBER 15, 1928
The Music Trade Review
Rapee songs, although in no way reminiscent
of each other, have one thing in common, viz.,
a perfect blending of clean-cut lyrics with a
simple, singable melody. That is the reason
that Robert Crawford, president of De Sylva,
Brown & Henderson, Inc., selected "Angela
Mia" before the writers had finished playing
and singing the chorus, , as he recognized
through his experience that this was a hit with
lasting qualities.
ering 'Metropolis' (A Fantasy in Blue), and
that is rather unfortunate, since interesting has
a feeble and somewhat damning ring when ap-
plied to music. There are portions of the work
that are strongly moving. There are whole
stretches of it that are stimulating."
Grofe's "Metropolis" Scores
With Whiteman Orchestra
Latest Production From Cohan Pen Hailed by
Critics—M. Witmark & Sons Publishing the
Music
Composition by Weil-Known Arranger and
Published by Robbins to Be Leading Num-
ber on Whiteman Concert Tour
The new George M. Cohan musical produc-
tion, entitled "Billie," had its opening recently
at the Garrick Theatre, Philadelphia, and
An important recent contribution to the field
of orchestral jazz in its more serious forms
has been a composition, symphonic in character,
called "Metropolis" (A Fantasy in Blue), by
Ferde Grofe. This composition, published by
the Robbins Music Corp., New York, was given
its first hearing by Paul Whiteman's Orchestra
some time ago over the National Broadcasting
Co. chain of stations in a midnight concert. As
a result of this presentation, musicians in ail
parts of the country have become interested in
securing the piano score of the piece.
Mr. Grofe, composer of "Metropolis," who
has been head arranger for the Whiteman Or-
chestra practically since its inception, will be
remembered also by music lovers as having
been responsible for the excellent orchestration
of Gershwin's "Rhapsody," as recorded by this
orchestra originally on Victor records. In view
of his attainments both as arranger and com-
poser, Mr. Whiteman has selected "Metropolis"
as the "piece de resistance" of his next serious
concert, which will be given in New York
shortly, which is a strong indication of Mr.
Grofe's standing as a modern American com-
poser.
An example of the way "Metropolis" was re-
ceived by the critics following its radio presen-
tation can be obtained from the following item,
written by Stuart Hawkins, radio critic of the
New York Herald-Tribune: "Interesting is the
adjective that first comes to mind when consid-
THE OVER-NIGHT
SENSATION
'ries
( Golden memory Days )
"Billie" New Cohan Show
Scores in Philadelphia
NHW VOKK
Published as follows
SOLO-TWO KEYS, B flat and C DUET—C
OCTAVO
MALE, FEMALE and MIXED VOICES
ENSEMBLE
VIOLIN & PIANO, 'CELLO & PIANO, VIOLIN
'CELLO and PIANO
VOCAL ORCHESTRA, B flat and C BAND
DANCE—WALTZ
M. WITMARK & SONS, New York
You CAN'T CO WRONG
WITH A N Y F E I S T SONG'
A NEW HITiy
The WritersoP'R
LWOLFE GILBERT.
and
REAL
[SWEETHEART
b, IRVING CAESAR. &>
CLIFF
FFllEND
it
r
\\
ffAMONA
ty
George M. Cohan
according to a consensus of press notices
should have an extended run, comparable to
Mr. Cohan's "Little Nellie Kelly," "The Rise of
Rosie O'Reilly" and "The Merry Malones,"
some of his former production hits. As usual,
the producer has written everything in the
piece and his characteristic methods of impart-
ing an atmosphere to the production are more
in evidence than ever. The company is well
cast, headed by that charming comedienne,
Polly Walker.
This year's crop of George M. Cohan songs,
with which "Billie" is plentifully sprinkled, is
especially promising. The music of the produc-
tion is published by M. Witmark & Sons, New
York, who also published the music to the
three other Cohan shows above mentioned. At
least seven songs seem at this point to possess
the earmarks of the unusual, according to the
publishers, and two of them, "Where Were You
—Where Was I?" and "Billie," are expected to
lead the list. The others are "Happy," "The
Two of Us," "They Fall in Love," "Every Boy
in Town's My Sweetheart" and "Personality"
all of which look good.
Adds Sheet Music
M \vl MARK 6 SONS
29
A full line of sheet music, including late
popular hits and standard editions, has been
added by the C. M. Mahood music store, lo-
cated in the Exchange Block, Warren, Pa. Mr.
Mahood formerly handled phonographs, records
and small goods.
Big Smash/
L WOLFE GILBERT
MABEL
The Hit Class'
ME FIND
b
ROY TURK &-
LONESOME i N/
IEMOONLIGHT/
h BENEE RUSSELL
and ABEL BAER.
'awt Catcky/y
Too BUSY
' NED MILLER, at
CHESTER COHN^
New Sheet Music Store
The Roberts Music Mart, a new store de-
voted entirely to the sale of sheet music, has
been opened at 139 South Limestone street,
Lexington, Ky., by Mr. and Mrs. Trevor
Roberts, well known in musical circles in that
city.
LEO. F E I S T I N C
231 w. 4 0 ST NEW YORK

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